Batch
Batch is an AI-powered Customer Engagement Platform serving 350+ European B2C brands. Its unified Data, Engagement, and Delivery platform, combined with Batch AI agents and predictive scores, lets CRM teams design and optimize omnichannel campaigns across email, SMS, push, and in-app messaging independently of IT.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Batch does
Batch is an AI-powered Customer Engagement Platform (CEP) headquartered in Paris, France, founded in 2015. The company serves more than 350 B2C brand customers across Europe — including LVMH (24S), L'Oréal, BNP Paribas Personal Finance, Le Monde, ManoMano, Castorama, mobile.de, BVG, and La Redoute — providing omnichannel marketing automation across email, SMS, mobile push, web push, in-app messaging, WhatsApp, and ads. Batch's customer base spans six primary verticals: retail/e-commerce, media/publishing, finance/banking, luxury, mobility, and healthcare.
The platform is architected on a NoSQL foundation (Apache Cassandra) with Clickhouse for high-performance analytics and Kafka for real-time ingestion, processing over 500 billion personalization points and 20 billion data events per day across 1.2 billion+ active monthly profiles. The product suite comprises three integrated components: the Batch Data Platform (unified customer data with multi-ID reconciliation and anonymous-to-identified matching), the Batch Engagement Platform (visual no-code/low-code campaign orchestration), and the Batch Delivery Platform (50M emails/hour, 550M push/hour, 700B+ messages/year). In 2026, Batch launched Batch AI as an Agentic CRM offering with three tiers: Batch AI Assist (12 AI agents for productivity), Batch AI Predict (15 predictive scores), and Batch AI Decide (autonomous CRM orchestration).
Batch operates a SaaS subscription model with opaque enterprise pricing based on messaging volume, sold primarily through direct enterprise field sales supplemented by implementation partners (Cartelis, ClaraVista, BeApp, BeTomorrow). The company has raised €20 million in Series A funding (October 2021, led by Expedition Growth Capital with Orange Ventures), employs approximately 100 people across Paris, Lyon, and Lille with active commercial presence in the UK and DACH, and completed its first acquisition (Moonfish AI) in May 2026 as the opening move of a stated European CRM consolidation strategy.
Batch firmographics
Firmographics- Name
- Batch
- Legal name
- Batch
- Website
- https://batch.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Batch is an AI-powered Customer Engagement Platform serving 350+ European B2C brands. Its unified Data, Engagement, and Delivery platform, combined with Batch AI agents and predictive scores, lets CRM teams design and optimize omnichannel campaigns across email, SMS, push, and in-app messaging independently of IT.
- Ownership category
- akta.pro rank
Batch industry classification
Industry- Product category
- Customer Engagement Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Batch ETL/ELT Platforms (HDAEACAA)
Keywords
Where Batch is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Batch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model for the Customer Engagement Platform (CEP). Pricing based on messaging volume and features accessed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with contact-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Batch product offering
Product offeringCore offering
Batch provides an AI-powered Customer Engagement Platform (CEP) that unifies data, CRM and AI capabilities for marketing teams at B2C brands. The platform enables design, testing and automation of omnichannel campaigns across email, SMS, push notifications, in-app, web push, WhatsApp, ads and inbox, with delivery capacity of 50M emails/hour and 550M push/hour serving 1.2B+ active profiles monthly. Batch AI adds agentic CRM capabilities through 12 AI agents and 15 predictive scores that automate targeting, content generation and campaign optimization.
Product overview
Batch is an AI Customer Engagement Platform (CEP) that provides a unified platform for CRM teams. The core platform comprises three integrated components: the Data Platform (NoSQL-based big data infrastructure for real-time data collection, reconciliation, and activation), the Engagement Platform (for campaign creation, journey orchestration, and analytics), and the Delivery Platform (high-performance message delivery across channels). The platform is powered by Batch AI, an integrated Agentic CRM offering with three tiers: Batch AI Assist (12 AI agents for productivity), Batch AI Predict (15 predictive scores), and Batch AI Decide (autonomous CRM orchestration). The platform supports omnichannel marketing across Email, SMS, App Push, Web Push, In-App Messaging, WhatsApp, Ads, TV, and Inbox, with native connectors to major data warehouses (Snowflake, BigQuery, Databricks) and CDPs.
Differentiator
Problem solved
Functional benefit
Products and services
- Batch Customer Engagement Platform (CEP)
- Batch AI (Agentic CRM and AI Decisioning)
- Batch Data Platform
- Batch Engagement Platform
- Batch Delivery Platform
- Batch SDK (Mobile & Web)
Quantifiable outcome
- 3x productivity: Average lift reported by Batch AI Assist customers
- +8 more outcomes
Companies that use Batch
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles2 records
Batch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature8 records
Batch partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and featured.
- Moonfish AIcoreFirst acquisition in Batch's history. Moonfish AI was Batch's technology partner in predictive artificial intelligence. Acquisition strengthens Batch's Predict CRM pillar and launches European CRM consolidation strategy.
- SnowflakecoreSnowflake is a cloud-based data platform that allows businesses to seamlessly integrate, store, and analyze data at scale. Batch has native connectors for Snowflake enabling real-time data synchronization.
