What Oreegami does

Oreegami is a Paris-based digital education company founded in 2018 as a Social and Solidarity Economy (ESS) enterprise with a mission to 'reveal talent and promote equal opportunity.' It operates training programs in generative AI, no-code, and digital marketing, structured around three delivery formats: a 15-month Bootcamp + Alternance track (3 months of intensive bootcamp plus 12 months of in-company apprenticeship) that awards an RNCP Level 6 (Bac+3) certification; short 1-2 month CPF-eligible programs; and 1-3 day B2B corporate training sessions on AI, programmatic advertising, agile methods, and data analytics. The company is Qualiopi-certified and delivers training across physical campuses in Paris, Lyon, Montpellier, Lille, Béziers, Marseille, Toulouse, and Mauritius, plus a remote/online format.

The underlying operating model combines live in-person instruction, e-learning modules, and project-based pedagogy. Operational tooling includes TeamTailor for candidate sourcing, Assessfirst for cognitive/personality evaluation, Edusign for attendance, and Airtable for learner management, all hosted in the EU. The organization is structured under a holacratic governance model with co-founders, regional directors, and functional heads across sourcing, pedagogy, B2B, growth, HR, and IT. The company uses a non-CV-based selection process (cognitive tests, technical evaluation, individual interview) to identify candidates based on capacity and motivation.

Oreegami's business model is a hybrid of publicly-funded B2C and corporate B2B. For individuals, bootcamp + apprenticeship programs are fully funded by France Travail for eligible job seekers; short programs are funded via CPF. For B2B, group training is priced at €3,900-€7,800 HT per cohort of 6-14 participants, financed via OPCO or direct company payment. Distribution leverages co-development partnerships with Google (since 2021) and DataBird, plus masterclass and brand partnerships with Meta, Microsoft Advertising, LinkedIn, Snapchat, and Amazon. As of December 2024, Oreegami had trained 1,850+ learners across 80 sessions, with reported outcomes of 95% exam pass rate and 90% employment at 6 months post-certification.

Name

Oreegami

Legal name

Oreegami SAS

Website

https://oreegami.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Oreegami is a Paris-based ESS-certified training academy founded in 2018 that delivers RNCP Level 6 bootcamps, short CPF programs, and B2B masterclasses in generative AI, no-code, and digital marketing to job seekers, career changers, and enterprise employees across France and Mauritius.

Ownership category

akta.pro rank

Product category

Professional Training and Education

NAICS

Technical and Trade Schools (6115), Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

Keywords

• Digital marketing training
• AI no-code bootcamp
• Professional certification programs
• Corporate upskilling
• Apprenticeship training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Professional Training Programs: Revenue from individual learners enrolled in bootcamp + apprenticeship programs and short CPF-certified training programs. Programs are largely financed through public funding mechanisms (France Travail for job seekers, CPF for employed individuals), with the company receiving public subsidies per learner.
2. B2B Corporate Training: Revenue from companies purchasing in-company training programs, masterclasses, and short courses for employee upskilling. Financed via OPCO (professional training operators) and direct company payment. Pricing per group (6-14 participants) ranging from €3,900 to €7,800 per program.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Oreegami is a French professional training academy that delivers bootcamps, short CPF-eligible courses, and B2B corporate training programs in generative AI, no-code tools, and digital marketing, combining 3-month intensive bootcamps with 12-month in-company apprenticeships and awarding RNCP Level 6 certification. Programs are funded through public mechanisms (France Travail, CPF, OPCO) and are free for eligible individual learners.

Product overview

Oreegami is a digital education platform offering practical training programs in generative AI, no-code tools, and digital marketing. The portfolio includes intensive bootcamps combined with apprenticeships (Bootcamp + Alternance), short CPF-eligible courses (Formations Courtes CPF), and B2B corporate training. Specific programs include Data Analyst en Agence Média co-developed with DataBird, Expert Marketing Digital en Agence, and the Bachelor Stratégies Digitales & IA Générative leading to RNCP certification. B2B offerings feature masterclasses such as 'L'IA Co-équipier' (2-day AI training) and 'Les Fondamentaux de l'IA Générative' (1-day AI introduction). The company also provides a free orientation service to help candidates select appropriate training paths.

Differentiator

Problem solved

Functional benefit

Products and services

• Bootcamp + Alternance (Parcours Reconversion) Intensive 3-month bootcamp (400 hours) followed by 12-month in-company apprenticeship, providing hands-on training in digital marketing, generative AI, and no-code tools, leading to RNCP Level 6 (Bac+3) certification. Fully funded by France Travail for eligible job seekers.
• Formations Courtes CPF (Short CPF Programs) Short certification programs lasting 1-2 months (140 hours intensive) with RNCP Block certification, eligible for CPF (Compte Personnel de Formation) funding, designed for rapid skill building in specific digital marketing or AI topics for employed individuals.
• Formations en Entreprise (B2B Corporate Training) Customized on-site or remote corporate training programs covering digital marketing, media/programmatic advertising, agile methods, data analytics, generative AI, and retail media, financed via OPCO and direct company payment.
• Data Analyst en Agence Média A 3-month bootcamp plus 12-month apprenticeship program co-developed with DataBird, training participants in SQL, Python, data visualization (Power BI, Tableau), and AI for marketing analytics.
• Expert Marketing Digital en Agence An intensive 3-month bootcamp with 12-month apprenticeship preparing participants for roles in media trading agencies, covering SEA, SMA, display/programmatic advertising, and AI tools.
• Bachelor Stratégies Digitales & IA Générative A Bachelor-level program preparing for RNCP certification 'Responsable Marketing Digital et Publicité en Ligne' (level 6/Bac+3), combining digital strategy, advertising, project management, and AI skills. Certification registered at RNCP under number 39250.
• Chef de Projet IA Générative & No-Code A career conversion program teaching project management for AI and no-code tools, covering platforms like Bubble, Webflow, Airtable, Zapier, Make, and generative AI integration.
• L'IA Co-équipier (B2B Masterclass) A 2-day B2B masterclass training employees to work effectively with generative AI, covering prompt engineering, AI assistant creation, and building AI roadmaps for organizations. Priced at €7,800 HT per group.
• Les Fondamentaux de l'IA Générative en Marketing et Communication A 1-day B2B introductory course covering generative AI fundamentals for marketing and communication professionals, including tools like ChatGPT, Perplexity, and Le Chat Mistral. Priced at €3,900 HT per group.
• Parcours d'Orientation Oreegami A free orientation service helping prospective students choose the right training path through a 3-minute form and 30-minute individual consultation with the Oreegami team.

Quantifiable outcome

• 90% employment rate 6 months after certification (promos 2018-2022); 85% in targeted digital roles
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• GooglecoreStrategic or Co-development Partner · 1 January 2021Strategic partner since 2021. Oreegami and Google co-created the 'Bootcamp Numérique Expert Marketing Digital' program — a specialized track within Oreegami's curriculum focused on digital marketing and growth marketing enhanced by generative AI. Google contributes content expertise, platform access, and brand credibility.
• DataBirdcoreStrategic or Co-development PartnerDataBird co-developed the 'Data Analyst en agence média' training program with Oreegami. DataBird contributes its recognized expertise in data analysis and data science curricula, providing the technical depth of the data analytics track through a practical and immersive pedagogy.
• Microsoft AdvertisingcoreStrategic or Co-development PartnerMicrosoft Advertising has been a founding partner, accompanying Oreegami learners on its solutions and providing platform access. Contributes advertising technology expertise to the curriculum.
• SnapchatsupportingGTM or Marketing PartnerSnapchat France teams regularly organize masterclasses for Oreegami learners. As the preferred social network for 15-24 year olds, Snapchat provides industry expertise and real-world advertising case studies for social media advertising training.
• AmazonsupportingGTM or Marketing PartnerAmazon, as a leading retail and retail media platform, regularly participates in Oreegami training programs to share retail and retail media innovations, trends, and advertising solutions with learners.
• MetasupportingGTM or Marketing PartnerMeta, as a leader in social media advertising, regularly hosts Oreegami learners for masterclasses and special sessions on social advertising strategies and platform tools.
• LinkedInsupportingGTM or Marketing PartnerLinkedIn France teams contribute expertise on B2B networking and professional advertising to Oreegami programs, particularly relevant for B2B marketing curricula.
• Publicis (Publicis Média)coreChannel Partner/ Reseller/ DistributorPublicis Média uses Oreegami as an innovative recruitment channel for media agency roles. Oreegami trains candidates who then join Publicis on apprenticeship or CDI contracts. Publicis also contributes to curriculum relevance through ongoing dialogue about skill needs.
• DentsucoreChannel Partner/ Reseller/ DistributorDentsu recruits alternants from Oreegami training programs for media agency roles, leveraging the partnership to access pre-screened, trained talent.
• SpiriitsupportingChannel Partner/ Reseller/ DistributorSpiriit agency recruits Oreegami alternants, citing the quality of training and the strong mindset and dynamic of graduates.
• France TravailcoreChannel Partner/ Reseller/ DistributorNational public employment service that refers job seekers to Oreegami training programs. France Travail financing covers the full cost of bootcamp training for eligible job seekers, enabling free access to programs.
• France CompétencescoreStrategic or Co-development PartnerNational authority responsible for the national register of professional certifications (RNCP). France Compétences validated and registered Oreegami's 'Responsable Marketing Digital et Publicité en ligne' certification (RNCP No. 39250, Level 6) for 4 years from June 2024.
• Alliance Digitale IA BsupportingStrategic or Co-development PartnerIndustry alliance of digital and AI professionals in France. Partner organization providing industry validation and network access for Oreegami's training programs.
• UdecamsupportingStrategic or Co-development PartnerUnion des entreprises de conseil et d'achat media (media consulting and buying union). Institutional partner providing industry credibility and network access for Oreegami's programs.
• AACCsupportingStrategic or Co-development PartnerAssociation des agences-conseils en communication (French advertising agencies association). Partner that helps connect Oreegami with agency employers and contributes to curriculum relevance.
• AfdassupportingChannel Partner/ Reseller/ DistributorOPCO (Collective Management Organization) for cultural, communication, and media sectors. Afdas collects and manages training funds for member companies, facilitating access to Oreegami's B2B training programs.
• Investir CompétencessupportingChannel Partner/ Reseller/ DistributorOPCO managing training funds for companies in commerce and distribution sectors, facilitating employee access to Oreegami training programs.
• Grande Ecole NumériquesupportingStrategic or Co-development PartnerNational initiative supporting digital training programs and institutions in France. Grande Ecole Numérique endorsement provides credibility and network access for Oreegami's digital marketing programs.
• HavassupportingChannel Partner/ Reseller/ DistributorHavas agency contributes industry experts to Oreegami curriculum development and serves as a reference for SEO training content. Havas experts (e.g., Aymeric Bouyat) are featured contributors to course materials.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• General Assembly: Global digital skills training provider (now part of Adecco) offering bootcamps and corporate training in data, digital marketing, and product management. Competes with Oreegami particularly in the B2B corporate upskilling segment.
• OpenClassrooms: Large French online education platform offering diploma-bearing programs in tech, data, and digital marketing. Competes with Oreegami for CPF-funded learners but operates at a much larger scale with a fully remote, employer-funded model.
• Hetic: Established French higher-education institution offering bachelor's and master's programs in digital marketing, web development, and data. Overlaps with Oreegami in digital marketing curriculum but serves a different academic credential pathway.

Direct peers

• Ironhack: International bootcamp with French campuses offering web development, data analytics, and UX/UI programs. Operates a similar intensive bootcamp model with strong employer recruitment pipelines, competing for the same career-changer audience.
• Le Wagon: Leading French-founded coding bootcamp that has expanded into data science and growth marketing tracks. Competes with Oreegami for both learner demand and B2B corporate training engagements, with a much larger international footprint.
• DataBird: French data training bootcamp and current Oreegami curriculum partner (co-developed the Data Analyst program). Comparable in target learner, data analytics focus, and French market positioning, with overlapping employer relationships.
• Jedha: Paris-based bootcamp offering data analytics, data science, and digital marketing training with similar CPF/OPCO funding model. Closely comparable to Oreegami in target audience, French market focus, and bootcamp-plus-alternance structure.
• Wild Code School: French digital skills bootcamp offering web development, data, and digital marketing programs with a similar campus-based, alternating model. Targets the same France Travail and CPF-funded learners as Oreegami.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oreegami