Health Yourself

What Health Yourself does

Health Yourself is a Swiss digital health company headquartered in St. Gallen that operates a direct-to-consumer marketplace for at-home laboratory testing. Founded in 2020 and led by CEO and co-founder Anna Rosenkranz with co-founder D.P. Kruyswijk serving as CTO/COO, the company sells a portfolio of more than 20 self-collection test kits covering sexual health (STD panels, HPV Check), preventive screening (Health Check Basic, Health Check 50+, Cardiovascular & Diabetes Risk Check, Colon Cancer Screening), hormone health (Testosterone Check, Ovarian Reserve Check), weight management (Weight Loss Treatment Check), nutrition (360° Nutrient & Vitamin Check, Iron Tracking, Vitamin B12 Tracking), allergies (Basic and 360° Allergy Checks), and fatigue (360° Fatigue Check). Customers collect samples at home using certified pain-free capillary blood, urine, vaginal swab, or stool devices, activate tests online, and receive doctor-reviewed results through a secure 2FA portal in 2-3 days. All samples are analyzed by Sonic Suisse, Switzerland's largest laboratory group (Medisyn, Bioanalytica, MCL/Dr. Risch), with clinical oversight from the group practice Humanum.

The business model combines one-time test kit sales (CHF 79-649, with mid-range kits around CHF 200-300) with recurring medication subscriptions delivered through partner pharmacy Zur Rose (weight loss medications, testosterone replacement therapy) and personalized supplements. Distribution is hybrid: a self-serve e-commerce storefront on yourself.health supplemented by B2B2C partnerships with four major Swiss health insurers (CSS, Sanitas, Atupri, KPT) that offer supplementary insurance customers partial reimbursement or direct discounts, and by specialist physicians for follow-up consultations. The company is privately held, ISO 13485 certified, operates with 1-10 employees, and has cumulatively served 20,000+ customers and processed 30,000+ tests; it closed a seed round in November 2023 and a subsequent financing reported in August 2024 of approximately USD 522,359 led by SICTIC.

Name

Health Yourself

Legal name

Health Yourself AG

Website

https://yourself.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Diagnostic Health Testing

NAICS

Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

akta.pro secondary industry

Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN)

Keywords

• Home health testing
• At-home lab tests
• Diagnostic testing services
• Digital health platform
• Preventive health screening

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Lab Test Product Sales: One-time purchase of home lab test kits for various health conditions (STDs, hormones, allergies, vitamins, cancer screening). Customers order through e-commerce website and pay per test.
2. Medication Subscriptions: Ongoing medication subscriptions for conditions diagnosed through testing, such as weight loss medications and testosterone replacement therapy, delivered through partner pharmacy Zur Rose.
3. Personalized Supplements: Personalized supplements based on test results for vitamin and nutrient deficiencies identified through testing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Health Yourself sells at-home laboratory test kits that Swiss consumers self-collect (capillary blood, urine, vaginal swab, stool) and ship to partner labs Medisyn, Bioanalytica and MCL/Dr. Risch (Sonic Suisse). Analysed results, with a doctor's report, are returned via a secure online portal within 2-3 working days. The portfolio spans STD, HPV, hormone, allergy, fatigue, cardiovascular, diabetes, colon cancer, vitamin and weight-loss test panels, with insurance reimbursement available through Atupri, CSS, Sanitas and KPT.

Product overview

Health Yourself is a Swiss digital health platform offering a broad portfolio of at-home lab tests, enabling customers to collect samples from home and receive results via a secure online portal with Swiss doctor reviews. The core offering spans multiple health categories: sexual health (STD tests, HPV Check), general prevention (Health Check Basic, Health Check 50+, Cardiovascular & Diabetes Risk Check, Colon Cancer Screening), hormone health (Testosterone Check, Ovarian Reserve Check), weight management (Weight Loss Treatment Check), nutrition (360° Nutrient & Vitamin Check, Iron Tracking, Vitamin B12 Tracking), allergies (Basic Allergy & Hayfever Check, 360° Allergy Check), and fatigue (360° Fatigue Check). All tests are analysed by Swiss laboratory partners Medisyn, Bioanalytica, and MCL/Dr. Risch (part of Sonic Suisse, Switzerland's largest laboratory group). Customers can activate tests, view results, and access follow-on services including doctor consultations and treatment prescriptions through the online platform. The company also partners with Swiss health insurers (Atupri, CSS, KPT, Sanitas) for reimbursement schemes.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° STD Test for Women Comprehensive at-home test panel for women screening for HIV, Chlamydia, Gonorrhea, Syphilis, Hepatitis B and Hepatitis C via finger-prick blood and vaginal swab, with online results in 2-3 days.
• 360° STD Test for Men Comprehensive at-home test panel for men screening for HIV, Chlamydia, Gonorrhea, Syphilis, Hepatitis B and Hepatitis C via finger-prick blood and urine sample, with online results in 2-3 days.
• Female Basics STD Test Entry-level at-home screening for Chlamydia and Gonorrhea in women using a vaginal swab, with online results in 2-3 days.
• Male Basics STD Test Entry-level at-home screening for Chlamydia and Gonorrhea in men using a urine sample, with online results in 2-3 days.
• Premium STD Test At-home blood test for men and women screening for HIV, Syphilis, Hepatitis B and Hepatitis C, with online results in 2-3 days.
• HPV Check At-home cervical cancer prevention test that screens for high-risk and low-risk Human Papillomavirus (HPV) strains via self-collected vaginal swab, with results online in 3-5 working days.
• Testosterone Check At-home hormone test that measures Total Testosterone, SHBG and Albumin to calculate free testosterone using a certified pain-free capillary blood device, with optional endocrinologist consultation.
• Ovarian Reserve Check At-home fertility test for women that measures Anti-Müllerian Hormone (AMH) to quantify ovarian reserve, with a phone consultation with a partner gynaecologist.
• Weight Loss Treatment Check At-home blood test that checks causes and effects of overweight, assesses eligibility for medical weight loss treatments including GLP-1 injections, and evaluates potential Swiss basic health insurance reimbursement, with a doctor's report.
• Health Check Basic Annual at-home health screening that tests for common health risks including cardiovascular disease risk factors and diabetes indicators, with a doctor's report and online results in 2-3 days.
• Health Check 50+ At-home health screening for adults aged 50 and older covering 9 key health parameters including cardiovascular risk factors, diabetes, kidney and liver health, colon cancer screening and gout risk, with a doctor's report.
• Cardiovascular & Diabetes Risk Check At-home test screening for cardiovascular risk factors (LDL, HDL, cholesterol) and diabetes indicator (HbA1c) with a personalised doctor's report and special pricing for Sanitas insurance customers.
• Colon Cancer Screening At-home colon cancer screening (FIT test) that checks for human blood in stool as an early indicator of colorectal cancer, recommended every two years for adults aged 50 and older.
• 360° Allergy Check Comprehensive at-home allergy test that screens for 250+ allergens including pollen, dust mites, foods, pets and insect venoms, with eligibility assessment for immunotherapy and a Swiss allergy specialist consultation.
• Basic Allergy & Hayfever Check Entry-level at-home allergy test that screens for 50+ common allergens including pollen, dust mites, pets and foods, measuring specific IgE antibodies via capillary blood, with results online in 3-5 days.
• 360° Nutrient & Vitamin Check At-home blood test measuring ferritin (iron status), vitamin B12 and vitamin D levels, with personalised supplement recommendations.
• Iron Tracking At-home blood test that checks iron status by measuring ferritin levels, recommended for menstruating women and athletes, with supplementation recommendations.
• Vitamin B12 Tracking At-home blood test for vitamin B12 levels, especially recommended for vegans, vegetarians, pregnant women and people taking medications that cause B12 deficiency.
• 360° Fatigue Check At-home blood test screening for 6 common causes of persistent tiredness including ferritin/iron, vitamin D, TSH (thyroid), creatinine (kidney), ALT (liver) and CRP (inflammation), with an individual doctor's report.
• Medication Subscription Service Ongoing medication subscriptions for conditions diagnosed through testing, such as weight loss medications and testosterone replacement therapy, delivered through partner pharmacy Zur Rose.
• Personalized Supplements Personalized supplements based on test results for vitamin and nutrient deficiencies identified through testing.

Quantifiable outcome

• 20-30% cost savings compared to testing at a doctor's office
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Sonic Suisse (Medisyn, Bioanalytica, MCL/Dr. Risch)coreTechnology or IntegrationSonic Suisse is Switzerland's largest laboratory group. Health Yourself partners with Medisyn (formerly Synlab), Bioanalytica, and MCL/Dr. Risch for analysis of all home test samples. All analyses are also offered through doctors' offices - customers receive the same test with home sample collection.
• HumanumcoreTechnology or IntegrationMedical services provided by the group practice Humanum, comprising Swiss doctors who review test results and provide doctor's reports.
• CSS InsurancecoreGTM or Marketing PartnerCSS supplementary health insurance customers can order a regularly changing selection of tests at significantly reduced price through the enjoy365 webshop with up to 50% off.
• Sanitas InsurancecoreGTM or Marketing PartnerSanitas customers benefit from CHF 40 off the Cardiovascular & Diabetes Risk Check. Discount code available through Sanitas Portal App under Balanced Body Values Guide.
• Atupri InsurancecoreGTM or Marketing PartnerAtupri Intense supplementary health insurance customers get 75% of test costs up to CHF 500 per year reimbursed. Other Atupri customers receive 15% partner rebate on all products.
• KPT InsurancecoreGTM or Marketing PartnerNew partnership where KPT Pulse Top and Pulse Premium supplementary insurance customers get 75% reimbursement on selected tests including Health Check Basic, STD 360° Tests, and Colon Cancer Screening.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Homed-IQ: Netherlands-based home diagnostics company offering STI, fertility, and general health test kits analyzed by certified labs with online results. Closest geographic and product overlap to Health Yourself in continental Europe.
• Everlywell: US-based DTC home testing platform covering STDs, hormones, thyroid, food sensitivity, and general wellness with online results and physician consultation. Directly comparable product model and subscription-style recurring test offerings.
• Cerascreen: Germany-based direct-to-consumer home diagnostics company selling test kits across hormones, allergies, food intolerances, and STDs with online results. Closest European peer to Health Yourself in product catalog, sample type, and DTC distribution model.
• LetsGetChecked: Ireland/US-based home diagnostics company offering a broad portfolio of at-home tests (STDs, hormones, cancer screening, wellness) with partner-physician review and results delivery. Comparable in test breadth, lab partnership model, and follow-on treatment pathways.
• Zava: UK/Germany-based online health platform combining at-home test kits with clinician consultations and treatment delivery. Mirrors Health Yourself's test-to-treatment model and digital-first user journey.
• MyHeritage Health: Israel/global DTC genetic and health testing service with at-home sample collection and online results portal. Comparable as a direct-to-consumer home testing brand with international reach and an integrated online results experience.
• Medichecks: UK-based direct-to-consumer blood testing service offering a wide range of home test kits analyzed by accredited labs with doctor commentary. Highly comparable in breadth of test menu and DTC digital ordering flow.
• Forth: UK-based home blood testing service covering hormones, thyroid, vitamins, and general wellness, with personalized results and clinician follow-up. Comparable in product scope and the consumer-friendly positioning of home diagnostics.

Broad incumbents

• DocMorris: Swiss/European online pharmacy and digital health platform. Already a delivery partner to Health Yourself (Zur Rose) and serves overlapping Swiss consumers in prescription and OTC health, with much greater scale and brand recognition.

Regional players

• Medgate: Swiss telemedicine provider offering remote consultations and, increasingly, home-based health services. Competes for the same 'convenient Swiss health access' value proposition from a doctor-led, rather than test-led, angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/healthyourself
• Instagraminstagram.com/healthyourself.official
• LinkedInlinkedin.com/company/healthyourself

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Yourself