EquiCenter

Name

EquiCenter

Legal name

EquiCenter, Inc

Website

https://equicenterny.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

EquiCenter is a 501(c)(3) non-profit founded in 2004 that delivers adaptive riding, therapeutic horticulture, and nature-based programming on a 200-acre ranch in Honeoye Falls, NY, serving individuals with disabilities, veterans, first responders, children, and adults through PATH-certified instruction.

Ownership category

akta.pro rank

Product category

Equine-Assisted Therapy and Therapeutic Horsemanship Services

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

akta.pro secondary industries

Equine Working Ranch & Trail Operations (non-tourism) (AFAEAGAL), Equine Care & Stable Management (EDAOAOAE), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Therapeutic riding programs
• Equine-assisted therapy
• Horticultural therapy services
• Veteran wellness programs
• Adaptive horsemanship lessons

Headquarters

HQ city

Honeoye Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Fees: Fees charged for therapeutic riding lessons, horticultural programs, summer programs, pony parties, social skills groups, and cooking classes. Pricing varies by program type and session length.
2. Individual Donations: One-time and monthly charitable contributions from individual donors through the EquiCenter Neigh-bors monthly giving program.
3. Event Fundraising: Revenue from annual fundraising events including Paddles for Saddles, The Horse Show, Sporting Clays Classic, EquiTrails, The Mane Event, and Hoof-It for Heroes.
4. Grants: Government and foundation grants for program expansion and facility improvements, such as the $150,000 arena expansion grant.
5. Planned Giving: Legacy giving programs including wills, charitable remainder trusts, beneficiary designations, and the Rayne Society recognition program for estate planned gifts.
6. CSA Shares: Community Supported Agriculture program selling produce shares to local community members during growing season.
7. Corporate Sponsorships: Partnerships with local and regional corporations supporting events and programs at various giving levels from $250-$20,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

EquiCenter delivers PATH-certified therapeutic riding and horsemanship, therapeutic horticulture, social-skills and farm-to-table cooking programs, and food-security initiatives to individuals with disabilities, veterans, first responders, children, teens, and adults on its 200-acre ranch in Honeoye Falls, NY. Its signature Mission Mustang program pairs veterans and first responders with BLM mustangs for mutual healing. All programs are delivered directly on-site by certified therapeutic riding instructors and trained staff, supported by donations, grants, sponsorships, and program fees.

Product overview

EquiCenter is a non-profit therapeutic organization offering a diverse portfolio of nature-based and equine-assisted programs. The core offerings include Adaptive Riding and Unmounted Horsemanship programs (both PATH-certified), the Mission Mustang® program for veterans and first responders, and Therapeutic Horticulture. Additional programs encompass Social & Living Programs (Social Squad, Pony Parties, Farm-to-Table Cooking, Food Security, Food Pharmacy), Outdoor Learning Programs (Summer Program, HEAL, Farm Friends), and Veterans/First Responders Programs (Heroes & Horses, Cooking with Heroes, Veteran Farm & Wellness, Winter Wellness). The organization also operates a CSA program and hosts fundraising events including Paddles for Saddles, Sporting Clays Classic, EquiTrails, The Mane Event, Hoof-It for Heroes, and The Horse Show. Together, these programs serve children, teens, adults, veterans, and first responders through the therapeutic power of horses, horticulture, and nature-based experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive Riding PATH-certified therapeutic horseback riding program tailored to individual participants' abilities and goals, enhancing horsemanship skills alongside physical and cognitive development for children, adults, and individuals with disabilities.
• Unmounted Horsemanship Non-riding program in which participants learn responsibility, relationship-building, and communication skills through direct ground-based interaction with horses, available to individuals across abilities and used in veteran and youth programs.
• Mission Mustang® National program developed with the U.S. Bureau of Land Management that pairs veterans and first responders with captive mustangs; participants gentle and train wild horses under professional guidance as part of therapeutic healing from Post-Traumatic Stress.
• Therapeutic Horticulture Outdoor learning programs featuring hands-on planting, maintenance, and harvesting activities for emotional healing and improved cognitive and physical skills; offered free to veterans and includes virtual courses like Foundations of Growing and Farm & Garden Design.
• Summer Program Weekly summer experience ($500/week) for youth ages 5+ combining hands-on horse activities, nature-based learning, and horticulture, fostering social and emotional growth Monday–Friday 9am–3pm.
• Social Squad Inclusive social development program for young adults ages 18+ ($60/participant; Social Squad Cooking $75/participant) building interpersonal and life skills through structured, themed classes and activities including cooking.
• Pony Parties Two-hour private events on the 200-acre property ($325 base for up to 12 guests, $25 per additional guest up to 20) including hands-on horse time, grooming, and pony education for all ages and abilities, available Saturdays and Sundays year-round.
• Cooking with Heroes Farm-to-table cooking program for veterans taught by veteran Ellen Adams (Food Network Chopped contestant), using fresh produce harvested from the EquiCenter Farm.
• Food Security Program Horticultural community-support program donating plant starts and produce to hunger-relief efforts across Monroe and Ontario counties; in 2025 distributed 7,600+ lbs of produce (≈6,290 meals / 30,250+ servings) and 5,600+ seedlings to 19 community and school gardens.
• Food Pharmacy Program Partnership with Trillium Health and Headwater Foods providing fresh produce and nutrition education for patients managing chronic health conditions like diabetes and hypertension.
• HEAL (Horticulture & Equine Active Learning) Curriculum-based program combining equine and horticulture experiences for outdoor education and wellness, used in group and school/corporate programming.
• CSA (Community Supported Agriculture) Community Supported Agriculture program offering fresh local seasonal produce shares with market-style or pre-bagged pickup options at the EquiCenter farm during the growing season.
• Heroes & Horses Adaptive riding and unmounted horsemanship program for veterans focused on improving muscle stimulation, strength, and coordination and addressing Post-Traumatic Stress and Traumatic Brain Injury.
• Veteran Farm & Wellness Weekly customized program for veterans including therapeutic horticulture, cooking classes, community meals, and maple syrup production in winter, offered at no charge for horticulture components.
• Farm Friends Nature-based learning opportunity allowing participants to cultivate food crops on the EquiCenter teaching farm in fields and greenhouse, supporting horticultural and life-skills development.
• Outdoor Learning Programs allowing participants of all abilities to learn about farming through hands-on planting, maintenance, and harvesting activities on the EquiCenter teaching farm.

