EquiCenter
EquiCenter is a 501(c)(3) non-profit founded in 2004 that delivers adaptive riding, therapeutic horticulture, and nature-based programming on a 200-acre ranch in Honeoye Falls, NY, serving individuals with disabilities, veterans, first responders, children, and adults through PATH-certified instruction.
- Company typePrivate
- Founded2004
- HeadquartersHoneoye Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
EquiCenter firmographics
Firmographics- Name
- EquiCenter
- Legal name
- EquiCenter, Inc
- Website
- https://equicenterny.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EquiCenter is a 501(c)(3) non-profit founded in 2004 that delivers adaptive riding, therapeutic horticulture, and nature-based programming on a 200-acre ranch in Honeoye Falls, NY, serving individuals with disabilities, veterans, first responders, children, and adults through PATH-certified instruction.
- Ownership category
- akta.pro rank
EquiCenter industry classification
Industry- Product category
- Equine-Assisted Therapy and Therapeutic Horsemanship Services
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Horse Boarding, Livery & Stable Operations (AFAEAGAG)
- akta.pro secondary industries
- Equine Working Ranch & Trail Operations (non-tourism) (AFAEAGAL), Equine Care & Stable Management (EDAOAOAE), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)
Keywords
Where EquiCenter is headquartered
LocationHeadquarters
- HQ city
- Honeoye Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EquiCenter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Program Fees: Fees charged for therapeutic riding lessons, horticultural programs, summer programs, pony parties, social skills groups, and cooking classes. Pricing varies by program type and session length.
- Individual Donations: One-time and monthly charitable contributions from individual donors through the EquiCenter Neigh-bors monthly giving program.
- Event Fundraising: Revenue from annual fundraising events including Paddles for Saddles, The Horse Show, Sporting Clays Classic, EquiTrails, The Mane Event, and Hoof-It for Heroes.
- Grants: Government and foundation grants for program expansion and facility improvements, such as the $150,000 arena expansion grant.
- Planned Giving: Legacy giving programs including wills, charitable remainder trusts, beneficiary designations, and the Rayne Society recognition program for estate planned gifts.
- CSA Shares: Community Supported Agriculture program selling produce shares to local community members during growing season.
- Corporate Sponsorships: Partnerships with local and regional corporations supporting events and programs at various giving levels from $250-$20,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pony Party - 2-hour private event for up to 12 guests |
| Unit Pricing | Pay-as-you-go | Summer Program - Full week of programming |
| Unit Pricing | Pay-as-you-go | Social Squad - Social skills group program |
| Unit Pricing | Pay-as-you-go | Social Squad Cooking - Hands-on cooking class |
| One time/ perpetual license | Pay-as-you-go | Foundations of Growing - 6-part virtual class |
| One time/ perpetual license | Pay-as-you-go | Farm & Garden Design - 3-part workshop series |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
EquiCenter product offering
Product offeringCore offering
EquiCenter delivers PATH-certified therapeutic riding and horsemanship, therapeutic horticulture, social-skills and farm-to-table cooking programs, and food-security initiatives to individuals with disabilities, veterans, first responders, children, teens, and adults on its 200-acre ranch in Honeoye Falls, NY. Its signature Mission Mustang program pairs veterans and first responders with BLM mustangs for mutual healing. All programs are delivered directly on-site by certified therapeutic riding instructors and trained staff, supported by donations, grants, sponsorships, and program fees.
Product overview
EquiCenter is a non-profit therapeutic organization offering a diverse portfolio of nature-based and equine-assisted programs. The core offerings include Adaptive Riding and Unmounted Horsemanship programs (both PATH-certified), the Mission Mustang® program for veterans and first responders, and Therapeutic Horticulture. Additional programs encompass Social & Living Programs (Social Squad, Pony Parties, Farm-to-Table Cooking, Food Security, Food Pharmacy), Outdoor Learning Programs (Summer Program, HEAL, Farm Friends), and Veterans/First Responders Programs (Heroes & Horses, Cooking with Heroes, Veteran Farm & Wellness, Winter Wellness). The organization also operates a CSA program and hosts fundraising events including Paddles for Saddles, Sporting Clays Classic, EquiTrails, The Mane Event, Hoof-It for Heroes, and The Horse Show. Together, these programs serve children, teens, adults, veterans, and first responders through the therapeutic power of horses, horticulture, and nature-based experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Adaptive Riding PATH-certified therapeutic horseback riding program tailored to individual participants' abilities and goals, enhancing horsemanship skills alongside physical and cognitive development for children, adults, and individuals with disabilities.
