Anchor Yacht Charters
Anchor Yacht Charters is a peer-to-peer marketplace platform connecting 10,000+ private yacht owners, ~7,500 licensed captains, and leisure renters across 40+ US and international markets, earning commission on charter bookings and syndicated distribution.
- Company typePrivate
- Founded2016
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Anchor Yacht Charters does
Anchor Yacht Charters, operating legally as Anchor Technologies, LLC, is a peer-to-peer marketplace platform that connects private yacht owners, licensed captains, and renters of leisure boating experiences. Founded in 2016 by Zach Hatraf and headquartered in St. Petersburg, Florida, the company operates across 40+ markets in the United States, Caribbean, Mexico, and the UAE, listing 10,000+ yachts with a network of approximately 7,500 captains. Its product surface consists of a web and mobile marketplace (the Anchor Yacht Rental Platform, the Anchor Captain mobile app, and the Anchor Owner Dashboard), supported by managed service layers including Yacht Management, Charter Expert concierge support, an Omni-Channel Distribution engine that syndicates listings to 50+ third-party booking sites such as Boatsetter, GetMyBoat, Sailo, and Batch, and a Captain Affiliate broker program. Technology components include a calendar recognition algorithm that auto-fills charter gaps from external Google Calendar or API sources, Stripe-based payment processing and identity verification, and CometChat-powered real-time messaging with AI-driven multilingual translation.
The company earns revenue through a take-rate model: 15% commission on the retail charter amount and 20% commission on required additional fees and optional add-ons, with no monthly fees or long-term contracts. Its three primary customer segments are private boat and yacht owners seeking to monetize their vessels, USCG- and RYA-licensed captains seeking gig work, and individual leisure consumers booking charters for events, celebrations, and cruises. Anchor has raised $2.5M in seed funding (August 2021, led by Silverton Partners) and $1.8M in an undisclosed round (January 2024), for cumulative funding of approximately $4.3M. The platform differentiates on three axes: (1) a regulatory moat positioning Anchor as the only US-compliant platform for day charters via multi-party automated payouts; (2) an omni-channel distribution advantage not replicated by single-channel competitors; and (3) a 30% higher earnings claim for boat owners relative to alternative platforms, supported by managed Charter Expert services.
Anchor Yacht Charters firmographics
Firmographics- Name
- Anchor Yacht Charters
- Legal name
- Anchor Technologies, LLC
- Website
- https://anchorrides.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anchor Yacht Charters is a peer-to-peer marketplace platform connecting 10,000+ private yacht owners, ~7,500 licensed captains, and leisure renters across 40+ US and international markets, earning commission on charter bookings and syndicated distribution.
- Ownership category
- akta.pro rank
Anchor Yacht Charters industry classification
Industry- Product category
- Online Yacht Charter Marketplace
- NAICS
- Support Activities for Water Transportation (4883), Marinas (71393)
- SIC
- Water Transportation (4400), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)
Keywords
Where Anchor Yacht Charters is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices34 records
Markets served
Anchor Yacht Charters business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Commission on Charter Bookings: Anchor charges 15% commission on the retail charter amount (total of Boat, Captain, Crew, and Fuel charged to renter) and 20% commission on required additional fees and optional add-ons. No monthly fees or long-term contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Anna Maria Island yacht rentals - 4 hour half day |
| Unit Pricing | Pay-as-you-go | San Diego yacht rentals - hourly rates |
| Unit Pricing | Pay-as-you-go | Marina Del Rey half-day rentals |
| Unit Pricing | Pay-as-you-go | Cabo San Lucas budget to luxury options |
| Unit Pricing | Pay-as-you-go | Bahamas yacht rentals |
| Transaction based/ take rate | Pay-as-you-go | Boat Owner Commission Structure |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Anchor Yacht Charters product offering
Product offeringCore offering
Anchor Yacht Charters operates a managed marketplace technology platform that connects yacht and boat owners with licensed captains and renters, enabling peer-to-peer charter bookings. The platform provides accompanying vessel management services, marketing, distribution, and a multi-party payout system to onboard new vessels and run charters at scale.
Product overview
Anchor Yacht Charters operates a peer-to-peer marketplace platform that connects yacht owners with renters through licensed Captains. The core offering consists of the Anchor Yacht Rental Platform for booking and coordination, supported by the Anchor Captain Mobile App for captains to manage gigs and the Anchor Owner Dashboard for vessel management. Additional services include Yacht Management for maintenance, Charter Expert Services for customer support, Omni-Channel Distribution connecting to 50+ third-party booking sites, an Affiliate Program for referral commissions, and a Multi-Party Payout System. The platform also includes CometChat-powered real-time messaging with AI translation capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Anchor Captain Mobile App Mobile application designed for licensed boat captains to discover, accept, and run charter assignments, communicate with renters, and manage trip execution through Anchor's marketplace.
- Anchor Owner Dashboard Web-based dashboard that enables yacht and boat owners to list vessels, manage availability, view bookings, track payouts, and oversee the performance of their charter assets.
- Yacht Management Services Full-service vessel management offering that handles onboarding, maintenance, compliance, insurance coordination, captain recruitment, and operations support for owners listing on the platform.
- Charter Expert Services Concierge charter planning service that assists renters in selecting vessels, designing experiences, and coordinating bookings for events and leisure outings.
- Omni-Channel Distribution Distribution service that syndicates charter listings across Anchor's web platform, mobile apps, and external partner channels to maximize renter reach and booking conversion.
- Affiliate Program Partner program that allows affiliates to refer bookings to Anchor and earn commissions on resulting yacht charters.
- Multi-Party Payout System Payment infrastructure that automatically splits charter revenue among vessel owners, captains, and Anchor according to configured rules.
- Real-Time Messaging In-platform messaging service that enables renters, owners, and captains to communicate directly during the booking, pre-trip, and trip phases.
Quantifiable outcome
- Boat owners earn 30% more than on other platforms
- +3 more outcomes
Companies that use Anchor Yacht Charters
Customer profileSegments3 records
Ideal customer profiles3 records
Anchor Yacht Charters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
Anchor Yacht Charters partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- StripecoreThird-party payment processor handling all transactions. Stripe processes payments, refunds, and account verifications. Also used for identity verification services.
- BoatsetterminorPeer-to-peer boat rental platform where Anchor distributes listings. One of 50+ third-party booking sites in Anchor's distribution network.
- GetMyBoatminorPeer-to-peer boat rental platform where Anchor distributes listings. One of 50+ third-party booking sites in Anchor's distribution network.
- SailominorPeer-to-peer boat rental platform where Anchor distributes listings. One of 50+ third-party booking sites in Anchor's distribution network.
- BatchminorBoat rental platform where Anchor distributes listings. One of 50+ third-party booking sites in Anchor's distribution network.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Anchor Yacht Charters competitors and assessment
Company assessmentDirect peers
- Boatsetter: Boatsetter is the largest US peer-to-peer boat rental marketplace, offering captained and bareboat charters across the same geographies as Anchor. It is both a direct competitor and one of Anchor's 50+ distribution partners, creating direct overlap on supply, demand, and take-rate model.
- GetMyBoat: GetMyBoat is a global peer-to-peer boat and yacht rental marketplace with comparable inventory, captain-matching, and pricing structure. It is explicitly named as one of Anchor's distribution partners but competes head-to-head for the same renter and owner cohorts.
- Sailo: Sailo is a yacht charter marketplace focused on crewed sailing and motor yacht rentals, with overlapping inventory in the same coastal US markets Anchor serves. Also a listed Anchor distribution partner, Sailo competes on the same luxury leisure charter use cases.
- SamBoat: SamBoat is a European peer-to-peer boat rental marketplace operating across the Mediterranean with a similar commission-based model. It is comparable in business model and category to Anchor and signals the international expansion playbook Anchor may follow.
- Click&Boat: Click&Boat is a peer-to-peer and professional boat rental marketplace operating across Europe and the Caribbean. It offers a captained-charter product comparable to Anchor's, including owner-managed listings and online booking.
- Nautal: Nautal is an online yacht and boat rental marketplace operating across Spain, the Mediterranean, and the Caribbean. It is comparable in target customer (leisure renters), supply model (private owners + fleet operators), and category.
Emerging players
- Yachtico: Yachtico is a smaller European yacht charter marketplace aggregating bareboat and crewed yacht inventory. It is comparable as an online charter marketplace targeting leisure renters with owner-supplied inventory, though it is more bareboat-focused than Anchor's crewed model.
- Fever: Fever is a marketplace for local experiences and events, increasingly including boat tours and luxury leisure activities. It is comparable as a curated leisure-experience marketplace serving similar renter demographics, though it does not own or specialize in yacht supply.
Broad incumbents
- Airbnb Experiences: Airbnb's Experiences offering (including boat charters in many of the same cities Anchor serves) is a broad incumbent that captures leisure experiential demand. It is comparable as a marketplace for bookable leisure experiences but does not specialize in yachts or crewed charter.
- Camper & Nicholsons: Camper & Nicholsons is a long-established luxury yacht charter broker offering crewed yacht charters in the Mediterranean, Caribbean, and US. It is comparable in category (luxury crewed yacht charters) but operates a high-touch, full-service brokerage model rather than a self-serve marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anchor Yacht Charters social profiles
Digital presenceAnchor Yacht Charters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anchor Yacht Charters leadership team
Management profileNumber of profiles
Profiles2 records
Anchor Yacht Charters funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anchor Yacht Charters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anchor Yacht Charters
What does Anchor Yacht Charters do?
Anchor Yacht Charters operates a managed marketplace technology platform that connects yacht and boat owners with licensed captains and renters, enabling peer-to-peer charter bookings. The platform provides accompanying vessel management services, marketing, distribution, and a multi-party payout system to onboard new vessels and run charters at scale.
Is Anchor Yacht Charters a public or private company?
Anchor Yacht Charters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anchor Yacht Charters founded?
Anchor Yacht Charters was founded in 2016. It employs 11 to 50 people.
Where is Anchor Yacht Charters based?
Anchor Yacht Charters is headquartered in St. Petersburg, United States, in the North America region.
How does Anchor Yacht Charters make money?
One revenue line is on record: commission on Charter Bookings.
Who are Anchor Yacht Charters's main competitors?
Direct peers on record are Boatsetter, GetMyBoat, Sailo, SamBoat, Click&Boat and Nautal. Emerging players are Yachtico and Fever. Broad incumbents are Airbnb Experiences and Camper & Nicholsons.
Does Anchor Yacht Charters have an API?
No public API is recorded for Anchor Yacht Charters.
What industry is Anchor Yacht Charters in?
Anchor Yacht Charters's product category is Online Yacht Charter Marketplace. Its primary akta.pro industry code is THAEAEAA, Crewed Yacht Charters (Luxury Crewed). Its NAICS code is 4883 and its SIC code is 4400.