Spiro

What Spiro does

Spiro is a global experiential marketing agency that designs and produces brand activations, flagship events, custom exhibits, and connected digital-physical experiences for enterprise clients. Founded in 2022 and headquartered in Las Vegas, the company operates as a subsidiary within GES (Global Experiential Solutions), which was acquired by Los Angeles-based private equity firm Truelink Capital in October 2024 for $535 million. Spiro serves a roster of marquee global brands including Formula E, Hugo Boss, Bell, Meta, NFL, L'Oreal, Boeing, GE Aerospace, Tonomus, and Future Proof, spanning verticals such as technology, financial services, consumer goods, automotive and motorsports, aerospace, and sports and entertainment.

The company's core offering is organized around a proprietary "Brand Gravity" methodology that bonds brands and customers through three sequential stages: Attraction, Participation, and Preference. Service delivery is structured into four integrated modules — Experiential Marketing Strategy, Brand Activations & Events, Digital & Mixed Media, and Custom Exhibits — covering the full lifecycle from concept through production and operations. Spiro also publishes proprietary research through its Experiential Marketing Impact Report (EMIR) series, including a deeper-dive edition previewed at Cannes Lions in 2026. The company reports no public AI/ML products or proprietary technology platforms beyond the Brand Gravity framework.

Revenue is generated through professional-services engagements structured around enterprise-level brand activation projects; pricing is not publicly disclosed and is understood to be quote-based and negotiated per engagement. The go-to-market motion is direct enterprise field sales, with senior leadership focused on Global Growth Accounts. In December 2025, Spiro completed its first add-on acquisition under Truelink ownership — London-based creative agency 2Heads — extending its UK and European footprint and adding offices in Los Angeles and Montreal. Headcount is reported at 501–1,000 employees.

Name

Spiro

Legal name

Spiro

Website

https://thisisspiro.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Spiro is a global experiential marketing agency that designs brand activations, flagship events, custom exhibits, and connected digital-physical experiences for enterprise clients across technology, financial services, consumer goods, aerospace, and sports verticals.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industries

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Experiential marketing services
• Brand activation services
• Event marketing agency
• Custom exhibit design
• Corporate event production

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential Marketing Services: Spiro generates revenue through providing comprehensive experiential marketing services to enterprise clients, including strategy, creative development, production, and operations for brand activations, events, exhibitions, and digital/mixed media experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spiro is a global experiential marketing agency that designs and executes brand activations, events, exhibitions, and digital/mixed media experiences for enterprise clients. The agency's offering is built around its proprietary Brand Gravity methodology, which bonds brands with customers through Attraction, Participation, and Preference, spanning strategy, creative development, production, and operations.

Product overview

Spiro is a global experiential marketing agency operating as a division within GES (a portfolio company of Truelink Capital). The company offers a unified platform built around its proprietary Brand Gravity methodology, which connects brands and customers through experiential marketing. The service portfolio comprises four integrated modules: Experiential Marketing Strategy (designing experience systems), Brand Activations & Events (creating flagship brand moments), Digital & Mixed Media (extending engagement across physical and digital touchpoints), and Custom Exhibits (converting presence into pipeline performance). The company also publishes proprietary research through its Experiential Marketing Impact Report (EMIR) series, providing data-driven insights to support its service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Strategy

Quantifiable outcome

• 82% of event attendees said a branded experience helped confirm or accelerate an existing purchase decision
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 2HeadscoreStrategic or Co-development Partner · 2 December 2025Spiro acquired London-based creative agency 2Heads, which specializes in developing immersive brand experiences for major technology, financial services, and consumer brands. 2Heads brings over 40 years of creative expertise with additional locations in Los Angeles and Montreal. The acquisition integrates 2Heads into GES's experiential agency Spiro, combining creative expertise with Spiro's strategic infrastructure to deliver enhanced experiential solutions to clients worldwide. This marks the first add-on acquisition for GES under Truelink Capital's ownership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency operating across experiential marketing, events, and activations for major enterprise brands. Closely comparable to Spiro in service scope, target customers (Fortune 500 marketing buyers), and B2B agency model.
• George P. Johnson Experience Marketing: One of the largest independent experiential marketing agencies worldwide, delivering brand activations, events, and exhibits for enterprise clients across technology, healthcare, and automotive verticals — directly comparable in offering mix and customer base to Spiro.
• Momentum Worldwide: Global experiential marketing agency within the Interpublic Group, providing brand activations, sports/entertainment marketing, and shopper experiences. Comparable to Spiro in targeting enterprise CMOs with integrated experiential programs.
• Sparks: Experiential and event marketing agency serving enterprise technology, healthcare, and consumer brands with brand activations, exhibits, and digital experiences. Directly comparable service portfolio and target customer profile to Spiro.
• MKG: Independent experiential marketing agency focused on brand experiences, activations, and events for enterprise clients. Comparable mid-size agency model competing for the same brand experience budgets as Spiro.
• Opus Agency: Brand experience and events agency delivering large-scale experiential programs for technology, sports, and consumer enterprise clients. Directly comparable in offering and customer mix to Spiro's enterprise roster.
• Octagon: Sports and entertainment experiential marketing agency, part of Interpublic Group, with deep expertise in sports sponsorship activation and brand experiences. Comparable to Spiro's NFL, Formula E, and sports-league client work.
• On Board Experiential: Independent experiential marketing agency producing brand activations, custom exhibits, and events for enterprise brands. Comparable service stack (strategy, creative, production) targeting similar enterprise buyers.

Broad incumbents

• IMG: Global sports, events, and talent management powerhouse within Endeavor, operating at much larger scale and offering integrated brand experiences, sponsorship, and event IP. Adjacent incumbent with overlapping enterprise experiential capabilities.
• Live Nation Experiential: Live Nation's experiential arm leveraging concerts, festivals, and live-event IP for brand activations. Broader incumbent in the experiential space, competing for the same enterprise experiential budgets from a venue and entertainment asset base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thisisspiro
• Facebookfacebook.com/thisisspiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiro