Localazy
Localazy is a Brno-based SaaS platform that provides AI-assisted translation management and continuous localization for software, mobile apps, websites, and games, serving hundreds of companies worldwide via a freemium PLG model with 50+ framework integrations.
- Company typePrivate
- Founded2023
- HeadquartersBrno, Czechia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Localazy does
Localazy is a Brno, Czech Republic-based SaaS company that provides a technology-agnostic localization management platform for translating software applications, websites, mobile apps, games, and help content into multiple languages. The platform is delivered as a cloud product on Amazon AWS and combines AI-driven machine translation with human reviewer oversight, supporting 50+ frameworks and file formats across web, mobile, desktop, and CMS ecosystems (Android, iOS, React, Vue.js, Angular, Flutter, Figma, Strapi, GitHub Actions, Bitrise, GitLab CI/CD, Shopify, Webflow, among others). Core technical components include the Localazy AI translation engine (with glossary and style guide application plus DeepL fallback), a Translation Memory and ShareTM crowdsourced corpus, Context Screenshots with OCR for visual translation context, a CLI for CI/CD automation, a Language CDN for over-the-air translation delivery to mobile apps, and a public REST API documented at localazy.com/docs/api. The company is privately held, was seeded in 2020, and in June 2023 raised €1 million from JIC Ventures, Garage Angels, and 12Bullets at a €4.5 million post-money valuation; the company holds ISO 27001, SOC 2 Type II, and GDPR certifications and operates with a 1–10 employee team under CEO and founder Václav Hodek.
Localazy monetizes through a hybrid revenue model. The primary stream is recurring SaaS subscriptions tiered by source keys (unique translatable strings), spanning a free tier, Professional, Business, Autopilot, and custom-negotiated Enterprise plans, with unlimited seats and languages included across all paid tiers. A secondary, usage-based stream comes from AI Translation Credits consumed via the API or platform, and a professional services stream sells on-demand translation and review by verified native speakers. An additional affiliate/channel revenue stream comes from 20% commissions paid to Affiliate (12-month) and Channel Partner (24-month) programs. Distribution is product-led: prospects self-serve via a 14-day free trial with no credit card required and sign up directly at localazy.com, while enterprise deals go through a sales-assisted demo path. Notable customers cited on the company's materials include Scaleway, ROUVY, PriceHubble, Kortext, Moody's, UNICEF, Wella, Doosan Robotics, Speechify, CTS EVENTIM, Appspace, and LEDVANCE, alongside a base described qualitatively as hundreds of companies globally across startups/SaaS, e-commerce, fintech, travel & tourism, and nonprofit segments.
Localazy firmographics
Firmographics- Name
- Localazy
- Legal name
- Localazy
- Website
- https://localazy.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Localazy is a Brno-based SaaS platform that provides AI-assisted translation management and continuous localization for software, mobile apps, websites, and games, serving hundreds of companies worldwide via a freemium PLG model with 50+ framework integrations.
- Ownership category
- akta.pro rank
Localazy industry classification
Industry- Product category
- Software Localization Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH)
- akta.pro secondary industries
- Localization Technology & Workflow Services (TMS, CMS, Automation) (MPAAANAI), Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD), Localization & Culturalization Services (Translation, LQA, VO/Subtitle) (MPAFAKAB)
Keywords
Where Localazy is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Localazy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Source Keys Based: Subscription pricing based on source keys (unique translatable strings). Plans include Free, Professional, Business, and Autopilot tiers. Scales with project size. Unlimited seats and languages across all paid plans.
- AI Translation Credits: AI translation consumption-based credits used when translating content via the API or platform. Each translation consumes credits from the account balance.
- Professional Translation Services: Human translation and review services provided by verified native speakers through the Continuous Localization Team feature. Professional proofreading and translation available on-demand.
- Affiliate/Partner Revenue Share: 20% commission for 12 months (affiliate) or 24 months (channel partner) for each Localazy plan sale referred through partner programs.
- Enterprise Custom Pricing: Custom-negotiated pricing for high-volume customers including e-commerce businesses with 1,000+ products, large enterprise deployments, and strategic accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small projects and evaluation |
| Subscription | Monthly | Professional plan for growing teams |
| Subscription | Monthly | Business plan for agencies and larger organizations |
| Subscription | Monthly | Autopilot plans for advanced automation |
| Subscription | Multi-year contract | Enterprise tier for high-volume custom needs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Localazy product offering
Product offeringCore offering
Localazy provides a cloud-based software localization management platform that enables developers and product teams to translate and continuously localize applications, websites, and digital content across 50+ frameworks and file formats. Its offering combines AI-driven machine translation with human reviewer oversight, professional translation services from native speakers, a Language CDN for global delivery, mobile SDKs for over-the-air updates, and developer tooling including a CLI and REST API integrated with CI/CD pipelines.
Product overview
Localazy is a technology-agnostic software localization platform offering AI-driven translation with human reviewer oversight. The core Localazy platform integrates with 50+ frameworks and file formats, supporting web, mobile, and desktop application localization. The product portfolio includes the core Localazy platform, Localazy AI (AI translation engine), Localazy Translation API (REST API for programmatic access), Localazy CLI (command-line tool for CI/CD integration), Localazy Language CDN (global delivery network built on Amazon AWS), Continuous Localization Services (human translation team), and specialized modules including Translation Memory, Context Screenshots with OCR, Format Conversions, Duplicity Linking, Releases, Automations, and Connected Projects. Native plugins are available for Figma and Strapi, while Mobile SDKs enable over-the-air translation delivery for Android and iOS apps without app store releases. The company also offers partner programs including Ambassador, Partner (Channel), and Affiliate programs for ecosystem growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Localazy Platform Technology-agnostic cloud-based software localization platform providing AI-driven translation with human oversight, continuous localization via CI/CD integration, over-the-air translation delivery for mobile apps, and collaboration tools for translators, developers, and project managers. Sold as a SaaS subscription with Free, Professional, Business, Autopilot, and Enterprise tiers.
- Localazy AI Translation AI-powered translation engine that automatically generates translations based on project context, applying glossaries and style guides automatically with fallback engine support (e.g., DeepL). Sold via usage-based credit consumption for AI translation requests.
- Continuous Localization Services Professional human translation and review services provided by verified native speaker professionals who automatically translate or review content as it is added or changed. Available on-demand with a stated 97.3% conversation rating.
Quantifiable outcome
- 97.3% conversation rating
- +1 more outcomes
Companies that use Localazy
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles6 records
Localazy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability4 records
Feature8 records
Localazy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopifycoreNative Shopify integration allowing e-commerce businesses to connect their store and manage multilingual product translations directly through Localazy.
- GitHubcoreGitHub Actions integration allowing fully automated localization workflows with uploads and downloads integrated into development pipelines.
- FigmacoreOfficial Figma plugin for i18n and localization, allowing designers to start localizing in the prototyping stage and verify language compatibility.
- StrapicoreOfficial Strapi plugin for localization enabling CMS integration with Localazy for website translation into any language.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Localazy competitors and assessment
Company assessmentDirect peers
- Lokalise: Lokalise is a SaaS translation management system serving developers, product managers, and localization teams with similar developer-tooling integrations, CI/CD hooks, and AI translation features. It is the most direct head-to-head competitor to Localazy in the developer-focused TMS segment.
- Crowdin: Crowdin is a cloud localization platform offering TMS, machine translation, professional translation services, and 600+ integrations across apps, CMS, and design tools. It directly overlaps Localazy's developer/API-first positioning with a broader scale and ecosystem.
- Phrase: Phrase (formerly PhraseApp) provides a cloud-based localization platform with TMS, machine translation, and developer integrations for software, app, and website localization. It targets a similar developer and product-team buyer as Localazy and competes on workflow automation and AI features.
