Tarmika
Tarmika is an insurtech company offering a single-entry, multi-carrier commercial lines quoting platform for independent insurance agencies, integrated with Applied Epic and EZLynx and powered by the Ivans Distribution Platform across 40+ markets.
- Company typePrivate
- Founded2017
- HeadquartersWoburn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tarmika does
Tarmika is a commercial insurance technology company that operates a single-entry, multi-carrier quoting platform built for independent insurance agencies. Founded in 2017 and headquartered in Woburn, Massachusetts, the company was acquired by Applied Systems in August 2022 and now sits within Applied's family of brands alongside EZLynx, Indio, and Ivans. The core product enables an agent to enter risk data once and simultaneously receive real-time, bindable quotes across multiple lines of business — Business Owners Policy, Workers' Compensation, Commercial Auto, General Liability, and Cyber Liability — from more than 40 commercial markets accessed via the Ivans Distribution Platform.
The underlying architecture relies on carrier-side API integrations and native connectivity with Applied Epic and EZLynx agency management systems, allowing quoting, ACORD form generation, and underwriter communications to occur inside the agent's existing management system workflow. Product extensions include Tarmika Insured, an embedded insurance quoting module (launched October 2023, formerly Tarmika Tunnel) that enables agencies and non-insurance platforms to deliver real-time, bindable commercial quotes at the point of sale with reduced question sets. The platform processes approximately $30M in quoted premium monthly and over $1B cumulatively, with more than 150,000 quotes submitted in 2023.
Tarmika monetizes through subscription/usage-based fees paid by agencies and carrier distribution relationships, with pricing set on a quote-based, monthly cadence that is not publicly disclosed. The company sells primarily via a direct sales motion to independent agencies, supplemented by carrier partnerships (Nationwide, Pie Insurance, Chubb, Acuity, AmTrust, Coterie, Coalition, Great American, RT Specialty, and others), agency network channel partnerships (SIAA, Indium, Keystone, NAIA), and OEM-style integration through Applied Epic and EZLynx. The company serves three primary customer segments: independent insurance agencies seeking workflow efficiency, small businesses needing fast commercial coverage, and insurance carriers seeking digital distribution to the independent agency channel.
Tarmika firmographics
Firmographics- Name
- Tarmika
- Legal name
- Tarmika
- Website
- https://tarmika.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tarmika is an insurtech company offering a single-entry, multi-carrier commercial lines quoting platform for independent insurance agencies, integrated with Applied Epic and EZLynx and powered by the Ivans Distribution Platform across 40+ markets.
- Ownership category
- akta.pro rank
Tarmika industry classification
Industry- Product category
- Commercial Insurance Quoting Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Technology / IT Services BOP (FSAJAFAK)
Keywords
Where Tarmika is headquartered
LocationHeadquarters
- HQ city
- Woburn
- HQ country
- United States
- HQ region
- North America
Markets served
Tarmika business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription/Usage: Tarmika provides commercial lines quoting services to independent insurance agencies, generating revenue through platform access fees. The platform connects agents with multiple carrier partners for quoting commercial insurance products including BOP, Workers' Comp, General Liability, Commercial Auto, and Cyber Liability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing - contact sales for details |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Tarmika product offering
Product offeringCore offering
Tarmika provides a single-entry commercial lines quoting platform for independent insurance agencies, enabling agents to enter data once and simultaneously quote multiple lines of business (BOP, Workers' Compensation, Commercial Auto, General Liability, Cyber Liability) with multiple carriers. The platform integrates with agency management systems like Applied Epic and EZLynx, and connects to 40+ carrier markets via the Ivans Distribution Platform. Tarmika Insured is an embedded insurance solution that allows agencies and companies to embed commercial lines quoting at the point of sale.
Product overview
Tarmika is an insurtech platform offering a unified commercial lines quoting solution for independent insurance agents. The core product is Tarmika, a single-entry commercial lines quoting application that integrates with agency management systems (Applied Epic, EZLynx) and connects agents to 40+ carrier markets. Tarmika Insured (formerly Tarmika Tunnel), launched October 2023, is an embedded insurance module enabling consumer-facing real-time quoting. The platform supports quoting across multiple lines of business including BOP, Workers Compensation, Commercial Auto, General Liability, and Cyber Liability. Key capabilities include dynamic question sets, ACORD form generation, real-time carrier appetite filtering, and underwriter communication. The platform processes approximately $30M in quoted premium monthly and over $1B total, with 150k+ quotes submitted in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Tarmika Insured: An embedded commercial insurance quoting solution that allows agencies and companies to embed commercial lines quoting capabilities online and at the point of sale.
Products and services
- Tarmika A single-entry commercial lines quoting application that enables independent insurance agents to simultaneously quote multiple small commercial markets (BOP, Workers' Comp, General Liability, Commercial Auto, Cyber Liability) with multiple carriers through their Direct and Market Access appointments, eliminating duplicate data entry.
- Tarmika Insured An embedded commercial insurance quoting solution that allows agencies and companies to embed commercial lines quoting capabilities online and at the point of sale, with data prefill, reduced question sets (12 or fewer), multiple real-time options, and customizable branding.
- Tarmika Commercial Lines Quoting for Carriers A carrier-facing solution that enables insurance carriers to expand digital distribution to independent agents, drive in-appetite commercial submissions, and deliver instant quotes to agency partners through the Tarmika platform.
Quantifiable outcome
- Multi-line account quoting reduced from 2-3 hours to within one hour
- +3 more outcomes
Companies that use Tarmika
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Tarmika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
Tarmika partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and flagship.
- Pie InsurancecorePartnership to enable digital tools for agents to quickly quote and bind workers' compensation policies for small business clients through Tarmika's single-entry platform.
- Bold PenguincorePartnership to enhance quoting and submission management services for insurance agents with digital tools.
- TalagecorePartnership to enhance quoting and submission management services for insurance agents with digital tools.
- CoalitioncoreIntegration of Coalition's Active Cyber Insurance product into Tarmika, enabling agents to quote and bind cyber coverage without leaving the quoting solution.
- Applied SystemsflagshipApplied Systems acquired Tarmika in August 2022. Tarmika operates as part of Applied's family of brands including EZLynx, Indio, and Ivans. Tarmika is powered by Ivans Distribution Platform.
- RT SpecialtycoreIntegration with RT Specialty's digital platform The Connector to provide E&S coverage capacity across various lines. Targets business under $5,000 in premium.
- Accident Fund and CompWestcorePartnership to bring Accident Fund and CompWest workers' compensation products to Tarmika's single-entry quoting platform through Tarmika Bridge.
- Great American Insurance GroupcoreIntegration of Great American Insurance Group's Workers' Compensation product from Alternative Markets Division into Tarmika's streamlined quoting solution.
- Pie InsurancecorePartnership to bring Pie Insurance's workers' compensation product to Tarmika's streamlined quoting solution, providing agents another option for small business workers' comp.
- SIAAflagshipCorporate partnership providing quoting solution to SIAA member agencies for delivering multiple small commercial insurance quotes with top-rated carrier partners.
- CoteriecoreIntegration for BOP and General Liability products, bringing expanded opportunities to independent agents through Coterie's 100% digital up-front underwriting.
- Keystone Insurers GroupcorePartnership brings real-time rate and quoting capabilities to Keystone's community of independent insurance agencies.
- AmTrust FinancialcoreIntegration to allow agents and brokers to increase efficiency in rating and quoting workers' compensation policies through AmTrust's API.
- AcuitycoreAcuity workers' compensation product now live on Tarmika Bridge platform. Partnership began in 2019 for BOP; extended to workers' comp in 2020.
- IndiumcorePartnership brings real-time rate and quoting capabilities for small commercial to Indium's over 300 agency partners. Enables easy identification of carrier support for lines of business.
- EMPLOYERScoreIntegration to enable EMPLOYERS' independent agents with enhanced and streamlined workers' compensation quoting process through API connection.
- NationwideflagshipIntegration partnership with Nationwide for Businessowners Policy, General Liability, and Workers' Compensation lines. Reinforces commitment to integrating with national carriers.
