Maxxsure
Maxxsure is a privately held, Texas-based cyber risk quantification SaaS platform that converts enterprise cybersecurity posture into a proprietary 0–1000 M-Score and dollar-denominated financial exposure, targeting C-suite and board-level buyers in gaming, tribal, and general enterprise verticals via direct sales.
- Company typePrivate
- Founded2016
- HeadquartersAddison, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Maxxsure does
Maxxsure, LLC is a privately held cyber risk quantification platform founded in 2016 and headquartered in Farmers Branch, Texas, with a secondary office in Addison, Texas. The company operates an enterprise SaaS platform that converts an organization's cybersecurity posture into a proprietary 0-to-1000 score (the "M-Score") and translates cyber risk into dollar-denominated financial exposure for executive and board-level consumption. Its platform ingests internal operational data, external exposure signals, and third-party/vendor landscape inputs, then applies big-data analytics, machine learning, and a continuously running neural network that monitors social sentiment to dynamically adjust the M-Score. Supporting modules include Probable Maximum Loss (PML) Assessment, Cyber Insurance Coverage Analytics, Prioritized Risk Registry, Defensible Cyber Risk Analytics, Application and Infrastructure Vulnerability Assessment, Vendor/Third-Party Risk Assessment, and multi-framework Governance Assessment spanning NIST, ISO, SOX, CMMC, PCI, GDPR, HIPAA, and OWASP SAMM.
The company sells on an enterprise subscription basis with custom quote-based pricing, targeting C-suite and board-level buyers — CISOs, CFOs, and directors — through direct field sales, a consultative "Get Your M-Score" demand-generation process, and vertical-specific strategic partnerships. Named customer evidence spans commercial gaming, tribal enterprises (e.g., Soboba Band of Luiseño Indians), manufacturing (Panini America), telecommunications, and private equity; strategic alliances with BIG Cyber (global gaming, February 2024), Onoo Po Strategies (tribal, January 2023), and CRISIL (analytics, July 2022) indicate deliberate vertical go-to-market motions. Cited customer outcomes include a 30–35% avoided cyber insurance premium increase for a global gaming client and a $700M portfolio-company sale enabled for a private equity firm through cyber-risk diligence. Maxxsure employs 51–100 people and has disclosed approximately $3.1M in funding across three rounds between 2016 and 2018, with no subsequent institutional capital disclosed, suggesting a bootstrap or cash-flow-funded operating model.
Maxxsure firmographics
Firmographics- Name
- Maxxsure
- Legal name
- Maxxsure, LLC.
- Website
- https://maxxsure.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maxxsure is a privately held, Texas-based cyber risk quantification SaaS platform that converts enterprise cybersecurity posture into a proprietary 0–1000 M-Score and dollar-denominated financial exposure, targeting C-suite and board-level buyers in gaming, tribal, and general enterprise verticals via direct sales.
- Ownership category
- akta.pro rank
Maxxsure industry classification
Industry- Product category
- Cyber Risk Management Software
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IoT/Connected Risk Prevention & Parametric Triggers Platforms (FSAGAGAG)
- akta.pro secondary industries
- Cybersecurity, Bot Mitigation & Platform Integrity (MPAEAKAL), Risk Scoring, Credit & Fraud Analytics (counterparty/wallet risk) (FSAPAJAF)
Keywords
Where Maxxsure is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maxxsure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cyber Risk Quantification Platform Subscription: Maxxsure provides a cloud-based cyber risk quantification platform on a subscription basis. The platform offers continuous monitoring, risk scoring, insurance analytics, and reporting capabilities. Pricing appears to be enterprise/quote-based reflecting the customized nature of risk assessment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing - custom quote based |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Maxxsure product offering
Product offeringCore offering
Maxxsure provides a cloud-based cyber risk quantification platform that scores organizational cyber risk on a proprietary 0-1000 scale called the M-Score by combining internal operations data, external exposure factors, and third-party/vendor landscape signals. The platform translates cyber risk into dollar-denominated financial exposure for executive teams, with modules for Probable Maximum Loss assessment, Cyber Insurance Coverage Analytics, Prioritized Risk Registry, multi-framework Governance Framework Assessment (NIST, ISO, SOX, CMMC, PCI, GDPR, HIPAA, OWASP SAMM), and third-party supply chain risk reporting.
Product overview
Maxxsure is a unified cyber risk quantification and management platform built around its proprietary M-Score, a comprehensive 0-1000 scale metric. The platform combines core modules including Cyber Insurance Coverage Analytics, Prioritized Risk Registry, and Probable Maximum Loss Assessment to deliver holistic cyber risk management. Additional assessment modules cover Application Vulnerability Assessment, Infrastructure Vulnerability Assessment, Vendor/3rd Party Risk Assessment, and Governance Framework Assessment (supporting NIST, ISO, SOX, CMMC, PCI, GDPR, HIPAA, and OWASP SAMM). The platform also includes Defensible Cyber Risk Analytics for compliance documentation. Maxxsure positions itself as delivering individualized, actionable risk quantification by incorporating internal, external, and third-party factors.
Differentiator
Problem solved
Functional benefit
Products and services
- Maxxsure Platform Unified cyber risk quantification platform that identifies, measures, and scores organizational cyber risks by combining internal operations data, external exposure factors, and third-party/vendor landscape analysis. Delivered as a cloud-based subscription to executive teams (CISO, CFO, CEO, board) for board-level financial reporting, cyber insurance alignment, prioritized remediation, and defensible documentation of risk decisions across enterprise, commercial gaming, and tribal enterprise customers.
