Hiveclass
Hiveclass is a New York-based edtech company founded in 2020 that delivers standards-aligned, video-based physical education and youth wellness content to K-12 schools, school districts, libraries, and individual learners across the United States via a web-based subscription platform.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hiveclass does
Hiveclass is a New York-based edtech company founded in 2020 that delivers video-based physical education and youth wellness content to K-12 schools, libraries, and individual learners across the United States. The company operates a web-based mobile platform built around athlete-led training videos, ready-to-use lesson plans, quizzes, and a teacher portal with student progress-monitoring tools, distributed across three branded products: HiveclassPE (standards-aligned PE curriculum aligned to SHAPE America for traditional, charter, virtual, hybrid, and independent-study schools), HiveclassPD (professional development for educators), and HiveclassDigital (e-learning distributed through public libraries and community institutions). Content spans 14+ sport and activity categories including Aquatics, Basketball, Dance, Field Hockey, Fitness, Gymnastics, Lacrosse, Pickleball, Self-Defense, Soccer, Strength & Conditioning, Tennis, Volleyball, and Yoga, integrated with social-emotional learning modules targeting mind+body wellness outcomes. The platform is accessible on any device via a web portal, with both sales-led institutional onboarding and a self-serve login for individuals and homeschool families.
Hiveclass monetizes primarily through B2B subscription licensing sold directly to K-12 schools, school districts, and public institutions on a quote-based, annual contract cadence. Pricing is not publicly disclosed; prospective customers engage the sales team via website contact forms or direct email. The company pursues a sales-led and event-driven go-to-market, supplemented by content marketing (a blog called The Hive), an email newsletter (HiveNews), social media across Facebook, Instagram, LinkedIn, Twitter/X, and YouTube, and industry conference participation targeted at PE teachers, school administrators, and library decision-makers.
The company has raised approximately $2.77 million in disclosed seed funding across three rounds: a $1.25 million round led by Appia Ventures in February 2022, a $20,000 Techstars accelerator round in August 2023, and a $1.5 million round in February 2025 led by Spring Mountain Capital with participation from Techstars, Rethink Education, Georgetown Angel Investor Network, and New York Ventures. The 2025 round was earmarked for product development and expansion into services for students with special needs. As of early 2025 the platform served 80+ educational institutions and approximately 13,000 users. Leadership comprises co-founders Joe Titus (CEO) and Paul Suhr (CPO), supported by a CGO, a Chief Video Officer, an Educational Director, and a Product Director, with the company headquartered in New York and operating in a domestic single-geography footprint.
Hiveclass firmographics
Firmographics- Name
- Hiveclass
- Legal name
- Hiveclass
- Website
- https://hiveclass.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hiveclass is a New York-based edtech company founded in 2020 that delivers standards-aligned, video-based physical education and youth wellness content to K-12 schools, school districts, libraries, and individual learners across the United States via a web-based subscription platform.
- Ownership category
- akta.pro rank
Hiveclass industry classification
Industry- Product category
- K-12 Physical Education Platform
- NAICS
- Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Physical Education & Health Instruction (EDAJAFAL)
- akta.pro secondary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Hiveclass is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hiveclass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- School/District Subscriptions: Hiveclass generates revenue through subscription licensing sold directly to K-12 schools, school districts, and public institutions. Pricing is quote-based and requires direct engagement with the Hiveclass sales team. The model is B2B institutional SaaS, with annual or multi-year contract billing implied by the school procurement cycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Institutional subscription (pricing tiers not publicly disclosed) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Hiveclass product offering
Product offeringCore offering
Hiveclass is a web-based mobile platform that delivers video-based physical education instruction to K-12 schools, districts, libraries, and public institutions. The platform provides standards-aligned (SHAPE America) curriculum across 14+ sports and activity categories, athlete-led training videos, social-emotional learning components, and a teacher portal with student progress-monitoring tools accessible on all devices.
