Aniday (formerly Recruitery)

What Aniday (formerly Recruitery) does

Aniday (formerly Recruitery) is a Singapore-headquartered, Vietnam-incorporated HR technology and workforce solutions platform operating across 50+ countries with primary concentration in Southeast Asia. Founded in August 2019, the company delivers an integrated stack of international recruitment, Employer of Record (EOR), Professional Employer Organization (PEO), global payroll outsourcing, executive search, work visa processing, and company incorporation services aimed at businesses expanding abroad. Its customer base spans enterprises, mid-market firms, and SMBs, organized under three service pillars: talent acquisition (headhunting, executive search, recruitment process outsourcing), employer services (EOR, PEO, global payroll), and market expansion (incorporation, work visa, market entry consulting).

The company's underlying asset is the Aniday 4.0 platform — a marketplace technology stack connecting 5,000+ employer clients with 50,000+ specialist headhunters (self-described as Asia's largest headhunter network) across 50+ countries, with named coverage of 89 countries for EOR/headhunting and 98+ countries for international hiring. Proprietary platform features include a headhunter referral tracking dashboard with real-time placement statistics (CVs sourced, interviews scheduled, offers accepted), an escrow payment system securing referral payouts, a multi-country payroll management engine, and EOR/PEO infrastructure enabling entity-free international employment. The company also operates an AI App Store sub-brand that aggregates and curates third-party AI tools (e.g., Sakana Fugu, OpenRouter, InVideo AI, SciSpace); this is a content aggregation layer rather than proprietary AI. The platform is accessible via web and native mobile apps (iOS/Android) with social login integrations to Google, Facebook, and LinkedIn, and is SOC 2 certified.

Aniday's revenue model is multi-stream and largely transactional. Companies pay platform usage fees on successful placements; Aniday retains up to 50% of headhunter referral rewards, which are paid to referrers in three tranches (25%/25%/50%). EOR and payroll outsourcing are managed-services / professional-services engagements, with Singapore payroll outsourcing priced at $5–$20 per payslip per run. Headhunting, executive search, and company incorporation follow professional-services pricing. Go-to-market combines enterprise field sales (consultation-led, free demo booking with 24-hour expert response) and a channel-partner model in which 50,000+ headhunters drive B2B client acquisition through referral bonuses. Named enterprise customers include ST Engineering, Thomson Medical Group, WegoPro, and Surbana Jurong. To date, the company has raised approximately $350,000 across two disclosed rounds — $50,000 from Insignia Ventures Partners (September 2019) and $300,000 from CyberAgent Capital (November 2021).

Name

Aniday (formerly Recruitery)

Legal name

Aniday Limited Company

Website

https://aniday.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Aniday is a Singapore-headquartered HR technology platform providing international recruitment, EOR, PEO, and global payroll services across 50+ countries, connecting 5,000+ companies with 50,000+ headhunters via its Aniday 4.0 marketplace platform.

Ownership category

akta.pro rank

Product category

International Recruitment & EOR Services

NAICS

Professional Employer Organizations (56133), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Employer of Record (EOR) & Global Payroll (FSAMAKAB)

akta.pro secondary industries

Global Employer of Record (EOR) Services (BPACAHAA), Contractor of Record (COR) / Global Contractor Management (BPACAHAE), Global Mobility, Immigration & Relocation Administration Outsourcing (BPACAKAM), Global Contractor Engagement & Cross-Border Payments (BPACAGAI), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Global recruitment services
• Employer of record
• Global payroll outsourcing
• Executive search services
• International HR solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Platform Usage Fee (Companies): Companies (Clients) pay a Platform Usage Fee to Aniday when they successfully recruit a candidate through the platform. This is the primary revenue stream from enterprise clients.
2. Headhunter Referral Bonuses (Platform Commission): Headhunters earn referral bonuses in three stages: 25% after candidate's first 15 days, 25% after first 30 days, 50% after company signs official contract. Aniday takes a Platform Usage Fee up to 50% of the referral reward for self-nominated hiring positions. Payments are made on the 5th and 20th of each month, with 10% PIT deducted.
3. EOR Services: Employer of Record services where Aniday becomes the legal employer on behalf of client companies, handling employment contracts, payroll, tax compliance, and insurance. Revenue is generated through service fees charged to companies hiring internationally without a local entity.
4. Payroll Outsourcing: Outsourced payroll services for businesses, particularly in Singapore where pricing ranges between $5 and $20 per payslip per pay run. Aniday manages accurate, compliant payroll including salary calculations, tax filing, and statutory contributions.
5. Headhunting & Executive Search: Specialized recruitment services including headhunting across 50,000+ headhunters and executive search for C-level and board-level positions. Companies pay for successful placements of quality candidates.
6. Company Incorporation & Market Entry Services: Services for setting up legal entities in new markets and end-to-end market expansion guidance, helping companies establish presence in foreign countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Aniday operates a global HR and recruitment platform that connects companies with 50,000+ specialist headhunters for talent acquisition, while providing Employer of Record (EOR), Professional Employer Organization (PEO), and global payroll outsourcing services to enable businesses to hire, employ, and pay employees in foreign countries without establishing local legal entities. The company also offers company incorporation, work visa processing, and market entry consulting across 50+ countries with particular depth in Asia.

Product overview

Aniday operates as a unified HR and recruitment platform providing end-to-end talent acquisition and workforce management solutions. The core product portfolio centers on three interconnected service pillars: (1) Talent Acquisition services including Headhunting with access to 50,000+ specialist headhunters, Executive Search for C-level placements, Recruitment Process Outsourcing (RPO), and Hire Freelancer/Contractor management; (2) Employer Services including Employer of Record (EOR) enabling entity-free international hiring, Professional Employer Organization (PEO) co-employment model, Global Payroll for multi-country management, and Payroll Outsourcing for local entity clients; and (3) Market Expansion services including Company Incorporation, Market Entry consulting, and Work Visa assistance. The platform also features an AI App Store as a curated directory of third-party AI tools, and specialized solutions segmented by company size (For Startups, For Enterprises, For SMBs). Aniday's platform includes a Headhunter Directory with 12,568+ verified headhunters, a Job Board with referral reward systems, and mobile applications for iOS and Android. The company operates across 50+ countries with particular strength in Asia, supported by its network of headhunters and EOR infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Aniday Platform: The company's 4.0 recruitment platform connecting companies with headhunters
• Aniday Vietnam Hub

Products and services

• Employer of Record (EOR) Allows companies to hire employees in foreign countries without establishing a local legal entity, handling employment contracts, payroll, tax compliance, and insurance on behalf of the client.
• Headhunting Services

Quantifiable outcome

• Start onboarding talent in 48 hours with no entity setup required.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Multiplier: EOR and global payroll platform focused on international hiring, with particularly strong APAC presence. Closely comparable to Aniday in target customer (SMEs and enterprises expanding internationally) and product scope.
• Velocity Global: Global EOR and international expansion services provider. Competes with Aniday in enabling companies to hire abroad without establishing local entities, especially in Asia.
• Remote: Global EOR, payroll, and contractor management platform. Competes head-to-head with Aniday for international hiring clients, particularly mid-market and enterprise companies expanding into Asia and beyond.
• WorkMotion: Global EOR platform focused on European and Asian markets. Direct competitor for international hiring clients, particularly in technology and SMB segments.
• Deel: Global Employer of Record and payroll platform serving companies hiring internationally. Direct competitor to Aniday's EOR, payroll, and contractor management offerings, with broader country coverage and significantly larger capital base.
• Papaya Global: Global payroll and EOR platform with strong enterprise focus. Overlaps with Aniday's payroll outsourcing and EOR offerings for multinational employers.
• Skuad: Global EOR and contractor management platform with strong APAC roots. Closely comparable to Aniday in serving companies hiring in Asia and emerging markets.
• Globalization Partners: Established global EOR provider with broad country coverage and enterprise customer base. Direct competitor in the international hiring and entity-free employment services space.
• Safeguard Global: Global EOR, payroll, and international expansion services provider. Comparable to Aniday's enterprise-focused EOR and market entry offerings.
• Oyster HR: Global EOR platform enabling companies to hire, pay, and care for distributed teams. Directly comparable to Aniday's EOR/PEO value proposition for companies hiring internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anidaycom
• LinkedInlinkedin.com/company/aniday-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aniday (formerly Recruitery)