What Electric Mobility Canada does

Electric Mobility Canada (EMC) is a federally operating Canadian non-profit industry association founded in 2006 and headquartered in Île des Sœurs (Montreal area), Quebec. The organization serves as the national unifying voice for the transition to electric transportation in Canada, operating through four pillars: advocacy (federal and provincial policy engagement including annual Parliament Hill and provincial advocacy days), research (energy efficiency and economic outlook reports developed with partners such as EY and Dunsky), education (webinars, weekly newsletters, the EV Glossary, and the EVVE annual conference), and member services (committees, working groups, and the Member Portal).

EMC's core deliverables include the annual EVVE national conference (rotating across Canadian cities and drawing 400+ attendees), research publications such as the 'Electrifying Progress' economic outlook and 'Powering Up' energy efficiency reports, an interactive EV Dashboard tracking adoption and grid impacts, a Policy Tracker, the National EV Action Plan advocacy document, and a recently launched Fleet ZEV Readiness Assessment Tool built by the Medium- and Heavy-Duty Vehicle Working Group. Its technology base is policy research, advocacy expertise, and domain-specific analytical frameworks rather than software products.

The business model is membership-based plus conference/event monetization. Annual membership fees are tiered by organization type and size, ranging from $70 (students) to $18,000 (industry/fleet organizations with 100,001+ employees), with utility fees between $9,000 and $16,000 and government/municipal fees between $2,000 and $8,000. Conference revenue includes EVVE registrations ($475-$3,160 depending on member status and timing), sponsorship packages ($5,000-$30,000), and B2B Forum host tables ($1,000-$2,500). The customer base of 100+ organizations spans OEMs, EVSE suppliers, utilities, municipal and private fleets, federal/provincial/municipal governments, academic institutions, NGOs, and EV associations across Canada.

Name

Electric Mobility Canada

Legal name

Electric Mobility Canada

Website

https://emc-mec.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Electric Mobility Canada is a national non-profit industry association founded in 2006 that advances electric transportation in Canada through advocacy, research, education, and member services, serving 100+ member organizations across OEMs, utilities, fleets, government, and academia.

Ownership category

akta.pro rank

Headquarters

HQ city

Verdun

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees based on organization size (employees globally) and type. Categories include Industry/Fleet/Non-Profit, Utilities, Unions/Academic Institutions, Associate Organizations (Government), and Associate Individuals. Fees range from $70/year for students to $18,000/year for organizations with 100,001+ employees. Utilities fees based on annual revenue ($9,000-$16,000). Government/municipal fees based on population served ($2,000-$8,000).
2. Conference and Event Revenue: Revenue from EVVE annual conference registration fees, sponsorships, and B2B forum host table reservations. Conference registration ranges from $475 (students) to $3,160 (non-member full program). Sponsorship packages from $5,000 (Basic) to $30,000 (Networking Reception).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Electric Mobility Canada is a national non-profit industry association that advances electric transportation in Canada through policy advocacy, industry research, networking, and member services. It sells annual membership subscriptions across tiered categories (industry, utilities, government, academia, students), hosts the EVVE annual national conference with sponsorships and registration fees, and produces research publications and assessment tools (e.g., Fleet ZEV Readiness Assessment Tool, EV Dashboard, policy briefs) for member organizations.

Product overview

Electric Mobility Canada (EMC) is a national industry association founded in 2006 that serves as the unifying voice driving the transition to electric transportation in Canada. Rather than offering a unified software product, EMC provides a portfolio of services including: the annual EVVE National Conference as its flagship event; research publications on economic outlooks and energy efficiency; policy advocacy and tracking tools; a Fleet ZEV Readiness Assessment Tool for commercial fleets; an EV Dashboard providing adoption data; webinars and educational events; and membership programs offering networking and industry representation. These services work together to advance advocacy, collaboration, education, and thought leadership for sustainable electric mobility across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• EVVE Annual Conference EMC's flagship annual national conference bringing together Canada's electric mobility industry leaders, policymakers, utilities, and equipment manufacturers for dialogue on the future of electric transportation. Includes conference registration, sponsorship packages, and a structured B2B Forum networking event.
• EMC Membership Program Tiered annual membership providing organizations with networking, advocacy representation to all government levels, access to industry research and policy analysis, visibility through the member directory and newsletters, and participation in policy development processes. Categories include Industry/Fleet/Non-Profit, Utilities, Unions/Academic, Government/Municipal, and Associate individuals, with fees scaled by organization size.
• Fleet ZEV Readiness Assessment Tool Diagnostic assessment tool developed by EMC's Medium- and Heavy-Duty Vehicle Working Group to help fleet operators evaluate whether zero-emission vehicles can operate reliably within a given fleet and whether the business case is financially viable.
• Energy Efficiency Research Publications Research reports analyzing electric vehicle energy efficiency, grid impacts, and policy recommendations, including an Energy Efficiency Assessment Framework covering vehicle-side technologies, behavioral practices, micromobility, charging infrastructure, and vehicle-to-grid capabilities.
• Economic Outlook Reports Economic analysis reports on the Canadian EV industry developed in partnership with consulting firms, focusing on projected economic contributions, job creation, and GDP growth comparisons between eMobility and traditional mobility sectors through 2040.
• EV Dashboard Interactive dashboard providing national and sub-national outlook on electric vehicle adoption, barriers, and impacts to the grid for industry stakeholders.
• Policy Tracker Tracking and analysis of federal and provincial policies related to electric vehicles and transportation electrification in Canada.
• Webinars and Events Online and in-person educational events including member-exclusive webinars, impact series discussions, and advocacy events on topics such as federal budget analysis, fleet electrification, charging infrastructure, and policy discussions.
• B2B Forum Structured networking event at the EVVE conference connecting sponsors and participants through timed meetings at hosted tables, with tables sold to members ($1,000) and non-members ($2,500).

Quantifiable outcome

• Combining electrification with practical efficiency measures can reduce cumulative electricity demand by approximately 17 to 18 per cent over the next decade, equivalent to tens of terawatt-hours of avoided load
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Research Council of Canada (NRC)coreStrategic or Co-development Partner · 15 September 2026LiBTec Ottawa Summit partner co-organizing battery innovation ecosystem event. NRC provides research facilities including Battery Performance and Safety and Battery Materials research facilities for guided tours at the Montreal Road campus.
• Transition AcceleratorcoreStrategic or Co-development Partner · 15 September 2026LiBTec Ottawa Summit partner collaborating on advancing Canada's battery value chain through policy dialogue and industry engagement.
• AcceleratecoreStrategic or Co-development Partner · 15 September 2026LiBTec Ottawa Summit partner contributing to battery innovation ecosystem discussions and collaborative R&D initiatives.
• Dunsky Energy + Climate AdvisorscoreStrategic or Co-development Partner · 1 September 2025Collaborated on 'Powering Up' project examining energy efficiency in electrified road transportation. Dunsky contributed expertise on electricity demand, grid impacts, and infrastructure cost analysis.
• BC HydrominorStrategic or Co-development Partner · 1 September 2025Collaborated on energy efficiency report for British Columbia, using BC Hydro's published electricity load forecasts as baseline for scenario analysis.
• EY (Ernst & Young)coreStrategic or Co-development Partner · 9 April 2025Partnered with EY to develop comprehensive economic analysis of Canada's EV transition. Report focuses on projected economic contributions comparing job creation and GDP growth between eMobility and traditional mobility sectors through 2040.
• UK Department for Business and Trade (DBT)minorGTM or Marketing Partner · 22 October 2024Joint webinar on EV charging infrastructure in Canada, covering policies, business opportunities, and UK role in supporting zero-emission vehicles.
• North American Council for Freight Efficiency (NACFE)minorStrategic or Co-development PartnerJoint workshops on fleet electrification, including Run-On-Less demonstrations with Canadian equipment. Collaborated on medium- and heavy-duty truck electrification assessments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Electric Auto Association: U.S. non-profit founded in 1967 that promotes electric vehicle adoption through local chapter events, public education, and EV awareness. A long-tenured EV advocacy association; comparable to EMC's mission of accelerating electric transportation, though more grassroots versus EMC's industry-government orientation.
• Plug In America: U.S. non-profit advocacy organization promoting plug-in vehicle adoption through consumer education, policy advocacy, and a national network of EV drivers and enthusiasts. Comparable to EMC's role as a national voice for EV adoption, though more consumer/driver oriented versus EMC's industry-utility-government focus.
• ChargeUp Europe: European association representing the EV charging infrastructure industry, advocating for policy frameworks and member collaboration across charging point operators, OEMs, and utilities. Directly analogous to EMC's industry-association model but focused on charging infrastructure and EU policymaking.
• AVERE (European Association for Electromobility): The European Association for Electromobility (AVERE), including its The European Consumer Organisation for Sustainable Mobility. Represents industry, policymakers, and researchers across the European EV ecosystem, advocacy for cleaner transport alternatives, and member-driven working groups. Closest European functional equivalent to EMC.
• Veloz: U.S. public-private non-profit focused on accelerating EV adoption through communications, education, and policy collaboration across automakers, utilities, and government. Closely comparable to EMC's combined advocacy, public outreach, and member-network model, with the California emphasis being the primary difference.
• Zero Emission Transportation Association (ZETA): U.S.-based non-profit industry association advocating for 100% EV sales by 2030 through policy engagement, lobbying, and member education. Direct cross-border peer to EMC, offering the same model of EV-industry advocacy, policy tracking, and member-driven working groups targeting fleet electrification and charging infrastructure.

Emerging players

• CharIN e.V. Global non-profit association focused on the Combined Charging System (CCS) and the new Megawatt Charging System (MCS) for EVs, with over 300 members across the charging, OEM, and utility ecosystem. Partially comparable to EMC's industry-coordination role, but with a narrower focus on charging standards interoperability.

Others

• Fuels Institute: U.S. non-profit research-oriented association focused on transportation energy and its future, including alternative fuels and electrification. Thematically comparable to EMC's research and policy-analysis work, but operating in a different geography and with a broader transportation-energy mandate.

Broad incumbents

• Canadian Vehicle Manufacturers' Association (CVMA): Canadian industry association representing the interests of major vehicle manufacturers in Canada on policy, trade, and environmental issues. Adjacent peer to EMC within the Canadian automotive policy ecosystem, with overlapping government advocacy but focused on broader manufacturing and trade rather than EV-specific transition.

Regional players

• Electric Vehicle Council of Australia: Australia's national industry association for the electric vehicle industry, representing manufacturers,充电基础设施 providers, and operators to advance EV adoption. Comparable to EMC's mandate as a national EV industry voice, but operating in a different geography with a much smaller national EV market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/emc-mec.bsky.social
• YouTubeyoutube.com/channel/UC9lFBv32xJNRHcQvteDOW-w
• LinkedInlinkedin.com/company/electric-mobility-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Mobility Canada