Product overview
Hiveclass is an edtech platform offering virtual physical education classes for K-12 students through three core products: HiveclassPE (standards-aligned PE curriculum for schools with video lessons, quizzes, and teacher portals), HiveclassPD (professional development for educators), and HiveclassDigital (accessible e-learning for libraries and public institutions). The platform delivers athlete-led training videos, social-emotional learning components, and skill-based instruction across 14 sports and activity categories including Aquatics, Basketball, Dance, Soccer, Tennis, Yoga, and more. Hiveclass markets to schools, libraries, and families, providing differentiated content for learners, educators, and communities with mind+body wellness focus.
Differentiator
Problem solved
Functional benefit
Products and services
- HiveclassPE
Quantifiable outcome
- Over 80 educational institutions and 13,000 users as of early 2025
- +1 more outcomes
Companies that use Hiveclass
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Hiveclass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hiveclass partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Hiveclass competitors and assessment
Company assessmentDirect peers
- GoNoodle: GoNoodle delivers movement, mindfulness, and activity videos to K-12 classrooms and competes for the same school wellness budgets as HiveclassPE, with a similar teacher-led video instruction model.
- PLT4M: PLT4M is an online PE and health curriculum platform sold to K-12 schools and districts, directly overlapping with HiveclassPE in product, buyer (PE teachers and administrators), and standards-aligned delivery model.
- Sworkit: Sworkit offers video-based workout and physical activity content adopted by schools and districts, mirroring Hiveclass's video-first, device-agnostic delivery to PE programs and student wellness initiatives.
Emerging players
- Wellable: Wellable is a wellness platform that, like HiveclassDigital, delivers digital fitness and wellness content to populations (typically employers), with overlapping capability in self-paced video-based activity programming.
Broad incumbents
- ClassDojo: ClassDojo is a widely adopted K-12 edtech platform that distributes into the same schools and classrooms as Hiveclass, serving as an indirect channel partner and competitor for limited instructional software budgets.
- Peloton: Peloton produces video-based fitness content at scale; while consumer-direct rather than K-12, its content library and athlete-led instruction format overlap with Hiveclass's core production approach.
- ClassPass: ClassPass is a broad fitness content and access platform. While not K-12 focused, its digital video fitness content competes for the same consumer wellness dollars that HiveclassDigital targets through libraries and families.
- Headspace: Headspace offers mindfulness and mental wellness content, including an education vertical. It competes for the SEL and mental wellness portion of Hiveclass's integrated mind+body proposition in schools and libraries.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hiveclass social profiles
Digital presenceHiveclass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiveclass leadership team
Management profileNumber of profiles
Profiles9 records
Hiveclass funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiveclass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiveclass
What does Hiveclass do?
Hiveclass is a web-based mobile platform that delivers video-based physical education instruction to K-12 schools, districts, libraries, and public institutions. The platform provides standards-aligned (SHAPE America) curriculum across 14+ sports and activity categories, athlete-led training videos, social-emotional learning components, and a teacher portal with student progress-monitoring tools accessible on all devices.
Is Hiveclass a public or private company?
Hiveclass is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hiveclass founded?
Hiveclass was founded in 2020. It employs 11 to 50 people.
Where is Hiveclass based?
Hiveclass is headquartered in New York, United States, in the North America region.
How does Hiveclass make money?
One revenue line is on record: school/District Subscriptions.
Who are Hiveclass's main competitors?
Direct peers on record are GoNoodle, PLT4M and Sworkit. Wellable is listed as an emerging player. Broad incumbents are ClassDojo, Peloton, ClassPass and Headspace.
Does Hiveclass have an API?
No public API is recorded for Hiveclass.
What industry is Hiveclass in?
Hiveclass's product category is K-12 Physical Education Platform. Its primary akta.pro industry code is EDAJAFAL, Physical Education & Health Instruction, with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 61162 and its SIC code is 8200.