METACASA
METACASA is a Bologna-based AI SaaS platform that automates real estate marketing, lead qualification, and renovation visualization for Italian agencies, agents, and construction firms via three integrated products on a tiered credit-based subscription.
- Company typePrivate
- Founded2023
- HeadquartersBologna, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What METACASA does
METACASA is an Italian proptech SaaS company headquartered in Bologna that markets itself as an AI operating system for real estate agencies. Its platform combines computer vision, generative AI, and a per-agency Neural Knowledge Base to automate the property marketing and sales cycle — from raw smartphone photos and floor plans through to lead qualification and appointment booking. The product is sold as three integrated modules: AI Studio Hub (2D/3D floor plans, studio-quality photos, virtual staging, 360° tours, social reels), Communica AI (a WhatsApp Business API agentic assistant for 24/7 lead qualification and CRM updates), and Renovation Studio (photorealistic renovation renders with geographic-zone-based cost estimates and branded PDF dossiers). An optional Project Hero add-on delivers human-directed dossiers for premium clients.
The company operates a tiered subscription model with credit-based usage: FREE (€0/month, 20 credits), BASIC (€23/month), STARTER (€72/month), PRO (€135/month), STUDIO (€225/month for studios/photographers), and ENTERPRISE (€360/month with CRM integrations, SSO/SAML, white-label, and dedicated account manager). Distribution combines self-serve product-led growth (free trial with no credit card) with inside sales for mid-market tiers and field sales for enterprise and franchise networks. Target customers include real estate agencies, individual agents, construction companies, and property managers, primarily in Italy; the platform supports content generation in 24+ languages for international expansion. METACASA completed a €740,000 seed round in February 2023 with strategic business angels, and reports quantified customer outcomes of +94% listing clicks, 40% faster sales closure, and +30% more renovation mandates closed, though no audited revenue is disclosed.
METACASA firmographics
Firmographics- Name
- METACASA
- Legal name
- Metacasa
- Website
- https://metacasa.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- METACASA is a Bologna-based AI SaaS platform that automates real estate marketing, lead qualification, and renovation visualization for Italian agencies, agents, and construction firms via three integrated products on a tiered credit-based subscription.
- Ownership category
- akta.pro rank
METACASA industry classification
Industry- Product category
- Real Estate SaaS (Proptech Software)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Services-Advertising Agencies (7311), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Meta-Search & Search Aggregators (BPAMAAAC)
- akta.pro secondary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where METACASA is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
METACASA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS with Credit System: Monthly or annual subscription plans (FREE, BASIC, STARTER, PRO, STUDIO, ENTERPRISE) that include monthly credit allocations. Credits are consumed per service use. Roll-up credit accumulation available. Additional credit bundles available for services exceeding plan allocation.
- Usage-based Credit Consumption: Each service has a fixed credit cost. Higher-tier plans offer lower cost-per-credit (from €0.150 for FREE to €0.060 for ENTERPRISE). Extra credit purchases on-demand for premium services like Virtual Tours or Remodel PRO.
- Enterprise Custom Contracts: Custom volume credit packages, consolidated invoicing, white-label branding, CRM integrations, SSO/SAML, dedicated account manager, and SLA 99.9% for franchise networks and large real estate groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | FREE - Exploration and trial tier |
| Subscription | Annual | BASIC - Individual real estate agents |
| Subscription | Annual | STARTER - Small agencies (1-3 agents) |
| Subscription | Annual | PRO - Structured agencies (4-10 agents) |
| Subscription | Annual | STUDIO - Architecture studios, photographers, social agencies |
| Subscription | Annual | ENTERPRISE - Networks and large real estate groups |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
METACASA product offering
Product offeringCore offering
METACASA is an AI-powered SaaS operating system for real estate agencies that automates the entire property sales cycle. It generates professional marketing assets (2D/3D floor plans, virtual staging, 360° tours, social reels) from raw smartphone photos, runs a 24/7 WhatsApp agentic assistant for lead qualification and appointment scheduling, and produces photorealistic renovation renders with zone-based cost estimates and branded PDF dossiers.
Product overview
Metacasa is an AI-powered operating system for real estate agencies, built as a unified platform with modular components. The core offering consists of three integrated products: AI Studio Hub (marketing content generation), Communica AI (agentic WhatsApp assistant), and Renovation Studio (renovation visualization and estimates), all supported by an optional Project Hero add-on for premium custom projects. The platform operates on a tiered subscription model (FREE, BASIC, STARTER, PRO, STUDIO, ENTERPRISE) with credit-based pricing that scales from individual agents to large networks. Partner agencies report 94% increase in listing clicks and 40% faster sales closure using the integrated platform.
Differentiator
Problem solved
Functional benefit
Brands
- AI Studio: Marketing automation suite generating floor plans 2D/3D, studio-quality photos, AI virtual staging, 360° tours, and social media reels from raw property photos.
- Communica AI
- Renovation Studio
Products and services
- AI Studio Hub AI-powered marketing suite that transforms raw property photos and floor plans into professional assets including 2D/3D floor plans, studio-quality photos, virtual staging, 360° tours, social media reels, and portal-ready packages. Delivered in under 30 seconds without requiring photographers or external suppliers. Built for real estate agencies and agents needing marketing automation at scale.
- Communica AI Agentic WhatsApp-based assistant that handles lead qualification, appointment scheduling, branded PDF dossier delivery, and CRM updates 24/7. Uses a Neural Knowledge Base trained on agency-specific documents and procedures to respond with the agency's tone of voice. Responds to inquiries in under 10 seconds. Targets real estate agencies seeking automated lead management.
- Renovation Studio AI tool that generates photorealistic renovation renders, detailed cost estimates based on real regional renovation data (by geographic zone), post-renovation floor plans, and branded PDF dossiers for properties requiring renovation. Complete dossier ready in under 15 minutes. Targets real estate agencies, agents, builders, and construction companies working with renovation properties.
- Project Hero Premium custom project service where Metacasa's Project Heroes team supports agencies on high-end client dossiers. Includes creative direction, style choices, and quality control on renders and specifications. Delivered turnkey for demanding clients. Targets real estate agencies needing bespoke premium marketing deliverables.
Quantifiable outcome
- +94% click increase on property listings
- +5 more outcomes
Companies that use METACASA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
METACASA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature6 records
METACASA partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights3 records
METACASA competitors and assessment
Company assessmentDirect peers
- Matterport: Provides 3D capture, virtual tours, and AI-driven property visualization for real estate. Closely comparable to Metacasa's AI Studio Hub and Renovation Studio on the computer-vision-driven listing and tour workflow side.
- Restb.ai: Computer vision and AI tagging for real estate listings. Directly comparable to Metacasa's AI-generated floor plans, photo enhancement, and listing automation capabilities.
- Spacely AI: AI-powered interior design and virtual staging for real estate. Comparable to Metacasa's Renovation Studio on the photorealistic visualization and AI-staging workflow.
- Casafari: European real estate data and market intelligence platform serving agencies and brokers. Comparable as a data-and-tools platform for European real estate professionals, overlapping with Metacasa's data advantage on renovation costs.
Broad incumbents
- Compass: Large US real estate brokerage platform with significant proprietary technology and AI tooling for agents. Comparable as a tech-enabled brokerage platform serving the same end customer (real estate agents).
- Zillow: Largest US real estate marketplace, expanding aggressively into AI-powered listing creation, virtual tours, and agent tools. Comparable at the workflow level where Zillow's AI features overlap with Metacasa's AI Studio Hub.
- Canva: Mass-market design and marketing platform expanding into AI-generated visuals and brand templates. Comparable at the marketing-asset-generation layer that Metacasa's AI Studio Hub addresses, though Canva is horizontal rather than vertical.
Regional players
- Casavo: Italian proptech (instant buyer / iBuyer) using technology to streamline residential transactions. Comparable as an Italian proptech addressing the same real estate market with technology-driven workflows.
- Immobiliare.it: Italy's leading real estate listing portal, owned by REA Group. Comparable as the dominant Italian channel that Metacasa's customers use for listings, and increasingly relevant as portals add AI agent tools.
- Idealista: Leading Southern European real estate marketplace (Spain, Italy, Portugal). Comparable as a European portal that agencies advertise on, and as a potential distribution channel for Metacasa's portal-ready outputs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
METACASA social profiles
Digital presenceMETACASA financial estimates
Financial estimateRevenue estimate
Valuation estimate
METACASA leadership team
Management profileNumber of profiles
Profiles1 record
METACASA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
METACASA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about METACASA
What does METACASA do?
METACASA is an AI-powered SaaS operating system for real estate agencies that automates the entire property sales cycle. It generates professional marketing assets (2D/3D floor plans, virtual staging, 360° tours, social reels) from raw smartphone photos, runs a 24/7 WhatsApp agentic assistant for lead qualification and appointment scheduling, and produces photorealistic renovation renders with zone-based cost estimates and branded PDF dossiers.
Is METACASA a public or private company?
METACASA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was METACASA founded?
METACASA was founded in 2023. It employs 11 to 50 people.
Where is METACASA based?
METACASA is headquartered in Bologna, Italy, in the Europe region.
How does METACASA make money?
Three revenue lines are on record. Subscription SaaS with Credit System is the primary driver. The others are usage-based Credit Consumption and enterprise Custom Contracts.
Who are METACASA's main competitors?
Direct peers on record are Matterport, Restb.ai, Spacely AI and Casafari. Broad incumbents are Compass, Zillow and Canva. Regional players are Casavo, Immobiliare.it and Idealista.
Does METACASA have an API?
No public API is recorded for METACASA.
What industry is METACASA in?
METACASA's product category is Real Estate SaaS (Proptech Software). Its primary akta.pro industry code is BPAMAAAC, Meta-Search & Search Aggregators, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 5182 and its SIC code is 7311.