Robin

What Robin does

Robin (legal entity Robin Inc., DBA "My Robin") is a K-12 social-emotional learning (SEL) and mental-health platform founded in 2018 and headquartered in New York, Delaware-incorporated. Its offering is built around four integrated components: (1) the proprietary Connection Diagnostic Assessment (CDA), a 20-question anonymous diagnostic for grades 4–12 that produces a data-driven action plan; (2) a Tier 1 and Tier 2 video curriculum aligned to CASEL competencies and an MTSS framework, available in Spanish and English; (3) live coaching workshops organized into academies for educators, parents, and students; and (4) the 30-Day Challenge digital engagement platform housed inside Canvas LMS. The company maintains a 50+ coach bench curated by an internal VP of Coaching and Client Experience.

Robin operates a hybrid go-to-market combining enterprise field sales (a Senior Account Executive in the Greater NY metro), an inside-sales/partnerships function, and a channel-distribution relationship with Demco for U.S. and international reach. Revenue is generated primarily through tiered annual school-license subscriptions ($9,500 small to $19,500 large), with secondary streams from Tier 2 small-group subscriptions ($5,000/yr), CDA access ($3,000–$6,500), individual teacher/student per-seat licenses, live coaching workshops, and on-site or remote support modules. Anchor customers include NYC Public Schools and Urban Assembly; the company is NYC M/WBE certified and FedRAMP-adjacent compliance posture via the Student Privacy Pledge (FERPA, COPPA, SOPIPA).

As of late 2025, the company is in a transition phase: it closed a $2 million seed round in November 2021 led by Eagle Proprietary Investments with Limitless Ventures, has remained pre-Series A with a 1–10 person team operating remotely across more than 10 U.S. states, promoted COO Linda Thompson to CEO on August 5, 2025 (with co-founder Sonny Thadani moving to Chairman), and announced a merger with Hiveclass intended to combine SEL/coaching expertise with Hiveclass's platform to "redefine well-being in schools." Reported customer outcomes include a 37% increase in healthy peer relationships, a 22% improvement in feeling connected at school, and 9-in-10 school-leader recommendation.

Name

Robin

Legal name

Robin Inc.

Website

https://my-robin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Robin (My Robin) is a New York-based K-12 social-emotional learning platform that combines a proprietary Connection Diagnostic Assessment, MTSS-aligned video curriculum, live coaching workshops, and a Canvas-integrated 30-Day Challenge digital tool, selling tiered annual school licenses to public school districts.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning (SEL) Software Platform

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

akta.pro secondary industries

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Social-emotional learning
• K-12 mental health
• SEL curriculum
• Student wellness platform
• Educator professional development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. School Licenses (Annual/Semester): Subscription-based licensing model for schools with tiered pricing based on student population size. Annual subscription ranges from $9,500 (small, 1-400 students) to $19,500 (large, 801+ students). Semester options also available at lower price points.
2. Tier 2 Curriculum (Small Group): Annual access for small group coaching (up to 100 students) at $5,000 per year or $4,000 per semester.
3. Connection Diagnostic Assessment: Per grade level ($3,000/year) or per school ($6,500/year) assessment access with annual or semester billing.
4. Individual Licenses: Individual teacher licenses (minimum 10) at $500/year and individual student licenses (minimum 25) at $150/year.
5. Live Coaching Sessions: Interactive live coaching workshops for educators, parents/guardians, and students including New Teacher Academy, Educator Academy Levels 1-2, Parent Academy, and Student Resilience Academy.
6. Curriculum Support Modules: On-site or remote support modules for large groups ($4,000 on-site, $1,600 remote) or small groups ($3,200 on-site, $1,250 remote).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Robin provides a subscription-based social-emotional learning (SEL) and mental health platform for K-12 schools built on four integrated components: the proprietary Connection Diagnostic Assessment (CDA), an evidence-based Tier 1 & 2 video curriculum aligned with CASEL competencies, live coaching workshops organized into academies for educators, parents, and students, and the 30-Day Challenge digital engagement platform housed within Canvas LMS. The offering is sold primarily as annual school and district licenses with tiered pricing based on student population size, with supplementary individual teacher and student per-seat licenses and on-site or remote live coaching and support modules.

Product overview

Robin is a unified mental health and social-emotional learning (SEL) platform for K-12 schools comprising four integrated components: (1) the Connection Diagnostic Assessment (CDA), a proprietary 20-question diagnostic that measures student connection and generates data-driven action plans; (2) a Tier 1 & 2 curriculum with evidence-based video lessons taught by diverse coaches; (3) live coaching workshops organized into academies for educators (New Teacher Academy, Educator Academy Level 1 & 2), parents (Parent Academy Level 1 & 2), and students (Student Resilience Academy, Student Peer Leadership Academy); and (4) the 30-Day Challenge digital engagement platform. The platform is housed within Canvas LMS and is aligned with CASEL competencies, National Health Education Standards, and state standards. Supplementary resources include white papers, webinars, downloadable toolkits, and the ConnectEd Awards recognition program.

Differentiator

Problem solved

Functional benefit

Products and services

• Connection Diagnostic Assessment (CDA) Proprietary 20-question anonymous diagnostic that measures the degree to which students feel connected to themselves, their peers, their families, and their school communities, enabling school leaders to take the pulse of school culture and climate and generating a tailored action plan of lessons and activities. Designed for grades 4-12 and sold per grade level or per school on annual or semester subscriptions.
• Tier 1 & 2 Curriculum Evidence-based video curriculum created by educators with decades of experience that provides Tier 1 and Tier 2 SEL support within an MTSS framework, featuring diverse coaches who teach life skills that build resilience and self-efficacy. Flexibly designed with pull-out lessons and individual and group activities for use in academic classes, advisory, health, or small group interventions.
• Live Coaching Workshops Research-based connection-strengthening skills delivered through a collaborative coach-practice model via live workshops for educators, parents/guardians, and students, covering conflict resolution, stress and anxiety management, building resilience, and supporting digital well-being.
• 30-Day Challenge Digital Platform Interactive social digital platform delivered through Canvas LMS where students practice healthy mental and social habits daily, focused on positivity to reduce anxiety and increase social connectedness.
• New Teacher Academy Professional development program for beginning educators covering belonging, compassion, stress management, resilience, and trauma-sensitive practices, delivered via Robin's live coaching model.
• Educator Academy Level 1 & Level 2 Two-level professional development series for educators covering student anxiety support, restorative practices, mindfulness, self-awareness, and digital classroom strategies, delivered via Robin's live coaching model.
• Parent Academy Level 1 & Level 2 Coaching workshops for parents and guardians covering connected parenting, stress management, resilience, conflict resolution, and digital well-being practices, delivered via Robin's live coaching model.
• Student Resilience Academy (Tier 2 Small Group Coaching) Three-module small group coaching program teaching students connection with self and others, resilience, self-awareness, goal-setting, and conflict management skills, delivered via Robin's live coaching model.
• Student Peer Leadership Academy Coaching program teaching peer leaders discussion facilitation, meeting management, inclusive environments, and de-escalation skills, delivered via Robin's live coaching model.

Quantifiable outcome

• 37% increase in healthy peer relationships
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Urban AssemblycoreStrategic or Co-development Partner · 1 December 2023Partnership to provide 5 underserved NYC public schools with a comprehensive program focused on improving student mental health and well-being.
• Stella and Charles Guttman Community College (CUNY)minorStrategic or Co-development Partner · 1 September 2023Fieldwork internship program providing CUNY students opportunity to apply classroom learning to real-world professional experience exploring potential career paths in SEL.
• DemcocoreChannel Partner/ Reseller/ Distributor · 31 March 2022Demco, a 117-year-old learning solutions provider, partnered with Robin to expand distribution of Robin's coaching and curriculum to schools in the U.S. and internationally. Demco provides strong sales support bringing Robin's unique social-emotional coaching to more school communities.
• HiveclasscoreStrategic or Co-development PartnerAnnounced merger to redefine well-being in schools, combining Robin's SEL expertise with Hiveclass's platform.
• NYC Public SchoolscoreChannel Partner/ Reseller/ DistributorOngoing partnership providing Robin services to NYC public schools. Contact number 201.208.2715 for partnerships team.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Panorama Education: Panorama is a leading K-12 SEL and student-success platform offering surveys and analytics for school climate and student well-being. It is the most direct comparison to Robin's CDA diagnostic + curriculum bundle and competes for the same district mental-health budgets.
• Aperture Education: Aperture provides the Devereux Student Strengths Assessment (DESSA) and SEL platform used by K-12 districts to measure and grow social-emotional competencies. It directly overlaps with Robin's diagnostic-plus-curriculum model for school-based SEL.
• CharacterStrong: CharacterStrong sells K-12 SEL curriculum and professional development for educators, including academies and workshops. Its product mix of Tier 1 curriculum and educator PD closely mirrors Robin's academies and coaching offering.
• Move This World: Move This World delivers video-based SEL curriculum and MTSS-aligned programs to K-12 schools. Its video-led, Tier 1/2 SEL delivery is the closest content-format competitor to Robin's evidence-based video curriculum with diverse coaches.
• BASE Education: BASE Education provides digital SEL and mental-health curriculum used in K-12 Tier 2/3 settings. Its self-paced, online SEL delivery model overlaps with Robin's Tier 2 small-group and individual-student license offerings.
• Rethink Ed: Rethink Ed provides online SEL, mental-health, and behavior supports for K-12 schools, including MTSS-aligned resources. Its combination of behavioral, SEL, and educator PD content overlaps materially with Robin's whole-school ecosystem.

Broad incumbents

• Committee for Children (Second Step): Committee for Children publishes Second Step, one of the most widely adopted SEL curricula in U.S. K-12 schools. It is the entrenched incumbent that districts default to and competes head-to-head with Robin for SEL curriculum adoption.
• Newsela: Newsela is a broad K-12 content and instruction platform sold into district contracts. While its core is literacy, it competes for the same district supplemental-content wallet and district procurement cycles that Robin targets.
• Nearpod: Nearpod delivers interactive K-12 lessons and formative assessments integrated with LMS platforms like Canvas. Its Canvas integration and district sales motion overlap with Robin's Canvas-embedded delivery and K-12 GTM.
• ClassDojo: ClassDojo is a widely adopted classroom communication and SEL/character-development platform in K-12 schools. While primarily a communication tool, it embeds SEL and well-being features that compete for the same teacher and administrator attention Robin targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Robin_stories
• LinkedInlinkedin.com/company/my-robin
• Instagraminstagram.com/robin_stories

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robin