- M-Score Proprietary cyber risk quantification metric on a 0-to-1000 scale that represents an organization's overall cyber risk posture. Provided to executive teams as part of the Maxxsure subscription so they can pinpoint financial exposure down to the dollar, de-risk the organization, and allocate remediation budget to the most financially impactful risks first; continuous 24/7 monitoring recalibrates the score in real time.
Quantifiable outcome
- Helped a global gaming client avoid 30-35% cyber insurance premium increase
- +2 more outcomes
Companies that use Maxxsure
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Maxxsure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Maxxsure partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BIG CybercoreBIG Cyber partnered with Maxxsure to elevate cybersecurity offerings to the global gaming industry. This partnership specifically targets commercial gaming enterprises with combined cyber risk quantification and cybersecurity advisory services.
- Onoo Po StrategiescoreNative-led Onoo Po Strategies partnered with Maxxsure to increase cyber safety in Indian Country. This partnership focuses on tribal enterprises and governments, providing cyber risk quantification services to protect tribal community assets.
- CRISILcoreCRISIL, a leading analytics company, joined hands with Maxxsure to offer a next-generation cyber risk management solution. This partnership leverages CRISIL's analytics capabilities with Maxxsure's quantification platform for enhanced risk assessment services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Maxxsure competitors and assessment
Company assessmentDirect peers
- BitSight Technologies: BitSight is a leading cyber risk ratings platform that scores organizations' security posture on a continuous, comparative scale. It directly competes with Maxxsure's M-Score cyber risk quantification offering for enterprise security and insurance-aligned buyers.
- SecurityScorecard: SecurityScorecard delivers proprietary security ratings and risk quantification used by enterprises, insurers, and governments. Its continuous scoring methodology and insurance-industry focus make it the closest functional analog to Maxxsure's risk scoring plus insurance analytics proposition.
- Safe Security: Safe Security (formerly SAFE) provides a cyber risk quantification platform with a 0-100 score (BREACH index) translating technical signals into financial exposure — conceptually aligned with Maxxsure's M-Score on a 0-1000 scale and Probable Maximum Loss modules.
- Axio: Axio is a cyber risk quantification platform built on the FAIR methodology, helping CISOs and boards quantify financial exposure and prioritize insurance and remediation decisions — a direct peer to Maxxsure's PML and insurance analytics capabilities.
- Balbix: Balbix uses AI and predictive analytics to quantify cyber risk across assets, prioritize remediation, and align cyber spend — overlapping directly with Maxxsure's optimization, prioritization, and risk registry modules.
- Kovrr: Kovrr provides an enterprise cyber risk quantification platform serving both corporations and (re)insurers with financial-loss modeling and portfolio exposure analytics — directly comparable to Maxxsure's enterprise plus insurance value proposition.
- CyberCube: CyberCube delivers cyber risk analytics specifically built for the insurance industry, modeling portfolio aggregation and financial exposure. It is comparable to Maxxsure on the carrier/broker-facing side of cyber risk quantification and insurance analytics.
Broad incumbents
- Tenable: Tenable is a public exposure-management platform (Nessus, Tenable One) that has expanded into risk prioritization and quantification. It is a broader incumbent whose cyber risk analytics overlap with Maxxsure's infrastructure and application vulnerability modules.
- ServiceNow (GRC / Integrated Risk Management): ServiceNow's Governance, Risk, and Compliance (IRM) suite offers enterprise risk quantification, third-party risk management, and board-level reporting as part of a broader workflow platform — overlapping with Maxxsure's prioritized risk registry, vendor assessment, and governance framework modules.
- CrowdStrike: CrowdStrike's Falcon platform bundles endpoint protection with risk-based exposure scoring, threat intelligence, and executive reporting. It competes indirectly with Maxxsure by offering continuous, quantitative cyber risk views as part of a much broader security stack.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maxxsure social profiles
Digital presenceMaxxsure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxxsure leadership team
Management profileNumber of profiles
Profiles1 record
Maxxsure funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxxsure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxxsure
What does Maxxsure do?
Maxxsure provides a cloud-based cyber risk quantification platform that scores organizational cyber risk on a proprietary 0-1000 scale called the M-Score by combining internal operations data, external exposure factors, and third-party/vendor landscape signals. The platform translates cyber risk into dollar-denominated financial exposure for executive teams, with modules for Probable Maximum Loss assessment, Cyber Insurance Coverage Analytics, Prioritized Risk Registry, multi-framework Governance Framework Assessment (NIST, ISO, SOX, CMMC, PCI, GDPR, HIPAA, OWASP SAMM), and third-party supply chain risk reporting.
Is Maxxsure a public or private company?
Maxxsure is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maxxsure founded?
Maxxsure was founded in 2016. It employs 51 to 100 people.
Where is Maxxsure based?
Maxxsure is headquartered in Addison, United States, in the North America region.
How does Maxxsure make money?
One revenue line is on record: cyber Risk Quantification Platform Subscription.
Who are Maxxsure's main competitors?
Direct peers on record are BitSight Technologies, SecurityScorecard, Safe Security, Axio, Balbix, Kovrr and CyberCube. Broad incumbents are Tenable, ServiceNow (GRC / Integrated Risk Management) and CrowdStrike.
Does Maxxsure have an API?
No public API is recorded for Maxxsure.
What industry is Maxxsure in?
Maxxsure's product category is Cyber Risk Management Software. Its primary akta.pro industry code is FSAGAGAG, IoT/Connected Risk Prevention & Parametric Triggers Platforms, with a secondary code of MPAEAKAL, Cybersecurity, Bot Mitigation & Platform Integrity. Its NAICS code is 541519 and its SIC code is 7370.