Informetis
Informetis is a Tokyo-based AI company that uses proprietary Non-Intrusive Load Monitoring (NILM) technology to disaggregate household electricity consumption at the appliance level. It serves retail electricity operators, heat pump manufacturers, housing developers, and municipalities across Japan and Europe.
- Company typePublic
- Founded2013
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Informetis does
Informetis Co., Ltd. is a Tokyo-based energy AI company founded in April 2013 as a Sony Corporation spin-off (July 2013) and listed on the Tokyo Stock Exchange Growth Market (ticker: 281A) in December 2024. Its core technology is Non-Intrusive Load Monitoring (NILM), a proprietary AI-based method that disaggregates household electricity consumption at the appliance level by analyzing current waveforms captured at the distribution panel main breaker, removing the need for per-appliance sensors. The company also offers a simplified NILM Lite service that estimates five appliance categories from existing 30-minute smart meter interval data without dedicated hardware. The NILM portfolio underpins consumer apps (enenowa for energy flow management, ienowa for appliance-level visualization), a B2B demand response platform (BridgeLAB DR), AI-optimized control systems for residential batteries and V2H chargers, and lifestyle monitoring applications for healthcare and welfare use cases. Underlying capabilities are protected by patents in Japan and the US, the world-first IEC 63297:2025 NILM international standard, and ISO 27001 certification maintained since January 2016.
The product portfolio spans proprietary hardware (Circuit Meter CM-3/J power sensors), cloud SaaS platforms, and OEM-embedded technology licensing. Revenue is generated through six streams: hardware sales of sensors, subscription SaaS for energy management and DR (BridgeLAB DR has DR Lite, DR for Biz, and DR for Home tiers), NILM technology licensing to third parties, data analytics services for partners and municipalities, DR management service fees, and professional services for enterprise clients. Informetis operates a wholly-owned European subsidiary in Cambridge, UK (Informetis Europe Ltd., established November 2014) and a 40%-held domestic joint venture with TEPCO Power Grid (Energy Gateway Co., Ltd.) that serves as exclusive domestic sales agent for consumer-facing services. Other distribution channels include OEM embedding with Daikin Europe on UK heat pumps, direct sales to Japan's 800+ deregulated retail electricity operators, channel partnerships with housing developers and property managers (Daiwa House, Ai Ko-Moku), and construction consultants (CTIE) for large-facility EMS deployments.
Informetis firmographics
Firmographics- Name
- Informetis
- Legal name
- Informetis Co., Ltd. (インフォメティス株式会社)
- Website
- https://informetis.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Informetis is a Tokyo-based AI company that uses proprietary Non-Intrusive Load Monitoring (NILM) technology to disaggregate household electricity consumption at the appliance level. It serves retail electricity operators, heat pump manufacturers, housing developers, and municipalities across Japan and Europe.
- Ownership category
- akta.pro rank
Informetis industry classification
Industry- Product category
- Energy Data Analytics & NILM Platform
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industries
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), IoT/Connected Risk Prevention & Parametric Triggers Platforms (FSAGAGAG), Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where Informetis is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Informetis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations
Revenue model
- Hardware Sales (Power Sensors): Sale of proprietary Circuit Meter (CM-2/J, CM-3/J) power sensors to customers. Sensors are sold to housing developers, property management companies, energy service companies, and end consumers through channel partners. Requires professional installation by licensed electricians.
- SaaS / Cloud Platform (Energy Management): Subscription-based access to cloud IoT data platform for energy data analysis, NILM processing, battery/EV AI control, and DR management. Revenue from energy management services (enenowa/ienowa apps) and BridgeLAB DR platform. Typically billed monthly or annually.
- NILM Technology Licensing: Licensing of NILM AI technology, algorithms, and analysis capabilities to third-party platforms, appliance manufacturers, and energy companies. Includes integration into partner products (battery manufacturers, heat pump makers, DR platforms).
- Data Analytics Services: Provision of appliance-level energy usage data, lifestyle analysis, cognitive decline prediction, and occupancy detection to partners and municipalities for care/welfare, insurance, logistics, and marketing applications.
- Demand Response (DR) Management Services: Cloud-based DR support service (BridgeLAB DR) for retail electricity operators. Provides DR activation, participant management, reduction calculation, and reporting. Revenue from service fees per DR event or subscription plans (DR Lite, DR for Biz, DR for Home).
- Professional Services: Implementation, consulting, and system integration services, particularly for large enterprise clients and public sector projects. Includes joint development partnerships with construction consultants for large facility EMS systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BridgeLAB DR offers three tiers: DR Lite (calculation only), DR for Biz (full web-based DR management), and DR for Home (adds smartphone app for end consumers) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Informetis product offering
Product offeringCore offering
Informetis develops proprietary NILM (Non-Intrusive Load Monitoring) AI technology that disaggregates household electricity consumption at the distribution panel to identify individual appliance usage patterns in real time. The company sells consumer-facing energy management apps (enenowa, ienowa, hitonowa), a B2B demand response platform (BridgeLAB DR), a smart meter-based simplified service (NILM Lite), AI-based battery and V2H charging optimization, proprietary hardware power sensors (CM-3/J), and licenses its NILM algorithms to appliance manufacturers, heat pump makers (Daikin), and energy retailers.
Product overview
Informetis offers an AI-powered energy data analytics platform centered on its proprietary NILM (Non-Intrusive Load Monitoring) technology, which disaggregates household electricity consumption to identify individual appliance usage patterns from main panel current measurements. The product portfolio includes consumer-facing apps (enenowa for comprehensive energy management, ienowa for appliance-level visualization with AI assistant Chobi), B2B services (BridgeLAB DR for demand response management, NILM Lite for smart meter-based analysis), AI-optimized control systems for batteries and V2H, and the CM-3/J hardware sensor for high-precision measurements. The platform enables applications across energy optimization, elderly monitoring, disaster prevention, and healthcare through lifestyle pattern analysis.
Differentiator
Problem solved
Functional benefit
Brands
- NILM (機器分離推定技術): Non-Intrusive Load Monitoring technology that analyzes household electricity consumption to identify which appliances are used and when. Core AI technology of the company.
- BridgeLAB DR
- ienowa / hitonowa
- enenowa
- NILM Lite (简易電力使用状況見える化サービス)
Products and services
- NILM (Non-Intrusive Load Monitoring / 機器分離推定技術) Proprietary AI technology that analyzes current waveforms at the distribution panel main breaker to identify individual appliance usage (up to 10 appliance types) in real time without per-appliance sensors. Licensed and integrated into partner products and services.
- Circuit Meter CM-3/J Power Sensor
Quantifiable outcome
- ~11% kWh reduction per demand response event vs. baseline (High 4 of 5 method)
- +3 more outcomes
Companies that use Informetis
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Informetis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
Informetis partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered strategic, core, supporting and flagship.
- Kansai Electric Power (関西電力)strategicTechnical collaboration for energy flexibility solution realization, announced June 2025. Targets development of demand flexibility services leveraging Informetis NILM technology and Kansai Electric's energy grid expertise.
- ENECHANGE (エネチェンジ株式会社)coreCollaboration for mutual service integration. Informetis provides NILM Lite (simplified power usage visualization) to ENECHANGE's 'Enechange Cloud DR' service. This integration extends Informetis's reach to ENECHANGE's retail electricity operator customer base in Japan, increasing DR participant enrollment and enabling data-driven customer profiling for rate plan optimization.
- NEC Corporation (日本電気株式会社)supportingPatent transfer agreement: NEC transferred two patents (one Japan, one US) related to power data feature extraction to Informetis. NEC supports startup growth through patent transfer and commercialization support. The acquired patents strengthen Informetis's IP portfolio for energy data analysis in domestic and international markets.
- CTIE — Construction Technology Research Institute (株式会社建設技術研究所)strategicBusiness partnership for deploying NILM-based energy management in large-scale public facilities. CTIE is a top-tier Japanese construction consultant with 621 billion yen in orders (FY2023), offices in all 47 prefectures, and relationships with government agencies managing ~13,800 community centers and ~55,000 schools. Partnership aims to extend Informetis technology from residential to non-residential building EMS markets.
- Forval (株式会社フォibular)coreBusiness partnership agreement for joint development and sales of decarbonization services, healthcare monitoring solutions, and SMB energy management. Forval is the largest shareholder (13.06%) and has a network of 30,000+ electricity demand-side customers and 40,000+ SMB consulting clients. Partnership targets expansion of NILM-based services into SMB and enterprise segments.
- National Cerebral and Cardiovascular Center (国立循環器病研究センター)strategicResearch collaboration for cognitive decline prediction using NILM-derived appliance usage data from households. World's first research demonstrating that NILM-derived appliance usage patterns can predict cognitive decline with high accuracy. Informetis provides disaggregated appliance usage data; National Center conducts clinical validation. Aim: screening tool for early cognitive decline detection in elderly.
- Itochu Entex (伊藤忠エネクス株式会社)coreBusiness and capital alliance (June 2023 third-party allotment). Joint development of NILM Lite 'Terarin AI' service for TERASEL denki customers. Itochu Entex distributes energy services through its retail electricity business and provides access to Co-op Sapporo's Toden AI service through its group company. Itochu Entex is a major trading company energy subsidiary.
- TIS (ティブイエス株式会社)strategicCapital and business alliance through June 2023 third-party allotment. TIS supports China Electric Power (中国電力) DR pilot with eco-cute optimal control, combining Informetis's AI analysis with TIS's system integration capabilities.
- Japan Weather Association (一般財団法人 日本気象協会)coreData integration partnership: Japan Weather Association's electricity demand forecasting service connects with Informetis's BridgeLAB DR platform. High-precision weather-based demand predictions improve DR activation timing, capacity market contribution calculations, and reduce unnecessary DR events. Supports 30-minute interval demand forecasting for multiple months ahead.
- e-Rex (イーレックス株式会社)strategicCollaboration to develop new capacity market-responsive DR features for BridgeLAB DR. e-Rex is a deregulated electricity retailer focused on decarbonization. First user of new capacity market DR features planned for April 2024 launch. Partnership aims to enable retail electricity operators to manage capacity market obligations through simplified DR.
- Daikin Industries (ダイキン工業株式会社) / Daikin Europe N.V.flagshipStrategic partnership for energy management services with Daikin's heat pump products. In the UK, Daikin Airconditioning UK launched UP Series heat pumps with Informetis's NILM-powered Budget Control service (November 2025). Daikin Europe N.V. is also a co-developer of the IEC NILM international standard. This partnership provides a direct channel to the UK and European heat pump market, which is growing rapidly (63% YoY in UK).
- Mitsui Sumitomo Insurance / TEPCO PG / NTT DoCoMo / Energy Gateway (4-party consortium)strategicFive-party consortium for AI/IoT-powered insurance product development using household power consumption patterns for disaster prevention, energy savings, and wellness monitoring. Informetis provides NILM-based appliance usage analysis for actuarial and risk assessment purposes through Energy Gateway's IoT platform.
- Google Cloud JapansupportingCase study featuring Informetis's IoT platform architecture built on Google Cloud Platform, specifically Cloud Bigtable. Technical collaboration article published on Google Cloud Japan Blog (February 2020) describing development process and cloud infrastructure choices.
- Tokyo Electric Power Grid (東京電力パワーグリッド株式会社)coreJoint venture company (株)エナジーゲートウェイ established March 2018, with TEPCO PG holding 60% and Informetis 40%. Serves as exclusive domestic sales agent for Informetis consumer-facing energy services (enenowa, ienowa, battery AI control, etc.). Combines TEPCO PG's grid infrastructure with Informetis's NILM technology for Japan's energy management market. Also collaborating on cognitive decline prediction research (2021) and dementia prevention initiatives with 10-organization alliance (2025).
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Informetis competitors and assessment
Company assessmentBroad incumbents
- Uplight: US utility customer engagement and DR platform serving major North American utilities. Comparable to Informetis's BridgeLAB DR in addressing utility DR operational complexity and customer energy engagement, with broader utility vertical footprint.
- Enphase Energy: Global leader in solar microinverters and home battery systems (IQ Battery) with the Enphase IQ Energy Management platform. Comparable as a broader home energy management incumbent spanning solar, battery, and EV charging that competes with Informetis's battery/V2H AI control layer.
- ENECHANGE: Japanese energy comparison and demand response SaaS platform (Enechange Cloud DR) that has integrated Informetis's NILM Lite. Direct channel partner and adjacent competitor in the Japanese retail electricity DR and energy services market.
- Tesla Energy: Global home battery (Powerwall) and V2H/EV ecosystem with the Tesla app for energy management. Comparable as a vertically integrated home energy management incumbent covering solar, battery, EV, and appliance-level insights.
Direct peers
- Bidgely: Utility-focused NILM and appliance disaggregation platform serving electric and gas utilities globally. Directly comparable to Informetis's NILM Lite and BridgeLAB DR utility offerings, with broader utility customer base.
- EcoFactor: NILM-based home energy management platform for utilities and HVAC partners, providing appliance disaggregation and HVAC optimization. Comparable to Informetis's NILM + Daikin Budget Control integration.
- Neurio (Generac): Neurio's NILM technology was acquired by Generac and integrated into home energy monitoring products. Direct NILM peer with comparable residential energy disaggregation capabilities now embedded in a larger home energy hardware ecosystem.
- Sense: US-based NILM company offering a consumer hardware sensor and app for appliance-level energy disaggregation. Direct competitor to Informetis's CM-3/J sensor + ienowa/enenowa offering in residential energy visibility.
Emerging players
- Recurve: Demand flexibility analytics platform for utilities and grid operators measuring and verifying DR impacts. Comparable to Informetis's BridgeLAB DR reporting and ERAB-guideline reduction calculation capabilities.
- OhmConnect: US residential demand response platform paying consumers to reduce energy use during grid events. Comparable to Informetis's BridgeLAB DR consumer engagement mechanics, with a more consumer-direct model and North American focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Informetis social profiles
Digital presenceInformetis compliance and trust
Trust signalCompliance1 record
Informetis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Informetis leadership team
Management profileNumber of profiles
Profiles11 records
Informetis subsidiaries and ownership
Company hierarchySubsidiaries2 records
Informetis funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Informetis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Informetis
What does Informetis do?
Informetis develops proprietary NILM (Non-Intrusive Load Monitoring) AI technology that disaggregates household electricity consumption at the distribution panel to identify individual appliance usage patterns in real time. The company sells consumer-facing energy management apps (enenowa, ienowa, hitonowa), a B2B demand response platform (BridgeLAB DR), a smart meter-based simplified service (NILM Lite), AI-based battery and V2H charging optimization, proprietary hardware power sensors (CM-3/J), and licenses its NILM algorithms to appliance manufacturers, heat pump makers (Daikin), and energy retailers.
Is Informetis a public or private company?
Informetis is a public company. It is classified as public and is currently operating.
When was Informetis founded?
Informetis was founded in 2013. It employs 11 to 50 people.
Where is Informetis based?
Informetis is headquartered in Tokyo, Japan, in the Asia region.
How does Informetis make money?
Six revenue lines are on record. Hardware Sales (Power Sensors) is the primary driver. The others are saaS / Cloud Platform (Energy Management), NILM Technology Licensing, data Analytics Services, demand Response (DR) Management Services and professional Services.
Who are Informetis's main competitors?
Broad incumbents on record are Uplight, Enphase Energy, ENECHANGE and Tesla Energy. Direct peers are Bidgely, EcoFactor, Neurio (Generac) and Sense. Emerging players are Recurve and OhmConnect.
Does Informetis have an API?
Yes. Informetis provides data integration with partners via API, enabling services such as NILM Lite (simplified power usage visualization) data sharing. The ienowa platform provides API connectivity for data sharing with partner services such as ENECHANGE's DR service. The company offers API-based data exchange capabilities with partners for demand response services and energy data analysis.
What industry is Informetis in?
Informetis's product category is Energy Data Analytics & NILM Platform. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 334512 and its SIC code is 3822.