- Unmounted Horsemanship Non-riding program in which participants learn responsibility, relationship-building, and communication skills through direct ground-based interaction with horses, available to individuals across abilities and used in veteran and youth programs.
- Mission Mustang® National program developed with the U.S. Bureau of Land Management that pairs veterans and first responders with captive mustangs; participants gentle and train wild horses under professional guidance as part of therapeutic healing from Post-Traumatic Stress.
- Therapeutic Horticulture Outdoor learning programs featuring hands-on planting, maintenance, and harvesting activities for emotional healing and improved cognitive and physical skills; offered free to veterans and includes virtual courses like Foundations of Growing and Farm & Garden Design.
- Summer Program Weekly summer experience ($500/week) for youth ages 5+ combining hands-on horse activities, nature-based learning, and horticulture, fostering social and emotional growth Monday–Friday 9am–3pm.
- Social Squad Inclusive social development program for young adults ages 18+ ($60/participant; Social Squad Cooking $75/participant) building interpersonal and life skills through structured, themed classes and activities including cooking.
- Pony Parties Two-hour private events on the 200-acre property ($325 base for up to 12 guests, $25 per additional guest up to 20) including hands-on horse time, grooming, and pony education for all ages and abilities, available Saturdays and Sundays year-round.
- Cooking with Heroes Farm-to-table cooking program for veterans taught by veteran Ellen Adams (Food Network Chopped contestant), using fresh produce harvested from the EquiCenter Farm.
- Food Security Program Horticultural community-support program donating plant starts and produce to hunger-relief efforts across Monroe and Ontario counties; in 2025 distributed 7,600+ lbs of produce (≈6,290 meals / 30,250+ servings) and 5,600+ seedlings to 19 community and school gardens.
- Food Pharmacy Program Partnership with Trillium Health and Headwater Foods providing fresh produce and nutrition education for patients managing chronic health conditions like diabetes and hypertension.
- HEAL (Horticulture & Equine Active Learning) Curriculum-based program combining equine and horticulture experiences for outdoor education and wellness, used in group and school/corporate programming.
- CSA (Community Supported Agriculture) Community Supported Agriculture program offering fresh local seasonal produce shares with market-style or pre-bagged pickup options at the EquiCenter farm during the growing season.
- Heroes & Horses Adaptive riding and unmounted horsemanship program for veterans focused on improving muscle stimulation, strength, and coordination and addressing Post-Traumatic Stress and Traumatic Brain Injury.
- Veteran Farm & Wellness Weekly customized program for veterans including therapeutic horticulture, cooking classes, community meals, and maple syrup production in winter, offered at no charge for horticulture components.
- Farm Friends Nature-based learning opportunity allowing participants to cultivate food crops on the EquiCenter teaching farm in fields and greenhouse, supporting horticultural and life-skills development.
- Outdoor Learning Programs allowing participants of all abilities to learn about farming through hands-on planting, maintenance, and harvesting activities on the EquiCenter teaching farm.
Quantifiable outcome
- 7,000+ therapeutic lessons delivered annually to hundreds of participants
- +2 more outcomes
Companies that use EquiCenter
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
EquiCenter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EquiCenter partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Monroe CountycoreMonroe County established Nature-Based Therapy program for Veterans in 2021, now expanded to offer multiple options including ecotherapy, horse experiences, therapeutic horticulture, wild mustang gentling, and nature photography.
- U.S. Department of the Interior's Bureau of Land Management (BLM)corePartnership to develop Mission Mustang, a national program pairing veterans and first responders with captive mustangs for mutual healing. BLM provides mustangs while EquiCenter provides therapeutic programming and professional trainers.
- Canandaigua VA Medical CentercorePartnership developed through congressional appropriation for Veteran programs, administered by Veterans Affairs Office of Rural Health, to launch the Therapeutic Horticulture Program.
- Trillium HealthcoreHealthcare partnership for Food Pharmacy program where patients are referred to EquiCenter's farm for fresh produce and nutrition education to manage chronic conditions like diabetes and hypertension.
- Headwater FoodscoreFood partner providing fresh, seasonal produce for the Food Pharmacy program in collaboration with Trillium Health.
- Rochester Brooks Gun ClubminorVenue host for EquiCenter's Sporting Clays Classic fundraising event, one of the Finger Lakes premier shooting clubs.
- PATH InternationalcoreProfessional Association of Therapeutic Horsemanship International provides certification for EquiCenter instructors and accreditation standards for the organization as a PATH Premier Center.
- Veterans Outreach CentercorePartner for food donations; uses EquiCenter produce to create healthy meals for veterans and their families in Monroe and Ontario counties.
- YWCAcorePartner for food donations; Thanksgiving farm shares distributed to women and families in residence at YWCA apartments.
