What Spiriit does

Spiriit is a privately-held French digital agency headquartered in Montpellier, founded in 2000 (previously operating as Choosit), employing approximately 50 experts across four regional offices (Montpellier, Chambéry, Lyon, Annecy). The company delivers integrated digital services organized around three pillars: (1) e-commerce acceleration across Shopify, Magento/Adobe Commerce, PrestaShop, BigCommerce, and Sylius platforms; (2) custom business application development on Symfony and Drupal open-source frameworks; and (3) data and AI services spanning data architecture (BigQuery, Talend, Power BI, Apache HOP), BI dashboards, and the proprietary Juliia conversational AI product for e-commerce. The agency maintains active contributions to the open-source ecosystem, most notably the JWTAuthenticationBundle Symfony package with over 40 million downloads maintained by a Symfony core team member.

The firm's go-to-market is enterprise-focused, targeting DSI (IT directors), e-commerce directors, marketing leadership, and general management of mid-market and large organizations in France, with an average client relationship duration of seven years and staff turnover below five percent. Revenue is generated through professional services (project-based consulting, custom development, and UX/UI design), performance-based engagements where billing is contingent on objective achievement, Qualiopi-certified training programs, and managed services/TMA (third-party maintenance) contracts. Notable clients include Bandai Namco Entertainment Europe, La Canadienne, Julbo, Aéroport de Toulouse-Blagnac, INRAE, ACI BIL, and Marzocco, spanning luxury, entertainment, outdoor, public-sector, healthcare, and aviation verticals.

Spiriit is independently owned and management-led, with no disclosed external private equity or venture capital involvement. CEO Françoise Nauton leads the company alongside General Directors Emmanuel Martin (Development) and Amandine De Magalhaes (Operations). The firm holds multiple certifications relevant to French and EU procurement (Qualiopi for training, Label Numérique Responsable Level 1, GreenIT, Opquast, RGAA/WCAG accessibility, and HDS-compliant hosting via Claranet), and operates within regional tech ecosystems including La French Tech, Digital 113, and FACE Hérault.

Name

Spiriit

Legal name

Spiriit

Website

https://spiriit.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Spiriit is a privately-held French digital agency with 50 experts across four regional offices, delivering e-commerce platform implementations (Shopify, Magento, Sylius), custom Symfony/Drupal business applications, and data/AI services including its proprietary Juliia conversational AI product for enterprise clients across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services & Consulting: Digital strategy consulting, UX/UI design, technical development, and digital transformation projects. Services include e-commerce platform deployment (Shopify, Magento, Sylius), custom business applications (Symfony, Drupal), and data/AI implementations. Billed through project-based contracts with a performance-based billing model where some fees are contingent on objective achievement.
2. Training Services (Qualiopi Certified): Custom digital training programs covering Magento admin, Drupal, HubSpot CRM, SEO, social media, Google Analytics 4, and Generative AI for business. Billed per day (from €1,200/day for Magento) with up to 5 participants. Financed through OPCO for eligible companies.
3. Performance-Based Marketing: Marketing performance services where billing is partially or wholly conditioned on the achievement of client business objectives. Combines strategic counsel, acquisition levers (SEO, SEA, social ads), conversion optimization, and CRM/marketing automation.
4. Managed Services & Maintenance (TMA): Ongoing technical maintenance and evolution services for deployed platforms, from minimum support packs to dedicated Scrum teams. Includes hosting and infrastructure management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Spiriit is a French digital agency that designs, develops, and operates e-commerce platforms (Shopify, Magento, Sylius, PrestaShop, BigCommerce) and custom business applications (Symfony, Drupal) for enterprise clients. It also delivers data architecture and BI deployments, UX/UI design, performance-based digital marketing, and Qualiopi-certified training, with a proprietary generative AI product called Juliia for conversational e-commerce.

Product overview

Spiriit is a French digital agency offering three integrated service pillars: (1) E-commerce Acceleration covering Shopify, Magento, Prestashop, BigCommerce, and Sylius platforms, complemented by a UX/UI design studio and digital marketing strategy; (2) Custom Business Application Development using Symfony and Drupal frameworks with project scoping and conception phases; and (3) Data & AI Services encompassing data architecture (BigQuery, Talend, Power BI), BI dashboards, and the proprietary Juliia generative AI product for conversational e-commerce. A Qualiopi-certified digital training division provides upskilling programs on its core technologies. The agency operates a performance-based commercial model, billing clients tied to outcome achievement.

Differentiator

Problem solved

Functional benefit

Brands

• Juliia: AI-powered conversational agent dedicated to e-commerce, developed as part of Spiriit's R&D program with European funding.

Products and services

• E-commerce Acceleration Services Full-stack e-commerce consulting and implementation services spanning Shopify, Magento, Prestashop, BigCommerce, and Sylius platforms. Includes UX/UI design, conversion optimization, e-commerce animation, and digital marketing strategy for B2C omnichannel, B2B, and international e-commerce deployments.
• Custom Business Application Development Design and development of bespoke web and mobile business applications using open-source frameworks such as Symfony and Drupal, tailored to specific operational processes. Covers the full project lifecycle from scoping through deployment, maintenance, and user adoption, including CI/CD pipelines, automated testing, and dedicated Scrum teams.
• Data and AI Services Comprehensive data and AI offerings including data architecture design (datalake, data warehouse on BigQuery), ETL pipeline deployment (Talend, Apache Hop), BI and dashboard visualization (Power BI, Apache Superset), data marketing strategy, and generative AI integration for clients.
• Juliia

Quantifiable outcome

• x3 revenue growth for Kelvelo (2022-2023)
• +16 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability8 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Juliia (EU-Funded AI Project)coreOthersSpiriit developed Juliia, its proprietary generative AI conversational agent for e-commerce, with support from the European Regional Development Fund (FEDER) and the Occitanie Region. The project aims to create next-generation conversational shopping experiences capable of understanding user intent, personalizing recommendations, and guiding visitors to conversion.
• EmagmacoreImplementation/ SI/ Consulting PartnerEmagma was co-selected alongside Spiriit by Aéroport de Toulouse-Blagnac to conceive and manage the complete redesign of the order tunnel and customer area, as part of a joint execution (co-traitance) arrangement.
• Kaliop, Codein, STMS, UserlynX, Netceler, RESA, Kowee, LyraminorImplementation/ SI/ Consulting PartnerMultiple technical and functional partners involved in the Aéroport de Toulouse-Blagnac Sylius e-commerce project, including frontend, backend, UX testing (UserlynX), payment (Lyra), and infrastructure providers.
• Google BigQuerycoreTechnology or IntegrationMulti-engine, multi-format, and multi-cloud data warehouse and analytics platform used as the foundation for Spiriit's data architecture implementations for clients, enabling scalable data storage and analysis.
• TalendcoreTechnology or IntegrationReference data integration solution used for data collection, integration, and integrity management in Spiriit's data architecture projects. Spiriit holds Talend certifications.
• Microsoft Power BIcoreTechnology or IntegrationBusiness intelligence platform used by Spiriit for deploying scalable, self-service BI strategies for client organizations. Power BI dashboards are a core deliverable in data/BI projects.
• FastmagcoreTechnology or IntegrationERP system integrated with La Canadienne's Shopify Plus platform via Homemade connector, enabling synchronized product data, inventory, and order management between the e-commerce platform and back-office ERP.
• DigimoodminorImplementation/ SI/ Consulting PartnerSEO partner collaborating with Spiriit on the La Canadienne Shopify Plus project to prepare strong search positioning at launch without friction between technical redesign and acquisition strategy.
• PrismiccoreTechnology or IntegrationHeadless CMS used for Julbo's e-commerce project, providing flexible content management with 20+ modular sections ('slices') enabling the content team to structure pages freely like building blocks.
• BigCommercecoreTechnology or IntegrationE-commerce platform powering Julbo's headless architecture, selected for its robustness, multi-storefront capability, and suitability for international operations with country-specific catalogs and currencies.
• Carshop (ERP)coreTechnology or IntegrationERP system integrated with GRIM Occasion's WordPress platform for live inventory synchronization, product data updates, and media (photos) synchronization essential for triggering vehicle purchases.
• HubSpotcoreTechnology or IntegrationCRM and marketing automation platform for which Spiriit is a certified partner, implementing HubSpot integrations with client e-commerce ecosystems (e.g., Shopify for B2C) and deploying automated marketing workflows.
• European Union / FEDERcoreOthersEuropean Regional Development Fund (FEDER) jointly with the Occitanie Region provided funding support for the development of Juliia, Spiriit's generative AI conversational commerce platform. This R&D project aims to create next-generation conversational shopping experiences.
• FACE HéraultminorOthersSocial innovation organization committed to combating all forms of exclusion through actions in employment, education, social mediation, and territories. Spiriit participates in FACE Hérault's initiatives.
• Planet Tech'CareminorOthersNetwork of partners accompanying companies in integrating digital into their environmental trajectory. Spiriit is a member committed to sustainable digital practices.
• Digital 113minorOthersDigital ecosystem cooperative in the Occitanie Pyrénées-Méditerranée region. Spiriit is a member of the East Territorial Committee, contributing to regional digital industry development.
• La French TechminorOthersFrench startup and digital ecosystem initiative. Montpellier was one of the first metropolitan areas to receive the French Tech label. Spiriit participates in the French Tech ecosystem.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Tillery: French digital agency focused on digital transformation, e-commerce platforms and custom applications for enterprise clients. Comparable boutique scale, similar French mid-market focus and technology-agnostic positioning.
• Dn'D: French digital agency focused on Magento/Adobe Commerce and omnichannel commerce, serving enterprise retail and B2B clients. Direct competitor for Magento/Adobe Commerce enterprise mandates in France.
• Elcimai: French digital agency covering e-commerce platforms, custom web/mobile applications and digital marketing. Comparable service mix and French mid-market enterprise target segment.
• Smile: French open-source digital agency of similar scale and focus, also specialized in e-commerce (Magento, Shopify, Sylius), Drupal, Symfony and custom business applications. Direct overlap in technology stack, target customers (French mid-market and enterprise) and service mix.
• SQLI: French digital services group with a large e-commerce and digital experience practice built around Magento, Shopify and Salesforce Commerce Cloud. Comparable in serving French enterprise clients on complex commerce platforms, though materially larger in headcount.
• Kaliop: French open-source digital agency specialized in Drupal, e-commerce and custom web platforms; explicitly named as a Spiriit co-execution partner on the Aéroport de Toulouse-Blagnac Sylius project. Strong overlap in open-source CMS and e-commerce delivery.

Broad incumbents

• Devoteam: French-headquartered IT consulting firm with strong cloud, data and AI capabilities, increasingly active in digital commerce. Larger scale and broader portfolio, but overlapping on enterprise data/AI and digital transformation engagements.
• Capgemini: Global IT services leader headquartered in France, with extensive Adobe/Magento, Salesforce, data and AI practices. Competes for very large French enterprise digital commerce and transformation programs that Spiriit also targets.
• Valtech: Global digital agency with French roots, offering e-commerce (including Magento/Adobe), data and digital experience services. Much larger and broader; competes for the same large French enterprise digital transformation mandates as Spiriit.

Emerging players

• Fifty-Five: French data, analytics and digital marketing consulting firm, part of Brandtech Group. Comparable on the data/BI and performance marketing pillar of Spiriit's offering, though with a heavier marketing-analytics positioning rather than e-commerce platform delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spiriit
• Xx.com/agence_spiriit

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiriit