LaaSy Health

What LaaSy Health does

LaaSy Health is a membership-based healthcare platform — explicitly not an insurance product — that provides individuals, families, employers, and insurance brokers access to a discounted, direct-pay healthcare network through a single digital front door. Founded in 2018 and headquartered in Midlothian, USA (operating as LaaSy Health Holdco, Inc., a Delaware LLC), the company aggregates a national network of more than 350,000 doctors, 70,000+ pharmacies, 2,100+ labs, 4,000+ imaging centers, 5,000+ surgery centers, 265,000+ dental practices, and 100,000+ eye clinics, delivering services at transparent upfront prices with no copays, deductibles, or surprise billing. Core products include 24/7 Virtual Urgent Care, Mental Health Counseling, Pharmacy Benefits (with 93% of prescriptions at zero cost), Direct Care office visits, Dental and Vision services (including an AR-powered virtual try-on for frames), Lab Tests, Imaging, and bundled Surgical Procedure pricing. A complementary HealthShare component, delivered through a strategic partnership with Zion HealthShare, provides catastrophic coverage via community-based cost sharing with $1,250 or $2,500 Initial Unshareable Amount options.

The business model rests on recurring subscription revenue from individual/family memberships (starting at $30/month, with annual plans offering a 10% discount), per-employee fees from employer wellness plans (with Section 125 tax-advantaged payroll deductions), lifetime referral fees paid to licensed insurance brokers, and pay-as-you-go revenue from ancillary services such as GLP-1 weight loss consultations ($52/visit plus medication costs starting at $240/month) and procedural bundles (e.g., $17,990 knee replacement). Go-to-market combines direct-to-consumer self-service through the website and mobile app, 24/7 inside sales via a call center, enterprise field sales for employer benefits, and a broker channel that positions the membership as a COBRA alternative. The HIPAA-compliant platform runs on Google Cloud Platform and integrates with partners including ultalabtests.com for lab fulfillment and Zion HealthShare for needs-case management, allowing LaaSy Health to operate with a disclosed headcount of 1–10 employees while maintaining national service delivery. The company completed its first disclosed funding round of approximately $3.88M in April 2025.

Name

LaaSy Health

Legal name

LaaSy Health Holdco, Inc

Website

https://laasyhealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LaaSy Health is a membership-based, direct-pay healthcare platform (not insurance) serving individuals, families, employers, and brokers across all 50 US states with discounted access to a nationwide provider network for virtual care, prescriptions, dental, vision, labs, imaging, and procedures, starting at $30/month.

Ownership category

akta.pro rank

Product category

Healthcare Membership Services

NAICS

Health Care and Social Assistance (62), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Membership healthcare platform
• Virtual urgent care
• Direct-pay healthcare
• Health expense sharing
• Employer wellness benefits

Headquarters

HQ city

Midlothian

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Individual/Family Membership Fees: Monthly subscription fees from individual and family members for access to the healthcare platform and network services. Plans start at $30/month with options for dental and vision add-ons. Annual plans offer 10% savings. Members pay directly for services at discounted rates.
2. Employer Wellness Plans: Monthly per-employee fees for employer-sponsored wellness plans providing $0 copay virtual care, mental health support, prescription savings, and dental/vision discounts. Employers save on FICA taxes through IRS Section 125 compliant payroll deductions, averaging $600 per employee annually.
3. Broker Referral Fees: Monthly referral fees paid to insurance brokers for each new membership sold, continuing for the lifetime of that membership. Brokers can offer LaaSy Health as a COBRA alternative or supplement for employees not enrolled in sponsored plans.
4. GLP-1 Weight Loss Program: Per-visit consultation fees ($52/visit) plus medication costs starting at $240/month. Initial consultation is free; paid membership begins when a prescription is written. Pricing varies based on dosage as prescribed by the provider.
5. HealthShare Membership: Monthly membership contributions for health expense sharing. Ninety percent of each member's monthly contribution is designated for assisting other members' medical needs. Two IUA levels available ($1,250 and $2,500). Additional $50 surcharge for tobacco users.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

LaaSy Health sells a membership-based healthcare platform (not insurance) that gives individuals and families transparent access to virtual care, mental health counseling, prescriptions, lab tests, imaging, outpatient procedures, dental, and vision through a nationwide provider network at discounted direct-pay rates. The core membership is complemented by a HealthShare cost-sharing program (via Zion HealthShare) for catastrophic expenses, an employer Wellness Plan offering, and an add-on GLP-1 weight loss program, all accessible through the company's HIPAA-compliant web and mobile platform.

