BetterPlace
BetterPlace is an India-headquartered, Asia-focused full-stack frontline workforce management platform combining AI-powered HRMS (goBetter), managed staffing (staffBetter), and on-demand gig services (gigBetter) to serve 1,000+ enterprises and 25M+ workers across India, Southeast Asia, and the Middle East.
- Company typePrivate
- Founded2015
- HeadquartersBengaluru, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What BetterPlace does
BetterPlace Safety Solutions Private Limited, founded in 2015 and headquartered in Bangalore, India, operates what it describes as Asia's largest full-stack frontline workforce management platform. The company serves 1,000+ enterprises and 25M+ worker profiles across India, Malaysia, Singapore, Indonesia, the UAE, and Saudi Arabia through three product pillars: goBetter, an AI-powered HRMS covering the complete hire-to-retire lifecycle (hire, verify, onboard, attend, upskill, pay); staffBetter, a managed staffing service operating in 500+ cities with end-to-end recruitment and contractual staffing; and gigBetter, an on-demand gig workforce platform with AI-powered matching and outcome-based billing. Sub-brands include skillBetter (micro-learning and upskilling), verifyBetter (background verification), and manageBetter (payroll and workforce management), augmented by acquired entities including OkayGo (India gig platform, $10M ARR by Jan 2026), MyRobin (Indonesia staffing, >$100M gross revenue, PAT positive since March 2025), TROOPERS (Malaysia/Singapore gig matching, $105M gross revenue), AasaanJobs, ezeDox, Oust Labs, and Bueno Finance.
The underlying technology stack combines SaaS modules (goBetter HRMS, skillBetter LMS, verifyBetter BGV) with AI capabilities spanning recommendation engines for gig matching, NLP for automated support and document drafting, anomaly detection for compliance, and predictive analytics for workforce planning. Enterprise-grade compliance includes ISO 27001, SOC 2, GDPR, CCPA, and DPDPA. The business model is multi-stream: SaaS subscription revenue from goBetter per enterprise Order Form, managed-services margins from staffBetter, usage-based/outcome-based fees from gigBetter, and gross pass-through revenue from regional staffing subsidiaries. Customer segments span large enterprises across e-commerce, FMCG, BFSI, manufacturing, real estate/facilities, IT services, healthcare, retail, and quick commerce, with named logos including Amazon, Swiggy, Coca-Cola, Tata Group, Reliance, Flipkart, JLL, Zomato, DMart, IBM, Accenture, and TCS. Distribution is primarily direct enterprise field sales supplemented by regional channel partnerships (EvomatiQ in UAE, Prestige Group in Saudi Arabia) and a strategic technology alliance with Microsoft. The company has raised approximately $95M across multiple rounds, most recently a Series C+ extension in March 2025, and reports a 140%+ Net Revenue Retention rate.
BetterPlace firmographics
Firmographics- Name
- BetterPlace
- Legal name
- BetterPlace Safety Solutions Private Limited
- Website
- https://betterplace.co.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BetterPlace is an India-headquartered, Asia-focused full-stack frontline workforce management platform combining AI-powered HRMS (goBetter), managed staffing (staffBetter), and on-demand gig services (gigBetter) to serve 1,000+ enterprises and 25M+ workers across India, Southeast Asia, and the Middle East.
- Ownership category
- akta.pro rank
BetterPlace industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Professional Employer Organizations (561330), Temporary Help Services (561320), Payroll Services (541214)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Gig / On-Demand Generalist Staffing Platforms (BPACACAK), Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG), Gig Economy & On-Demand Worker Payouts (FSAMAKAD)
Keywords
Where BetterPlace is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
BetterPlace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (goBetter): Enterprise customers subscribe to the goBetter platform for workforce management capabilities including hire, verify, onboard, attend, payroll, and upskill modules. Subscription fees are based on usage limits and features subscribed as per Order Form.
- Managed Staffing Services (staffBetter): Full-time and contractual staffing services across 500+ cities in India and Southeast Asia. Revenue from staffing margins and service fees for talent sourcing, deployment, and management.
- Gig Workforce Services (gigBetter): On-demand gig workforce deployment through OkayGo and TROOPERS platforms. Revenue from outcome-based billing and gig matching services, with 1 million tasks completed on the platform.
- Acquisition Integration Revenue: Revenue synergies from integrating acquired platforms including ezeDox (workflow builder), OkayGo (gig management), MyRobin (Indonesia staffing), and TROOPERS (Malaysia gig platform).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS subscription with customizable modules |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
BetterPlace product offering
Product offeringCore offering
BetterPlace provides an AI-powered frontline workforce management platform (goBetter HRMS) that covers the entire hire-to-retire lifecycle including hiring, verification, onboarding, attendance, upskilling, and payroll, combined with managed full-time and contractual staffing services (staffBetter) across 500+ cities and on-demand gig workforce solutions (gigBetter) with AI-powered matching. The platform serves 1,000+ enterprises with 25M+ worker profiles across India, Southeast Asia, and the GCC.
Product overview
BetterPlace is Asia's leading full-stack frontline workforce management platform combining AI-powered software (goBetter) with managed staffing services (staffBetter) and on-demand gig workforce solutions (gigBetter). The platform covers the complete hire-to-retire lifecycle through integrated modules: goBetter serves as the core HRMS with workforce management, payroll, attendance, BGV verification, and LMS upskilling; staffBetter provides managed staffing and outsourcing across 500+ cities; and gigBetter enables on-demand gig matching with AI optimization. Additional offerings include skillBetter for micro-learning, verifyBetter for background checks, and AI Labs for next-generation AI innovation. The portfolio is augmented by acquired brands including OkayGo (gig platform reaching $10M ARR), TROOPERS (Malaysia/Singapore gig matching), MyRobin (Indonesia's leading staffing platform with $105M revenue), AasaanJobs, ezeDox, Oust Labs, OLX People, and Waah Jobs, creating Asia's largest frontline workforce ecosystem serving 25M+ workers across 1,000+ enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- goBetter: AI-powered platform for hire, verify, onboard, attendance, upskill and payroll covering the entire hire-to-retire lifecycle.
- staffBetter
- gigBetter
- skillBetter
- manageBetter
- verifyBetter
Products and services
- goBetter AI-powered HRMS platform covering the complete hire-to-retire lifecycle for frontline workers, including hiring, verification, onboarding, attendance, payroll, compliance, and a Learning Management Suite for skill development. Sold to enterprise customers as a subscription product.
- staffBetter Managed full-time and contractual staffing services with end-to-end recruitment, sourcing, and outsourcing across 500+ cities in Asia. Provides compliant, productive workers tailored to enterprise client needs with localized expertise, powered by acquired platforms including AasaanJobs.
- gigBetter On-demand gig workforce platform with AI-powered matching, instant payouts, and outcome-based billing. Enables enterprises to scale workforce flexibly with real-time talent deployment, powered by acquired platforms OkayGo and TROOPERS.
- skillBetter AI-powered upskilling and micro-learning platform for distributed workforces, featuring mobile-first gamified learning solutions. Originally built on the acquired Oust Labs technology, enhancing worker skills and engagement for enterprise clients.
- AI Labs AI research and innovation division of BetterPlace focused on developing next-generation AI capabilities for workforce management, including generative AI, automation, and intelligent decision-making tools for the frontline ecosystem.
Quantifiable outcome
- 60% reduction in hire lead time
- +8 more outcomes
Companies that use BetterPlace
Customer profileNamed customers35 records
Segments3 records
Ideal customer profiles3 records
BetterPlace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
BetterPlace partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and strategic.
- MicrosoftflagshipStrategic collaboration with Microsoft leveraging Microsoft's cloud and AI capabilities to bring intelligent tools to blue-collar workers and enterprises across the Asia-Pacific region. BetterPlace collaborates with Microsoft to empower frontline workers across Asia-Pacific through cloud infrastructure and AI technology.
- Smile FoundationstrategicCSR/ESG partnership for Lifestyle Verification initiative aiming to empower communities through support for healthier, sustainable lifestyles. Partnership focuses on education, healthcare, and skill development. Executing 36 million verifications per quarter.
- Prestige Group (DLI-IT Group)strategicPartnership to enter Saudi Arabia market, gaining access to 200 enterprise clients. DLI-IT Group is a major Saudi Arabian conglomerate. Partnership enables BetterPlace to serve Kingdom's rapidly growing demand for structured frontline workforce solutions.
- EvomatiQstrategicUAE-based strategic partner enabling BetterPlace's entry into GCC markets. Landmark partnership addresses surging demand for frontline workforce management platform in the Middle East region.
Scale indicators18 records
Recent moves6 records
Expansion highlights7 records
BetterPlace competitors and assessment
Company assessmentRegional players
- Wonolo: US-focused on-demand staffing platform connecting workers with hourly jobs across warehousing, retail, and hospitality. Comparable in gig staffing model and AI matching but operates exclusively in North America.
Emerging players
- Urban Company: India-based home services marketplace connecting blue-collar service professionals with consumers. Comparable in platform model for blue-collar/gig workforce but operates consumer-facing marketplace rather than enterprise B2B.
- Instawork: US-based on-demand staffing platform focused on hospitality, warehouse, and food service gig workers with AI-powered matching. Comparable in gig workforce model and AI matching technology, though primarily US-focused rather than Asian markets.
Direct peers
- Quess Corp: India's largest staffing and workforce management company providing temporary staffing, payroll outsourcing, and facility management across India and SEA. Most directly comparable in terms of staffing services plus technology overlay for frontline workforce management in the same geographies.
- TeamLease Services: Leading India-based staffing, payroll, and HR services company serving enterprises with temporary, permanent, and contract workforce solutions. Comparable in serving blue-collar and entry-level white-collar workforce segments with enterprise-focused GTM.
- CIEL HR: India-based staffing and HR services company offering temporary staffing, permanent placement, payroll, and training across India and emerging markets. Directly comparable in target customer (large enterprises) and service mix.
Broad incumbents
- Workforce Software (UKG): Global workforce management software vendor offering scheduling, time & attendance, and compliance for frontline industries. Provides overlapping capability to goBetter platform but as part of a much broader HCM suite.
- SAP SuccessFactors: Global enterprise HCM suite covering core HR, payroll, talent, and workforce management. Competes with goBetter for large multinational enterprise HR buyers but lacks depth in blue-collar/gig-specific workflows.
- Workday: Enterprise cloud HCM and finance platform serving large global organizations. Overlaps with goBetter for enterprise HRMS but is positioned for white-collar workforce rather than frontline blue-collar specialization.
- ADP: Global payroll and HR services giant with significant presence in managed payroll and HRO. Overlaps with manageBetter and verifyBetter but at a much larger scale and primarily serving formal employment, not gig/frontline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
BetterPlace social profiles
Digital presenceBetterPlace compliance and trust
Trust signalCompliance5 records
BetterPlace financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterPlace leadership team
Management profileNumber of profiles
Profiles9 records
BetterPlace subsidiaries and ownership
Company hierarchySubsidiaries8 records
BetterPlace funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterPlace M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterPlace
What does BetterPlace do?
BetterPlace provides an AI-powered frontline workforce management platform (goBetter HRMS) that covers the entire hire-to-retire lifecycle including hiring, verification, onboarding, attendance, upskilling, and payroll, combined with managed full-time and contractual staffing services (staffBetter) across 500+ cities and on-demand gig workforce solutions (gigBetter) with AI-powered matching. The platform serves 1,000+ enterprises with 25M+ worker profiles across India, Southeast Asia, and the GCC.
Is BetterPlace a public or private company?
BetterPlace is a private company. It is classified as venture growth investor backed and is currently operating.
When was BetterPlace founded?
BetterPlace was founded in 2015. It employs 501 to 1,000 people.
Where is BetterPlace based?
BetterPlace is headquartered in Bengaluru, India, in the Asia region.
How does BetterPlace make money?
Four revenue lines are on record. SaaS Subscription (goBetter) is the primary driver. The others are managed Staffing Services (staffBetter), gig Workforce Services (gigBetter) and acquisition Integration Revenue.
Who are BetterPlace's main competitors?
Wonolo is listed as a regional player. Emerging players are Urban Company and Instawork. Direct peers are Quess Corp, TeamLease Services and CIEL HR. Broad incumbents are Workforce Software (UKG), SAP SuccessFactors, Workday and ADP.
Does BetterPlace have an API?
No public API is recorded for BetterPlace.
What industry is BetterPlace in?
BetterPlace's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAKAJ, Workforce Management & Scheduling Outsourcing (Non-payroll), with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 561330 and its SIC code is 7361.