Eynesbury Central Land

What Eynesbury Central Land does

Eynesbury Central Land Pty Ltd is a privately held Australian land development company operating as the masterplanning and sales entity for Eynesbury Estate, a 4,500-lot approved masterplanned community located approximately 40 minutes from Melbourne's CBD in Victoria's western growth corridor. The company is a wholly owned subsidiary of Resimax Group, founded and led by Ozzie Kheir, with the property itself first settled in the 1840s and acquired by the Baillieu family in 1947. The business generates revenue primarily through one-time sales of residential land lots, turnkey townhouses, and house-and-land packages delivered through approved builders including Resimax's captive Tick Homes subsidiary. Pricing requires a $2,000 reservation fee followed by a 10% land deposit at contract, with house-and-land packages requiring an additional 5% construction deposit; owner's corporation fees of approximately $1,100 per annum are invoiced quarterly to cover environmental and township maintenance.

The community is differentiated by substantial built amenities that double as both lifestyle assets and marketing tools: an 18-hole championship golf course (ranked #83 in Australia by Ausgolf 2025), the heritage-listed Eynesbury Homestead housing Ms Peacock Kitchen & Bar restaurant and events venue, a sports precinct, a 16-site heritage trail, 27km of walking and cycling trails, and a Class A recycled water treatment plant producing 220 million litres annually (UDIA Victoria 2025 sustainability finalist). The customer base spans first-home buyers (supported by government grants and the 5% Deposit Scheme), families and growing households, property investors (including a 500-lot build-to-rent designation), up-sizers and lifestyle seekers, and commercial buyers for the planned Eynesbury Village town centre (approximately 55,000 sqm of retail, commercial, and medical space, stage one sold to Oreana for ~AUD 14M with construction commencing mid-2026). Distribution is conducted through an on-site Discovery & Sales Centre, the eynesbury.com.au website, and an approved builder network, with go-to-market messaging focused on Melbourne's affordability gap, lifestyle benefits, and masterplanned community living.

Capital structure reflects an active institutional financing relationship with Banner Capital Management and Banner Asset Management, including a AUD 68.3M senior secured loan note facility (November 2023) for refinancing and construction funding, and a broader AUD 300M equity partnership (November 2025) under which Banner acquired a 49.75% stake in Resimax's Beveridge project vehicles supporting 2,620 additional lots. The company does not publicly disclose revenue, operates with 11–50 employees, and has no public listing, patents, trademarks, AI/ML capabilities, or app offerings documented in the source material.

Name

Eynesbury Central Land

Legal name

Eynesbury Central Land Pty Ltd

Website

https://eynesbury.com.au

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Lessors of Residential Buildings and Dwellings (53111)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Townhome & PUD Association Management (BPAJAHAE)

Keywords

• Masterplanned community development
• Residential land sales
• House and land packages
• Townhouse development
• Property development

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Land Sales: Sale of residential land parcels to buyers who then build homes with approved builders. This is the primary revenue stream for Eynesbury Central Land.
2. Townhouse Sales: Sale of completed turnkey townhouses to buyers seeking low-maintenance housing options within the Eynesbury masterplan.
3. House and Land Packages: Combined land and construction packages offered through approved builders, including Resimax Group's own Tick Homes subsidiary. Simplifies the purchase process by combining two contracts into streamlined delivery.
4. Hospitality Revenue: Revenue from Ms Peacock Kitchen & Bar restaurant, events venue, and golf course operations. These amenities also serve as marketing tools to attract prospective residents.
5. Town Centre Development: Sale of commercial and retail precinct stages to developers like Oreana for approximately $14 million, progressing delivery of the township's first retail and commercial precinct.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Eynesbury Central Land Pty Ltd develops and sells residential land, house and land packages, and turnkey townhouses within the Eynesbury Estate masterplanned community in Victoria, Australia. The company subdivides and sells approved residential lots, partners with builders to deliver combined land-and-construction packages, and develops townhouses for sale. Complementary community amenities — an 18-hole golf course, Ms Peacock restaurant, events and wedding venues, and a recreation reserve — support the residential offering and generate independent revenue.

Product overview

Eynesbury Central Land Pty Ltd operates as a masterplanned residential community developer under Resimax Group, offering a portfolio of property products centered around the Eynesbury Estate. The core offering consists of residential land for sale (including standard and premium lots), turnkey townhouses, and house & land packages facilitated through partnered builders. The development is supported by substantial lifestyle amenities including an 18-hole championship golf course, Ms Peacock restaurant and bar, events and wedding venues, the Eynesbury Heritage Trail, and a sports precinct. A major town centre development (Eynesbury Village) is planned to deliver retail, commercial, and medical facilities. The product portfolio spans from land sales through to completed turnkey housing solutions, with ongoing infrastructure investment in roads, utilities, and community facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Eynesbury: Masterplanned residential community offering land for sale, house and land packages, and townhouses. Features include an 18-hole championship golf course, Ms Peacock restaurant, sporting precinct, heritage trail, and extensive green open space.

Products and services

• Residential Land for Sale

Quantifiable outcome

• Eynesbury Golf ranked #83 in Ausgolf's Top 100 golf courses in Australia for 2025
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• OreanacoreStrategic or Co-development Partner · 1 July 2025Specialist developer-builder purchased first stage of Eynesbury Village for approximately $14 million. This partnership progresses delivery of the township's first retail and commercial precinct. Construction expected to commence mid-2026 with future stages introducing additional retail, commercial space, conference facilities, and expanded entertainment and community amenities.
• Quantum United Management (QUM)coreOthersOwner's corporation management company responsible for administering Eynesbury's owner's corporation. Manages fees, environmental protected area maintenance, township maintenance, insurance, and community events. Owner's corporation fees are approximately $1,100 per annum.
• Tick Homes (Resimax Group Subsidiary)coreStrategic or Co-development PartnerIn-house builder subsidiary of Resimax Group offering house and land packages. Provides 20-year structural building warranty backed by Resimax Group assets. Simplifies purchase process by combining land and construction into streamlined delivery with one point of contact.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AVJennings: Long-standing Australian residential land developer and home builder with masterplanned projects across eastern Australia. Competes head-to-head in the affordable first-home buyer land and house-and-land segment.
• Stockland: One of Australia's largest diversified property developers with a major masterplanned communities business across growth corridors including Melbourne's west. Closely comparable business model of subdividing and selling land in masterplanned estates with amenity packages.
• Peet Limited: Australian land developer specialising in masterplanned communities, with comparable pipeline management and staged lot releases. Similar scale and customer mix focused on first-home buyers and investors in growth corridors.
• Satterley Property Group: Privately-held Australian masterplanned community developer with projects in WA, VIC and QLD. Very comparable business model around lifestyle-led masterplans with amenity packages and similar buyer demographics.
• Mirvac Group: ASX-listed developer with a significant residential masterplanned communities division across Australia. Operates a similar land-then-build-to-sell model in growth corridors and competes directly for first-home buyer demand.
• Villa World: ASX-listed residential land and house-and-land developer with masterplanned projects across Australia. Closely aligned product offering (land, house & land packages) and direct competitor for similar buyer segments.
• Cedar Woods Properties: Australian residential developer of masterplanned communities, with a focus on affordable and medium-density housing. Operates a comparable lot-release and build-to-sell model in growth-area markets.

Broad incumbents

• Lendlease: Global major developer with a sizeable Australian residential masterplanned communities business. Overlaps with Eynesbury on masterplanned community development but operates across a much broader portfolio including commercial and retirement.
• Frasers Property Australia: Singapore-owned diversified property developer with Australian masterplanned communities and build-to-rent operations. Comparable residential development activity but with broader asset class exposure and offshore parent.

Emerging players

• Sekisui House Australia: Japanese-owned residential developer that has been expanding its Australian masterplanned community portfolio. Comparable product and buyer segment, though still building scale relative to listed Australian peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxRaHnKxq_vjpolwVkmgXZQ
• Facebookfacebook.com/eynesburyestate
• Instagraminstagram.com/eynesburyestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eynesbury Central Land