- Piano AnalyticsfeaturedPiano Analytics suite helps analysts, digital experts, and decision-makers manage data collection, analysis and sharing. Integration enables enhanced analytics capabilities.
- SegmentcoreSegment is a single platform that collects, stores, and routes user data to hundreds of tools. Batch integrates with Segment for CDP capabilities.
- HightouchcoreHightouch is a Composable CDP platform that syncs data from data warehouses to go-to-market tools. Batch integrates as a marketing platform destination.
- AmplitudefeaturedAmplitude enables marketers to better understand their userbase and create more relevant segmentation to boost ROI and reduce churn.
- AppsFlyerfeaturedMobile marketing analytics and attribution platform for measuring and optimizing campaigns with mobile attribution and deep linking.
- AdjustfeaturedMobile marketing analytics platform trusted by growth-driven marketers with solutions for measuring and optimizing campaigns.
- AB TastyfeaturedFeature management, experimentation, and personalization solutions helping businesses launch better products and drive conversions.
- BranchfeaturedSolutions that unify user experience and measurement across different devices, platforms, and channels with smart banners and deep linking.
- CartelisfeaturedData, CRM and AI consulting firm working with companies on strategy and implementation for over 10 years.
- ClaraVistafeaturedData and marketing strategy consultancy blending AI, data science, and customer-centric thinking.
- BeAppfeaturedMobile and digital agency serving the performance of customers by accelerating business through innovative digital solutions.
- AxeptiofeaturedConsent management module with pre-configured steps for GDPR compliance and cookie management.
- Commanders ActfeaturedCustomer Data Platform that increases sales and loyalty through meaningful relationships with leads and customers.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Batch competitors and assessment
Company assessmentDirect peers
- Klaviyo: B2C-focused customer engagement and SMS/email platform strong in retail and e-commerce. Comparable customer base and use cases, though skewed more toward SMB and US market.
- Airship: Mobile-first customer engagement platform with strong push notification heritage. Direct overlap with Batch's original mobile CRM positioning.
- Iterable: Cross-channel marketing platform serving B2C brands with email, push, SMS, and in-app messaging. Competes directly with Batch's omnichannel CEP for mid-market and enterprise customers.
- Selligent (Marigold Engage): European-based cross-channel marketing platform with comparable B2C retail and media customer base. Direct regional competitor with overlapping product scope.
- Customer.io: Multi-channel messaging and automation platform for B2C brands. Comparable in product scope (email, push, SMS, in-app) and customer profile, though skewed toward mid-market.
- Braze: US-based cross-channel customer engagement platform competing head-to-head with Batch in mobile push, email, and in-app messaging for B2C brands. Most direct global comparable in product scope and customer segment.
Broad incumbents
- Salesforce Marketing Cloud: CRM and marketing platform incumbent with broad enterprise footprint. Batch positions as the modern, mobile-native alternative to legacy Salesforce Marketing Cloud deployments.
- Adobe Campaign: Enterprise cross-channel campaign management within Adobe Experience Cloud. Competes with Batch for enterprise B2C CRM use cases, often as part of wider Adobe Experience Platform deals.
Regional players
- Dotdigital: UK-based cross-channel marketing platform with strong retail/e-commerce vertical focus. Comparable in product scope and EMEA customer segment.
Emerging players
- OneSignal: Push notification and messaging infrastructure provider. Overlaps with Batch's core push notification delivery capability, particularly for app-first use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Batch social profiles
Digital presenceBatch compliance and trust
Trust signalCompliance2 records
Batch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batch leadership team
Management profileNumber of profiles
Profiles6 records
Batch subsidiaries and ownership
Company hierarchySubsidiaries1 record
Batch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batch M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batch
What does Batch do?
Batch provides an AI-powered Customer Engagement Platform (CEP) that unifies data, CRM and AI capabilities for marketing teams at B2C brands. The platform enables design, testing and automation of omnichannel campaigns across email, SMS, push notifications, in-app, web push, WhatsApp, ads and inbox, with delivery capacity of 50M emails/hour and 550M push/hour serving 1.2B+ active profiles monthly. Batch AI adds agentic CRM capabilities through 12 AI agents and 15 predictive scores that automate targeting, content generation and campaign optimization.
Is Batch a public or private company?
Batch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Batch founded?
Batch was founded in 2015. It employs 1 to 10 people.
Where is Batch based?
Batch is headquartered in Paris, France, in the Europe region.
How does Batch make money?
One revenue line is on record: saaS Platform Subscription.
Who are Batch's main competitors?
Direct peers on record are Klaviyo, Airship, Iterable, Selligent (Marigold Engage), Customer.io and Braze. Broad incumbents are Salesforce Marketing Cloud and Adobe Campaign. Dotdigital is listed as a regional player. OneSignal is listed as an emerging player.
Does Batch have an API?
Yes. Batch offers a comprehensive API and SDK for developers to integrate the platform. The SDK is ranked among the world's Top-100 and covers Web, iOS, and Android platforms. Comprehensive API, SDK and plugin docs are available at doc.batch.com. The platform connects to data warehouses (Snowflake, BigQuery, Databricks), CDPs, CRMs, and analytics tools via native connectors. Developer documentation is at doc.batch.com.
What industry is Batch in?
Batch's product category is Customer Engagement Platform. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 54151 and its SIC code is 7372.