- North American Insurance Alliance (NAIA)corePartnership with NAIA and their members to help agents increase efficiencies when quoting small business and drive down acquisition costs.
- EZLynxflagshipTarmika is directly integrated with EZLynx, enabling agents to easily pass key risk data points between applications and streamline the quoting process.
- Applied EpicflagshipTarmika is directly integrated with Applied Epic management system, enabling agents to track activities and quoting details directly in the management system while passing data seamlessly.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Tarmika competitors and assessment
Company assessmentDirect peers
- Bold Penguin: Bold Penguin is a direct competitor offering a commercial lines exchange and submission platform for independent agents, overlapping with Tarmika in small commercial quoting workflows and serving the same agency buyer.
- Talage: Talage is a direct peer providing digital quoting and submission tools for independent agents, competing with Tarmika in the agent enablement layer for small commercial lines.
- Pathpoint: Pathpoint provides E&S commercial lines quoting integrated with Tarmika, while also offering its own agent-facing platform; it is a direct peer for surplus lines and a channel partner for admitted lines.
Emerging players
- Coterie Insurance: Coterie is both a Tarmika carrier partner and an emerging digital MGA with proprietary 100% digital underwriting for BOP and GL, representing a partial competitor that could bypass the agent platform over time.
- Next Insurance: Next Insurance is an emerging digital carrier with direct-to-small-business commercial lines quoting that competes with the consumer-facing embedded insurance distribution model Tarmika Insured targets.
Broad incumbents
- EZLynx: EZLynx is a sister Applied Systems brand offering a broader agency rating and quoting platform (Rater, TransactNOW) for personal and commercial lines; it overlaps with Tarmika in commercial lines but is part of the same parent ecosystem.
- Ivans: Ivans is the Applied Systems-owned industry exchange that powers Tarmika's distribution, but it is also a broader incumbent offering its own connectivity and download services to carriers and agencies.
- Vertafore: Vertafore (now part of Roper Technologies) is a broad incumbent provider of agency management systems and commercial lines rating platforms that competes with Tarmika on the quoting layer and on AMS integration.
- Zywave: Zywave provides commercial lines rating, analytics, and agency management tooling that overlaps with Tarmika in the commercial quoting workflow for independent agencies.
Others
- HockeyStack: HockeyStack is an analytics and attribution platform used by insurtech and B2B SaaS companies; not a quoting competitor, but adjacent ecosystem tooling relevant to insurtech go-to-market execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tarmika social profiles
Digital presenceTarmika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarmika leadership team
Management profileNumber of profiles
Profiles4 records
Tarmika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarmika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarmika
What does Tarmika do?
Tarmika provides a single-entry commercial lines quoting platform for independent insurance agencies, enabling agents to enter data once and simultaneously quote multiple lines of business (BOP, Workers' Compensation, Commercial Auto, General Liability, Cyber Liability) with multiple carriers. The platform integrates with agency management systems like Applied Epic and EZLynx, and connects to 40+ carrier markets via the Ivans Distribution Platform. Tarmika Insured is an embedded insurance solution that allows agencies and companies to embed commercial lines quoting at the point of sale.
Is Tarmika a public or private company?
Tarmika is a private company. It is classified as corporate owned and is currently operating.
When was Tarmika founded?
Tarmika was founded in 2017. It employs 11 to 50 people.
Where is Tarmika based?
Tarmika is headquartered in Woburn, United States, in the North America region.
How does Tarmika make money?
One revenue line is on record: platform Subscription/Usage.
Who are Tarmika's main competitors?
Direct peers on record are Bold Penguin, Talage and Pathpoint. Emerging players are Coterie Insurance and Next Insurance. Broad incumbents are EZLynx, Ivans, Vertafore and Zywave. HockeyStack is listed as an others.
Does Tarmika have an API?
No public API is recorded for Tarmika.
What industry is Tarmika in?
Tarmika's product category is Commercial Insurance Quoting Software. Its primary akta.pro industry code is FSAJAFAK, Technology / IT Services BOP. Its NAICS code is 5242 and its SIC code is 6411.