StoreHippo
StoreHippo is an AI-powered enterprise ecommerce SaaS platform that enables brands globally to build multi-vendor marketplaces, D2C, B2B, and omnichannel commerce on a MACH-compliant headless architecture with native AI and 150+ pre-integrated partners.
- Company typePrivate
- Founded2015
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What StoreHippo does
StoreHippo, operated by Hippo Innovations Pvt. Ltd. and headquartered in Gurgaon, India, is an AI-powered enterprise ecommerce SaaS platform that enables brands and enterprises to build and operate multi-vendor marketplaces, D2C stores, B2B portals, B2B2C hybrid commerce, hyperlocal, and quick-commerce solutions from a unified backend. The platform is built on a proprietary MACH-compliant architecture (Microservices, API-first, Cloud-native, Headless) with no server-side templating and no plugin dependencies, offering 300+ built-in features and 150+ pre-integrated partners spanning payments, logistics, ERP, and marketing. Native AI capabilities include Magic Edit (image editor), AI semantic search, automated cataloguing, hyper-personalized recommendations, voice/multilingual search, and three agentic AI assistants (Mystore Genie for retail, Mystore Mitra for MSME sellers, Mystore Kisan for agri-commerce), along with a Unified Conversation Dashboard for cross-channel engagement.
The company sells through a hybrid GTM model combining enterprise field sales for large brands (Amul, Dow Chemical, Syngenta, G6 Hospitality) with self-serve SaaS onboarding for smaller businesses and a Partner Program for implementation and referral channels. Revenue is generated via annual SaaS subscriptions with tiered pricing (Standard and Enterprise) and case-by-case customization uplift, though pricing is not publicly disclosed. The platform supports $500M+ in cumulative GMV across 25-30K sellers and 12+ countries.
StoreHippo was incorporated in 2015, secured a Pre-Series A round of approximately Rs 3.3 crore (~USD 394K) from India Accelerator and Finvolve in August 2024, and operates with 51-100 employees. Co-founders Rajiv Kumar Aggarwal (CEO) and Kriti Aggarwal (CPO, CMO) retain management control. The company maintains enterprise-grade compliance certifications including PCI-DSS, ISO 27001, and SOC 1/2 Type 1/Type 2.
StoreHippo firmographics
Firmographics- Name
- StoreHippo
- Legal name
- Hippo Innovations Pvt. Ltd.
- Website
- https://storehippo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StoreHippo is an AI-powered enterprise ecommerce SaaS platform that enables brands globally to build multi-vendor marketplaces, D2C, B2B, and omnichannel commerce on a MACH-compliant headless architecture with native AI and 150+ pre-integrated partners.
- Ownership category
- akta.pro rank
StoreHippo industry classification
Industry- Product category
- Enterprise Ecommerce Software
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where StoreHippo is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
StoreHippo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: StoreHippo operates as a SaaS platform with subscription-based pricing. The platform offers multiple subscription tiers with varying features and capabilities. Pricing is tailored to business requirements with case-by-case customization. Advanced customizations beyond standard plans are priced additionally on a pro-rata basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard SaaS subscription with core ecommerce features |
| Subscription | Annual | Enterprise tier with advanced features and customizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
StoreHippo product offering
Product offeringCore offering
StoreHippo provides an AI-powered, headless, MACH-based ecommerce SaaS platform that enables enterprises and brands to build, launch, and scale B2B, B2C, D2C, multi-vendor marketplace, and mobile commerce storefronts. The platform bundles native PIM, OMS, CRM, payments, logistics, and AI-driven merchandising/search into a single plugin-free solution that supports multi-store, multi-currency, and multi-language operations.
Product overview
StoreHippo is an AI-powered enterprise ecommerce platform organized as a unified SaaS platform with multiple integrated modules. The core product portfolio includes: Multi Vendor Marketplace Platform (native multi-seller software), Multi Store Ecommerce Platform (centralized sub-store management), D2C Ecommerce Platform (direct-to-consumer), B2B Commerce Platform (enterprise wholesale), B2B2C Ecommerce Platform (hybrid B2B+B2C), Omnichannel Ecommerce Platform (cross-channel), AI Ecommerce Platform (built-in AI features), and Agentic Commerce Platform (custom AI agents). Supporting modules include Go-Global (12+ geographies, 100+ languages), Theme Designer (no-code), Logistics (30+ carriers), Mobile Apps Builder, Enterprise Platinum tier, and Ecommerce Automation. The platform is built on MACH architecture (Microservices, API-first, Cloud-native, Headless) with no plugins required, 150+ built-in integrations, 300+ built-in features, supporting $500M+ GMV across 20+ countries. Core AI capabilities include Magic Edit image editor, semantic search (powered by MongoDB Atlas), product recommendations, voice search, and pre-built agentic assistants (Mystore Genie, Mitra, Kisan).
Differentiator
Problem solved
Functional benefit
Brands
- Mystore Genie: Agentic AI shopping assistant for retail ecommerce that helps buyers search, discover, and complete purchases across 16+ categories in 5 languages through a single chat interface.
- Mystore Mitra
- Mystore Kisan
- Mystore
Products and services
- B2B Ecommerce Platform
Quantifiable outcome
- ~55% higher operational efficiency with agentic AI automation
- +3 more outcomes
Companies that use StoreHippo
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
StoreHippo technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability11 records
Feature8 records
StoreHippo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and support.
- G6 HospitalitycoreStoreHippo partnered with G6 Hospitality (parent company of Motel 6 and Studio 6) to build the G6 Marketplace - an enterprise-grade procurement platform for franchisees. The platform consolidates suppliers, inventory, pricing, and ordering into a unified digital ecosystem to reduce operational friction, improve cost efficiency, and enhance vendor oversight. StoreHippo served as the core B2B e-commerce technology provider for this enterprise transformation initiative.
- Payment Gateway Partners (60+)corePre-integrated payment partners including Amazon Pay, Apple Pay, PayPal, Paytm, PayU, PhonePe, Razorpay, Stripe, CCAvenue, Tabby, and others enabling global payment processing across storefronts.
- Logistics Partners (30+)corePre-integrated logistics providers including Blue Dart, Browntape, Delhivery, DTDC, Ecomexpress, FedEx, Shiprocket, Tookan, Unicommerce, UPS, Xpressbees, and others providing domestic and international shipping capabilities.
- Marketing and Analytics PartnerssupportPre-integrated marketing tools including Google Analytics, Google Shopping, Google Tag Manager, Meta, Pinterest, Snapchat for advertising, tracking, and marketing automation.
- ERP Integration PartnerssupportPre-integrated ERP partners including Logic ERP and Vinculum for enterprise resource planning synchronization and inventory/order management.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
StoreHippo competitors and assessment
Company assessmentDirect peers
- Shopify: Leading global SaaS e-commerce platform offering multi-store, omnichannel, and marketplace capabilities. StoreHippo directly competes with Shopify in the SMB-to-enterprise commerce platform category, though Shopify is significantly larger and broader in market reach.
- BigCommerce: Headless and API-first SaaS e-commerce platform serving mid-market and enterprise brands. Both StoreHippo and BigCommerce compete on MACH-style architecture and enterprise B2B/B2C use cases.
- Adobe Commerce (Magento): Enterprise-grade e-commerce platform (formerly Magento) supporting complex B2B, B2C, and multi-store deployments. Direct overlap with StoreHippo on enterprise customizability, multi-vendor, and global commerce capabilities.
- Shopline: Asia-headquartered SaaS commerce platform focused on D2C, B2B, and social commerce for cross-border brands. Comparable to StoreHippo in go-to-market focus on emerging-market enterprise sellers with omnichannel needs.
- WooCommerce: Open-source e-commerce platform built on WordPress with extensive plugin ecosystem. Comparable to StoreHippo as a competing commerce platform for SMBs and mid-market, though differentiated by open-source vs. SaaS-plus-MACH approach.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise commerce suite within Salesforce's broader CRM/experience platform. Competes with StoreHippo for large enterprise B2B and B2C commerce deals as part of a much wider software portfolio.
- Wix: Website builder with integrated e-commerce capabilities primarily serving SMBs. Overlaps with StoreHippo's self-serve SMB tier though it lacks the deep enterprise multi-vendor and MACH-native positioning.
Emerging players
- Shopware: Headless, API-first open commerce platform popular in EMEA among mid-market and enterprise brands. Comparable to StoreHippo on composable/MACH architecture and multi-channel commerce model.
- Sylius: Headless e-commerce framework built on Symfony for technical enterprise teams. Comparable to StoreHippo on API-first and headless architecture, though positioned as a developer framework rather than a managed SaaS.
- Odoo: Open-source business application suite including e-commerce, ERP, and CRM. Comparable to StoreHippo at the intersection of commerce and ERP, with bundled front-end and back-end workflows for SMB and mid-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StoreHippo social profiles
Digital presenceStoreHippo compliance and trust
Trust signalCompliance5 records
StoreHippo financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreHippo leadership team
Management profileNumber of profiles
Profiles2 records
StoreHippo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreHippo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreHippo
What does StoreHippo do?
StoreHippo provides an AI-powered, headless, MACH-based ecommerce SaaS platform that enables enterprises and brands to build, launch, and scale B2B, B2C, D2C, multi-vendor marketplace, and mobile commerce storefronts. The platform bundles native PIM, OMS, CRM, payments, logistics, and AI-driven merchandising/search into a single plugin-free solution that supports multi-store, multi-currency, and multi-language operations.
Is StoreHippo a public or private company?
StoreHippo is a private company. It is classified as unknown and is currently operating.
When was StoreHippo founded?
StoreHippo was founded in 2015. It employs 51 to 100 people.
Where is StoreHippo based?
StoreHippo is headquartered in Gurugram, India, in the Asia region.
How does StoreHippo make money?
One revenue line is on record: saaS Subscription.
Who are StoreHippo's main competitors?
Direct peers on record are Shopify, BigCommerce, Adobe Commerce (Magento), Shopline and WooCommerce. Broad incumbents are Salesforce Commerce Cloud and Wix. Emerging players are Shopware, Sylius and Odoo.
Does StoreHippo have an API?
Yes. StoreHippo offers a RESTful API with 100+ endpoints accessible via API Reference documentation at help.storehippo.com/api. The platform supports widget development through built-in widgets for building, extending, and customizing storefronts. Developer documentation is at help.storehippo.com/api.
What industry is StoreHippo in?
StoreHippo's product category is Enterprise Ecommerce Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization).