Msupply.com
mSupply is North America's leading B2B distributor of OEM repair parts for HVAC, plumbing, appliance, and pool/spa industries, serving 36,000+ service providers through 14 regional distribution centers and a multi-brand portfolio including Marcone, BellSimons, Munch's Supply, PlumbMaster, and Wolverine Brass.
- Company typePrivate
- Founded2025
- HeadquartersBangalore, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Msupply.com does
mSupply is North America's largest distributor of OEM repair parts and equipment serving the HVAC, plumbing, appliance, and pool/spa industries, operating from its St. Louis, Missouri headquarters. The company supports more than 36,000 service providers through a network of 14 regional distribution centers encompassing more than 2.8 million square feet of warehouse space, with 2,000+ associates across the U.S. and Canada and 200+ total branch and distribution locations. Its multi-brand architecture includes Marcone Appliance Parts, BellSimons, Munch's Supply, API of NH/Delta T, O'Connor Company, Comfort Air, Marks Supply, TML Supply, C&L Supply, WSM, T.A. Gentry, and Spiral Air for HVAC distribution, alongside PlumbMaster, Wolverine Brass, and Speakman for plumbing. The parent rebranded from Marcone to mSupply in March 2025 after tripling in size through nine strategic acquisitions.
The business operates on a transactional / take-rate revenue model, with quote-based B2B pricing, volume discounts through a National Accounts program, and a dedicated inside-sales motion handling more than 1 million customer service calls annually. Distribution is enabled by same-day shipping and next-day ground delivery reaching 93% of U.S. customers, supported by 120,000+ SKUs across HVAC and hundreds of OEM brand partnerships including Whirlpool, Samsung, GE, Trane, LG, Bosch, Mitsubishi Electric, and Rheem. Technology layers include MarconeAI (an Open AI/ChatGPT-powered diagnostic tool for technicians), predictive inventory analysis, and smart warehouse automation. Customer acquisition spans branch-based direct sales, e-commerce (MyMarcone.com), a National Accounts program for enterprise procurement, and OEM distribution partnerships, with supporting community and loyalty assets including the Marcone Servicers Association (MSA) convention program and MyRewards loyalty platform.
Msupply.com firmographics
Firmographics- Name
- Msupply.com
- Legal name
- mSupply
- Website
- https://msupply.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- mSupply is North America's leading B2B distributor of OEM repair parts for HVAC, plumbing, appliance, and pool/spa industries, serving 36,000+ service providers through 14 regional distribution centers and a multi-brand portfolio including Marcone, BellSimons, Munch's Supply, PlumbMaster, and Wolverine Brass.
- Ownership category
- akta.pro rank
Msupply.com industry classification
Industry- Product category
- HVAC, Plumbing, and Appliance Parts Distribution
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Industrial Supplies & MRO Marketplaces (CRAFAHAA)
- akta.pro secondary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Msupply.com is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices12 records
Markets served
Msupply.com business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Parts Distribution: Distribution of OEM repair parts and equipment for HVAC, plumbing, appliance, and pool/spa industries to professional servicers and contractors through branch locations and distribution centers.
- Equipment Sales: Sale of HVAC equipment, plumbing supplies, and appliance parts to contractors, with next-day ground delivery to 93% of U.S. customers.
- Samsung Parts Partnership: Distribution of Samsung consumer electronics and home appliance parts beyond manufacturer's warranty, contributing to annual sales growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard B2B distribution pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Msupply.com product offering
Product offeringCore offering
mSupply distributes OEM repair parts, equipment, and supplies to professional contractors and servicers in the HVAC, plumbing, appliance, and pool/spa industries through 14 regional distribution centers, 200+ branch locations, and e-commerce platforms. The company also manufactures and sells proprietary plumbing products under the Wolverine Brass and Speakman brands, and provides the proprietary MarconeAI generative-AI diagnostic tool to assist field service technicians.
Product overview
mSupply is a multi-billion-dollar enterprise and North America's leading distributor of OEM repair parts and equipment, operating as a unified platform serving the appliance, HVAC, plumbing, and pool/spa industries. The company operates a family of acquired brands including BellSimons, Munch's Supply, API of NH/Delta T, O'Connor Company, Comfort Air, Marks Supply, TML Supply, C&L Supply, WSM, T.A. Gentry, and Spiral Air for HVAC distribution. Its plumbing portfolio includes PlumbMaster, Wolverine Brass, and Speakman. The appliance vertical operates under the Marcone brand with 33 branches nationwide. Supporting services include MarconeAI (AI diagnostics), Marcone Servicers Association (training/organization), and MyRewards (loyalty program). The company maintains 14 regional distribution centers with over 2.8 million square feet of warehouse space enabling next-day ground delivery to 93% of the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Marcone Servicers Association (MSA): A program providing training, business solutions, and employee benefits to appliance repair servicers
- MarconeAI
Products and services
- Marcone Appliance Parts Authorized distributor of OEM appliance replacement parts for Whirlpool, Samsung, GE, Electrolux, Maytag, LG, Bosch, Midea, Haier, and Speed Queen, serving professional appliance repair technicians across North America through 33 branches and the MyMarcone.com e-commerce platform.
- BellSimons HVAC Distribution HVAC distribution brand serving the New England region with 27+ locations, carrying equipment, controls, supplies, and replacement parts from industry-leading HVAC manufacturers.
- Munch's Supply Midwest HVAC distribution company operating 17 locations across Illinois, Indiana, and Michigan with a full line of equipment, controls, supplies, and replacement parts.
- PlumbMaster Nationwide plumbing parts distributor serving plumbing, institutional, healthcare, and governmental industries with quality plumbing repair and maintenance parts, and exclusive distributor of Wolverine Brass products.
- Wolverine Brass Press Valve First-to-market press valve with integral check valve and one-piece ceramic disc cartridge backed by a 100-year cartridge warranty, sold exclusively through PlumbMaster to plumbing contractors.
- Wolverine Brass Finale Supply Lines U.S.-made supply lines with stainless steel braiding, 12-point triple crimping, and orange silicone washer, distributed through the Wolverine Brass product line.
- Speakman Duo Faucet Collection Mixed-metal bathroom fixture collection including tub spouts, faucets, towel bars, and robe hooks with multiple finish and contrasting sleeve options, sold to plumbing contractors and through Speakman channels for residential and commercial applications.
- Speakman Soap Dispenser First soap dispenser from Speakman designed for multi-family, hospitality, and commercial markets, available in multiple finishes with modern or transitional styling options.
- MarconeAI First distributor-based generative-AI diagnostic tool using OpenAI and ChatGPT to direct appliance repair technicians through troubleshooting steps and identify required parts, provided as a service to professional technicians.
- Marcone Servicers Association (MSA) Membership organization providing technical training, business programs, healthcare benefits, and an annual convention with 700+ professionals, technical training, networking, and a vendor fair with 50+ booths, exclusive to appliance repair servicers.
- MyRewards Loyalty Program Customer loyalty program created exclusively for customers of PlumbMaster, Wolverine Brass, and other Marcone plumbing brands, providing rewards for repeat purchases.
- National Accounts Direct Procurement Program Direct supply and procurement management service for large-scale enterprise customers, with dedicated account management, overnight shipping at ground rates, departments for Appliance Parts, National Accounts, OEM, and Warranty, and a dedicated customer service team handling over 1 million calls annually.
- O'Connor Company Enhanced E-Commerce Platform Enhanced e-commerce website for O'Connor Company with tailored HVAC contractor tools, improved search functionality, easy ordering, and real-time pricing and availability for HVAC professionals in Oklahoma, Kansas, Iowa, Missouri, and Nebraska.
- ServicePower-Marcone Parts Integration Integrated parts procurement capability within the ServicePower field service management platform providing 13,000+ service companies access to Marcone's 300,000+ parts for warranty jobs, enhancing first-time fix rates and reducing return visits.
Quantifiable outcome
- 93% of U.S. customers receive next-day ground delivery
- +4 more outcomes
Companies that use Msupply.com
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Msupply.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature3 records
Msupply.com partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Service NationcoremSupply partnered with Service Nation to support contractors in Colorado by providing access to equipment and training. The partnership aims to help contractors grow their businesses, improve profitability, and enhance service quality.
