Mable

Name

Mable

Legal name

Mable Wholesale, Inc.

Website

https://meetmable.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Wholesale Food & Beverage Marketplace

NAICS

Fish and Seafood Merchant Wholesalers (424460)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• B2B wholesale marketplace
• Specialty food distribution
• Grocery procurement platform
• Food and beverage ecommerce
• Wholesale distribution technology

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Marketplace Transactions: Mable facilitates transactions between brands, retailers, and distributors on its B2B marketplace. The platform likely earns commissions or transaction fees on sales facilitated through the marketplace, with brands setting their own order minimums and pricing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mable operates an AI-powered B2B online wholesale marketplace connecting specialty food and beverage brands with retailers and distributors. The platform enables product discovery, ordering, replenishment, and direct-ship distribution, supported by EDI integration, a brand onboarding portal, and automated marketing tools.

Product overview

Mable is an AI-powered B2B marketplace platform for specialty food and beverage wholesale. The platform operates as a unified marketplace connecting emerging brands with distributor customers and retailers. The core Mable Marketplace serves as the central platform, supplemented by distinct modules for Retailers (discovery and replenishment), Distributors (marketplace solutions), and Brands (catalog management and sales). Additional features include Commerce (online ordering with EDI integration) and Marketing & Analytics (automated marketing and product recommendations). The platform spans multiple product categories including Dairy & Cheese, Candy/Chocolate/Baked Goods, Bulk Products, Beverages, Frozen Foods, Meat & Seafood, Pantry, Snacks, and more. The company facilitates direct-ship distribution enabling brands to list products without warehouse requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Mable Marketplace
• Distributor Standalone Marketplace

Quantifiable outcome

• 3,000+ vetted brands on the platform
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• Alltown Fresh / Global PartnerscoreStrategic or Co-development PartnerAlltown Fresh, a division of Global Partners, uses Mable's marketplace to source local and regional specialty food and beverage products. A testimonial from Joshua S., VP at Alltown Fresh/Global Partners, describes Mable as 'an amazing innovation giving small manufacturers access to broader distribution' and notes it supports their mission to promote local and regional products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Choco: Choco is a B2B food ordering platform that digitizes the ordering process between restaurants/foodservice operators and their suppliers. While primarily foodservice-oriented rather than retail, it shares Mable's focus on streamlining food/beverage wholesale procurement and reducing friction in the brand-buyer connection.
• RangeMe: RangeMe (acquired by ECRM) operates a B2B product discovery platform where emerging CPG brands connect with retail buyers across categories. It directly parallels Mable's retailer-side value proposition, particularly around discovery of long-tail specialty food and beverage brands.
• Tundra: Tundra runs a zero-commission B2B wholesale marketplace connecting brands with retailers, focusing on discovery and direct ordering. Both Tundra and Mable compete for the same independent retailer and emerging brand customers, with similar self-serve onboarding and product catalog depth.
• Faire: Faire operates a B2B wholesale marketplace connecting independent brands with retailers globally, with a direct-ship model closely analogous to Mable's. Both platforms leverage self-serve onboarding, AI-driven discovery, and marketplace commissions as the core revenue model. Faire represents the most direct, scaled comparison for Mable's marketplace thesis.
• Ankorstore: Ankorstore is a European-headquartered B2B wholesale marketplace connecting independent brands and retailers. While more EMEA-focused, the platform addresses the same independent retailer / emerging brand use case with marketplace economics and AI-powered recommendations, making it a strong direct comparable for Mable's business model.

Broad incumbents

• KeHE: KeHE is one of the largest specialty food and natural product distributors in North America, supplying tens of thousands of retailers with a broad assortment across categories overlapping Mable's coverage. It represents the incumbent distribution model that Mable's direct-ship marketplace is positioned to disintermediate.
• UNFI: UNFI is the largest publicly-traded wholesale distributor of natural, organic, and specialty foods in North America, serving retailers across all 50 US states. UNFI's scale and existing retailer relationships make it a key incumbent whose digital transformation efforts could compete with Mable's marketplace proposition.

Emerging players

• GrubMarket: GrubMarket is a B2B food e-commerce and software platform that has built national food distribution operations alongside technology offerings for wholesalers and retailers. Its hybrid marketplace + software model overlaps with Mable's thesis and provides a relevant comparison for verticalized B2B food commerce scaling.
• Pepper Platforms: Pepper provides e-commerce platforms for food distributors and brokers, enabling digital storefronts and EDI integration. It competes for the same distributor digital transformation budget as Mable's standalone marketplace offering.
• BlueCart (Cut+Dry): BlueCart / Cut+Dry is a B2B ordering and e-commerce platform built for food distributors and wholesalers, providing digital catalogs, ordering, and payments. It overlaps with Mable's distributor-facing value proposition, particularly around enabling distributors to extend product aisles without physical inventory.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mable