- United States Equestrian Federation EQUUS FoundationminorRecognition program that honored EquiCenter therapy horse Rayne in the Horse Stars Hall of Fame.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
EquiCenter competitors and assessment
Company assessmentDirect peers
- Green Chimneys: Non-profit therapeutic farm in Brewster, NY offering equine-assisted activities, horticulture, and residential/school programs for children with special needs. Highly comparable mission and service mix, also New York-based and accredited through PATH Intl.
- GallopNYC: PATH-accredited non-profit in New York City providing therapeutic horseback riding to children and adults with disabilities and veterans. Direct service-line overlap with EquiCenter's Adaptive Riding and veteran programming.
- Strides Therapeutic Riding Center: PATH Premier Accredited non-profit in Michigan offering adaptive horsemanship and equine-assisted learning for individuals with disabilities, mirroring EquiCenter's core instructional offering.
- Equest: Texas-based non-profit therapeutic equestrian center offering adaptive riding, mental health programs, and veterans services. Comparable program portfolio with PATH accreditation and a similarly diversified funding model.
- Mane Stream: New Jersey non-profit providing equine-assisted services, adaptive riding, and veteran programs on its own dedicated farm. Closely comparable service mix and operational model to EquiCenter.
- Pegasus Therapeutic Riding: PATH-accredited non-profit in New Jersey providing adaptive riding and equine-assisted therapy to individuals with special needs; comparable therapy program structure and participant profile.
- BraveHearts Therapeutic Riding & Educational Center: Illinois-based therapeutic riding non-profit serving veterans, children and adults with disabilities, and at-risk youth. Direct overlap in adaptive riding and veteran horsemanship programs.
- Pequest Veterans' Equine Therapy Center / Soldier On (equine program): Veteran-services non-profit with equine-assisted therapy programming for PTS and TBI recovery. Overlaps with EquiCenter's Mission Mustang and Heroes & Horses offerings for veteran mental health.
Broad incumbents
- Professional Association of Therapeutic Horsemanship International (PATH Intl.): Industry association that accredits EquiCenter as a PATH Premier Center and certifies its instructors. Industry-wide authority that shapes standards and certification for therapeutic horsemanship providers.
Others
- Cornell Cooperative Extension Monroe County: Regional extension service covering horticulture and agriculture programming in EquiCenter's service area; an ecosystem partner for therapeutic horticulture and farm education, including press coverage of EquiCenter's veteran farm work.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
EquiCenter social profiles
Digital presenceEquiCenter compliance and trust
Trust signalCompliance2 records
EquiCenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
EquiCenter leadership team
Management profileNumber of profiles
Profiles8 records
EquiCenter funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EquiCenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EquiCenter
What does EquiCenter do?
EquiCenter delivers PATH-certified therapeutic riding and horsemanship, therapeutic horticulture, social-skills and farm-to-table cooking programs, and food-security initiatives to individuals with disabilities, veterans, first responders, children, teens, and adults on its 200-acre ranch in Honeoye Falls, NY. Its signature Mission Mustang program pairs veterans and first responders with BLM mustangs for mutual healing. All programs are delivered directly on-site by certified therapeutic riding instructors and trained staff, supported by donations, grants, sponsorships, and program fees.
Is EquiCenter a public or private company?
EquiCenter is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was EquiCenter founded?
EquiCenter was founded in 2004. It employs 11 to 50 people.
Where is EquiCenter based?
EquiCenter is headquartered in Honeoye Falls, United States, in the North America region.
How does EquiCenter make money?
Seven revenue lines are on record. Program Fees are the primary driver. The others are individual Donations, event Fundraising, grants, planned Giving, CSA Shares and corporate Sponsorships.
Who are EquiCenter's main competitors?
Direct peers on record are Green Chimneys, GallopNYC, Strides Therapeutic Riding Center, Equest, Mane Stream, Pegasus Therapeutic Riding, BraveHearts Therapeutic Riding & Educational Center and Pequest Veterans' Equine Therapy Center / Soldier On (equine program). Professional Association of Therapeutic Horsemanship International (PATH Intl.) is listed as a broad incumbent. Cornell Cooperative Extension Monroe County is listed as an others.
Does EquiCenter have an API?
No public API is recorded for EquiCenter.
What industry is EquiCenter in?
EquiCenter's product category is Equine-Assisted Therapy and Therapeutic Horsemanship Services. Its primary akta.pro industry code is AFAEAGAG, Horse Boarding, Livery & Stable Operations, with a secondary code of AFAEAGAL, Equine Working Ranch & Trail Operations (non-tourism). Its NAICS code is 115210 and its SIC code is 700.