Legou Games

What Legou Games does

Legou Games (成都乐狗科技有限公司 / Legou Technology Co., Ltd.) is a Chengdu-headquartered mobile game developer specializing in the SLG (strategy simulation) category. The company was established with the stated mission of bringing Chengdu's gaming output to a global stage, and operates a headcount in the 251–500 range from its office in the Chengdu High-Tech Zone, Sichuan Province, China. Its portfolio is concentrated in two titles: Rise of Kingdoms (万国觉醒), its flagship product launched globally in September 2018 across 142 countries and which has accumulated more than 100 million players and reached #1 among Chinese games in overseas revenue and in the SLG category in 2019; and Waking of the Dragon (万龙觉醒), a second SLG title that won the Best Innovation Overseas Award at the 4th China Game Innovation Competition in 2024. The studio's creative bench is rooted in a founding team with cited credits spanning titles such as Real Soccer, Let's Golf, Iron Man, Spider-Man, Galaxy Legend, and Battlefield Storm.

The underlying product is a cross-platform mobile strategy game built around civilization-building, historical themes, and large-scale multiplayer warfare. Distribution flows through the Apple App Store, Google Play, and Huawei AppGallery across more than 200 countries and regions, with Lilith Games (莉莉丝) acting as a core publishing partner that operates Legou's titles on its international platform (callofdragons.com, rok-cn.lilith.com). Legou monetizes via a freemium model — the games are free to download, with revenue generated through in-game transactions such as virtual currency, premium items, and battle passes; no pricing is publicly disclosed. Beyond the global launch, Legou returned to its home market with a Rise of Kingdoms China domestic server (国服) in September 2020.

From a corporate perspective, Legou is privately held with no identified parent company, subsidiaries, or disclosed ownership structure; only two small funding rounds are on record (~$474K from Shanghai Lilisi Touzi Guanli in January 2018 and ~$1.41M from Tap4Fun in March 2020, totaling roughly $1.89M), suggesting the business has been largely funded by operating cash flow and reinvested royalties. Revenue figures are not publicly disclosed. The company has also engaged in periodic corporate-social-responsibility activity, including COVID-19-related donations to Hubei and Sichuan province charity federations in 2020 and 2022.

Name

Legou Games

Legal name

成都乐狗科技有限公司

Website

https://legougames.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Legou Games is a Chengdu-based mobile game developer focused on global SLG (strategy) titles, most notably Rise of Kingdoms, which has reached 100M+ players and #1 overseas Chinese-game ranking, distributed via Lilith Games as publisher.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Doll, Toy, and Game Manufacturing (33993), Software Publishers (51321)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Prepackaged Software (7372)

akta.pro primary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

akta.pro secondary industry

PC Digital Game Stores & Launchers (MPAFACAA)

Keywords

• Mobile strategy games
• Free-to-play games
• SLG game development
• Mobile game publishing
• Historical strategy games

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-game purchases: Free-to-play mobile games generating revenue through in-game transactions including virtual currency, premium items, and battle passes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Legou Games develops and publishes free-to-play mobile strategy simulation (SLG) games focused on serious historical themes, where players build civilizations and engage in large-scale multiplayer warfare. The company's flagship product, Rise of Kingdoms (万国觉醒), has reached over 100 million global users across 200+ countries, and a second title, Waking of the Dragon / Wanlong Awakening (万龙觉醒), won the Best Innovation Overseas Award in 2024. Revenue is generated through in-game microtransactions, with games distributed globally via Apple App Store, Google Play, and Huawei AppGallery.

Product overview

Legou Games is a mobile game developer specializing in strategy simulation games (SLG). The company's portfolio consists of two main titles: 万国觉醒 (Rise of Kingdoms), their flagship product launched globally in September 2018, which achieved over 100 million users and became the TOP1 overseas mobile game revenue title in 2019; and 万龙觉醒, their newer strategy game that won the Best Innovation Overseas Award in 2024. Both products target the global market, with a focus on creating accessible strategy games that appeal to players worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• 万国觉醒 (Rise of Kingdoms): Flaghship SLG game featuring historical themes, launched globally in 142+ countries and regions with 100M+ users and presence in 200+ countries/territories.
• 万龙觉醒 (Waking of the Dragon)

Products and services

• Rise of Kingdoms (万国觉醒) A free-to-play strategy simulation (SLG) mobile game featuring serious historical themes, where players build civilizations and engage in large-scale multiplayer warfare. Targeted at global mobile strategy game enthusiasts aged 18 and above; available on iOS, Android, and Huawei AppGallery with 100M+ users across 200+ countries and regions.
• Waking of the Dragon / Wanlong Awakening (万龙觉醒) A free-to-play strategy simulation (SLG) mobile game developed by Legou Games, themed around dragon/warfare strategy, that won the Best Innovation Overseas Award at the 4th China Game Innovation Competition in 2024. Distributed globally via Lilith Games' publishing platform.

Quantifiable outcome

• 100M+ global players
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lilith Games (莉莉丝网络科技)coreChannel Partner/ Reseller/ DistributorLilith Games serves as the publishing partner for Legou Games' titles including Rise of Kingdoms (万国觉醒). Games are distributed through Lilith Games' publishing platform and available on their international platforms (callofdragons.com, rok-cn.lilith.com).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FunPlus: China-based mobile game publisher specializing in strategy/simulation titles (State of Survival, King of Avalon) distributed globally. Most direct comparable as a Chinese studio competing in the same overseas mobile SLG category as Rise of Kingdoms.
• Supercell: Finnish mobile game developer behind Clash of Clans and Clash Royale, both flagship SLG titles that anchor the mobile strategy category globally. Closest Western analog in terms of SLG genre dominance and freemium mobile model.
• Lilith Games: Shanghai-based mobile game developer and publisher (Rise of Kingdoms' actual publisher, AFK Arena, Dislyte). Direct relationship as publishing partner and a highly comparable Chinese mobile strategy/sRPG studio with global distribution.
• Machine Zone: US-based developer of mobile MMO strategy games including Game of War and Mobile Strike. Direct competitor in mobile SLG category with similar free-to-play, high-LTV monetization approach.
• Scopely: US-based mobile game publisher (Monopoly GO, Stumble Guys, Marvel Strike Force). Comparable in mobile-first strategy/casual hybrid publishing model with global free-to-play monetization.
• Playrix: Russian mobile game developer behind Homescapes and Fishdom, both top-grossing freemium mobile games. Comparable as a non-casual mobile publisher with global distribution and Chinese development origins (Russian/CIS adjacent).

Emerging players

• King Digital Entertainment: Swedish developer of Candy Crush Saga and other mobile titles, owned by Activision Blizzard. Comparable as a mobile-first publisher with multi-title global hit franchises, though focused on casual match-3 rather than SLG.

Broad incumbents

• NetEase Games: Major Chinese video game developer and publisher with global mobile and PC titles. Industry incumbent with similar Chinese origins, broader portfolio, and mobile strategy/publishing capabilities.
• Tencent Games: World's largest video game publisher and owner of WeChat distribution channels. Comparable as a dominant Chinese gaming ecosystem participant; also a potential acquirer given investment in Chinese gaming IP.
• HoYoverse (miHoYo): Shanghai-based developer of Genshin Impact and Honkai: Star Rail, one of China's leading mobile game studios. Comparable as a Chinese mobile game developer with global hit franchises and premium live-service operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legou Games