SONDORS

What SONDORS does

SONDORS is a US-based, privately held electric vehicle company founded in 2015 and headquartered in the Los Angeles/Malibu area. The company designs and sells high-performance electric two-wheelers targeted at individual consumers, currently centered on a single flagship product: the Meta AT, a 50 mph electric all-terrain bike priced at $2,299. The Meta AT is built around a 72V/35Ah LG 18650 cell battery system rated for 60 miles of range, a 3500W rated (7000W peak) electric drivetrain, KKE hydraulic front suspension with a multi-link rear shock, kinetic energy recovery braking, and an HC420 high-carbon-steel chassis. The product also integrates Bluetooth and GPS connectivity with anti-theft wheel and steering column locks, framing the offering as a connected, low-maintenance, zero-emission alternative to gas-powered off-road and commuter vehicles.

SONDORS operates a direct-to-consumer business model, selling exclusively through its own e-commerce storefront on sondors.com and through Indiegogo crowdfunding pre-order campaigns, with no dealer or physical retail presence. The company is led by founder and CEO Storm Sondors and operates with a small team of 11–50 employees. The website references a base of 1,000+ customers, supported by a portfolio of individual testimonials emphasizing commuter reliability, recreational performance, and eco-friendly transportation. Marketing is primarily digital — organic social (Instagram, Facebook, LinkedIn), email capture with a 10% first-order incentive, and crowdfunding — with all distribution handled in-house.

Since 2016, SONDORS has raised approximately $4.28M in cumulative disclosed funding across multiple StartEngine and other crowdfunding-equity rounds, the most recent in mid-2020. The 2025 Meta AT launch is positioned as a new flagship for the company, with global DTC shipping advertised at 7-day delivery. The business is currently single-SKU with no disclosed recurring revenue, no dealer network, and no enterprise or B2B channel, making product launch execution and DTC demand generation the central drivers of near-term performance.

Name

SONDORS

Legal name

SONDORS

Website

https://sondors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SONDORS is a US-based, privately held electric vehicle company that designs and sells the Meta AT, a $2,299 high-performance electric all-terrain bike, directly to individual consumers via its own e-commerce site and Indiegogo crowdfunding.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industry

E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Electric all-terrain bikes
• Electric bicycles
• E-bike manufacturing
• Electric mobility vehicles
• Battery-powered bikes

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Bike Sales: One-time hardware sales of electric bikes (Meta AT) directly to consumers. Revenue generated through direct e-commerce sales and crowdfunding pre-orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SONDORS designs, manufactures, and sells high-performance electric all-terrain bikes. Its flagship product, the Meta AT, is a military-inspired electric vehicle with a 72V battery, 50 mph top speed, 60 miles of range, and integrated Bluetooth/GPS, offered in Black and White color variants. Bikes are sold exclusively direct-to-consumer through the company's own website and Indiegogo pre-orders at $2,299.

Product overview

SONDORS is an electric bike company offering a single product line focused on high-performance electric all-terrain vehicles. The flagship product is the Meta AT, an electric all-terrain bike designed for adventure riding with military-inspired engineering. The Meta AT comes in two color variants (Black and White) and is sold directly to consumers via the company website and Indiegogo pre-orders at $2,299.00.

Differentiator

Problem solved

Functional benefit

Products and services

• Meta AT Electric All-Terrain Bike High-performance electric all-terrain bike for individual consumers, featuring 50 mph top speed, 60 miles of range, a 72V/35Ah LG 18650 battery, 3500W rated power (7000W peak) with 230.13 ft-lbs of instant torque, KKE hydraulic suspension, kinetic energy recovery braking, HC420 high carbon steel chassis, and Bluetooth/GPS connectivity. Available in Black and White color variants and sold at $2,299.00.

Quantifiable outcome

• Up to 60 miles range per charge
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cake: Cake builds premium electric off-road motorcycles and light e-moto products (Kalk, Ösa) with a similar military-inspired, minimalist design philosophy but at significantly higher price points.
• Ancheer: Ancheer is a budget e-bike brand selling entry-level electric bicycles through Amazon and DTC channels, competing for the same price-sensitive first-time e-bike buyers SONDORS targets.
• Super73: Super73 makes stylized, high-performance electric bikes (e.g., S-Series, Z-Series) targeted at urban commuters and adventure riders with a similar premium-lifestyle positioning and DTC-first distribution.
• Rad Power Bikes: Rad Power Bikes is a leading direct-to-consumer e-bike brand offering commuter and cargo models at accessible price points, directly competing for SONDORS' value-conscious commuter customer.
• Aventon: Aventon designs and sells affordable performance e-bikes (Pace, Level, Aventure) via DTC and dealer channels with comparable specifications and price positioning to SONDORS' Meta AT.
• Juiced Bikes: Juiced Bikes sells high-power, performance-oriented e-bikes (e.g., RipCurrent, HyperScrambler) directly to consumers with similar emphasis on speed, range, and value pricing.
• Sur-Ron: Sur-Ron manufactures lightweight electric off-road motorbikes (Light Bee, Storm Bee) popular for trail and dirt riding, directly comparable to SONDORS' Meta AT all-terrain positioning.

Others

• Bafang: Bafang is a leading supplier of e-bike motors, batteries, and drivetrain components used by many e-bike OEMs including competitors in this list—an enabling technology partner/competitor for SONDORS' drivetrain sourcing.

Broad incumbents

• Trek Bicycles: Trek is a global bicycle incumbent with an extensive e-bike lineup (Domane+, Rail+, Allant+) distributed through a large dealer network, providing competitive pressure at the premium end of SONDORS' range.
• Specialized: Specialized is a major incumbent bicycle brand with a broad e-bike portfolio (Turbo line) sold through established dealer networks, competing for the same premium commuter audience at higher ASPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sondorsofficial
• LinkedInlinkedin.com/company/sondorsebike
• Instagraminstagram.com/sondorsofficial
• Xx.com/gosondors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds8 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONDORS