What Level Up Village does

Level Up Village (LUV) is a private educational technology company founded in 2012 and operated as a program under Language Testing International, Inc. (LTI). It provides structured, teacher-moderated asynchronous video exchanges between K-12 classrooms in the United States and partner classrooms internationally, with operating reach spanning the U.S., Latin America (Argentina, Mexico, Peru, Ecuador, Brazil), Europe (Italy), and Africa (Kenya, Nigeria). The company's product portfolio centers on the Global Connections Platform and includes Languages & Cultures Courses (Spanish/English at multiple proficiency levels, ages 12-18), Arts & Sciences Courses (STEM and humanities, ages 4-18), LUV School Exchanges (K-5 annual subscription at $500/teacher with six project-based courses), CLIPS (a $120/teacher/year standalone video collaboration add-on), and the Players Exchange (a free MLB Players Trust partnership program for ages 11-14). Pricing is primarily per-classroom for exchanges ($300 traditional, $600 Ambassador) with emerging annual subscription tiers.

The underlying technology is a fully web-based platform accessible via Chrome or Safari on Windows, Mac, Chromebook, iOS, and Android, with separate Teacher and Student Portals, teacher moderation of all student videos before partner sharing, inline recording and MP4 conversion, and AWS S3-hosted video storage with geolocation data stripped prior to sharing. The platform holds PRIVO COPPA Safe Harbor certification and FERPA compliance, addressing the regulatory requirements that gate U.S. K-12 adoption.

Go-to-market is sales-led and event-driven, targeting individual teachers and school administrators through direct website registration, BOCES cooperative service channels, educational conferences (e.g., OFLA), webinars, content marketing, and grant-funded adoption programs. Distribution is supported by institutional partnerships including Putnam/Northern Westchester BOCES, Kenya Connect, and the MLB Players Trust. Headcount is reported at 1-10 employees, and the company has raised approximately $3.05M across three disclosed funding rounds between 2015 and 2018, with no subsequent funding rounds identified in the data.

Name

Level Up Village

Legal name

Language Testing International, Inc.

Website

https://levelupvillage.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Level Up Village is a K-12 educational technology company that operates a teacher-moderated video exchange platform pairing U.S. classrooms with international partner classrooms for asynchronous global collaboration in world languages, STEM, and arts. It serves individual teachers, schools, and districts through per-exchange and subscription pricing.

Ownership category

akta.pro rank

Product category

K-12 Virtual Exchange Education Platform

NAICS

All Other Schools and Instruction (61169), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual School Course Providers (Single-Course/Part-Time Enrollment) (EDAJADAE)

akta.pro secondary industry

Virtual World Language & Electives Providers (K–12) (EDAJADAK)

Keywords

• Virtual exchange programs
• Global classroom collaboration
• K12 video exchange platform
• Language learning exchanges
• Cross-cultural education technology

Headquarters

HQ city

Old Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Languages & Cultures Exchanges: Per-classroom exchange licenses sold to teachers/schools. Traditional exchanges are $300 per global exchange (1 classroom up to 30 students, valid for 2 years). Ambassador Exchanges are $600 per classroom. Exchanges conducted 50% in English and 50% in Spanish for traditional, 100% in Spanish for Ambassadors.
2. Arts & Sciences Exchanges: Per-classroom exchange licenses for STEM and arts courses. Courses are generally 6-8 weeks. 1 Global Exchange = 1 Classroom (up to 30 students) x 1 Course x 1 Global Partner.
3. LUV School Exchanges Subscription: Annual subscription at $500 per teacher for 12 months, giving unlimited access to six project-based K-5 courses. Includes We Are Digital Explorers course, platform access, teacher support materials, student workbooks, and rubrics.
4. CLIPS Teacher Pro Subscription: Annual subscription at $120 per teacher for 12 months, providing a video platform for boosting student voice and engagement across any subject or language.
5. Players Exchange (MLB Players Trust Partnership): Free program for schools and youth organizations, featuring insights from Major League Baseball Players. Developed in partnership with MLB Players Trust — no revenue generation for Level Up Village from this program.
6. Virtual Exchange Grants: Free exchanges provided to qualifying U.S. schools, covering full cost of Arts & Sciences or Languages & Cultures exchanges. Part of market expansion and adoption strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Level Up Village operates a secure, web-based platform that pairs K-12 classrooms worldwide for asynchronous video exchanges through curated courses in Languages & Cultures and Arts & Sciences. The company delivers structured 4-8 week global collaboration experiences aligned to UN SDGs, ISTE, and World-Readiness Standards, with COPPA-certified teacher moderation and a global partner matching service. It also offers a K-5 subscription (LUV School Exchanges), a teacher video tool (CLIPS), and partnership-driven programs such as the MLB Players Exchange.

