What Doddle does

Doddle is an enterprise SaaS company, founded in 2014 and headquartered in London, that built technology to power pick-up, drop-off (PUDO) and returns management for retailers, carriers, and postal operators. Pre-acquisition, the company's core capability was orchestrating the physical and digital infrastructure required for consumer-facing parcel drop-off, in-store returns, and reverse logistics workflows — sitting between consumer demand and last-mile/carrier networks. The product surface has been re-platformed into five integrated modules: Smart Disposition (an AI-driven routing engine that selects the highest-value recovery path for each return), Drop-off Kiosks (self-service automated return and ship points), Online Returns (a customer-facing returns portal with policy enforcement and dynamic return options), Warehouse Returns (automated processing workflows to accelerate restock and resale), and Store Returns (in-store intelligent returns handling tied to inventory recovery).\n\nIn March 2026, Doddle was acquired by Blue Yonder, a supply chain management software provider, and has been integrated into Blue Yonder's Returns Management Software offering. The business model as an independent company combined enterprise SaaS subscriptions with network-driven services revenue from operating drop-off infrastructure; specific pricing and contract mechanics are not disclosed. Following the acquisition, Doddle operates as a subsidiary of Blue Yonder and is positioned as the reverse logistics and PUDO layer within Blue Yonder's broader end-to-end supply chain platform, with leadership including Tim Robinson (CEO), Mark Ransby (CTO), and a full commercial and product executive bench.

Name

Doddle

Legal name

Doddle Parcel Services

Website

https://doddle.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

51–100 employees

Short description

Doddle provides enterprise SaaS technology for PUDO and returns management, serving retailers, carriers, and postal operators. Now a Blue Yonder subsidiary, it delivers AI-powered returns modules including Smart Disposition, drop-off kiosks, and warehouse returns processing.

Ownership category

akta.pro rank

Product category

Returns Management Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Appliance Returns, Haul-Away & Installation Reversal (TLAAALAF)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Returns management software
• Parcel pick-up drop-off
• Reverse logistics SaaS
• Drop-off kiosk network
• PUDO technology platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Core offering

Doddle builds enterprise SaaS technology that powers Pick-Up Drop-Off (PUDO) and returns management for retailers, carriers, and postal operators. Following acquisition by Blue Yonder, the offering is now integrated as a Returns Management Software platform comprising five modules: Smart Disposition (AI-driven returns routing engine), Drop-off Kiosks, Online Returns portal, Warehouse Returns processing, and Store Returns management. The platform automates the end-to-end returns lifecycle, from customer initiation through disposition decisioning to inventory recovery.

Product overview

Doddle Parcel Services was acquired by Blue Yonder and integrated into Blue Yonder's Returns Management Software solution. The offering is a platform-plus-modules architecture comprising five core product modules: Smart Disposition (AI-powered routing engine), Drop-off Kiosks (self-service return drop-off), Online Returns (customer-facing returns portal), Warehouse Returns (automated warehouse processing), and Store Returns (in-store returns management). These modules work together to provide end-to-end returns management, from customer initiation through disposition decisioning to inventory recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Disposition AI-driven engine that leverages data-driven decisioning to power workflows and optimize returns journeys, ensuring every return is routed for maximum value recovery. Built for retailers and logistics operators managing high-volume returns.
• Drop-off Kiosks Self-service drop-off solution enabling customers to return items and ship packages at automated kiosks, creating a convenient and seamless returns experience for retailers, carriers, and postal operators.
• Online Returns Customer-facing returns portal that makes starting a return easy while intelligently blocking out-of-policy requests and providing tailored, dynamic return options to improve the returns experience for end consumers.
• Warehouse Returns Automated warehouse processing solution that streamlines returns workflows with data-driven instructions, enabling faster restocking and reselling while reducing costs and maximizing value recovery for retailers and 3PL operators.
• Store Returns In-store returns management solution with intelligent, connected workflows that enhance customer experience, improve associate efficiency, and maximize inventory recovery by routing returned items for maximum value.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• Blue YondercoreStrategic or Co-development PartnerDoddle Parcel Services was acquired by Blue Yonder. This acquisition strengthens Blue Yonder's position in the reverse logistics market, adding Doddle's parcel services capabilities to Blue Yonder's returns management portfolio.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ShipBob: Global fulfillment and logistics platform with returns processing capabilities for DTC and mid-market brands. Overlaps on returns processing and warehouse-side returns handling but operates a much broader fulfillment network.

Direct peers

• ReturnGO: Returns management SaaS platform offering automated returns portals, exchanges, and disposition workflows for retailers. Directly comparable as a software-only returns solution competing for the same retailer and DTC customer segment.
• AfterShip: Post-purchase experience platform with returns management, tracking, and shipping modules serving global retailers. Comparable on returns management software and the broader post-purchase automation category.
• Narvar: Post-purchase platform with returns, tracking, and notifications serving enterprise retailers. Comparable on returns management SaaS targeting enterprise retail customers.
• Loop Returns: Returns and exchange management platform serving Shopify and enterprise retailers with portal, exchange, and incentive workflows. Directly comparable on returns SaaS functionality and target customer base.
• InPost: PUDO and parcel locker network operator across Europe offering automated drop-off and pickup points for carriers and retailers. Comparable on the physical PUDO/kiosk infrastructure layer Doddle operates.
• Quadient (Parcel Pending): Smart locker and parcel management solutions provider for residential, retail, and carrier drop-off applications. Directly comparable on automated parcel locker/PUDO infrastructure for returns and pickups.
• Happy Returns (Walmart): Returns management solution offering box-free returns via Return Bars and software workflow automation, now owned by Walmart. Closely comparable on combined software-plus-physical-network returns infrastructure.

Emerging players

• Logiwa: Cloud-based warehouse and fulfillment management system with returns management modules for 3PLs and retailers. Comparable on warehouse-side returns automation and SaaS delivery model.
• Kibo OMS: Order management and commerce platform with returns management functionality for enterprise retailers. Adjacent competitor in returns workflows as part of broader commerce platform suites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/doddle
• LinkedInlinkedin.com/company/doddle_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doddle