Menna
Menna is a Cardiff-based FCA-authorised fintech providing an AI-powered finance assistant for UK sole traders and small businesses, combining Equifax credit data, Open Banking cash flow insights, and a loans marketplace. It monetises via freemium subscriptions (£15/month Plus) and a white-label B2B2C 'Powered by Menna' platform for banks and fintechs.
- Company typePrivate
- Founded2023
- HeadquartersCardiff, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Menna does
Menna is a Cardiff-based, FCA-authorised fintech that builds an AI-powered business finance assistant for UK sole traders and small businesses. Its core platform combines personal and business credit reports (sourced via a direct Equifax partnership), Open Banking connectivity (through FCA-authorised providers Friendly Score UK and Score Genius Technology), and a regulatory-safe conversational AI assistant to give small business owners a single view of their credit position, cash flow, funding readiness, and partner/customer risk. Core product modules include the Menna Score (a combined personal + business credit score), Business and Personal Credit Score checks, Company Credit Check, a Business Loans Marketplace matching users to a panel of UK lenders (including iwoca), a Money Dashboard for multi-account cash flow tracking, Credit Shield for ongoing counterparty monitoring, and a Funding Fit Score for funding readiness assessment. The platform is delivered as a self-serve web and mobile app (iOS and Android) with a freemium pricing model: a free tier with basic credit and marketplace access, paid Menna Essential and Menna Plus subscriptions (Plus at £15/month), and affiliate commission revenue from approved loan originations through lending partners. Menna is also pursuing a B2B2C distribution strategy under the 'Powered by Menna' brand, offering banks, challenger banks, brokers, aggregators, and fintech platforms the ability to embed its credit, risk, and funding tools via white-label deployment or API integration, with typical go-live timelines of 6–12 weeks. Founded in 2023 by Dan Mines and Nick Carlton (both formerly of Admiral Group) and backed by a £500,000 round from the Development Bank of Wales and business angels, Menna is headquartered at Cardiff's Innovation Hub, is ISO 27001:2022 certified, and operates within the UK FCA and UK GDPR regulatory perimeter.
Menna firmographics
Firmographics- Name
- Menna
- Legal name
- Menna Ltd
- Website
- https://menna.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Menna is a Cardiff-based FCA-authorised fintech providing an AI-powered finance assistant for UK sole traders and small businesses, combining Equifax credit data, Open Banking cash flow insights, and a loans marketplace. It monetises via freemium subscriptions (£15/month Plus) and a white-label B2B2C 'Powered by Menna' platform for banks and fintechs.
- Ownership category
- akta.pro rank
Menna industry classification
Industry- Product category
- Small Business Financial Management Software
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163), Investment Advice (6282)
- akta.pro primary industry
- Underwriting Automation & Income/Employment Verification (FSAGAHAD)
- akta.pro secondary industry
- Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations) (FSAGAAAJ)
Keywords
Where Menna is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Menna business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Menna offers a Free tier (basic business risk score, banking access, loans marketplace) and paid plans (Essential and Plus) with enhanced features. Subscription fees are billed monthly on a recurring basis. Menna Plus includes Cash Flow Forecasts, Credit Builder, Custom Goals, Unlimited Bank Accounts, and exclusive offers for £15/month.
- Partner Commissions: Menna earns commission payments from lending partners when users successfully apply for and are approved for a financial product through the platform. This allows core services to remain free for users. Commission does not influence offer rankings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | Menna Plus - Enhanced features for small businesses |
| Subscription | Monthly | Menna Essential - For checking company credit |
| Subscription | Monthly | Menna Plus - Full credit reports |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Menna product offering
Product offeringCore offering
Menna is an AI-powered finance assistant platform for UK sole traders and small business owners that combines personal and business credit scores (powered by Equifax), Open Banking cash flow insights, and a loans marketplace into a single unified product. It also offers a 'Powered by Menna' white-label and API platform that enables banks, challenger banks, brokers, and fintechs to embed credit, risk, and funding tools within their own products for SME customers.
Product overview
Menna is a unified AI-powered business finance platform for UK sole traders and small businesses, combining credit monitoring, financial management, and funding access. The core platform integrates multiple products: Menna Score (combined personal and business credit scoring), Personal Credit Score, Business Credit Score (powered by Equifax), Company Credit Check, and a Business Loans Marketplace connecting users with lenders. Supporting features include Money Dashboard (Open Banking), Credit Shield (partner monitoring), Funding Fit Score, and an AI Assistant for 24/7 guidance. The enterprise tier, Powered by Menna, offers white-label and API deployment for financial institutions to embed these tools into their own platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Menna Score: A combined credit score feature that shows both personal and business credit scores together.
- Powered by Menna
Products and services
- Menna Core Platform AI-powered business finance assistant for UK sole traders and small business owners that combines credit score monitoring, cash flow tracking, and loan marketplace access into a unified platform.
- Menna Score Combined credit score that merges personal and business credit reports with affordability insights to show how lenders view a business, with actionable steps to improve creditworthiness.
- Personal Credit Score Free personal credit score check service that helps sole traders and small business owners understand and improve their personal credit profile, which impacts business loan applications.
- Business Credit Score Free business credit score check powered by Equifax, enabling small businesses to understand their creditworthiness and access better financing terms.
- Company Credit Check Credit risk assessment tool that checks any UK company's credit score, payment history, suggested credit limits, and legal notices including CCJs and insolvency filings.
- Business Loans Marketplace Loan comparison and matching platform connecting small businesses with a panel of trusted UK lenders, offering loans from £1,000 to £500,000 with personalised eligibility assessment.
- Powered by Menna (Enterprise) White-label and API-based enterprise platform for financial institutions to embed credit, risk, and funding tools for SME customers. Includes SME Customer Hub, Embedded Lending Journeys, Data Partner Solutions, and onboarding tools, with most partners going live in 6–12 weeks.
Quantifiable outcome
- Credit checks are soft searches - no impact on credit rating
- +1 more outcomes
Companies that use Menna
Customer profileSegments2 records
Ideal customer profiles2 records
Menna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
Menna partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EquifaxcoreMenna has partnered with Equifax to provide official business and director credit reports. Credit data is sourced from Equifax on a monthly basis for active users. Equifax credit scores are displayed within the Menna platform and used for the Menna Score algorithm.
- Fintech WalesminorMenna is a member of Fintech Wales, collaborating with the fintech ecosystem in Wales and participating in industry initiatives.
- iwocaminoriwoca is listed as a partner in the Powered by Menna program, offering lending products through Menna's marketplace to eligible small businesses.
- Friendly Score UK LtdcoreOpen Banking provider regulated by FCA under FRN 792025. Menna accesses bank transaction data through Friendly Score UK Ltd to provide cash flow insights and affordability assessments.
- Creative Finance Corp LtdcoreMenna Ltd is an appointed representative of Creative Finance Corp Ltd, which is authorised and regulated by the FCA (FRN 702435). This regulatory relationship enables Menna to provide credit information services.
- Score Genius Technology LimitedcoreMenna Ltd is an agent of Score Genius Technology Limited, which is authorised and regulated by the FCA as an Account Information Services Provider (AISP) under FRN 830950. This enables Menna's Open Banking services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Menna competitors and assessment
Company assessmentBroad incumbents
- Experian UK: Major UK credit reference agency offering consumer and business credit scores, reports and analytics. Comparable credit-data product set and direct overlap with the data Menna resells from Equifax.
- Funding Circle: Established UK platform SME lending and credit insights. Comparable UK SME borrower base and lender-panel orientation; broader offering and stronger brand in business lending.
- Credit Karma (UK): Large global consumer credit-score and marketplace platform with a UK presence. Comparable freemium credit-insights plus product-marketplace model, though broader and consumer-focused.
Direct peers
- Capitalise: UK SME finance marketplace connecting businesses to a panel of lenders. Overlaps directly with Menna's loan marketplace and credit-readiness scoring, serving the same UK SME segment.
- Swoop Funding: UK and global SME finance marketplace connecting businesses to lenders, grants and equity. Comparable loan-brokerage model and SME target customer, with similar matchmaking economics.
- Funding Options: UK business finance marketplace broker for SMEs, matching borrowers with lenders across multiple credit products. Directly comparable loan-broker model and target customer.
- ClearScore: UK consumer credit-score platform offering free credit scores, reports and marketplace lending. Closest direct peer in the UK SME/consumer credit insights space, with similar freemium-plus-affiliate economics.
Emerging players
- Tide: UK digital business banking and finance platform for SMEs. Comparable on SME target customer and embedded finance model; overlaps with Menna in cash-flow visibility and lending access.
- iwoca: UK SME working-capital lender already partnered with Menna via the Powered by Menna programme. Comparable because it shares the SME lending customer, but it lends on its own balance sheet rather than brokering.
- Coconut: UK fintech providing banking, accounting and tax tools for sole traders and small businesses. Comparable SME target customer and cash-flow/finance-management product surface; partial overlap with Menna's Money Dashboard.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Menna social profiles
Digital presenceMenna compliance and trust
Trust signalCompliance5 records
Menna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menna leadership team
Management profileNumber of profiles
Profiles2 records
Menna funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menna
What does Menna do?
Menna is an AI-powered finance assistant platform for UK sole traders and small business owners that combines personal and business credit scores (powered by Equifax), Open Banking cash flow insights, and a loans marketplace into a single unified product. It also offers a 'Powered by Menna' white-label and API platform that enables banks, challenger banks, brokers, and fintechs to embed credit, risk, and funding tools within their own products for SME customers.
Is Menna a public or private company?
Menna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Menna founded?
Menna was founded in 2023. It employs 1 to 10 people.
Where is Menna based?
Menna is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Menna make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are partner Commissions.
Who are Menna's main competitors?
Broad incumbents on record are Experian UK, Funding Circle and Credit Karma (UK). Direct peers are Capitalise, Swoop Funding, Funding Options and ClearScore. Emerging players are Tide, iwoca and Coconut.
Does Menna have an API?
Yes. Menna offers a modular SaaS platform with flexible deployment options including API integration into existing digital ecosystems. Partners can integrate with existing CRM, credit systems, and decision engines. The API suite and secure data exchange options enable low-friction connections to partner infrastructure. Partners can go live in 6–12 weeks depending on configuration and integration needs. Developer documentation is at menna.ai/powered-by-menna.
What industry is Menna in?
Menna's product category is Small Business Financial Management Software. Its primary akta.pro industry code is FSAGAHAD, Underwriting Automation & Income/Employment Verification, with a secondary code of FSAGAAAJ, Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations). Its NAICS code is 522310 and its SIC code is 6163.