Homed-IQ
Homed-IQ is a Netherlands-based direct-to-consumer e-commerce platform that sells ISO 15189-certified at-home diagnostic test kits — covering STIs, hormones, general health, preventive care, vitamins, allergies, and pharmacogenetics — to individual consumers across the Netherlands, Germany, Austria, and Belgium.
- Company typePrivate
- Founded2020
- HeadquartersLeimuiden, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Homed-IQ does
Homed-IQ, operating as Homed-IQ Europe B.V. and headquartered in Amsterdam, is a direct-to-consumer e-commerce platform that sells at-home health test kits to individual consumers across the Netherlands, Germany, Austria, and Belgium. The company was founded in 2020 and operates with a small team (1–10 employees). Its core offer is a portfolio of approximately 45 laboratory-certified diagnostic tests spanning six categories: sexual health (single-infection and multi-pathogen STI/HPV panels), hormones (menstrual, fertility, menopause, thyroid, testosterone), general health (cardiovascular, metabolic, liver/kidney, microbiome, athlete and weight panels), preventive screening (cancer and general health checks), vitamins and minerals, and allergy testing, plus a DNA pharmacogenetics test. Tests are priced from €39 to €269 on a one-time purchase basis with no subscription model, free shipping above €50, and a 5% volume discount on multi-test orders.
The underlying technology is a home sample-collection system — primarily finger-prick dried blood spot (DBS), urine, or vaginal swab — linked to a 12-digit anonymous activation code and shipped to ISO 15189 and ISO/IEC 17025 DAkkS-accredited partner laboratories. Results are returned digitally within 2–5 business days following medical-team review. Homed-IQ monetises exclusively through unit-priced test kit sales across its own storefront, plus reseller and pharmacy channels including Kruidvat, Etos, Albert Heijn, Shop-Apotheke, Careshop360, and My Control. A separate B2B platform (professionals.homediq.com) extends the offering into workplace wellness, scientific research (notably with Helmholtz Munich and UKSH), and public-health integration discussions with the UK NHS. Treatment follow-up is enabled through a partnership with digital GP practice OneTwoDigital for reimbursed chlamydia care in the Netherlands. The company has raised a single disclosed funding round of approximately $1.05M from Healthy.Capital in October 2023 and has not announced any M&A activity.
Homed-IQ firmographics
Firmographics- Name
- Homed-IQ
- Legal name
- Homed-IQ Europe B.V.
- Website
- https://homediq.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homed-IQ is a Netherlands-based direct-to-consumer e-commerce platform that sells ISO 15189-certified at-home diagnostic test kits — covering STIs, hormones, general health, preventive care, vitamins, allergies, and pharmacogenetics — to individual consumers across the Netherlands, Germany, Austria, and Belgium.
- Ownership category
- akta.pro rank
Homed-IQ industry classification
Industry- Product category
- Direct-to-Consumer At-Home Diagnostic Testing
- NAICS
- Medical Laboratories (621511), Health and Personal Care Retailers (456)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)
- akta.pro secondary industries
- Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Home Diagnostics & At-Home Testing Connectivity Platforms (HLACAFAK), At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)
Keywords
Where Homed-IQ is headquartered
LocationHeadquarters
- HQ city
- Leimuiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Homed-IQ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Test Kit Sales: One-time purchase of individual at-home health test kits. Customers pay per test, ranging from €39 to €269 depending on test complexity. Products include STI tests, hormone tests, general health tests, preventive health tests, vitamin/mineral tests, and allergy tests. No subscription model mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | STI Test Comprehensive - 11 infections |
| Unit Pricing | Pay-as-you-go | STI Test Complete - 6 infections |
| Unit Pricing | Pay-as-you-go | STI Test Plus - 9 infections |
| Unit Pricing | Pay-as-you-go | Basic-4 STI Test - 4 infections |
| Unit Pricing | Pay-as-you-go | Chlamydia and Gonorrhoea Test |
| Unit Pricing | Pay-as-you-go | Chlamydia Home Test |
| Unit Pricing | Pay-as-you-go | HIV, Syphilis, and Hepatitis B Test |
| Unit Pricing | Pay-as-you-go | HPV Test for Women |
| Unit Pricing | Pay-as-you-go | Hormone Test for Women |
| Unit Pricing | Pay-as-you-go | Preventive Health Screening - Extensive |
| Unit Pricing | Pay-as-you-go | Cholesterol & Lipids Test Extensive |
| Unit Pricing | Pay-as-you-go | Allergy Test Extensive |
| Unit Pricing | Pay-as-you-go | DNA Pharmacogenetics Test |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Homed-IQ product offering
Product offeringCore offering
Homed-IQ sells at-home health diagnostic test kits directly to consumers through its e-commerce platform. Customers order test kits online, collect samples at home using finger-prick blood, urine, or vaginal swab methods, and mail prepaid samples to ISO 15189 accredited partner laboratories. Results are delivered digitally within 2-5 business days, reviewed by a medical team, and accessed via a unique 12-digit anonymous test code. The company also operates a B2B platform for workplace wellness, scientific research, and healthcare provider integrations.
Product overview
Homed-IQ is a direct-to-consumer at-home health testing platform offering a comprehensive portfolio of laboratory-certified diagnostic tests. The platform operates as a single integrated service (not modular) where customers order test kits, collect samples at home using provided materials, and receive results digitally after laboratory analysis. The product portfolio is organized into six main test categories: (1) STI/Sexual Health Tests ranging from single-infection tests (Chlamydia, Gonorrhoea, HIV, Syphilis, Hepatitis B/C) to multi-pathogen panels (Basic-4, STI Test Plus, STI Test Complete, STI Test Comprehensive), plus HPV screening for women; (2) Hormone Tests covering women's health (LH, FSH, ovarian reserve, menopause, fertility, thyroid) and testosterone testing for men; (3) General Health Tests including cardiovascular (cholesterol, heart disease, lipoprotein(a)), metabolic (blood sugar, liver/kidney function, gut inflammation), and wellness panels (athlete, weight balance, microbiome); (4) Preventive Health Tests for cancer screening (bowel, PSA) and comprehensive health checks; (5) Vitamin and Mineral Tests (Vitamin D, B12, folic acid, magnesium, and combined deficiency tests); and (6) Allergy Tests (extensive and inhalation-specific). A DNA Pharmacogenetics Test is also offered for personalised medicine guidance. All tests are processed in ISO 15189 certified partner laboratories and results are delivered through a secure online account with medical team review.
Differentiator
Problem solved
Functional benefit
Products and services
- STI Test Comprehensive Comprehensive home STI test screening 11 infections using finger-prick dried blood spot test plus urine sample (men) or vaginal swab (women). For adults seeking complete sexual health screening.
- STI Test Complete 6-in-1 home STI test using finger-prick blood sample combined with vaginal swab or urine sample. For adults seeking screening for the most common STIs.
- STI Test Plus 9-in-1 home STI test using urine sample (men) or vaginal swab (women). For adults seeking broader sexual health screening.
- Basic-4 STI Test Entry-level home STI test for four common bacterial STIs using urine sample (men) or vaginal swab (women). For adults seeking basic STI screening.
- Chlamydia and Gonorrhoea Test Dual home test for chlamydia and gonorrhoea using urine sample, vaginal swab, throat swab, or rectal swab depending on variant. For adults seeking targeted screening.
- Chlamydia Home Test Single-infection home test for chlamydia using urine sample (men) or vaginal swab (women). For individuals seeking a single-pathogen test.
- HPV Test for Women At-home cervical cancer screening test detecting high-risk HPV types including HPV 16, HPV 18, and 12 other types (31, 33, 35, 39, 45, 51, 52, 56, 58, 59, 66, 68) using a vaginal swab. For women seeking HPV screening.
- HIV, Syphilis, and Hepatitis B Test 3-in-1 home blood test for HIV, syphilis, and hepatitis B using a finger-prick blood sample. For adults seeking screening for blood-transmitted infections.
- HIV Test Fourth-generation home HIV test detecting both HIV antibodies and p24 antigen using a finger-prick blood sample, enabling earlier diagnosis than rapid HIV tests. For adults seeking HIV screening.
- Hepatitis B Blood Test Single-infection home test for hepatitis B using a finger-prick blood sample. For adults seeking hepatitis B screening.
- Syphilis Test Single-infection home test for syphilis using a finger-prick blood sample. For adults seeking syphilis screening.
- Hepatitis C Blood Test Single-infection home test for hepatitis C using a blood sample. For adults seeking hepatitis C screening.
- Hormone Test for Women Comprehensive home hormone panel measuring six hormones related to ovulation and menstrual cycle function. For women seeking reproductive hormone assessment.
- Luteinizing Hormone (LH) Test Home test measuring luteinizing hormone levels which play an important role in regulating the menstrual cycle. For women seeking ovulation-related hormone assessment.
- Follicle Stimulating Hormone (FSH) Test Home test measuring FSH levels which play an important role in ovulation and the menstrual cycle. For women seeking fertility-related hormone assessment.
- Ovarian Reserve Test Home test measuring Anti-Mullerian Hormone (AMH) levels as an indicator of the number of eggs available for fertilisation. For women seeking fertility assessment.
- Menopause Test Home test to determine whether a woman is in menopause based on hormone levels. For women seeking menopause status assessment.
- Female Fertility Test Home test measuring six hormones to assess female fertility and reproductive health. For women seeking comprehensive fertility assessment.
- Thyroid Blood Test Extensive Comprehensive home thyroid function test providing broader insight into thyroid levels. For adults seeking detailed thyroid assessment.
- Thyroid Blood Test Home test checking thyroid function for overactive or underactive thyroid conditions. For adults seeking basic thyroid screening.
- Testosterone Test Home test measuring testosterone levels, suitable for men experiencing decreased muscle mass, lower libido, or increased fatigue. For men seeking testosterone level assessment.
- Liver and Kidney Function Test Home test measuring several key indicators to determine liver and kidney function using a blood sample. For adults seeking organ function assessment.
- Microbiome Test Home test analysing gut microbiome composition to provide insights into digestive health and overall wellbeing. For adults seeking gut health assessment.
- Blood Sugar Test (HbA1c) Home test measuring HbA1c levels to assess blood sugar control and screen for diabetes or pre-diabetes. For adults seeking diabetes risk assessment.
- Cholesterol & Lipids Test Home test assessing cholesterol levels to evaluate cardiovascular health risk. For adults seeking basic cholesterol screening.
- Cholesterol & Lipids Test Extensive Comprehensive home cholesterol and lipids test providing broader assessment of cardiovascular risk factors. Priced at €59.00. For adults seeking detailed cardiovascular screening.
- Heart Disease Blood Test Home test checking blood sugar, triglycerides, and cholesterol levels to assess heart health. For adults seeking cardiovascular risk screening.
- Heart Disease Blood Test Extensive Comprehensive home heart disease risk assessment test evaluating multiple cardiovascular markers. For adults seeking detailed cardiovascular screening.
- Lipoprotein(a) Test Home test measuring Lipoprotein(a) levels, a genetic risk factor for cardiovascular disease. For adults seeking genetic cardiovascular risk assessment.
- Liver Function Blood Test Home test checking key indicators of liver health. For adults seeking liver function assessment.
- Gut Inflammation Test Home test assessing gastrointestinal inflammation markers for digestive health evaluation. For adults seeking gut health assessment.
- Kidney Damage Test Home test detecting markers of kidney damage to assess kidney health. For adults seeking kidney health assessment.
- Athlete Test Home health check designed specifically for athletes to assess performance-related biomarkers. For athletes and active individuals seeking performance optimization insights.
- Weight Balance Test Home test designed for individuals looking to lose weight or improve health by assessing relevant biomarkers. For adults seeking weight management health insights.
- Preventive Health Screening – Extensive Comprehensive home preventive health screening measuring key health indicators for overall wellness assessment. Priced at €129.00. For adults seeking broad health check.
- Preventive Health Check Home general preventive health check measuring key health markers. For adults seeking basic preventive screening.
- Bowel Cancer Screening Test At-home screening test for bowel cancer, designed for early detection when treatment is most effective. For adults seeking bowel cancer screening.
- PSA Blood Test Home test measuring prostate-specific antigen (PSA) levels for prostate health assessment. For men seeking prostate health screening.
- Vitamin D Test Home test measuring vitamin D levels, essential for both body and mind health. For adults seeking vitamin D status assessment.
- Vitamin Deficiency Test Comprehensive home test checking for multiple vitamin deficiencies. For adults seeking broad vitamin status assessment.
- Folic Acid Test Home test measuring folic acid (vitamin B9) levels, a water-soluble B-vitamin important for various bodily functions. For adults seeking folic acid status assessment.
- Magnesium Test Home test measuring magnesium levels, one of the most abundant minerals in the human body. For adults seeking magnesium status assessment.
- Active Vitamin B12 (Holo-TC) Test Home test measuring active vitamin B12 (holotranscobalamin) levels, which may indicate fatigue, muscle weakness, or memory and mood problems. For adults seeking active B12 status assessment.
- Allergy Test Extensive Comprehensive home allergy test screening for a wide range of allergens including foods and environmental triggers. Priced at €239.00. For adults seeking detailed allergy screening.
- Inhalation Allergy Test Home test for common inhalation allergens causing symptoms such as sneezing, watery eyes, or itchy skin. For adults seeking inhalation allergy screening.
- DNA Pharmacogenetics Test Home genetic test analysing how an individual's genetic makeup affects their response to medications, helping determine optimal drug choices and dosages. Priced at €269.00. For adults seeking personalised medicine guidance.
- Homed-IQ B2B Platform (Professionals) Dedicated B2B platform (professionals.homediq.com) enabling organisations to integrate at-home digital diagnostics into their operations, including workplace wellness programs, scientific research studies, and healthcare provider networks. For enterprises, research institutions, and healthcare providers.
Quantifiable outcome
- Test sensitivity: Specificity higher than 99.9% (STI Test Comprehensive)
- +2 more outcomes
Companies that use Homed-IQ
Customer profileSegments3 records
Ideal customer profiles2 records
Homed-IQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Homed-IQ partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- Shop-ApothekecoreMajor German online pharmacy partner distributing Homed-IQ test kits through their e-commerce platform, extending market reach in the German pharmaceutical retail channel.
- KruidvatcoreMajor Dutch retailer with physical store presence and online operations. Partnership provides broad consumer access through retail stores across the Netherlands.
- EtoscoreDutch health and beauty retailer with nationwide store network and online presence, providing accessible retail distribution for Homed-IQ products.
- Albert HeijncoreLargest supermarket chain in the Netherlands with extensive retail footprint, offering wide consumer accessibility for Homed-IQ test products.
- Careshop360minorGerman health retailer providing additional distribution channel in the German market for at-home health tests.
- My ControlminorGerman online retailer specializing in home health products, extending Homed-IQ's reach in the German direct-to-consumer market.
- Helmholtz MunichflagshipCollaboration with Helmholtz Munich, a leading German research center, for scientific research applications of at-home diagnostic testing. Supports higher participation rates in scientific research through accessible testing.
- NHS (National Health Service)flagshipCollaboration with the UK's National Health Service for potential integration of at-home diagnostic testing into public health screening and prevention programs.
- UKSH (Universitätsklinikum Schleswig-Holstein)flagshipPartnership with University Medical Center Schleswig-Holstein, one of Germany's largest university hospitals, for research and healthcare applications of home-based diagnostics.
