What Forth does

Forth (legally Humankind Ventures Ltd.) is a Wales-based direct-to-consumer medtech company that operates an at-home blood testing platform. The company sells more than 70 finger-prick and venous blood test kits across hormones, fertility, menopause, nutrition, general wellness, sexual health, sports performance, and cancer screening, with samples processed in NHS- and UKAS-accredited laboratories and results delivered through a proprietary iOS/Android HealthCoach application that converts biomarkers into health scores and personalised targets. The flagship technology, MyFORM, uses two timed blood samples (day 14 and day 21 of the menstrual cycle) combined with algorithmic mathematical modelling to map fluctuations of four reproductive hormones across the menstrual cycle, a capability Forth positions as unique in the UK home-testing market. A second proprietary line, TruCheck, offers multi-cancer screening via circulating tumour cell detection across 70+ cancer types, validated on 40,000+ participants.

The business model is direct-to-consumer e-commerce with one-time, pay-as-you-go test purchases ranging from £39 (bespoke single-marker builds) to £1,169 (TruCheck), supplemented by Klarna instalments, an AutoDraw add-on device (£20), and paid phlebotomy services (£45 partner clinic or £59 home nurse). Distribution runs through the company website, mobile app, a network of 270+ UK partner clinics, and mobile phlebotomists; a B2B channel, ForthConnect (forthconnect.io), sells the same testing platform into corporate wellness programs. Customer reach is reported at 60,000+ customers and 800,000+ to 1,000,000+ results delivered cumulatively, with the primary segments being women seeking hormone/perimenopause insights, athletes, and proactive health consumers. To date the company has disclosed approximately £1.6M in funding (November 2021) led by Trajan Scientific and Medical and the Development Bank of Wales, alongside earlier Development Bank of Wales rounds, and holds ISO 15189, 13485, 27001, and 9001 certifications with an MHRA Class I SaMD registration for MyFORM.

Name

Forth

Legal name

Humankind Ventures Ltd.

Website

https://forthwithlife.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Forth is a UK direct-to-consumer medtech company operating an at-home blood testing platform across 70+ tests (hormones, fertility, cancer screening, wellness), with samples processed in NHS-accredited labs and results delivered via its HealthCoach mobile app.

Ownership category

akta.pro rank

Product category

Direct-to-consumer at-home blood testing

NAICS

Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151), Health and Personal Care Retailers (456)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Services-Medical Laboratories (8071)

akta.pro primary industry

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

akta.pro secondary industries

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN)

Keywords

• Home blood testing
• Hormone testing
• Perimenopause diagnostics
• Consumer health monitoring
• Cancer screening tests

Headquarters

HQ city

Chepstow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Direct-to-Consumer Blood Tests: One-time purchase of individual blood test kits ranging from basic single-marker tests to comprehensive health panels. Customers purchase through the e-commerce website and ForthConnect business platform. Tests include finger-prick home kits, AutoDraw device options, and venous blood draw arrangements.
2. TruCheck Cancer Screening: Premium-priced comprehensive cancer screening test at £1,169, requiring pre-test screening call with doctor and venous blood draw by medical professional.
3. Bespoke Test Builder: Customizable test builder allowing customers to select specific biomarkers for personalized testing, starting from £39.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Forth operates a direct-to-consumer home blood testing platform selling fingerprick and venous blood sample collection kits spanning female hormones, general wellness, nutrition, sexual health, sports performance, and cancer screening. Samples are analysed by UKAS-accredited laboratories and results are delivered through the HealthCoach mobile app with health scores and personalised recommendations, plus optional home phlebotomy and a 270+ partner-clinic network. A separate ForthConnect B2B channel serves corporate wellness programs.

Product overview

Forth is a health monitoring platform offering at-home blood testing services. The core offering is a direct-to-consumer home blood testing platform with fingerprick and venous collection options, NHS-accredited laboratory analysis, and a mobile app delivering personalized health scores and doctor-reviewed results. The product portfolio spans hormone testing (including flagship MyFORM® hormone mapping technology), general health checks, nutrition, sexual health, cancer screening (TruCheck™), and sports performance tests. Users can choose from 70+ pre-configured tests or build custom panels via the bespoke test builder. The platform includes the HealthCoach app providing AI-driven personalized health targets and recommendations. A B2B offering (Forth Connect) serves enterprise employee wellness programs.

Differentiator

Problem solved

Functional benefit

Brands

• MyFORM: Ground-breaking hormone mapping technology for female hormone testing including perimenopause detection and hormone cycle mapping.
• TruCheck
• Forth Connect

Products and services

• Forth Home Blood Tests Platform Forth's core D2C home blood testing platform offering fingerprick and venous blood sample collection with NHS/UKAS-accredited laboratory analysis, delivering doctor-reviewed results, personalised health scores and recommendations through the HealthCoach app, plus optional home phlebotomy and a 270+ partner-clinic network across the UK.
• MyFORM® Perimenopause Test Ground-breaking hormone-mapping test using two blood samples (day 14 and day 21 of the menstrual cycle) combined with AI-driven mathematical modelling to map all four key reproductive hormones across the entire cycle and identify perimenopause patterns; the only at-home UK blood test positioned to detect perimenopause patterns, £139 for 40 biomarkers.
• MyFORM® Female Hormone Mapping Maps all four key reproductive hormones across the menstrual cycle using two timed blood samples and algorithmic mathematical modelling to produce personalised hormone graphs for women tracking fertility, perimenopause or general cycle health.
• Female Hormone Imbalance Test Single-day female hormone test measuring 11 biomarkers including FSH, LH, oestradiol, progesterone, prolactin, testosterone, SHBG, Free Androgen Index, and thyroid hormones (TSH, T4, T3); used by women assessing hormonal balance, fertility, PCOS and menopause; £89.
• Male Hormone Blood Test Comprehensive male hormone test measuring testosterone, oestrogen and other biomarkers linked to energy, mood, body composition and sexual health, rated 4.5/5 from 137 reviews.
• Female Fertility Test Fertility-focused test checking AMH, FSH, LH, oestrogen, progesterone, prolactin and thyroid hormones to assess ovulation and hormonal balance for women trying to conceive.
• AMH (Anti-Mullerian Hormone) Test Single-biomarker test measuring ovarian reserve via anti-Mullerian hormone (AMH), useful for women considering starting a family later or undergoing IVF treatment.
• Menopause Health Test Comprehensive test for post-menopausal women checking oestrogen and progesterone alongside biomarkers for bone strength and heart health; also suitable for monitoring HRT effectiveness.
• PCOS (PMOS) Home Blood Test Kit Measures six biomarkers (AMH, testosterone, LH, FSH, oestradiol, prolactin) plus metabolic markers most closely linked to Polycystic Ovary Syndrome / Polyendocrine Metabolic Ovarian Syndrome.
• Progesterone Blood Test Day-21 ovulation confirmation test measuring progesterone levels to determine if ovulation has occurred; targeted at women trying to conceive.
• Oestradiol Blood Test Single-biomarker test for tracking oestradiol (oestrogen) levels related to fertility, menopause and hormonal disorders such as PCOS.
• PSA (Prostate-Specific Antigen) Test PSA blood test introduced for men aged 45 and over to check for raised prostate-specific antigen levels as an indicator of prostate health risk.
• TruCheck™ Early Cancer Screening Test Multi-cancer screening blood test using circulating tumour cell (CTC) detection to screen for over 70 cancer types; validated on 40,000+ participants with 88% sensitivity and 96% accuracy in determining tissue/organ of origin; £1,169 including screening call with a doctor and venous blood draw.
• Baseline Health Check Entry-level wellness blood test covering 23 biomarkers across energy, immune health, heart health, liver function and nutrition including vitamin D, ferritin and B12; £135.
• Advanced Health Check Mid-tier comprehensive blood test with 47 biomarkers covering bone health, heart, liver, thyroid function, energy levels, nutrition, immune and hormone health; £167.
• Ultimate Health Check Most comprehensive Forth panel with 70 biomarkers, including everything in Advanced Health Check plus thyroid antibodies, electrolytes, Omega-6 to Omega-3 ratio, and antioxidant vitamins (Vitamin A and E); £399 with results in 15 working days.
• STI Home Test Kits At-home sexual health testing across three tiers: Basic (Chlamydia, Gonorrhoea), Standard (adds HIV, Syphilis) and Comprehensive (adds Hepatitis B and C); all CE-marked and analysed in UKAS-accredited laboratories.
• Sports Blood Tests Specialised blood test category for athletes including Male Fitness, Female Fitness and Advanced Female Athlete (RED-S / Relative Energy Deficiency in Sport) panels measuring biomarkers for performance, recovery and hormonal balance.
• ForthConnect Business Platform Separate ForthConnect B2B platform (forthconnect.io) offering Forth's home blood tests as employee health testing and corporate wellness programs for UK organisations.

Quantifiable outcome

• 40.3% of women over 40 had female hormone health scores in the 'improvable' range (below 70)
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• NHS LaboratoriescoreTechnology or IntegrationAll Forth blood samples are analysed in NHS-accredited and UKAS-accredited laboratories, ensuring medical-grade accuracy and reliability comparable to NHS testing.
• Mobile Phlebotomy NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of mobile phlebotomists and nurses who visit customer homes across the UK to collect venous blood samples for advanced tests requiring professional collection.
• Partner Clinic NetworkcoreChannel Partner/ Reseller/ DistributorOver 270 partner clinics across the UK where customers can book appointments for professional venous blood draw services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• myLAB Box: US-based at-home STI and wellness testing brand — relevant peer for Forth's sexual health suite and overall DTC home-testing model.
• Thriva: UK-based direct-to-consumer at-home blood testing brand offering finger-prick self-collection, app-based results, and personalised health insights — the most directly comparable competitor to Forth in the UK DTC diagnostics market.
• Medichecks: UK home blood testing service offering a broad catalogue of finger-prick and venous tests with clinician-reviewed results, overlapping directly with Forth's general health, hormone, and nutrition panels.
• YorkTest: Long-standing UK wellness-focused home testing brand (food intolerance, hormones, general health) targeting a similar proactive health consumer segment with postal sample collection and lab analysis.
• LetsGetChecked: Global at-home diagnostics platform offering finger-prick and venous tests including hormones, sexual health, and cancer screening — competing with Forth across most product categories with greater scale and capitalisation.
• Everlywell: US-headquartered D2C home testing brand with a broad hormone, STI, metabolic, and wellness portfolio — a near-analogous model though primarily serving North American customers.
• InsideTracker: Blood biomarker-based performance and longevity platform serving health-conscious and athletic consumers — closely comparable to Forth's sports and general health panels with AI-driven personalised recommendations.

Emerging players

• Paloma Health: Specialised thyroid-focused telehealth and home testing platform — an adjacent niche player relevant to Forth because it combines at-home blood testing with clinician consultation and female-hormone-adjacent disease areas.
• Daye: UK at-home vaginal health screening and tampon-based STI diagnostics — a fellow UK female-health consumer brand expanding the at-home testing category Forth also targets.

Regional players

• NHS Health Check: UK NHS-provided free cardiovascular risk assessment for 40-74 year olds — a public-sector baseline against which Forth's paid-for general wellness and cancer screening must compete on convenience, breadth, and depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/forthwithlife
• Facebookfacebook.com/forthwithlife

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forth