Pop & Suki
Pop & Suki is a Los Angeles-based direct-to-consumer accessories brand founded in 2016 by Suki Waterhouse and Poppy Jamie, selling lifestyle accessories to consumers through its Shopify-hosted e-commerce website.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pop & Suki does
Pop & Suki is a direct-to-consumer accessories brand founded in 2016 in Los Angeles by model and actress Suki Waterhouse alongside Poppy Jamie. The company sells its products through its own e-commerce website (popandsuki.com), which is built on Shopify infrastructure, indicating a standard online retail front end with no documented proprietary technology, custom platform, or enterprise integrations. The brand's positioning is anchored in the celebrity profile of its co-founders and a lifestyle-driven accessories assortment, targeting fashion-conscious consumers reached through online channels rather than wholesale or B2B distribution.
The business model is consumer-facing retail: the company generates revenue through unit sales of accessories to individual end customers via its own digital storefront. No subscription pricing, enterprise contracts, licensing income, or wholesale revenue streams are documented. No customer segments, geographic markets served, or distribution partners are specified in the source data, and the company has not publicly disclosed pricing or unit economics. The company's online presence is the sole documented customer touchpoint.
On capital and scale, Pop & Suki has raised $3,000,000 in a single funding round in February 2017 from Bracket Capital, and operates with an 11–50 person team. No subsequent funding rounds, acquisitions, product launches, partnerships, or leadership changes are recorded in the available source material, which materially limits visibility into the company's current operating trajectory. There is no indication of AI, machine learning, proprietary technology development, or data-driven competitive differentiation.
Pop & Suki firmographics
Firmographics- Name
- Pop & Suki
- Website
- https://popandsuki.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Pop & Suki is a Los Angeles-based direct-to-consumer accessories brand founded in 2016 by Suki Waterhouse and Poppy Jamie, selling lifestyle accessories to consumers through its Shopify-hosted e-commerce website.
- Ownership category
- akta.pro rank
Pop & Suki industry classification
Industry- Product category
- Fashion Accessories
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)
- akta.pro secondary industry
- Luxury & Designer Collectibles Retail (Sneakers, Handbags, Watches) (CRALAGAN)
Keywords
Where Pop & Suki is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Pop & Suki business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Pop & Suki product offering
Product offeringCore offering
Pop & Suki is a direct-to-consumer fashion accessories brand that designs, produces, and sells its own branded accessories (such as bags and lifestyle accessories) to individual consumers. The company markets and distributes its products through its own online store at popandsuki.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Pop & Suki Accessories Line Pop & Suki's own-branded fashion and lifestyle accessories sold directly to consumers through the company's online store, targeting style-conscious individual buyers.
Companies that use Pop & Suki
Customer profileIdeal customer profiles1 record
Pop & Suki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pop & Suki partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Pop & Suki competitors and assessment
Company assessmentDirect peers
- Wandler: Dutch contemporary handbag and shoe brand with a similar DTC-plus-select-wholesale distribution and aesthetic. Comparable target customer and price tier as Pop & Suki.
- By Far: Bulgarian-founded, social-media-native luxury handbag and accessories brand. Comparable as a '90s-inspired, influencer-driven DTC and wholesale contemporary accessories label targeting the same fashion-forward younger luxury consumer.
- Cult Gaia: LA-based contemporary accessories label built around a signature architectural bag (Beverly Hills, Ark). Same celebrity-driven, DTC-led, Instagram-native playbook as Pop & Suki, targeting the same millennial luxury buyer.
- Danse Lente: Contemporary luxury handbag label known for sculptural, Instagram-friendly designs. Direct competitor in the 'designer handbag under $1,000' segment with overlapping customer base and DTC-plus-stockist distribution.
- Cuyana: DTC modern leather goods and accessories brand with an emphasis on totes, SLG, and travel. Comparable in channel mix (DTC + selective retail), price point, and target demographic of style-conscious professional women.
- Strathberry: Edinburgh-based independent luxury handbag brand expanding in the US. Comparable in price point, DTC-plus-flagship retail model, and aspiration to scale a single-product hero into a broader accessories house.
- Mansur Gavriel: Independent luxury handbag and footwear brand that also built its identity around a single iconic bucket bag. Closely comparable as a designer-led DTC and specialty-wholesale accessories brand in the same contemporary luxury tier.
- Staud: Los Angeles-based contemporary accessories and ready-to-wear brand with a comparable price point, DTC-first model, and viral-bag-driven growth. Direct head-to-head competitor in the 'accessible luxury' handbag/SLG category.
Broad incumbents
- Coach: Tapestry-owned accessible-luxury house with a heritage handbag and leather goods core. Comparable in product category and target demographic, but with global retail, marketing budgets, and supply chain that dwarf Pop & Suki.
- Tory Burch: Established US accessible-luxury lifestyle brand with a large handbag, SLG, and accessories business. Overlaps with Pop & Suki in customer profile and price tier, but operates at vastly greater scale with wholesale, retail, and global distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Pop & Suki social profiles
Digital presencePop & Suki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pop & Suki leadership team
Management profileNumber of profiles
Profiles1 record
Pop & Suki funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pop & Suki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pop & Suki
What does Pop & Suki do?
Pop & Suki is a direct-to-consumer fashion accessories brand that designs, produces, and sells its own branded accessories (such as bags and lifestyle accessories) to individual consumers. The company markets and distributes its products through its own online store at popandsuki.com.
When was Pop & Suki founded?
Pop & Suki was founded in 2016. It employs 11 to 50 people.
Where is Pop & Suki based?
Pop & Suki is headquartered in Los Angeles, United States, in the North America region.
Who are Pop & Suki's main competitors?
Direct peers on record are Wandler, By Far, Cult Gaia, Danse Lente, Cuyana, Strathberry, Mansur Gavriel and Staud. Broad incumbents are Coach and Tory Burch.
Does Pop & Suki have an API?
No public API is recorded for Pop & Suki.
What industry is Pop & Suki in?
Pop & Suki's product category is Fashion Accessories. Its primary akta.pro industry code is CRAKAGAE, Luxury Accessories Retail (Leather Goods, Sunglasses, SLG), with a secondary code of CRALAGAN, Luxury & Designer Collectibles Retail (Sneakers, Handbags, Watches). Its SIC code is 5600.