Product overview

Level Up Village offers a suite of global education products centered on its Global Connections Platform, which enables asynchronous video exchanges between classrooms worldwide. The product portfolio includes Languages & Cultures Courses (Spanish/English, ages 12-18) at three proficiency levels, Arts & Sciences Courses (ages 4-18) covering STEM and humanities topics, LUV School Exchanges (K-5 subscription with 6 project-based courses), CLIPS (add-on video collaboration tool at $120/teacher/year), and Players Exchange (MLB partnership product, free). Pricing ranges from $300-$600 per global exchange for Languages & Cultures and $500/year for School Exchanges subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Global Connections: Core platform for global classroom exchanges featuring asynchronous video collaboration between international partner classrooms.
• LUV School Exchanges
• CLIPS
• Players Exchange
• Global Citizen Series

Products and services

• Global Connections Platform Core web-based platform that facilitates cultural collaboration between K-12 students from around the world through asynchronous video exchanges, connecting classrooms for intercultural communication and global learning experiences. Includes separate Teacher and Student Portals with teacher moderation, inline recording, and global partner matching.
• Languages & Cultures Courses Cultural exchange programs for students ages 12-18 available in Spanish and English with three proficiency levels (Explorer, Adventurer, Trailblazer), covering topics including family, food, culture, school life, music, and global challenges. Sold as per-classroom Global Exchange licenses ($300 traditional, $600 Ambassadors).
• Arts & Sciences Courses STEM and arts exchange programs for students ages 4-18 covering topics including music & sound, literature & social studies, science & ecology, water conservation, DNA exploration, 3D printing, and global citizenship themes. Each Global Exchange covers 1 classroom (up to 30 students) x 1 course x 1 global partner for 6-8 weeks.
• LUV School Exchanges Subscription 12-month annual subscription at $500 per teacher providing unlimited access to six project-based K-5 courses (We Are Digital Explorers, Bridge Engineers, Tower Engineers, We Are Coding Explorers, We Are Art Explorers, Art Connections) with platform access, teacher support materials, student workbooks, and rubrics.
• CLIPS Teacher Pro Video-based collaboration tool enabling students to record and share video responses, engage in peer feedback, and build learning portfolios across any subject area or language with teacher-designed tasks. Sold as an annual subscription at $120 per teacher for 12 months.
• Players Exchange Free global collaboration program for students aged 11-14 developed in partnership with MLB Players Trust, featuring exclusive MLB player insights on teamwork and collaboration, 4-6 week structured exchanges with international partner classrooms, and opportunity to attend the MLB All-Star Game (2026 in Philadelphia). Fully funded by MLB Players Trust.

Quantifiable outcome

• Over 1,000 classes in 20 countries connected since 2012
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship / parent company, core partnership, flagship partnership and minor.

• Language Testing International, Inc. (LTI)flagship / parent companyOthersLevel Up Village is a program by Language Testing International, Inc. (LTI). LTI is the parent company and umbrella organization under which LUV operates, providing administrative, operational, and potentially product integration support. The privacy policy is authored by LTI/LUV and references LTI as the operating entity. LTI provides Level Up Village with corporate infrastructure and validation services (e.g., school email validation for teacher accounts).
• Kenya Connectcore partnershipStrategic or Co-development PartnerKenya Connect is an NGO operating in Kenya that partners with Level Up Village to facilitate virtual exchanges between Kenyan classrooms and US classrooms (specifically through the Connecting with Communities course). LUV's partner organization in Kenya helps pair classrooms and supports the exchange logistics. The partnership enables students to learn about human impact on the environment in both regions and has included fundraising for local community projects.
• Putnam/Northern Westchester BOCEScore partnershipStrategic or Co-development PartnerPutnam/Northern Westchester BOCES cooperates with Level Up Village to offer the Connecting with Communities course for New York State and Kenyan students. BOCES processes contracts and fees for participating districts and schools, potentially offering CoSer (Cooperative Service) aid to eligible districts. This partnership facilitates district-wide adoption and provides institutional credibility for the program.
• MLB Players Trustflagship partnershipStrategic or Co-development PartnerThe MLB Players Trust is the official charity of the Major League Baseball Players Association. It partnered with Level Up Village to launch the Players Exchange, a free global education initiative for students aged 11-14 featuring exclusive MLB Player insights on teamwork and collaboration. The Players Trust fully funds the program including airfare and accommodations for selected students attending the MLB All-Star Game. Students can nominate to attend the 2026 MLB All-Star Game in Philadelphia through this program.
• Kenya ConnectminorStrategic or Co-development PartnerVirtual Exchange Grants offered by Level Up Village pair recipient classrooms with global partners in Kenya, Argentina, Mexico, Peru, Ecuador, and Brazil. Kenya Connect supports the Kenya-based partner matching for grant recipients.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Empatico: Empatico (backed by The KIND Foundation) operates a free K-12 virtual exchange platform that pairs classrooms globally for video-based collaboration. Most directly comparable to LUV's Global Connections product in mission, target user (K-12 teachers), and exchange mechanic.
• PenPal Schools: PenPal Schools offers K-12 virtual exchange courses connecting classrooms worldwide via written and video projects. Closely comparable to LUV's Languages & Cultures and Arts & Sciences exchanges in product format, target buyer, and recurring subscription model.
• iEARN (International Education and Resource Network): iEARN is a global K-12 collaborative learning network that pairs classrooms for cross-border projects. Comparable to LUV in global-classroom pairing mission, though iEARN operates as a non-profit membership organization rather than a paid SaaS exchange.

Emerging players

• Flip (formerly Flipgrid, Microsoft): Flip is a Microsoft-owned video discussion platform widely adopted in K-12 for asynchronous student video responses. Comparable to LUV's CLIPS product in core mechanic (teacher-moderated student video) and target user, though Flip is a general-purpose tool rather than a curated exchange.
• Seesaw: Seesaw is a widely used K-12 student portfolio and family engagement platform. Comparable to LUV in K-12 SaaS distribution, teacher adoption model, and emphasis on student-created artifacts including video, though not focused on cross-border exchange.
• Listenwise: Listenwise provides standards-aligned podcast and audio-based content for K-12 language and literacy instruction. Comparable to LUV in targeting world language and ELA teachers with curriculum-aligned content, though audio-first rather than video-exchange based.

Broad incumbents

• Outschool: Outschool is a marketplace for K-12 enrichment classes including world languages and STEM. Adjacent to LUV as a distribution channel for supplemental K-12 learning, though its model is live group classes rather than cross-classroom exchange.
• ClassDojo: ClassDojo is a K-12 communication and classroom management platform with massive teacher penetration. Comparable to LUV as K-12 EdTech with a teacher-led GTM and COPPA-compliant video tools, though focused on classroom communication rather than global exchange.
• VIF International Education: VIF supports K-12 world language and global education programs through teacher professional development and curriculum. Comparable to LUV in serving U.S. K-12 world language classrooms, though delivers via teacher training rather than cross-border student exchange.

Regional players

• Voxy: Voxy delivers online language instruction for adult and corporate learners primarily in Latin America and global enterprise markets. Comparable to LUV in language-learning focus, though serves a different buyer segment (adults/enterprises vs. K-12).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/levelupvillage
• YouTubeyoutube.com/levelupvillage
• Facebookfacebook.com/LevelUpVillage
• LinkedInlinkedin.com/company/level-up-village
• Instagraminstagram.com/levelupvillage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level Up Village