Vertebrae
Vertebrae is a Santa Monica-based provider of 3D and augmented reality commerce solutions, enabling large retailers to deliver immersive product visualization and virtual try-on experiences across digital channels. Founded in 2015.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vertebrae does
Vertebrae is a private, venture-backed technology company headquartered in Santa Monica, California, that provides 3D and augmented reality (AR) commerce solutions targeted at the world's largest retailers. Founded in 2015 by Vince Cacace, who continues to serve as CEO, the company operates with a team of 11–50 employees. Its solutions are positioned within the 3D/AR commerce category, which enables retailers to deliver immersive product visualization and virtual try-before-you-buy experiences across digital sales channels. The company's specific product architecture, integration model, and pricing structure are not disclosed in the available source data.
Beyond the founder-led leadership, Vertebrae has assembled an operating bench that includes Marc Bennett as Chief Operating Officer and Carolee Mitchell as Vice President of Solutions—roles that imply an emphasis on enterprise implementation and customer delivery alongside product development. The company has protected its digital brand presence (vertebrae.com) through MarkMonitor-brand protection services, a marker consistent with intentional intellectual property stewardship. The firm is registered as a for-profit, privately held entity in the United States.
Financially, the available record is limited to a single disclosed funding round: $10,000,000 raised on 2016-09-14 as round 2 (consistent with a Series A). No subsequent rounds, revenue figures, customer logos, pricing models, or technology stack details are provided in the input data, leaving material gaps for diligence on commercial traction and unit economics.
Vertebrae firmographics
Firmographics- Name
- Vertebrae
- Website
- https://vertebrae.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Short description
- Vertebrae is a Santa Monica-based provider of 3D and augmented reality commerce solutions, enabling large retailers to deliver immersive product visualization and virtual try-on experiences across digital channels. Founded in 2015.
- Ownership category
- akta.pro rank
Vertebrae industry classification
Industry- Product category
- Augmented Reality Commerce Platform
- NAICS
- Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Department Stores (5311)
- akta.pro primary industry
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
- akta.pro secondary industries
- Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where Vertebrae is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Vertebrae business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Vertebrae product offering
Product offeringCore offering
Vertebrae provides 3D and augmented reality (AR) commerce solutions that enable the world's largest retailers to integrate immersive product visualization and shopping experiences into their e-commerce and marketing channels. The platform supports retailers in delivering interactive AR-enabled product views to end consumers, helping modernize and differentiate online shopping experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D & AR Commerce Solutions Platform
Companies that use Vertebrae
Customer profileIdeal customer profiles1 record
Vertebrae technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vertebrae partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Vertebrae competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit is a direct competitor offering a 3D/AR commerce platform for retailers and brands to create, manage, and render product visualizations across e-commerce, PDPs, and configurators — closely mirroring Vertebrae's offering and customer base.
- Obsess: Obsess builds immersive 3D, AR, and VR shopping experiences for major retailers (e.g., Samsung, Nike, Walmart), directly competing with Vertebrae in enterprise AR commerce deployments.
- Marxent: Marxent provides 3D/AR product visualization and Virtual Showroom solutions for home goods and furniture retailers such as Macy's and Ashley, serving the same enterprise retail segment as Vertebrae.
- Sayduck: Sayduck offers a 3D/AR platform enabling retailers and brands to publish interactive product visualizations to web and mobile, overlapping directly with Vertebrae's commerce use case.
- Emersya: Emersya provides a 3D and AR commerce platform with interactive product configurators and viewers for retail and e-commerce, competing for the same shopper-experience buyer as Vertebrae.
- Augment: Augment delivers AR commerce and product visualization tools for brands and retailers, with overlap in the '3D/AR for retail purchase decisions' category that Vertebrae serves.
Broad incumbents
- 8th Wall (Niantic): 8th Wall provides WebAR infrastructure and engines that power many retail and brand AR experiences, representing a broader incumbent whose enabling tools compete with Vertebrae's end-to-end service offering.
- Shopify (AR/3D Product Experience): Shopify has integrated native 3D model upload and AR product visualization into its commerce platform, providing a broad incumbent default option that competes with Vertebrae for retailer AR budgets.
- Apple (ARKit / Vision Pro commerce tools): Apple's ARKit Quick Look and Vision Pro commerce SDKs provide first-party 3D/AR rendering pipelines that retailers can adopt without a specialist vendor, representing the largest platform-level competitive threat to Vertebrae.
- Google (ARCore / Shopping 3D): Google's ARCore and Shopping 3D initiatives (including product 3D ingestion and AR previews in Search) offer retailers free or low-cost alternatives to Vertebrae's premium enterprise 3D/AR commerce stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Vertebrae social profiles
Digital presenceVertebrae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertebrae leadership team
Management profileNumber of profiles
Profiles3 records
Vertebrae funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertebrae M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertebrae
What does Vertebrae do?
Vertebrae provides 3D and augmented reality (AR) commerce solutions that enable the world's largest retailers to integrate immersive product visualization and shopping experiences into their e-commerce and marketing channels. The platform supports retailers in delivering interactive AR-enabled product views to end consumers, helping modernize and differentiate online shopping experiences.
When was Vertebrae founded?
Vertebrae was founded in 2015. It employs 11 to 50 people.
Where is Vertebrae based?
Vertebrae is headquartered in Santa Monica, United States, in the North America region.
Who are Vertebrae's main competitors?
Direct peers on record are Threekit, Obsess, Marxent, Sayduck, Emersya and Augment. Broad incumbents are 8th Wall (Niantic), Shopify (AR/3D Product Experience), Apple (ARKit / Vision Pro commerce tools) and Google (ARCore / Shopping 3D).
Does Vertebrae have an API?
No public API is recorded for Vertebrae.
What industry is Vertebrae in?
Vertebrae's product category is Augmented Reality Commerce Platform. Its primary akta.pro industry code is THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos), with a secondary code of THAHAOAG, Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in). Its NAICS code is 44912 and its SIC code is 5945.