- Jeff BurwellminorJeff Burwell appointed as first Vice President of Merchandising, focusing on unifying category strategy, channel execution and digital merchandising performance. Brings over a decade of experience from Supply Chimp, Ferguson Enterprises and Build.com.
- Srini SundarrajanminorSrini Sundarrajan appointed as Chief Information Officer with more than 30 years of IT leadership experience, most recently serving as CIO at steel processor Ryerson. Will oversee technology organization as it scales and modernizes digital infrastructure.
- ServicePowercoreStrategic partnership integrating Marcone's extensive parts inventory (300,000+ parts) with ServicePower's AI-driven field service management platform. Provides 13,000+ service companies using ServicePower seamless access to parts for warranty jobs, enhancing first-time fix rates and reducing return visits.
- Bryce KochminorBryce Koch joined mSupply as Senior Vice President of Digital Innovation to enhance digital and e-commerce capabilities, bringing nearly 20 years of experience from Ferguson Enterprises.
- SamsungcoreMarcone Group became authorized distributor for Samsung parts for consumer electronics and home appliance products beyond manufacturer's warranty. Samsung customers gain access to account management tools, dedicated account manager, exclusive toll-free hotline, and online catalog at marcone.com.
- WhirlpoolcoreMarcone is an authorized distributor for Whirlpool, receiving Eagle Award of Excellence for 2024 performance. Major retailer and manufacturer relationship.
- ElectroluxcoreMarcone is an authorized distributor for Electrolux products and parts.
- General ElectriccoreMarcone is an authorized distributor for General Electric appliance parts and equipment.
- LGcoreLG partnership includes National Partner of the Year recognition for API of NH/Delta T in 2022 for sales growth, technician training and product offerings.
- MideacoreMarcone partners with Midea for repair solutions for their appliances.
- HaiercoreMarcone partners with Haier on home appliance solutions.
- Speed QueencoreMarcone added Speed Queen commercial repair parts to product catalog with next-day parts available for both residential and commercial use.
- Wolverine BrasscoreWolverine Brass is a technology leader in in-wall valve systems and is exclusively distributed by PlumbMaster, an mSupply company. Wolverine Brass Press Valve is first-to-market innovation.
- MaytagcoreMarcone is an authorized distributor for Maytag products and parts.
- BoschcoreMarcone is an authorized distributor for Bosch products and parts.
- TranecoreTrane awards including Pacesetter Award recognize Munch's Supply and O'Connor Company for sales, market share, growth and customer satisfaction.
- American StandardcoreAmerican Standard Pinnacle Award given to Munch's Supply and Marks Supply for performance in market share, sales, growth and customer satisfaction.
- Mitsubishi Electric Trane HVAC US LLCcoreMunch's Supply named Distributor of the Year by Mitsubishi Electric Trane HVAC US LLC for exceptional performance in sales, market development and service levels.
- RheemcoreComfort Air Distributing and C&L Supply named 2022 Rheem Platinum Distributors for sales growth, superior customer service and partnership.
- National Account CustomerscoreNational Accounts program manages direct supply and procurement needs including purchasing, order status monitoring, order escalation and part returns services for large-scale plumbing, HVAC, and appliance customers.
- OEM ManufacturerscoremSupply operates as North America's largest provider of OEM equipment parts and supplies, partnering with hundreds of manufacturers representing thousands of brands. Partnership opportunities available for OEMs in appliance parts, HVAC and plumbing arenas.
Scale indicators15 records
Recent moves11 records
Expansion highlights6 records
Msupply.com competitors and assessment
Company assessmentDirect peers
- Ferguson Enterprises: Largest U.S. distributor of plumbing, HVAC, and waterworks supplies serving professional contractors. Directly competes with mSupply across HVAC, plumbing, and appliance-adjacent categories with broader product breadth, public-market scale, and digital platform investments (Build.com, Supply Chimp).
- Watsco: Largest U.S. distributor of HVAC equipment, parts, and supplies through its Carrier Enterprise and other HVAC brands. Overlaps with mSupply's HVAC distribution business (Trane, American Standard, Mitsubishi Electric Trane authorizations) and competes for the same contractor base.
- Winsupply: Co-op-style distributor of plumbing, HVAC, and industrial supplies to contractors. Competes with mSupply in HVAC and plumbing parts distribution, particularly in Midwest and Mid-Atlantic geographies, with a similar mix of company-owned and local-ownership operations.
- Carrier Enterprise: Carrier's HVAC distribution joint venture distributing Carrier, Bryant, Payne, and Tempstar equipment and parts across North America. Directly competes with mSupply's HVAC business units (TML Supply, Munch's Supply, Comfort Air, C&L Supply) for HVAC service contractors.
- Johnstone Supply: Cooperative wholesale distributor of HVAC, refrigeration, and plumbing supplies serving contractors. Shares the same OEM-authorization model and service-professional customer base across HVAC equipment and parts distribution in North America.
Broad incumbents
- Genuine Parts Company (NAPA): Broad-line distributor of automotive and industrial replacement parts. While primarily automotive, its Motion Industries and other industrial segments overlap with MRO parts distribution for service professionals, and it has comparable scale in distributing repair parts to technicians.
- Grainger: Broad-line industrial MRO distributor serving maintenance professionals with HVAC, plumbing, and facility maintenance supplies. Competes with mSupply in MRO and facility maintenance parts and has substantially larger scale, digital catalog, and B2B procurement tools.
- HD Supply (Home Depot Pro): Wholesale distributor of maintenance, repair, and operating supplies serving contractors and facility maintenance customers. Competes with mSupply in plumbing, HVAC, and appliance parts distribution and was the prior employer of mSupply's VP Commercial Operations.
Emerging players
- Pool Corporation: Largest U.S. wholesale distributor of swimming pool supplies, equipment, and parts. Overlaps with mSupply's emerging pool/spa vertical (a stated focus of the multi-vertical expansion) and shares the OEM-distribution and service-professional go-to-market motion.
Others
- Rheem (Rheem Manufacturing): HVAC, water heating, and plumbing equipment manufacturer whose Platinum Distributor program includes mSupply subsidiaries. Adjacent as both a key OEM partner (mSupply's Comfort Air and C&L Supply are Rheem Platinum distributors) and an indirect competitor through its captive distribution strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Msupply.com social profiles
Digital presenceMsupply.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Msupply.com leadership team
Management profileNumber of profiles
Profiles11 records
Msupply.com subsidiaries and ownership
Company hierarchySubsidiaries15 records
Msupply.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Msupply.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Msupply.com
What does Msupply.com do?
mSupply distributes OEM repair parts, equipment, and supplies to professional contractors and servicers in the HVAC, plumbing, appliance, and pool/spa industries through 14 regional distribution centers, 200+ branch locations, and e-commerce platforms. The company also manufactures and sells proprietary plumbing products under the Wolverine Brass and Speakman brands, and provides the proprietary MarconeAI generative-AI diagnostic tool to assist field service technicians.
Is Msupply.com a public or private company?
Msupply.com is a private company. It is classified as unknown and is currently operating.
When was Msupply.com founded?
Msupply.com was founded in 2025. It employs 1,001 to 5,000 people.
Where is Msupply.com based?
Msupply.com is headquartered in Bangalore, India, in the Asia region.
How does Msupply.com make money?
Three revenue lines are on record. Parts Distribution is the primary driver. The others are equipment Sales and samsung Parts Partnership.
Who are Msupply.com's main competitors?
Direct peers on record are Ferguson Enterprises, Watsco, Winsupply, Carrier Enterprise and Johnstone Supply. Broad incumbents are Genuine Parts Company (NAPA), Grainger and HD Supply (Home Depot Pro). Pool Corporation is listed as an emerging player. Rheem (Rheem Manufacturing) is listed as an others.
Does Msupply.com have an API?
No public API is recorded for Msupply.com.
What industry is Msupply.com in?
Msupply.com's product category is HVAC, Plumbing, and Appliance Parts Distribution. Its primary akta.pro industry code is CRAFAHAA, Industrial Supplies & MRO Marketplaces, with a secondary code of CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 42373 and its SIC code is 5080.