Penagos
Penagos is a Colombian agricultural machinery manufacturer founded in 1892, headquartered in Santander, that designs and builds equipment for both large and small farmers.
- Company typePrivate
- Founded1892
- HeadquartersSantander, Colombia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Penagos firmographics
Firmographics- Name
- Penagos
- Website
- https://penagos.com
- Company type
- Private
- Founded year
- 1892
- Headcount range
- 101–250 employees
- Short description
- Penagos is a Colombian agricultural machinery manufacturer founded in 1892, headquartered in Santander, that designs and builds equipment for both large and small farmers.
- Ownership category
- akta.pro rank
Penagos industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tractors & Power Units (IMAHACAA)
- akta.pro secondary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
Keywords
Where Penagos is headquartered
LocationHeadquarters
- HQ city
- Santander
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Penagos business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Penagos product offering
Product offeringCore offering
Penagos designs and manufactures agricultural machinery for both large and small farmers. The company produces physical farm equipment and implements intended for crop processing and on-farm mechanization, serving the agricultural sector in Colombia and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural machinery for farmers
Companies that use Penagos
Customer profileIdeal customer profiles2 records
Penagos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Penagos partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Penagos competitors and assessment
Company assessmentDirect peers
- Baldan: Brazilian manufacturer of agricultural implements, tillage equipment, and sprayers. Comparable to Penagos as a Latin American implement manufacturer serving similar farmer segments in row-crop and tropical agriculture.
- Tatu Marchesan: Brazilian manufacturer of agricultural implements, tillage equipment, and planting machinery. Highly comparable to Penagos as a Latin American regional manufacturer of farm implements serving similar small-to-large farmer customers.
- Jacto: Brazilian manufacturer of sprayers, coffee harvesters, and agricultural equipment with strong Latin American distribution. Comparable to Penagos as a regional farm-machinery peer, particularly in coffee- and tropical-crop-handling equipment that overlaps with Penagos' product lines.
- Stara: Brazilian agricultural machinery manufacturer producing planters, sprayers, harvesters, and grain handling equipment. Comparable to Penagos as a Latin American direct competitor with overlapping product categories for crop farming.
Broad incumbents
- John Deere: Global leader in agricultural machinery with a broad portfolio of tractors, harvesters, and implements. Comparable to Penagos as a competitor in the same product category, but operating at vastly greater scale and with full-line offerings versus Penagos' regional focus.
- AGCO Corporation: Global manufacturer of agricultural equipment under brands including Massey Ferguson, Fendt, and Valtra. Comparable to Penagos as a full-line farm machinery maker, though AGCO serves a global customer base while Penagos operates primarily in Colombia.
- CNH Industrial: Producer of agricultural and construction equipment under Case IH and New Holland brands. Directly comparable to Penagos in the agricultural machinery category, with broader product breadth and global distribution.
- Kubota: Japanese manufacturer of tractors, implements, and agricultural machinery with a strong presence in Latin America. Comparable to Penagos as an agricultural machinery competitor, particularly in the small-to-mid tractor and implement segments relevant to Penagos' customer base.
- CLAAS: German agricultural machinery manufacturer specializing in harvesters, tractors, and forage equipment. Comparable to Penagos as a competitor in farm machinery, with a stronger focus on harvesting and processing equipment that overlaps with Penagos' processing-machinery niche.
Regional players
- Mahindra & Mahindra (Farm Equipment): Indian manufacturer of tractors and farm implements with growing international presence, including Latin America. Comparable to Penagos as an agricultural machinery competitor focused on small-to-mid horsepower tractors and implements for smallholder farmers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Penagos social profiles
Digital presencePenagos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penagos leadership team
Management profileNumber of profiles
Penagos funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penagos M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penagos
What does Penagos do?
Penagos designs and manufactures agricultural machinery for both large and small farmers. The company produces physical farm equipment and implements intended for crop processing and on-farm mechanization, serving the agricultural sector in Colombia and beyond.
When was Penagos founded?
Penagos was founded in 1892. It employs 101 to 250 people.
Where is Penagos based?
Penagos is headquartered in Santander, Colombia, in the Latin America region.
Who are Penagos's main competitors?
Direct peers on record are Baldan, Tatu Marchesan, Jacto and Stara. Broad incumbents are John Deere, AGCO Corporation, CNH Industrial, Kubota and CLAAS. Mahindra & Mahindra (Farm Equipment) is listed as a regional player.
Does Penagos have an API?
No public API is recorded for Penagos.
What industry is Penagos in?
Penagos's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAA, Tractors & Power Units, with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 333111 and its SIC code is 3523.