- Transifex: Transifex is a localization platform serving digital businesses with TMS, AI-powered translation, and developer APIs for software and content localization. It overlaps Localazy's core product offering and target customers (SaaS, digital content, app developers).
- Tolgee: Tolgee is a developer-focused localization platform with in-context translation, SDK-based integration, and an open-source offering, also based in the Czech Republic. It competes most directly with Localazy on developer ergonomics, SDK-first architecture, and self-serve developer adoption.
- POEditor: POEditor is a web-based localization platform offering string translation, machine translation, and developer-friendly workflows for app and software localization. It targets a similar SMB and developer customer base as Localazy with a streamlined TMS offering.
- Weglot: Weglot is a website and SaaS localization platform offering automatic translation, TMS, and CMS integrations for businesses translating their digital presence. It overlaps with Localazy's website/CMS localization use cases (Webflow, Shopify, Strapi) and serves a similar SMB and mid-market customer profile.
Broad incumbents
- Smartling: Smartling is an enterprise translation management and language services platform serving large global brands. It overlaps Localazy's enterprise translation offering but operates at a higher price point with broader services including human translation and professional localization services.
- DeepL: DeepL is a leading machine translation provider offering high-quality neural MT via API and integration partnerships. Localazy explicitly supports DeepL as a fallback engine, and DeepL represents both an integration partner and a competitive threat at the AI translation layer of the stack.
Emerging players
- SimpleLocalize: SimpleLocalize is a lightweight localization management platform with developer-first integrations, OTA updates, and CI/CD hooks. It overlaps Localazy's developer-focused, small-team positioning and competes for similar self-serve SMB and indie developer customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Localazy social profiles
Digital presenceLocalazy compliance and trust
Trust signalCompliance3 records
Localazy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Localazy leadership team
Management profileNumber of profiles
Profiles1 record
Localazy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Localazy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Localazy
What does Localazy do?
Localazy provides a cloud-based software localization management platform that enables developers and product teams to translate and continuously localize applications, websites, and digital content across 50+ frameworks and file formats. Its offering combines AI-driven machine translation with human reviewer oversight, professional translation services from native speakers, a Language CDN for global delivery, mobile SDKs for over-the-air updates, and developer tooling including a CLI and REST API integrated with CI/CD pipelines.
Is Localazy a public or private company?
Localazy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Localazy founded?
Localazy was founded in 2023. It employs 1 to 10 people.
Where is Localazy based?
Localazy is headquartered in Brno, Czechia, in the Europe region.
How does Localazy make money?
Five revenue lines are on record. SaaS Subscription - Source Keys Based is the primary driver. The others are AI Translation Credits, professional Translation Services, affiliate/Partner Revenue Share and enterprise Custom Pricing.
Who are Localazy's main competitors?
Direct peers on record are Lokalise, Crowdin, Phrase, Transifex, Tolgee, POEditor and Weglot. Broad incumbents are Smartling and DeepL. SimpleLocalize is listed as an emerging player.
Does Localazy have an API?
Yes. The Localazy API enables programmatic interaction with localization projects for two main areas: AI translation and project management. For AI translation, the AI Translation endpoint allows sending strings in source language and receiving translations in target language with project's glossary and style guide applied automatically. Users can translate multiple items in a single request including plural forms, pass context like key names, comments, and length limits, and set fallback engines (like DeepL). For project management, the API supports importing/exporting content in JSON format, managing files, keys and translations, creating/updating/deleting glossary terms, uploading screenshots linked to specific keys, configuring webhooks for notifications when translations are published, imports finish, or comments are added, and listing projects, languages, and supported file formats. Authentication method, rate limits, and versioning not specified in source material. Developer documentation is at localazy.com/docs/api.
What industry is Localazy in?
Localazy's product category is Software Localization Platform. Its primary akta.pro industry code is MPAHAFAH, Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text), with a secondary code of MPAAANAI, Localization Technology & Workflow Services (TMS, CMS, Automation). Its NAICS code is 5132 and its SIC code is 7372.