Augment
Augment is a Paris-founded augmented reality platform, operating as a division of StayinFront, that provides 3D product visualization tools via multi-platform SDKs for enterprise CPG, industrial, and eCommerce customers such as Coca-Cola HBC, Smurfit Kappa, and VPK Group.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Augment does
Augment is an augmented reality platform that enables 3D product visualization for enterprise customers, primarily in the consumer packaged goods, industrial distribution, and eCommerce sectors. Founded in 2011 in Paris, France, and operating as a division of StayinFront (headquartered in Dublin, Ireland), Augment provides software that allows sales teams, retailers, and end customers to render and interact with 3D product models in real-world environments through mobile devices and web browsers. The platform is delivered via native SDKs for iOS, Android, JavaScript, React Native, and Cordova, supported by a REST API for integration into enterprise systems such as CRM, sales force automation, and eCommerce properties. Underlying technology leverages computer vision for surface detection and Apple's ARKit framework for AR rendering; the company does not disclose proprietary AI or machine-learning models.
Augment's revenue model combines recurring software subscriptions with professional services for 3D asset production. Business-tier subscriptions are priced at $9–25 per active device per month, while education-tier subscriptions span $4–750 per month, and 3D model production services are priced at $170–$315 per model. The go-to-market motion is anchored by StayinFront's enterprise sales force automation channel, which provides access to large CPG and FMCG accounts, and is supplemented by direct sales to enterprise customers in packaging, industrial distribution, and retail. Named enterprise customers include Coca-Cola HBC (deployed across 28 countries since an initial 2017 pilot), Smurfit Kappa, TVH, VPK Group, and Van Marcke. Headcount is reported at 11–50 employees, and a Series B funding round was reported in 2024, although the disclosed amount is anomalous relative to company size and warrants verification.
Augment firmographics
Firmographics- Name
- Augment
- Legal name
- AUGMENT SAS
- Website
- https://augment.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Augment is a Paris-founded augmented reality platform, operating as a division of StayinFront, that provides 3D product visualization tools via multi-platform SDKs for enterprise CPG, industrial, and eCommerce customers such as Coca-Cola HBC, Smurfit Kappa, and VPK Group.
- Ownership category
- akta.pro rank
Augment industry classification
Industry- Product category
- Augmented Reality Software
- NAICS
- Custom Computer Programming Services (541511), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Augment is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Augment business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AR Application Subscription: Monthly or annual subscription for AR and 3D visualization platform access. Pricing tiers range from $42 PUPM for Small Business to custom Enterprise pricing. Subscriptions include active device limits and feature access.
- 3D Model Production Services: Professional services for creating 3D product models. Per-model pricing from $315 (1-10 models) down to $170 (100+ models). Includes rework and variation pricing for existing models.
- Education Plans: Discounted subscription plans for educational institutions, ranging from $4/month (Student) to $600/month (Academy) based on active device counts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 2-Week Trial - Entry level trial access |
| Subscription | Monthly | Small Business - Core AR/3D features |
| Subscription | Multi-year contract | Enterprise & Education - Full platform access |
| Subscription | Multi-year contract | StayinFront Customers - Integrated pricing |
| Subscription | Monthly | Student Plan - Education discount |
| Subscription | Monthly | Classroom Plan - Education tier |
| Subscription | Monthly | School Plan - Large institution |
| Subscription | Monthly | Academy Plan - Campus-wide deployment |
| Unit Pricing | Pay-as-you-go | 3D Model Production - 1-10 models |
| Unit Pricing | Pay-as-you-go | 3D Model Production - 11-50 models |
| Unit Pricing | Pay-as-you-go | 3D Model Production - 50+ models |
| Unit Pricing | Pay-as-you-go | 3D Model Production - 100+ models |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Augment product offering
Product offeringCore offering
Augment provides an augmented reality and 3D product visualization platform that enables businesses to render products at real-world scale in real time through mobile devices and web browsers. The platform comprises AR Viewer, 3D Viewer, 3D Vault, Places, and Teams modules, alongside iOS, Android, JavaScript, and React Native SDKs and a REST API for embedding AR into third-party applications and eCommerce sites. Professional 3D model production services are also offered to create visualization assets.
Product overview
Augment is a 3D and augmented reality product visualization platform, operating as a division of StayinFront. The platform provides a unified portfolio of AR and 3D visualization tools comprising the core AR Viewer for mobile AR experiences, 3D Viewer for web-based visualization, 3D Vault for model storage, Teams for user management, and Places for capturing AR simulations. These are offered alongside developer SDKs (iOS, Android, JavaScript, React Native, Cordova) and a REST API for integration. Solutions are targeted at Field Sales (for B2B sales teams) and eCommerce (for online retailers), with supplementary 3D model production services available. The platform enables products to be visualized at real-world scale in real-time through smartphones and tablets.
Differentiator
Problem solved
Functional benefit
Products and services
- AR Viewer
Quantifiable outcome
- Account managers won major deals using AR models with customers winning important contracts
- +1 more outcomes
Companies that use Augment
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Augment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature11 records
Augment partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Coca-Cola Hellenic Bottling Company (HBC)flagshipStrategic partnership renewal and expansion (September 2025) to drive innovation in sales presentations via Augmented Reality across 28 global markets. Since initial deployment in 2017, Augment has been integral to Coca-Cola HBC's sales strategy, enabling teams to create compelling AR sales presentations visualizing branded assets including fridges, chillers, tables, and umbrellas.
- StayinFrontcoreAugment is a division of StayinFront, integrated into the Retail Optimization Platform (ROP) and Pitchbook selling solution. The partnership enables seamless AR deployment within existing enterprise sales workflows for StayinFront's customer base of major Consumer Goods brands.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Augment competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit provides 3D and AR product visualization for eCommerce and manufacturers, directly overlapping with Augment's web-based 3D Viewer and AR Viewer capabilities and similar enterprise/CPG customer profiles.
- Sayduck: Sayduck offers AR product visualization for retailers and brands with SDK and web integrations, comparable to Augment's iOS, Android, and JavaScript SDKs and shared focus on retail AR.
- Marxent: Marxent delivers 3D/AR visualization for retail and home improvement, overlapping with Augment's eCommerce and field sales solutions targeting large product catalogs and B2B sales environments.
- Obsess: Obsess creates AR/3D shopping experiences for retailers, addressing the same eCommerce conversion and visualization use cases that Augment targets with its 3D Viewer and AR Viewer.
- Zappar: Zappar is an AR platform offering SDKs and tools for creating AR experiences across web and mobile, with comparable developer-tool positioning to Augment's multi-SDK stack.
- Scope AR: Scope AR provides AR collaboration and remote assistance tools for enterprise field operations, comparable to Augment's Field Sales solution in addressing enterprise AR-based selling and support workflows.
Broad incumbents
- 8th Wall (Niantic): 8th Wall provides a WebAR development platform enabling 3D/AR in browsers, overlapping with Augment's JavaScript Web SDK and broader AR enablement ambitions but as a horizontal infrastructure layer rather than product visualization specialist.
- PTC (Vuforia): PTC's Vuforia is an established enterprise AR platform with computer vision and SDK tooling, broader than Augment's product visualization focus but overlapping in AR technology stack and industrial/enterprise customer segments.
- Shopify (AR/3D features): Shopify integrates native 3D/AR product visualization directly into its commerce platform, competing with Augment's eCommerce solution at the SMB retailer tier where Shopify's reach is dominant.
Emerging players
- Atheer: Atheer provides AR-based enterprise service and sales tools, partially overlapping with Augment's Field Sales solution for B2B selling and remote collaboration use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Augment social profiles
Digital presenceAugment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augment leadership team
Management profileNumber of profiles
Profiles1 record
Augment funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augment
What does Augment do?
Augment provides an augmented reality and 3D product visualization platform that enables businesses to render products at real-world scale in real time through mobile devices and web browsers. The platform comprises AR Viewer, 3D Viewer, 3D Vault, Places, and Teams modules, alongside iOS, Android, JavaScript, and React Native SDKs and a REST API for embedding AR into third-party applications and eCommerce sites. Professional 3D model production services are also offered to create visualization assets.
Is Augment a public or private company?
Augment is a private company. It is classified as corporate owned and is currently operating.
When was Augment founded?
Augment was founded in 2011. It employs 11 to 50 people.
Where is Augment based?
Augment is headquartered in Paris, France, in the Europe region.
How does Augment make money?
Three revenue lines are on record. AR Application Subscription is the primary driver. The others are 3D Model Production Services and education Plans.
Who are Augment's main competitors?
Direct peers on record are Threekit, Sayduck, Marxent, Obsess, Zappar and Scope AR. Broad incumbents are 8th Wall (Niantic), PTC (Vuforia) and Shopify (AR/3D features). Atheer is listed as an emerging player.
Does Augment have an API?
Yes. Augment provides a RESTful API that uses OAuth for authentication. The API allows developers to manage catalogs and products, including operations for creating, reading, updating, and deleting product data. API endpoints support catalog management (/rest/v1/catalogs) and product management (/rest/v1/catalogs/{catalog_id}/products). Developers need integration ID and secret credentials to authenticate. Developer documentation is at developers.augment.com/api.
What industry is Augment in?
Augment's product category is Augmented Reality Software. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 541511 and its SIC code is 7370.