Product overview

LaaSy Health is a membership-based healthcare platform offering a comprehensive suite of services through a single digital front door. The core offering is the LaaSy Health Membership, which provides access to Virtual Urgent Care, Mental Health Counseling, Virtual Primary Care, Direct Care (in-person office visits), Pharmacy Benefits, Dental Care, Vision Care, Lab Tests, Imaging Services, and Surgical/Procedures Services. The platform operates on a pay-per-service model with transparent pricing—not insurance—featuring discounted rates through a nationwide provider network. HealthShare serves as a complementary non-insurance program for large medical needs. Add-on modules include the GLP-1 Weight Loss Program and an Employer Wellness Plan. The platform targets individuals, families, employers, and brokers, with plans starting at $30/month.

Differentiator

Problem solved

Functional benefit

Products and services

• LaaSy Health Core Membership A subscription-based healthcare membership (not insurance) that gives individuals and families access to virtual care, mental health counseling, pharmacy benefits, dental, vision, lab tests, imaging, and outpatient surgical procedures via a nationwide direct-pay provider network, with plans starting at $30/month and a maximum annual cost of $11,000 per individual.
• Virtual Urgent Care

Quantifiable outcome

• Families save nearly 50% compared to traditional insurance
• +6 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Zion HealthSharecoreStrategic or Co-development PartnerZion HealthShare is the healthsharing partner providing the HealthShare component of LaaSy Health's membership. Members access Zion HealthShare for large medical expense sharing including hospitalizations, ER visits, pregnancy, and surgeries. Zion HealthShare handles needs cases, bill negotiation, and member reimbursements. The partnership enables LaaSy Health to offer comprehensive coverage combining everyday care with catastrophic protection.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sidecar Health: Sidecar Health offers a cash-pay, transparent-pricing alternative to traditional insurance with a membership model and direct provider payments. It is directly comparable to LaaSy Health in combining a digital front door with bundled, upfront pricing for everyday and major care.
• Sedera Health: Sedera is a HealthShare community offering a non-insurance alternative for catastrophic and large medical expenses. It is directly comparable to LaaSy Health's HealthShare layer and to the overall positioning of LaaSy Health as an insurance alternative.
• Zion HealthShare: Zion HealthShare is LaaSy Health's own HealthShare partner, providing the catastrophic-coverage layer of the membership. It is the closest peer to LaaSy Health's health-share product and offers an apples-to-apples comparison for community-based cost sharing.
• OneShare Health: OneShare Health is a faith-based HealthShare program that competes in the same non-insurance, membership-based, IUA-driven market as LaaSy Health's HealthShare offering.
• Mira: Mira offers a low-cost healthcare membership for uninsured and underinsured consumers, providing transparent pricing across urgent care, primary care, and prescriptions. It directly mirrors LaaSy Health's value proposition for price-sensitive individuals and families.
• K Health: K Health provides subscription-based virtual primary care and urgent care with transparent pricing and an AI-driven intake experience. It overlaps with LaaSy Health's Virtual Primary Care and Virtual Urgent Care modules as a subscription virtual-care competitor.
• Sesame: Sesame is a cash-pay healthcare marketplace offering upfront pricing for primary, specialty, and ancillary care. It is comparable to LaaSy Health's pay-per-service, transparent-pricing model across in-person visits, imaging, and procedures.
• Antidote Health: Antidote Health offers a membership-based, AI-driven virtual primary care and urgent care experience targeted at uninsured and underinsured Americans. It directly competes with LaaSy Health's virtual-care subscription for the same value-conscious consumer segment.
• Take Command Health: Take Command Health is a benefits platform that helps employers and individuals set up Section 125 plans, HRAs, and individual coverage HRAs, often pairing with health-share or limited-benefit products. It is comparable to LaaSy Health's broker and employer channels and its IRS Section 125 wellness plan positioning.

Broad incumbents

• Hims & Hers Health: Hims & Hers is a scaled, publicly traded telehealth subscription platform with overlapping offerings in primary care, mental health, and GLP-1 weight loss. It is a comparable subscription virtual-care incumbent and a benchmark for LaaSy Health's telehealth and GLP-1 ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laasyhealth
• Facebookfacebook.com/LaaSyHealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaaSy Health