AVYST

What AVYST does

AVYST (legally Wave Insurance Technologies, Inc., Texas-incorporated) is a privately held InsurTech company founded in 2005 that builds digital tools to reduce redundant data entry across the independent insurance distribution channel. Its primary product, eForms Wizard, performs single-entry data capture that simultaneously populates ACORD forms, carrier-unique forms, agency questionnaires, and supplemental applications, with bidirectional integration into agency management systems via official contracts with Vertafore and IVANS. The platform supports both Personal Lines and Commercial Lines workflows and includes offline capability. A second product, AVYST Interview, adds AI-led conversational intake for prospect qualification.

AVYST operates a hybrid go-to-market combining product-led adoption (eForms Wizard as an accessible, self-service-style forms solution) with enterprise field sales for carriers, MGAs, wholesalers, and insurance technology vendors who require custom form packages, bidirectional AMS integration, and white-labeling arrangements. Revenue is generated through annual recurring subscriptions billed in advance, supplemented by multi-year licensing and white-label contracts whose terms are negotiated. The primary customer segment is independent insurance agencies and brokerages; secondary segments include insurance carriers, MGAs/wholesalers, and technology/integration partners. The company operates exclusively in the United States, with headquarters in Dallas, TX and secondary offices in Dallas, Fairfield, and Aurora.

The leadership team is composed of insurance-industry veterans. CEO and Chairman Marc Still brings 30+ years of investment banking and private equity experience; COO Kitty Ambers (joined 2019 as CGO, promoted 2021) is a former NetVU CEO; Chief Design Officer Gail Salazar is a co-founder with deep agency and underwriting background. No institutional funding rounds are disclosed, and ownership appears founder/management-led.

Name

AVYST

Legal name

Wave Insurance Technologies, Inc.

Website

https://avyst.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

AVYST is a Dallas-based InsurTech company founded in 2005 that builds digital forms automation and AI conversational intake tools for independent insurance agencies, carriers, MGAs, and wholesalers, reducing redundant data entry via bidirectional ACORD integration with Vertafore and IVANS systems.

Ownership category

akta.pro rank

Product category

InsurTech Software (Insurance Forms Automation)

NAICS

Software Publishers (5132), Other Insurance Related Activities (52429), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Computer Integrated Systems Design (7373), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Embedded Insurance Distribution & Premium Financing (FSAGALAF), Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Insurance digital forms
• ACORD form automation
• Insurance data integration
• Insurtech software
• Agency management integration

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Services: Software services billed on a recurring subscription basis with annual billing cycles. Customers are billed in advance on a recurring annualized basis for access to eForms Wizard and other AVYST solutions.
2. Licensing and White-Labeling: AVYST solutions are available for licensing and white labeling to carriers, MGAs, wholesalers, and other technology vendors who want to embed or rebrand the technology for their distribution networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

AVYST develops and sells digital insurance forms and intake software for the independent insurance distribution channel. Its eForms Wizard enables single-entry data capture that populates ACORD forms, carrier-unique forms, agency questionnaires, and supplemental applications with bidirectional integration to agency management systems for both Personal and Commercial Lines. AVYST Interview adds an AI-led conversational interface that automates the early stages of insurance prospect qualification, replacing paper-based intake with responsive dialogue. Solutions are sold via annual subscriptions to agencies and via enterprise licensing and white-labeling arrangements to carriers, MGAs, wholesalers, and technology vendors.

Product overview

AVYST is an InsurTech company offering a suite of digital insurance solutions that simplify insurance sales by reducing redundant data entry. The portfolio consists of two core products: eForms Wizard, a digital forms and ACORD data capture platform that enables single-entry bidirectional data transfer across agency, carrier, and ACORD forms; and AVYST Interview, an AI-led conversational intake tool that automates prospect qualification through intelligent dialogue. These products complement agency management systems and are available for licensing and white labeling.

Differentiator

Problem solved

Functional benefit

Brands

• eForms Wizard: Digital forms solution enabling single entry to ACORD forms, carrier-unique forms, agency questionnaires and supplemental applications with bidirectional data transfer capabilities.
• AVYST Interview

Products and services

• eForms Wizard Digital forms solution for insurance professionals that enables single-entry data capture to populate ACORD forms, carrier-unique forms, agency questionnaires, and supplemental applications, with bidirectional integration to agency management systems. Supports both Personal Lines and Commercial Lines, works offline, and is available for direct licensing to agencies as well as white-labeling by carriers, MGAs, wholesalers, and technology vendors.
• AVYST Interview AI-powered conversational intake tool for insurance agencies that automates the early stages of qualifying and understanding prospects' insurance needs by replacing paper forms with a responsive text-based dialogue that gathers only the information necessary for insurance qualification.

Quantifiable outcome

• Submit to 5 underwriters in minutes
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VertaforecoreTechnology or IntegrationAVYST has official contracts with Vertafore, a leading provider of agency management systems for independent insurance agents. The partnership enables AVYST to provide secure, industry-standard connectivity that integrates with Vertafore systems without using unauthorized data scraping methods.
• IVANScoreTechnology or IntegrationAVYST maintains current contracts with IVANS, a division of Applied Systems that provides connectivity solutions for the insurance industry. This partnership enables AVYST to connect and integrate in a secure, industry-standard fashion with agency management systems and carrier networks.
• Wave Insurance TechnologiescoreStrategic or Co-development PartnerWave Insurance Technologies, Inc. is the legal entity that operates under the AVYST brand. The company was founded based on Wave Financial Partners and Wave Insurance Technologies, forming the basis for AVYST's current operations.
• Tony Caldwell / Uncaptured AgencyminorGTM or Marketing PartnerTony Caldwell hosts a podcast series 'Uncaptured Agency: The Future of Insurance' featuring AVYST CEO Marc Still. This partnership provides thought leadership content and marketing exposure within the independent insurance distribution channel.
• ACORDcoreStrategic or Co-development PartnerACORD is the insurance industry standards setting body. AVYST leadership (including Board Member Keith Savino) has served on the ACORD Board of Directors. AVYST solutions incorporate built-in ACORD standards for easy system integration and support the full range of ACORD forms.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• InsuranceSquirrel: InsuranceSquirrel is a niche forms and automation tool for independent agencies, an emerging player that intersects with AVYST's eForms Wizard on agency-side ACORD submissions and supplemental applications.

Direct peers

• NowCerts: NowCerts is an insurance CRM and forms automation platform for agencies that competes with AVYST's eForms Wizard on intake, ACORD forms handling, and AMS integration.
• Zywave: Zywave is an InsurTech platform serving independent agencies with content, agency management, and workflow tools — overlapping with AVYST on data capture, agency productivity, and carrier-facing distribution.
• Tarmika: Tarmika provides comparative rating and insurance workflow automation for independent agencies, competing directly with AVYST's eForms Wizard on submission efficiency and carrier connectivity.
• EZLynx (Applied Systems): EZLynx is a leading agency quoting and forms automation platform that competes head-on with AVYST's eForms Wizard for agency productivity workflows, especially personal lines submissions and rater-integrated forms.
• Indio Technologies: Indio provides a digital client intake and ACORD forms platform for insurance agencies that overlaps directly with AVYST's eForms Wizard on data capture and submission workflows.
• Better Agency: Better Agency is an insurance workflow and automation platform for independent agencies, competing with AVYST on forms automation, AMS integration, and process efficiency.

Broad incumbents

• Vertafore: Vertafore is the leading US provider of agency management systems (AMS360, Sagitta, Applied Epic adjacent) and a core AVYST integration partner. While not a direct competitor on forms, Vertafore offers broad workflow tools that compete for the same agency IT budget.
• Hubspot/Salesforce Insurance Clouds: Salesforce Financial Services Cloud and HubSpot compete for the agency CRM/intake layer where AVYST Interview positions itself, particularly for agencies seeking unified AI-enabled client engagement.
• Applied Systems: Applied Systems owns Applied Epic, the dominant cloud AMS, and IVANS, an AVYST integration partner. Applied offers end-to-end agency workflows including quoting and client management that overlap with AVYST's data automation value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/go_avyst
• Facebookfacebook.com/goavyst
• LinkedInlinkedin.com/company/avyst

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVYST