Pink Farms

What Pink Farms does

Pink Farms (legal entity Asolum Agricultura Tecnologica S.A.) is a private Brazilian agricultural technology company headquartered in São Paulo that operates what it describes as the largest urban vertical farm in Latin America. The company grows leafy greens, herbs, microgreens, and mushrooms in a 100% controlled environment using LED lighting (its signature 'pink light'), hydroponic cultivation, and 24/7 automated climate and nutrient monitoring. Pink Farms sells pesticide-free produce that it claims uses 95% less water and 60% less fertilizer than conventional field agriculture.

The company's product portfolio spans roughly 30 SKUs across five categories: lettuces (Crespa, Cristal, Mimosa, Mix Salanova), other leafy greens (baby watercress, spinach, arugula), culinary herbs (chives, cilantro, mint, basil, parsley), microgreens (twelve single varieties plus two blends), and a full mushroom range (Shiitake, Shimeji Branco/Preto, Paris, Portobello). All products are sold ready-to-eat with no washing required and are packaged in EuReciclo-certified recyclable materials.

Pink Farms generates revenue through three channels: direct-to-consumer e-commerce with home delivery in São Paulo, B2B supply to restaurants and food service operators (with special bulk pricing), and retail placement in São Paulo grocery stores and markets. The company has raised approximately $2.48M across six disclosed funding rounds between 2019 and 2025, with strategic investment from SLC Agrícola's SLC Ventures (2022) and SVG Ventures (2023). Its three co-founders—Geraldo Maia (CEO), Mateus Delalibera (CTO), and Rafael Pereira Delalibera (CFO)—continue to lead the company.

Name

Pink Farms

Legal name

Asolum Agricultura Tecnologica S.A.

Website

https://pinkfarms.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pink Farms operates Latin America's largest urban vertical farm in São Paulo, growing pesticide-free lettuces, leafy greens, herbs, microgreens, and mushrooms via LED and hydroponic controlled-environment agriculture for D2C delivery, food service, and retail.

Ownership category

akta.pro rank

Product category

Vertical Farming / Urban Agriculture

NAICS

Food Crops Grown Under Cover (11141), Mushroom Production (111411)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ), Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)

Keywords

• Vertical farming produce
• Urban agriculture
• Pesticide-free vegetables
• Hydroponic microgreens
• Controlled environment agriculture

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Technology or R&amp, D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct-to-Consumer Fresh Produce Sales: Sells fresh produce directly to individual consumers through home delivery, offering pesticide-free lettuces, leafy greens, herbs, microgreens, and mushrooms to end consumers.
2. B2B Food Service Supply: Supplies restaurants, food service operators, and businesses with fresh produce at special pricing for large volumes. Targets business catalogues and menus.
3. Retail Distribution: Products sold through markets and retail outlets, making produce available through multiple retail channels across São Paulo.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Pink Farms operates an urban vertical farm in São Paulo, Brazil, producing pesticide-free lettuces, leafy greens, herbs, microgreens, and mushrooms using 100% controlled environment agriculture with LED lighting, hydroponics, and 24/7 automation. Products are sold through direct-to-consumer home delivery, B2B food service supply to restaurants and markets, and retail distribution channels, harvested hours before delivery.

Product overview

Pink Farms is a vertical farming company operating as a single unified brand offering fresh produce directly to consumers (B2C) and businesses (B2B). The product portfolio consists of four main categories: (1) Lettuces including Alface Crespa, Alface Cristal, Alface Mimosa, and Alface Mix Salanova; (2) Other leafy greens such as Baby Watercress, Baby Spinach, and Baby Arugula; (3) Herbs including Chives, Cilantro, Mint, Basil, and Parsley; (4) Microgreens in 12 varieties plus two specialty mixes (Mix Aquarela and Mix Picante); and (5) Mushrooms including Shitake, Shimeji Branco, Shimeji Preto, Paris, and Portobello. The core technology offering is the 100% controlled environment vertical farming system using LED lighting, hydroponics, and 24/7 automation. Products are sold as ready-to-consume items with no washing required, positioned as pesticide-free alternatives to conventional produce. The company also offers B2B supply services for restaurants and markets through its Para Empresas (For Companies) channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Lettuces (Alface) Includes Alface Crespa, Alface Cristal, Alface Mimosa, and Alface Mix Salanova (135g each), grown pesticide-free, ready-to-eat without washing, in 100% controlled environment for individual consumers and food service operators.
• Baby Leafy Greens (Outras Folhas) Includes Baby Watercress (Agrião Baby), Baby Spinach (Espinafre Baby), and Baby Arugula (Rúcula Baby) at 90g each, hydroponically grown in controlled environments for health-conscious consumers and restaurants.
• Fresh Herbs (Temperos) Includes Chives (35g), Cilantro (35g), Mint (35g), Basil (25g), and Parsley (35g), fresh aromatic herbs grown pesticide-free for direct consumer and food service use.
• Microgreens (Microverdes) Includes 12 microgreen varieties (Leek, Amaranth, Beet, Carrot, Cilantro, Kale, Mustard, Radish, Red Cabbage, Arugula) plus Mix Aquarela and Mix Picante specialty mixes at 25g each, claimed to be up to 40x more nutritious than conventional vegetables.
• Mushrooms (Cogumelos) Includes Shitake (200g), Sliced Shitake (200g), White Shimeji (200g), Black Shimeji (200g), Paris (200g), and Portobello (200g), hydroponically grown in controlled environments.
• Controlled Environment Agriculture Technology Core vertical farming technology employing 100% controlled environment, LED lighting (pink LEDs), hydroponics, and 24/7 automated monitoring systems enabling pesticide-free cultivation with 95% less water and 60% less fertilizer than conventional agriculture.
• B2B Enterprise Product Supply Business-to-business supply service targeting restaurants, markets, hotels, and catering companies with premium produce, special pricing for large volumes, large-format packaging options, and extended shelf life benefits.

Quantifiable outcome

• 95% less water consumption compared to traditional field agriculture
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plenty: US-based vertical farming company growing leafy greens and herbs using LED-lit indoor farms. Directly comparable to Pink Farms in CEA technology stack, crop mix, and direct-to-retail/food-service distribution model.
• Bowery Farming: US indoor vertical farm producing pesticide-free leafy greens, herbs, and berries for retail and food service. Closely comparable to Pink Farms in technology approach, sustainability positioning, and B2B retail distribution.
• AeroFarms: US vertical farming pioneer using aeroponics and LED technology to grow leafy greens. Direct peer in CEA technology category, though it filed for Chapter 11 in 2023 — a cautionary comparable for the unit economics of the model Pink Farms operates.
• Gotham Greens: US urban greenhouse operator producing hydroponic leafy greens, herbs, and dressings for retail and food service. Highly comparable to Pink Farms in urban-located controlled-environment production and B2B retail/food-service go-to-market.
• 80 Acres Farms: US vertical farm using LED and hydroponics to supply retail and food service with leafy greens, herbs, and microgreens. Comparable to Pink Farms in crop mix, technology stack, and multi-channel distribution strategy.
• BrightFarms: US indoor-grown salad greens supplier to retail grocers. Direct peer in greenhouse-based leafy-greens production and supermarket distribution, with comparable sustainability and pesticide-free positioning.
• Infarm: German vertical-farming company that grew rapidly in European metros before scaling back due to capital and unit-economics challenges. Direct peer in urban indoor farming, and a key cautionary benchmark for Pink Farms' capital-intensive model.
• Iron Ox: US-based autonomous vertical farming company using robotics and hydroponics for greenhouse production. Comparable to Pink Farms in automation-driven CEA and B2B produce supply.

Regional players

• Verde Compacto: Brazilian vertical farming startup producing pesticide-free leafy greens and herbs. Closest regional peer to Pink Farms, sharing the São Paulo/Brazilian market, similar crop mix, and similar D2C/B2B distribution model — and therefore a direct competitive threat.

Others

• SLC Agrícola: Major Brazilian conventional agriculture company and Pink Farms' strategic investor via SLC Ventures. While not a direct competitor (large-scale field crops), SLC is an ecosystem participant that could open channels for Pink Farms or compete via its own CEA initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Farms