Mubawab
Mubawab is a Morocco- and Tunisia-focused real estate classifieds platform under parent Africa Property Portals, connecting individual property seekers with 1,000+ subscribing real estate professionals via web portals, mobile apps, transaction services, consulting, and recurring industry events.
- Company typePrivate
- Founded2010
- HeadquartersCasablanca, Morocco
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Mubawab does
Mubawab is a real estate classifieds and services platform serving the Middle East and North Africa, with operating markets currently concentrated in Morocco (Mubawab Maroc at mubawab.ma) and Tunisia (Mubawab Tunisie at mubawab.tn). The company operates two-sided property portals connecting individual property seekers with 1,000+ subscribing real estate professionals — agents, developers, and agencies — and supports both consumer-facing listing search and professional subscription services. The platforms reach 2M+ monthly visits and generate 600,000 monthly property search contacts and 15,000+ new listings, providing a proprietary data layer that underpins quarterly real estate guides, biannual rental barometers, and annual market reports.
Beyond the core portals, Mubawab has built a diversified services business on top of its marketplace traffic. This includes direct transaction services (1,000+ properties sold annually through in-house advisors), professional consulting (market studies, feasibility studies, acquisition advisory, financial analysis), commercialization services (data access, sales expertise, digital marketing specialization, customer experience management), and a recurring events program (Immotech Proptech Expo, Les Mornings de l'Immo, L'After de l'Immo — 25+ events per year) targeting real estate professionals. The company is headquartered in Casablanca with 4 offices across Morocco and Tunisia, employs approximately 70 collaborators, and is led by founder Kevin Gormand with regional CEOs Zineb Bouayad (Morocco) and Anis Gharbi (Tunisia). Mubawab sits within the parent entity Africa Property Portals and has raised approximately $17.85M in disclosed funding, most recently $10M from Dubizzle Group in February 2021.
Mubawab firmographics
Firmographics- Name
- Mubawab
- Legal name
- Africa Property Portals
- Website
- https://mubawab.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mubawab is a Morocco- and Tunisia-focused real estate classifieds platform under parent Africa Property Portals, connecting individual property seekers with 1,000+ subscribing real estate professionals via web portals, mobile apps, transaction services, consulting, and recurring industry events.
- Ownership category
- akta.pro rank
Mubawab industry classification
Industry- Product category
- Real Estate Classifieds Portal
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Auction Services (FSAEAJAL)
Keywords
Where Mubawab is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices4 records
Markets served
Mubawab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Subscription Services: Real estate professionals subscribe to professional services for lead generation, data access, and marketing solutions on the platform.
- Transaction Services: Direct sale of properties by transaction advisors, generating 1,000+ property sales annually.
- Consulting Services: Market studies, feasibility studies, acquisition consulting, and financial analysis services for property developers and investors.
- Data and Reports: Quarterly real estate guides, biannual rental barometers, annual vacation rental guides, and annual real estate reports sold or provided to market participants.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Mubawab product offering
Product offeringCore offering
Mubawab operates an online real estate classifieds marketplace for Morocco and Tunisia, connecting individual property seekers with real estate agents, developers, and other individuals through country-specific portals and mobile apps. Beyond listings, the company provides professional subscription services, transaction advisory (over 1,000 properties sold annually), consulting services (market studies, feasibility studies, acquisition advice, financial analysis), and data products (quarterly guides, rental tensiometers, annual reports).
Product overview
Mubawab is a real estate classifieds platform operating across the Arab world, primarily focused on Morocco and Tunisia. The company offers a dual platform architecture consisting of two country-specific property portals (Mubawab Maroc and Mubawab Tunisie) along with native mobile applications for both platforms. Beyond the core listing platforms, the product portfolio includes consulting services (market studies, feasibility studies, acquisition consulting, financial analysis), commercialization services (data access, sales expertise, digital marketing, customer experience), professional events (Immotech Proptech Expo, Les Mornings de l'Immo, L'After de l'Immo), and data products (quarterly real estate guides, rental tensiometers, seasonal and annual reports). The company also provides transaction services where advisors directly assist clients in property purchases. Mobile apps extend the platforms' reach on Android and iOS.
Differentiator
Problem solved
Functional benefit
Brands
- Immotech Proptech Expo: A masterclass event held once per month to analyze topics related to real estate in Morocco.
- Les Mornings de l'Immo
- L'After de l'Immo
Products and services
- Mubawab Maroc The leading online real estate classifieds platform in Morocco connecting individual property seekers with real estate agents, new development projects, and other individuals to find a matching property.
- Mubawab Tunisie The leading online real estate platform in Tunisia connecting property seekers with real estate agents to find a matching property.
- Mubawab Maroc Mobile App Android and iOS mobile application for property search in Morocco.
- Mubawab Tunisie Mobile App Android and iOS mobile application for property search in Tunisia.
- Market Study (Étude de Marché)
Quantifiable outcome
- 2M+ monthly visits to property platforms
- +3 more outcomes
Companies that use Mubawab
Customer profileSegments2 records
Ideal customer profiles2 records
Mubawab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mubawab partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Mubawab competitors and assessment
Company assessmentRegional players
- Seloger: SeLoger is a leading French real estate portal. Regional peer: same listings marketplace model in another major European market, comparable in business mechanics though operating in a much more mature property market.
- Idealista: Idealista is the dominant real estate portal in Spain, Portugal, and Italy. Regional peer: directly comparable portal model serving Southern European markets, useful as a benchmark for what a focused regional real estate portal can become at scale.
Direct peers
- Avito: Avito is the dominant generalist classifieds platform in Morocco (with Tunisia presence), directly competing with Mubawab for real estate listings in Morocco. Strongly comparable as a marketplace operator with similar traffic scale.
- Bayut: Bayut is a major MENA real estate portal operating in the Gulf and parts of North Africa. Direct peer: same listings marketplace model, same professional subscriber base, and same data-driven value proposition to agents and developers.
- Property Finder: Property Finder is the leading real estate classifieds portal across MENA. Direct peer: operates the same listings-to-leads model, serves the same agents and developers, and increasingly competes in the same North African geographies as Mubawab.
Broad incumbents
- Zillow: Zillow is the US real estate listings and data platform. Broad incumbent: same listings-plus-data-plus-services business model as Mubawab, though operating in a more mature market and at vastly larger scale.
- Dubizzle: Dubizzle is Mubawab's parent/sister platform under Africa Property Portals and a leading generalist classifieds site in MENA. Broad incumbent: shares the same operator and overlapping traffic, but spans categories (cars, jobs, goods) beyond real estate.
- Rightmove: Rightmove is the leading UK residential property portal. Broad incumbent: same listings marketplace model with subscription revenue from agents, demonstrating the long-term value of a national real estate portal monopoly.
Emerging players
- Hepsiemlak: Hepsiemlak is a major Turkish real estate listings portal. Emerging player: operates the same listings-and-leads model in an emerging market comparable in structure to Mubawab's North African footprint.
- Zingat: Zingat is one of the leading real estate portals in Turkey, another emerging market with similar digital adoption patterns to MENA. Emerging player: directly comparable listings-plus-data business model in an adjacent emerging market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mubawab social profiles
Digital presenceMubawab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mubawab leadership team
Management profileNumber of profiles
Profiles4 records
Mubawab subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mubawab funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mubawab M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mubawab
What does Mubawab do?
Mubawab operates an online real estate classifieds marketplace for Morocco and Tunisia, connecting individual property seekers with real estate agents, developers, and other individuals through country-specific portals and mobile apps. Beyond listings, the company provides professional subscription services, transaction advisory (over 1,000 properties sold annually), consulting services (market studies, feasibility studies, acquisition advice, financial analysis), and data products (quarterly guides, rental tensiometers, annual reports).
Is Mubawab a public or private company?
Mubawab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mubawab founded?
Mubawab was founded in 2010. It employs 51 to 100 people.
Where is Mubawab based?
Mubawab is headquartered in Casablanca, Morocco, in the Africa region.
How does Mubawab make money?
Four revenue lines are on record. Professional Subscription Services are the primary driver. The others are transaction Services, consulting Services and data and Reports.
Who are Mubawab's main competitors?
Regional players on record are Seloger and Idealista. Direct peers are Avito, Bayut and Property Finder. Broad incumbents are Zillow, Dubizzle and Rightmove. Emerging players are Hepsiemlak and Zingat.
Does Mubawab have an API?
No public API is recorded for Mubawab.
What industry is Mubawab in?
Mubawab's product category is Real Estate Classifieds Portal. Its primary akta.pro industry code is FSAEAJAL, Real Estate Auction Services. Its NAICS code is 5312 and its SIC code is 6531.