MyCredit

What MyCredit does

MyCredit is a Kyiv-headquartered online microfinance organization operated by TOV "1 Bezpechne Ahentstvo Nebokhidnykh Kredytiv" (EDRPOU 39861924), founded in 2015 and holding an unlimited-term lending license from the National Bank of Ukraine issued on March 12, 2024. The company provides fully digital, short- to medium-term consumer loans of 500 to 50,000 UAH through a self-serve web platform and native iOS/Android applications, with automated credit decisions typically delivered in under 15 minutes and a stated approval rate of approximately 90%. Its underwriting engine evaluates more than 100 data points per applicant, incorporating alternative data such as social payments and card transaction history alongside traditional credit bureau inputs, and uses BankID and photo-ID for remote identity verification under PCI DSS-compliant data handling. Since inception the platform has originated more than three million loans to over 500,000 unique customers, processes over 4,000 daily applications, and was recognized by FinAwards as the leading Ukrainian microfinance organization from 2021 through 2025.

The product portfolio centers on two core offerings - a First Credit product of up to 30,000 UAH with a 0.01% per day promotional rate and a Repeat Credit product of up to 50,000 UAH carrying a 0.95% per day rate plus a 15% commission - layered with approximately 18 specialized sub-products targeting pensioners, students, the unemployed, and borrowers with poor or non-existent credit history. Reported real annual percentage rates range from 1,265.80% to 3,549.15% depending on customer profile and term, with loan durations of 345 to 365 days and payment frequencies selectable between 5 and 30 days. Repayment is supported through a nationwide offline network spanning PrivatBank, UkrSibbank, Sense Bank, Universal Bank, Alfa-Bank, and PUMB bank cash desks, Nova Poshta branches, and more than 21,600 self-service terminals operated by EasyPay, City24, and iBox, in addition to internet banking and card rails.

Revenue is generated almost entirely through transactional interest income and commissions on loan originations, with no ancillary fees and early repayment permitted without penalty. MyCredit raised a $3,000,000 round led by TAS Group in August 2019 and remains privately held with no disclosed institutional investors beyond that. The company expanded into Sri Lanka in 2024 as its first market outside Ukraine, is led by CEO Vladyslav Bilan alongside a CTO, Chief System Architect, and Chief Product Officer, and has accumulated multiple Ukrainian industry awards including consecutive FinAwards leadership rankings from 2021 to 2025 and PSM Best Online Lending Service designations across multiple years.

Name

MyCredit

Legal name

ТОВ «1 БЕЗПЕЧНЕ АГЕНТСТВО НЕОБХІДНИХ КРЕДИТІВ»

Website

https://mycredit.ua

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

MyCredit is a Kyiv-based online microfinance organization providing fully digital consumer loans of 500 to 50,000 UAH to underbanked Ukrainian borrowers - students, pensioners, the unemployed, and those with poor credit history - via automated AI-driven underwriting with same-day disbursement.

Ownership category

akta.pro rank

Product category

Consumer Microcredit / Online Lending

NAICS

Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)

akta.pro secondary industries

Credit Decisioning Engines (Rules, Scorecards, ML) (FSAGAHAB), Consumer Credit Decisioning & Underwriting Platforms (FSAKAKAG), Underwriting Automation & Income/Employment Verification (FSAGAHAD)

Keywords

• Online microcredit
• Consumer lending
• Instant loan approvals
• Alternative credit scoring
• Underbanked borrowers

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income - First Loan: Daily interest charges on first-time loans. First period promotional rate of 0.01% per day (3.65% annualized), followed by 1% per day for subsequent periods. Annual percentage rates range from 1,265.80% to 2,989.62% for new clients borrowing 10,000 UAH over 360 days.
2. Interest Income - Repeat Loan: Daily interest at 0.95% per day plus 15% commission on repeat loans. Annual rates from 1,272.59% to 3,435.87%. Discounts up to 99% on first period for returning customers.
3. Late Fees and Penalties: Penalty charges applied for late payments, calculated per day of delay in accordance with Ukrainian consumer credit law.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

MyCredit operates a 100% online consumer microcredit platform that issues short-term loans from 500 to 50,000 UAH directly to Ukrainian borrowers' bank cards within 5–15 minutes. Its automated credit scoring engine evaluates more than 100 factors using alternative data and BankID/photo-ID verification to approve roughly 9 in 10 applications, targeting underbanked consumers (students, pensioners, unemployed, poor-credit profiles) who cannot access traditional bank credit.

Product overview

MyCredit is a Ukrainian online microcredit platform operated by TOV '1 Bezpechne Agentstvo Nebudnikh Kredytiv' (EDRPOU 39861924), providing short-term consumer loans entirely through digital channels. The core offering consists of two main loan products: First Credit for new customers (up to 30,000 UAH at 0.01% daily promo rate) and Repeat Credit for returning customers (up to 50,000 UAH with loyalty discounts). The company targets underserved populations including students, pensioners, unemployed individuals, and those with poor credit history, offering specialized sub-products such as Credit Without Calls, Credit Without Refusal, Credit Without Credit History Check, and Credit for Unemployed. Supporting services include a Loyalty Program with progressive benefits, a Credit Calculator for cost estimation, Loan Extension/Prolongation for term adjustments, a Personal Account portal for self-service management, and a Mobile Application for iOS/Android. The platform operates 24/7 with automated decisioning that approves approximately 90% of applications within minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• First Credit (Перший кредит) Online microloan for first-time Ukrainian borrowers aged 18–70, disbursed to a bank card within 5–15 minutes. Amounts from 500 to 30,000 UAH, term 345–365 days, with a promotional first-period rate of 0.01% per day and 1% per day thereafter. No collateral, guarantors, income documentation, or employer calls required.
• Repeat Credit (Повторний кредит) Online microloan for returning MyCredit customers offering up to 50,000 UAH, 0.95% daily interest, 15% commission, term 345–365 days, and loyalty discounts up to 99% on the first period. Higher credit limits and preferential rates are progressively unlocked via the loyalty program.
• MyCredit Mobile Application (iOS / Android) Native iOS and Android app available on App Store and Google Play that enables customers to apply for loans, receive automated decisions, view repayment schedules, make payments, extend loans, and access loyalty promotions from a mobile device.
• Consumer Credit (Споживчий кредит) General-purpose online consumer loan for any financial need, with flexible repayment terms and quick disbursement to a bank card.
• Credit for Pensioners (Кредит для пенсіонерів) Online microloan for retired individuals up to 70 years old, available without income verification or employment confirmation.
• Credit for Students (Кредит для студентів) Online microloan for university students aged 18 and over, available for education expenses, living costs, and other student needs without formal employment verification.
• Credit for Unemployed (Кредит безробітним) Online microloan for unemployed individuals aged 18–70 with no proof of employment required. The scoring system evaluates social payments and card transaction flow instead of formal income documentation.
• Credit Without Calls (Кредит без дзвінків) Fully automated online microloan verified through photo-ID and BankID with no operator calls. New clients up to 18,000 UAH at 0.01% per day; returning clients up to 35,000 UAH at 2.5% per day.
• Credit Without Refusal (Кредит без відмови) Online microloan product with minimal approval requirements targeting underserved populations. Approves 9 out of 10 applications and is available to students, pensioners, unemployed, and those with poor credit history.
• Credit Without Credit History Check (Кредит без перевірки КІ) Online microloan where the scoring system does not query credit bureaus but analyzes alternative data. Successful repayment subsequently updates the borrower's bureau records.
• Credit with Open Defaults (Кредит з відкритими простроченнями) Online microloan for borrowers with active defaults exceeding 120 days at other MFOs or banks, leveraging alternative data rather than traditional credit bureau records.
• Express Credit (Експрес-кредит) Streamlined online microloan processed in approximately 15 minutes with automatic approval for returning customers and minimal documentation.
• Payday Loan (До зарплати) Short-term online cash advance until the borrower's next paycheck, with small amounts, quick approval, and immediate disbursement to a bank card.
• Credit Without Guarantors (Кредит без поручителів) Online microloan available to eligible applicants without requiring guarantors or co-signers.
• Credit Without Income Statement (Кредит без довідки про доходи) Online microloan not requiring proof of income or formal employment documentation; income is considered but not decisive in the scoring decision.
• Loan at 0.01% Per Day (Кредит під 0,01% на день) Promotional first-loan product offering a near-zero introductory rate of 0.01% per day during the initial period, after which standard repeat-customer rates apply.
• 365 Days Per Year Credit (Кредит 365 днів на рік) Extended-term online microloan product with repayment periods of up to 365 days, allowing borrowers to spread payments over a full year rather than standard short-term periods.
• Loan Extension / Prolongation (Пролонгація) Standalone add-on service that allows compliant borrowers to extend their loan repayment period by paying only accumulated interest, available without penalties.
• Personal Account (Особистий кабінет) Customer web portal for self-service loan management, including viewing repayment schedules, making payments, extending loans, and accessing loyalty promotions.
• Loyalty Program (Програма лояльності) Customer loyalty program offering progressively better terms for returning customers, including increased credit limits (up to 50,000 UAH), reduced interest rates, discount codes, and weekly cashback prize draws.

Quantifiable outcome

• 9 in 10 loan applications approved
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• EasyPaysupportingChannel Partner/ Reseller/ DistributorEasyPay terminal network (8,550+ terminals across Ukraine) enables MyCredit customers to make cash loan repayments at self-service kiosks found in supermarkets and retail locations.
• City24supportingChannel Partner/ Reseller/ DistributorCity24 payment terminal network (7,774+ terminals) allows MyCredit borrowers to repay loans with cash at self-service terminals across Ukraine.
• iBoxsupportingChannel Partner/ Reseller/ DistributoriBox terminal network (5,300+ terminals) provides cash repayment options for MyCredit loans, expanding offline payment accessibility for customers without internet banking.
• PrivatBank (ПриватБанк)supportingChannel Partner/ Reseller/ DistributorPrivatBank terminal and branch network enables MyCredit loan repayment at PrivatBank ATMs, terminals, and cash desks across Ukraine's most extensive banking infrastructure.
• Nova PoshtasupportingChannel Partner/ Reseller/ DistributorNova Poshta branch cash desks allow MyCredit borrowers to repay loans in cash by providing their phone number, without needing a bank card or internet access.
• UkrSibbanksupportingChannel Partner/ Reseller/ DistributorUkrSibbank branch cash desks accept MyCredit loan repayments as one of the partner bank counter services.
• Sense BanksupportingChannel Partner/ Reseller/ DistributorSense Bank branch cash desks accept MyCredit loan repayments as part of the partner bank network for offline payments.
• BankID UkrainecoreTechnology or IntegrationBankID integration enables secure remote identity verification for MyCredit's fully online lending process, allowing customers to authenticate using their banking credentials without physical document verification.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cashpoint: Ukrainian MFO with similar instant online consumer loans and automated decisioning. Direct competitor focused on the same underbanked consumer base in Ukraine.
• Moneyveo: One of the largest Ukrainian online microfinance organizations offering instant consumer loans via web and mobile, with similar underbanked targeting and automated decisioning. Closest direct analog to MyCredit in product, customer, and geography.
• Miloan: Ukrainian online MFO providing short-term consumer loans to underbanked borrowers with automated scoring and 24/7 disbursement. Directly competes on pricing, limits, and approval speed.
• Alexcredit: Ukrainian MFO offering online consumer microloans with similar thin-file borrower focus, automated decisioning, and loyalty-driven repeat lending. Direct product and segment competitor in Ukraine.
• Dinero: Ukrainian online lending platform providing instant consumer credit to underbanked segments with automated scoring. Direct competitor with overlapping product and customer profile.
• Soscredit: Ukrainian online microfinance service offering fast consumer loans to underserved borrowers. Comparable in product structure, GTM, and target segments within the Ukrainian MFO category.

Regional players

• Kredito24: Part of the Kreditech group operating in several CIS/EU markets with similar alternative-data driven online consumer lending. Comparable in product and underlying tech but operates across multiple geographies.

Emerging players

• FairMoney: Mobile-first digital lender serving underbanked borrowers in emerging markets (Africa, India) with AI credit scoring and instant disbursement. Comparable in targeting thin-file consumers and using alternative data for decisioning.
• Branch International: Mobile lending platform providing instant credit to underbanked individuals in Africa and India using smartphone-based alternative data. Similar product, target customer, and underlying scoring approach.
• Tala: Mobile credit platform using smartphone alternative data to underwrite underbanked borrowers in emerging markets. Comparable in technology approach (alternative-data scoring) and customer segment, though focused outside Eastern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mycredit.ua
• Xx.com/mycredit_ua

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCredit