What Warehow does

Warehow is a UK-based e-commerce fulfillment provider founded in 2021 as a spin-out from marketplace integrator We Are Pentagon Group. The company delivers end-to-end warehousing, picking, packing, shipping, and returns services primarily to fashion brands and small home goods sellers, ranging from startups (Beija London, Nudea) to large enterprise retailers (River Island, Hoover, Haier, French Connection, Champion, NYDJ, Dorothy Perkins, Miss Selfridge, Wallis). Its two operational sites are centrally located in Nottinghamshire near the M1 and A1 motorways, providing efficient UK-wide distribution coverage. The company employs approximately 70 staff across its Worksop and East Drayton (Retford) facilities.

The core technology stack is built on ProSku, a cloud-based warehouse management system, combined with Hemisphere, a native integration platform connecting directly to 80+ marketplace channels and retailers including Amazon, eBay, TikTok, Shopify, ASOS, Very, Next, John Lewis, Tesco, and Debenhams. This integration layer enables a unified stock pool model where a single inventory position updates multiple sales channels with product-level filters and channel-specific packing and dispatch rules. Supporting technology partners include Shipster for courier integration and ZigZag Global for returns management. The company is accredited under HMRC's UK Fulfilment House Due Diligence Scheme (FHDDS), enabling it to support clients with VAT compliance for goods imported into the UK.

Warehow operates a subscription-based revenue model with four public tiers (Pro+ at £69.99/month, Enterprise at £99.99/month, Enterprise+ at £149.99/month, and Corporate on application) layered with per-item fulfillment fees (£3.95–£4.99 per item for UK tracked delivery), monthly storage fees across six size classes (£0.0675–£1.00 per unit), and value-added services such as branded packaging, garment steaming, relabelling, and product bundling. Minimum invoice commitments range from £199.99 to £299.99 monthly depending on tier, with contract lengths from 6 to 12+ months. The company sells primarily through a direct sales-led motion targeting both enterprise accounts and SMEs, supported by content marketing, case studies, and co-hosted events with marketplace partners. As of September 2024, the company had raised £2.1 million in Series A funding led by Mercia Ventures.

Name

Warehow

Legal name

Warehow Limited

Website

https://warehow.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Warehow is a UK-based ecommerce fulfillment provider serving fashion and small home goods brands through subscription-based warehousing, multi-channel marketplace integration across 80+ channels, and value-added services for both SMEs and enterprise retailers.

Ownership category

akta.pro rank

Product category

Ecommerce Fulfilment Services

NAICS

General Warehousing and Storage (493110), Warehousing and Storage (493), Transportation and Warehousing (48-49)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)

akta.pro secondary industries

Contract Warehousing / Dedicated Warehousing (Dry) (TLALAAAB), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL), Ambient General Merchandise Warehousing (Dry Storage) (TLAIACAA)

Keywords

• Ecommerce fulfilment
• Third-party logistics
• Warehouse management
• Marketplace integration
• Multichannel fulfilment

Headquarters

HQ city

Mansfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees: Monthly subscription fees charged based on tier level (Pro+, Enterprise, Enterprise+, Corporate) with varying stock holding allowances and minimum invoice values.
2. Per Item Sales Fees: Fees charged per item sold covering intake, warehousing and delivery. Includes all-in pricing for smaller parcels and medium parcels with weight-based tiers.
3. Storage Fees: Monthly storage fees per unit or carton based on size classification (6 size classes). Discounts available based on average daily sales volume.
4. Value Added Services: Additional fees for services such as branded packaging, labelling, rework, and special handling. Pricing available on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Warehow is a UK-based ecommerce fulfilment company that provides end-to-end warehousing, picking, packing, shipping, and returns management services to fashion and small home ecommerce brands. It operates a 3PL model with subscription-based tiers and integrates directly with 80+ marketplace channels and retailers through its Hemisphere integration technology and ProSku warehouse management system, enabling clients to manage a unified stock pool across multiple sales channels.

Product overview

Warehow is an ecommerce fulfilment platform offering end-to-end warehousing and logistics services primarily for fashion and small home goods sellers. The core Warehow Fulfilment Platform handles stock intake, storage, picking, packing, shipping, and returns management across multiple sales channels. The platform integrates with 80+ marketplace channels through native Hemisphere technology, enabling unified stock pool management. Subscription tiers include Pro+, Enterprise, Enterprise+, and Corporate models offering varying stock capacities and pricing structures. Dedicated channel-specific fulfilment modules cover TikTok Shop, Shopify, Amazon, eBay, and major UK retailers including John Lewis, ASOS, Next, Very, and others. Additional offerings include white label solutions for marketplaces, dropship services, micro warehousing, and clearance fulfilment operations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 75% plus size sales growth for Very Group through Evans, City Chic and Avenue

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• John HughescoreOthers · 1 September 2024Appointed Non-Executive Chair following Series A funding. Brings extensive experience in retail, ecommerce and supply chains from roles at Walmart and board advisory positions.
• HemispherecoreTechnology or IntegrationGlobal integration solution that allows retailers to sell on multiple marketplaces simultaneously. Core technology partner enabling Warehow's multi-channel integration capabilities.
• ProSkucoreTechnology or IntegrationCloud-based Warehouse Management System partner ensuring Warehow has access to efficient, flexible, market leading WMS technology.
• We Are Pentagon GroupcoreStrategic or Co-development PartnerParent/sister company and marketplace integrator. Warehow was initially formed out of the We Are Pentagon group. They share expertise and have managed over £1 billion worth of digital marketplace transactions.
• Secret SalesminorChannel Partner/ Reseller/ DistributorOne of the UK's leading off-price retailers. Secret Sales is a trading partner for fashion clearance and overstock.
• ArcademinorStrategic or Co-development PartnerFully managed consignment solution for brands and retailers who want to sell globally. Strategic trading partner.
• TemuminorChannel Partner/ Reseller/ DistributorFast-growing price-led online marketplace. Warehow supports UK-based brands selling on Temu with tailored fulfilment solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Radial: Large US-headquartered ecommerce fulfillment provider serving enterprise brands globally. Represents the scaled, established player in the same space Warehow operates in, with broader geographic footprint.
• Amazon FBA (Seller Fulfilled Prime): Amazon's fulfillment by Amazon and Seller Fulfilled Prime services are an alternative Warehow offers for brands wanting marketplace fulfillment without surrendering inventory to Amazon. Broad incumbent in the same end-market.

Emerging players

• ZigZag Global: Returns logistics technology platform (co-founded by Al Gerrie who is a Warehow NED). Operates as a technology partner rather than direct 3PL, but intersects in the ecommerce fulfillment value chain for returns processing.

Direct peers

• Doddle: UK-based fulfillment and returns management provider serving fashion and ecommerce brands. Competes directly in the same multi-channel marketplace fulfillment space with similar target customers.
• Huboo: UK-based e-commerce fulfillment 3PL offering multi-channel fulfillment with WMS technology for SMEs and enterprise brands. Direct competitor in UK fashion and ecommerce fulfillment with comparable subscription-based pricing model.
• Prolog Fulfilment: UK-based ecommerce fulfillment specialist serving fashion and DTC brands with multi-channel marketplace integration. Comparable mid-market competitor in UK ecommerce 3PL space.
• James and James Fulfilment: UK-based ecommerce fulfillment company specializing in fashion and lifestyle brand fulfillment with proprietary technology platform. Comparable in serving DTC and marketplace sellers with technology-enabled 3PL services.

Others

• We Are Pentagon Group: Parent/sister company of Warehow and marketplace integrator. Operates an adjacent service (marketplace integration/store management) that complements Warehow's fulfillment offering; potential partner or competitive overlap depending on client needs.
• Hermes/Evri: Major UK parcel delivery company that Warehow partners with for final-mile delivery. Adjacent ecosystem participant rather than direct competitor, but their end-to-end delivery services could disintermediate pure-play 3PLs.
• WMS providers (e.g., Peoplevox, Mintsoft): Warehouse management software providers serving the UK 3PL market. Warehow uses ProSku instead, but these vendors serve comparable fulfillment operations and represent adjacent competitive threats to in-house tech.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehow