Satterley Property Group
Satterley Property Group is Australia's largest privately owned residential land developer, founded in 1980 and operating 35 active masterplanned communities across Western Australia, Victoria, and Queensland for first-home buyers, families, and upsizers.
- Company typePrivate
- Founded1980
- HeadquartersCairns, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Satterley Property Group does
Satterley Property Group is Australia's largest privately owned residential land developer, founded in 1980 and headquartered in Western Australia. The company develops and sells lots within masterplanned communities, serving first-home buyers, families, and upsizers across Western Australia, Victoria, and Queensland. Satterley operates 35 active communities and has cumulatively developed 225 communities, sold 130,000 lots, and housed approximately 315,000 residents over its 45-year history.
The core product is titled residential lots within integrated masterplans that combine housing, open space, schools, retail, and infrastructure. Lot prices span roughly $291K to $773K+, indicating deliberate segmentation across entry-level, family, and premium buyer cohorts. Technical differentiation is limited to standard industry practice: physical masterplanning, civil works delivery, and infrastructure partnerships such as the OptiComm fiber-to-the-premises arrangement that delivers connectivity across communities.
The business model is capital-intensive land development: Satterley acquires or options land, obtains planning entitlements, delivers subdivision and infrastructure, and sells individual lots to end buyers and to builder partners for housing construction. Revenue is generated primarily through lot sales revenue recognised on settlement, with joint-venture structures (notably the 2026 Ho Bee Land partnership covering a $48.5M WA site and a $318.5M Elimbah, Queensland site) providing capital scale and risk sharing. The company remains privately held under founder and CEO Nigel Satterley, has won 125+ industry awards, and partners with state government agencies including DevelopmentWA on projects such as Allara and Mahala.
Satterley Property Group firmographics
Firmographics- Name
- Satterley Property Group
- Legal name
- Satterley Property Group
- Website
- https://satterley.com.au
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Satterley Property Group is Australia's largest privately owned residential land developer, founded in 1980 and operating 35 active masterplanned communities across Western Australia, Victoria, and Queensland for first-home buyers, families, and upsizers.
- Ownership category
- akta.pro rank
Satterley Property Group industry classification
Industry- Product category
- Residential Land Development
- NAICS
- Land Subdivision (2372), Land Subdivision (237210), New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Satterley Property Group is headquartered
LocationHeadquarters
- HQ city
- Cairns
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Satterley Property Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Land Sales: Satterley develops and sells residential land parcels to individual home buyers. Revenue is generated through one-time land transactions at various price points ranging from approximately $291,000 to over $773,000 depending on location, lot size, and market conditions.
- House and Land Packages: Partnership with WA's best builders to offer turnkey house-and-land packages, streamlining the home ownership journey for buyers who prefer packaged solutions over separate land and builder selection.
- Joint Venture Development: Strategic joint ventures with partners like Ho Bee Land for residential development projects, spreading capital commitments across partners and supporting geographic diversification. Includes Western Australia and Queensland projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WA Communities - Various price points |
| Unit Pricing | Pay-as-you-go | VIC Communities - Premium pricing |
| Unit Pricing | Pay-as-you-go | QLD Communities - Coastal/north pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Satterley Property Group product offering
Product offeringCore offering
Satterley Property Group develops and sells residential land within masterplanned communities across Western Australia, Victoria, and Queensland. Each community is a named, branded estate integrating residential lots with public open spaces, parks, schools, transport, and amenities, sold directly to home buyers through dedicated sales offices and builder partner networks offering turnkey house-and-land packages.
Product overview
Satterley Property Group is Australia's largest privately owned residential land developer, operating as a unified platform of masterplanned communities across three Australian states. The core offering consists of residential land developments organized as named community products in Western Australia (including Trinity, The Glades, Allara, Eden Beach, and 16 others), Victoria (Kingswood, Heartford, Botanical, and 4 others), and Queensland (Ripley Valley, Ridgeview, Smithfield Village). Each community is a distinct product with its own brand, masterplan, amenities, and sales process. The company supplements land sales with house and land package services through builder partnerships, and pursues strategic joint ventures for large-scale developments such as the Western Australia and Queensland projects with Ho Bee Land. With 45+ years of experience, 130k lots sold, and 315k residents across 225 communities, the portfolio spans from established coastal communities nearing completion (Eden Beach) to new precincts (Wildwood at Dalyellup Beach, Kinside) and interstate expansion.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 130,000 lots sold
- +4 more outcomes
Companies that use Satterley Property Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Satterley Property Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Satterley Property Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Ho Bee LandmajorHo Bee Land has acquired residential development sites in Australia through joint ventures with Satterley Property Group. This includes a Western Australia site near Perth's CBD (A$48.5 million, 12.1 hectares, ~180 lots) and an Elimbah site in Queensland (A$318.5 million, ~1,400 residential lots and 64 mixed business/industrial lots). Satterley holds effective interest of about 48.6% in these ventures, enabling capital diversification and geographic expansion across Australia.
- DevelopmentWAmajorGovernment land development authority partnering with Satterley to create masterplanned communities. Notable project is Allara in Eglinton, WA, a vibrant coastal community integrating affordable living with active open spaces. DevelopmentWA contributes government land assets and planning expertise while Satterley provides development and community building capabilities.
- OptiCommcoreTelecommunications provider offering fibre-to-premises connectivity across Satterley communities. High-speed OptiComm fibre is included as standard infrastructure in developments like The Glades, Allara, and other estates, providing super-fast internet access to residents.
- WA State Government (First Home Buyer Programs)corePartnership supporting first home buyers through government grants and incentives including the $10,000 First Home Owner Grant (FHOG), First Home Owner Rate (FHOR) stamp duty concessions, First Home Guarantee (FHBG), and Family Home Guarantee (FHG) for lower deposit requirements without LMI.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Satterley Property Group competitors and assessment
Company assessmentDirect peers
- Stockland: ASX-listed Stockland is one of Australia's largest diversified property developers with a major residential land and housing business across similar east coast and Western Australian corridors. Directly comparable in product category, target market, and masterplanned community approach.
- Lendlease: ASX-listed Lendlease operates a significant Australian residential development business alongside its global construction and funds management operations. Comparable in masterplanned community scale and multi-state geographic footprint.
- Mirvac: ASX-listed Mirvac is a leading Australian property group developing masterplanned residential communities and apartment projects across Sydney, Melbourne, Brisbane, and Perth. Closely aligned in product mix and target buyer segments including first home buyers.
- Peet Limited: ASX-listed Peet Limited is a long-established Australian residential land developer creating masterplanned communities across multiple states, including partnerships with government agencies. Highly comparable business model and scale to Satterley.
- Cedar Woods Properties: ASX-listed Cedar Woods develops masterplanned residential communities primarily in Western Australia, Victoria, Queensland, and South Australia. Direct competitor in Satterley's core WA coastal and Perth corridor markets.
- AVJennings: ASX-listed AVJennings is a residential land developer with operations across Victoria, Queensland, and Western Australia producing masterplanned communities. Closely comparable in product offering and target customer segments.
- Ingenia Communities: ASX-listed Ingenia Communities develops and operates residential land lease and lifestyle communities across Australia, serving downsizers, retirees, and families. Overlaps with Satterley's residential land development and lifestyle community positioning.
- Villawood Properties: Privately-held Villawood Properties is a major Australian residential land developer operating masterplanned communities in Victoria, Queensland, and South Australia. Comparable private-company scale, multi-state strategy, and developer-led community model.
- AVID Property Group: AVID Property Group is an Australian residential land developer operating masterplanned communities across east coast states with multiple JV partnerships. Comparable masterplanned community focus and joint venture structure with capital partners.
- Dennis Family Corporation: Privately-held Dennis Family Corporation is a multi-generational Australian residential developer with masterplanned community operations across Victoria and other states. Comparable private developer profile, masterplanned focus, and family-led ownership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Satterley Property Group social profiles
Digital presenceSatterley Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Satterley Property Group leadership team
Management profileNumber of profiles
Profiles1 record
Satterley Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Satterley Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Satterley Property Group
What does Satterley Property Group do?
Satterley Property Group develops and sells residential land within masterplanned communities across Western Australia, Victoria, and Queensland. Each community is a named, branded estate integrating residential lots with public open spaces, parks, schools, transport, and amenities, sold directly to home buyers through dedicated sales offices and builder partner networks offering turnkey house-and-land packages.
Is Satterley Property Group a public or private company?
Satterley Property Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Satterley Property Group founded?
Satterley Property Group was founded in 1980. It employs 51 to 100 people.
Where is Satterley Property Group based?
Satterley Property Group is headquartered in Cairns, Australia, in the Oceania region.
How does Satterley Property Group make money?
Three revenue lines are on record. Residential Land Sales are the primary driver. The others are house and Land Packages and joint Venture Development.
Who are Satterley Property Group's main competitors?
Direct peers on record are Stockland, Lendlease, Mirvac, Peet Limited, Cedar Woods Properties, AVJennings, Ingenia Communities, Villawood Properties, AVID Property Group and Dennis Family Corporation.
Does Satterley Property Group have an API?
No public API is recorded for Satterley Property Group.
What industry is Satterley Property Group in?
Satterley Property Group's product category is Residential Land Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 2372 and its SIC code is 6552.