Quantifiable outcome

• 7,000+ therapeutic lessons delivered annually to hundreds of participants
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Monroe CountycoreStrategic or Co-development Partner · 1 January 2024Monroe County established Nature-Based Therapy program for Veterans in 2021, now expanded to offer multiple options including ecotherapy, horse experiences, therapeutic horticulture, wild mustang gentling, and nature photography.
• U.S. Department of the Interior's Bureau of Land Management (BLM)coreStrategic or Co-development Partner · 1 January 2018Partnership to develop Mission Mustang, a national program pairing veterans and first responders with captive mustangs for mutual healing. BLM provides mustangs while EquiCenter provides therapeutic programming and professional trainers.
• Canandaigua VA Medical CentercoreStrategic or Co-development Partner · 1 January 2018Partnership developed through congressional appropriation for Veteran programs, administered by Veterans Affairs Office of Rural Health, to launch the Therapeutic Horticulture Program.
• Trillium HealthcoreStrategic or Co-development PartnerHealthcare partnership for Food Pharmacy program where patients are referred to EquiCenter's farm for fresh produce and nutrition education to manage chronic conditions like diabetes and hypertension.
• Headwater FoodscoreStrategic or Co-development PartnerFood partner providing fresh, seasonal produce for the Food Pharmacy program in collaboration with Trillium Health.
• Rochester Brooks Gun ClubminorOthersVenue host for EquiCenter's Sporting Clays Classic fundraising event, one of the Finger Lakes premier shooting clubs.
• PATH InternationalcoreTechnology or IntegrationProfessional Association of Therapeutic Horsemanship International provides certification for EquiCenter instructors and accreditation standards for the organization as a PATH Premier Center.
• Veterans Outreach CentercoreStrategic or Co-development PartnerPartner for food donations; uses EquiCenter produce to create healthy meals for veterans and their families in Monroe and Ontario counties.
• YWCAcoreStrategic or Co-development PartnerPartner for food donations; Thanksgiving farm shares distributed to women and families in residence at YWCA apartments.
• United States Equestrian Federation EQUUS FoundationminorOthersRecognition program that honored EquiCenter therapy horse Rayne in the Horse Stars Hall of Fame.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Green Chimneys: Non-profit therapeutic farm in Brewster, NY offering equine-assisted activities, horticulture, and residential/school programs for children with special needs. Highly comparable mission and service mix, also New York-based and accredited through PATH Intl.
• GallopNYC: PATH-accredited non-profit in New York City providing therapeutic horseback riding to children and adults with disabilities and veterans. Direct service-line overlap with EquiCenter's Adaptive Riding and veteran programming.
• Strides Therapeutic Riding Center: PATH Premier Accredited non-profit in Michigan offering adaptive horsemanship and equine-assisted learning for individuals with disabilities, mirroring EquiCenter's core instructional offering.
• Equest: Texas-based non-profit therapeutic equestrian center offering adaptive riding, mental health programs, and veterans services. Comparable program portfolio with PATH accreditation and a similarly diversified funding model.
• Mane Stream: New Jersey non-profit providing equine-assisted services, adaptive riding, and veteran programs on its own dedicated farm. Closely comparable service mix and operational model to EquiCenter.
• Pegasus Therapeutic Riding: PATH-accredited non-profit in New Jersey providing adaptive riding and equine-assisted therapy to individuals with special needs; comparable therapy program structure and participant profile.
• BraveHearts Therapeutic Riding & Educational Center: Illinois-based therapeutic riding non-profit serving veterans, children and adults with disabilities, and at-risk youth. Direct overlap in adaptive riding and veteran horsemanship programs.
• Pequest Veterans' Equine Therapy Center / Soldier On (equine program): Veteran-services non-profit with equine-assisted therapy programming for PTS and TBI recovery. Overlaps with EquiCenter's Mission Mustang and Heroes & Horses offerings for veteran mental health.

Broad incumbents

• Professional Association of Therapeutic Horsemanship International (PATH Intl.): Industry association that accredits EquiCenter as a PATH Premier Center and certifies its instructors. Industry-wide authority that shapes standards and certification for therapeutic horsemanship providers.

Others

• Cornell Cooperative Extension Monroe County: Regional extension service covering horticulture and agriculture programming in EquiCenter's service area; an ecosystem partner for therapeutic horticulture and farm education, including press coverage of EquiCenter's veteran farm work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0tq96q5zjehrSvR-t_f6Qw
• Facebookfacebook.com/equicenterny
• LinkedInlinkedin.com/company/equicenterny
• Instagraminstagram.com/equicenterny
• Xx.com/equicenterny

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EquiCenter