- OneTwoDigitalcoreDigital GP practice partnership for Netherlands residents. Homed-IQ works with OneTwoDigital to provide prescriptions for chlamydia treatment and additional medical support for customers who test positive. Care is reimbursed by health insurers.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Homed-IQ competitors and assessment
Company assessmentDirect peers
- Cerascreen: German-based DTC at-home health testing company selling blood, saliva, and stool-based test kits (STIs, hormones, allergies, food intolerances) processed in accredited partner labs. Closest direct peer in product mix, European footprint, and customer segment.
- LetsGetChecked: Global DTC at-home diagnostics platform offering STI, hormone, and general wellness tests with partner-lab processing. Closest scale-stage comparable despite being much larger; provides the same end-to-end sample-to-results experience.
- myLAB Box: US-focused DTC at-home STI and wellness testing brand with partner-lab processing. Directly comparable in STI-first product positioning, anonymous testing, and e-commerce GTM.
- Everlywell: Large US-based DTC at-home health testing platform with broad categories (STI, hormones, thyroid, food sensitivity). Comparable product breadth and DTC e-commerce model; key competitor for cross-border expansion benchmarks.
- STDcheck.com: US-focused DTC STI testing service offering individual and panel STI tests through partner labs. Directly comparable to Homed-IQ's flagship STI category with similar anonymous testing positioning.
- Thriva: UK-based DTC at-home blood testing service offering general health, hormone, and wellness panels with subscription support. Comparable in European footprint, broad test menu, and subscription-vs-one-time commerce model.
Broad incumbents
- Nurx: US telehealth and home-testing platform offering STI testing, PrEP, and women's health services with integrated clinician consultation. Comparable in closed-loop test-to-treat pathway, like Homed-IQ's OneTwoDigital integration.
Others
- Tasso: Developer of proprietary at-home blood sample collection devices used by diagnostic testing providers. Adjacent enabling technology — Homed-IQ uses dried blood spot sampling, an adjacent sample-collection approach.
Emerging players
- 23andMe: DTC genetic testing company offering health, ancestry, and pharmacogenetics reports from home saliva samples. Comparable in DTC consumer genetics category overlap with Homed-IQ's DNA Pharmacogenetics Test.
- Praxis Precision Medicine (Helix): Population genomics and DTC health testing platform with partner-lab model and strong enterprise health-system partnerships. Comparable in B2B/research channel strategy and clinical-grade lab relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homed-IQ social profiles
Digital presenceHomed-IQ compliance and trust
Trust signalCompliance3 records
Homed-IQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homed-IQ leadership team
Management profileNumber of profiles
Homed-IQ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homed-IQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homed-IQ
What does Homed-IQ do?
Homed-IQ sells at-home health diagnostic test kits directly to consumers through its e-commerce platform. Customers order test kits online, collect samples at home using finger-prick blood, urine, or vaginal swab methods, and mail prepaid samples to ISO 15189 accredited partner laboratories. Results are delivered digitally within 2-5 business days, reviewed by a medical team, and accessed via a unique 12-digit anonymous test code. The company also operates a B2B platform for workplace wellness, scientific research, and healthcare provider integrations.
Is Homed-IQ a public or private company?
Homed-IQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homed-IQ founded?
Homed-IQ was founded in 2020. It employs 1 to 10 people.
Where is Homed-IQ based?
Homed-IQ is headquartered in Leimuiden, Netherlands, in the Europe region.
How does Homed-IQ make money?
One revenue line is on record: direct Test Kit Sales.
Who are Homed-IQ's main competitors?
Direct peers on record are Cerascreen, LetsGetChecked, myLAB Box, Everlywell, STDcheck.com and Thriva. Nurx is listed as a broad incumbent. Tasso is listed as an others. Emerging players are 23andMe and Praxis Precision Medicine (Helix).
Does Homed-IQ have an API?
No public API is recorded for Homed-IQ.
What industry is Homed-IQ in?
Homed-IQ's product category is Direct-to-Consumer At-Home Diagnostic Testing. Its primary akta.pro industry code is HLAHAOAK, Home-Use & OTC Rapid Self-Tests (Consumer POCT kits), with a secondary code of HLAHACAL, Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers). Its NAICS code is 621511 and its SIC code is 8071.