SaferMe
SaferMe builds workplace safety software combining Bluetooth contact tracing wearables, site sign-in, risk management, and psychosocial hazard measurement for mid-to-large enterprises in construction, manufacturing, and field-based industries across 30+ countries.
- Company typePrivate
- Founded2015
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SaferMe does
SaferMe Limited is a New Zealand-based, privately held software company founded in 2015 in Wellington that builds workplace safety technology for mid-to-large enterprises in construction, manufacturing, resources, and other field-based industries. The platform combines a Bluetooth-powered wearable contact tracing system (proximity cards that log close contacts without GPS) with a broader Safety Suite that includes site sign-in (QR code-based), risk register software, digital safety forms, training and competency management, and Safety Snap, a science-based psychosocial hazard measurement tool co-developed with New Zealand's ACC. The mobile applications are native iOS and Android with offline-first functionality, designed to operate on remote and low-connectivity worksites, and the company offers a public API for integrations.
SaferMe generates revenue primarily through SaaS subscriptions (annual or monthly) for its safety management software, supplemented by hardware sales of the Bluetooth wearable contact tracing cards. Pricing is tiered and per-seat/deployment based: basic psychosocial risk register access starts at approximately $50 per month, Safety Snap is positioned at roughly $60,000 per year for a 1,000-person business, and enterprise contact tracing deployments are quote-based. The company sells via direct enterprise field sales to safety managers, HR leaders, and business owners, augmented by a channel partner program with health and safety consultants, self-serve signup for smaller organizations, and app store distribution. Named customers include Toyota, Goodman Fielder, DB Breweries, Mineral Resources, Selective Insurance, PlaceMakers, and Sistema Plastics, with the platform reportedly used in 30+ countries by 100,000+ end-users. The company is led by founder and CEO Clint van Marrewijk with co-founder Mike Steere and COO Christian Sykes; in January 2022 it added former BuildFax CEO Holly Tachovsky to its board to support US expansion. Headcount is in the 11-50 range, and cumulative disclosed funding is approximately NZ$3.2M, dominated by small Callaghan Innovation R&D grants and a single NZ$1.25M round in 2018, indicating a bootstrapped, sub-scale operating model rather than a venture-backed growth business.
SaferMe firmographics
Firmographics- Name
- SaferMe
- Legal name
- SaferMe Limited
- Website
- https://safer.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SaferMe builds workplace safety software combining Bluetooth contact tracing wearables, site sign-in, risk management, and psychosocial hazard measurement for mid-to-large enterprises in construction, manufacturing, and field-based industries across 30+ countries.
- Ownership category
- akta.pro rank
SaferMe industry classification
Industry- Product category
- Workplace Safety Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industrial Safety, Compliance & Worker Monitoring (IMAIAMAG)
Keywords
Where SaferMe is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
SaferMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Subscription: Annual or monthly subscription fees for access to safety management software platform including contact tracing, risk register, safety forms, training management, and psychosocial measurement tools.
- Hardware Sales: Sale of Bluetooth wearable contact tracing cards/devices to enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Psychosocial Hazard Risk Register - Basic |
| Subscription | Annual | Safety Snap Programme - Enterprise |
| Subscription | Annual | Contact Tracing Enterprise Deployment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
SaferMe product offering
Product offeringCore offering
SaferMe provides an integrated workplace safety management SaaS platform that combines a Bluetooth wearable contact tracing system (Virus Management) with a comprehensive Safety Suite including site sign-in, risk register, digital safety forms, training management, and psychosocial risk measurement (Safety Snap). The platform is delivered through native iOS and Android apps with offline-first functionality and is sold to enterprises in construction, manufacturing, mining, and other industrial sectors.
Product overview
SaferMe offers a unified safety management platform with two primary product lines: Virus Management/Contact Tracing and Safety Suite. The Virus Management system provides pandemic readiness tools including Bluetooth wearable contact tracing cards, symptom tracking, and contact tracing management. The Safety Suite encompasses site sign-in, risk register, QR code inductions, digital safety forms, training management, and psychosocial risk tools including Safety Snap. Additional products include Toolbox Talk Cards for safety conversations, SpotCast for video instructions on physical objects, and site management software. The platform is available via native iOS and Android apps with offline-first functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Virus Management / Contact Tracing System
- Safety Suite
- Safety Snap
- Contact Tracing Wearable Devices
- Sites (Site Sign-in Software)
- SpotCast
- Toolbox Talk Cards
Quantifiable outcome
- Accuracy of contact tracing in seconds vs days for manual processes
- +2 more outcomes
Companies that use SaferMe
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
SaferMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SaferMe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- ACC (Accident Compensation Corporation) - New ZealandcoreACC co-funded the development of Safety Snap (psychosocial hazard measurement tool) through its Workplace Injury Prevention Innovation Programme. This partnership enabled science-based tool development and provided credibility for government-backed research on psychosocial hazards in construction and other industries.
- CHASNZ (Construction Health & Safety NZ)coreCHASNZ partnered with SaferMe on research into psychosocial hazards in the construction industry. CHASNZ CEO Chris Alderson praised the evidence-based study and its value in helping shape better futures for construction workforce safety.
- Civil Contractors NZcoreSupported SaferMe's research study on psychosocial hazards in construction businesses alongside CHASNZ, contributing to a study that collected over 30,000 data points from construction businesses nationwide.
- MBIE (Ministry of Business, Innovation and Employment) - New ZealandflagshipSaferMe was selected by the New Zealand Government through MBIE's Covid-19 response fund to provide business contact tracing solutions, representing a significant government validation of the platform's capabilities.
- PlaceMakerscorePlaceMakers (Fletcher Distribution Ltd) implemented Safety Snap across frame and truss manufacturing sites after successful pilot at Christchurch plant. General Manager Manufacturing Mark Buckenham praised the tool's ease of use and valuable insights generated.
- Mineral ResourcescoreFirst Australian resources company to roll out SaferMe's Bluetooth contact tracing across sites and corporate offices. Deployed wearable cards for automated contact tracing as part of comprehensive COVID-19 Management Plan.
- Sistema PlasticscoreImplemented SaferMe's award-winning contact tracing solution at 700+ employee Auckland facility. CEO Drew Muirhead stated it helps keep workers safe and facility operational through rapid contact logging.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
SaferMe competitors and assessment
Company assessmentDirect peers
- KPA: EHS and compliance platform focused on construction, manufacturing and fleet. Competes with SaferMe's risk register, training and site compliance functionality for similar mid-market and enterprise customers.
- EHS Insight: US-based EHS management platform covering incidents, audits, training and compliance. Competes with SaferMe for mid-market and enterprise safety-manager budgets across similar verticals.
- ProcessMAP: Cloud EHS platform serving manufacturing and industrial customers with risk, incident and compliance modules. Comparable in customer profile and product surface to SaferMe's Safety Suite.
- Vector Solutions: Safety, compliance and workforce training platform serving industrial and public-sector employers. Direct overlap with SaferMe's training management, toolbox talks and compliance documentation modules.
- SafetyCulture: Australia-based mobile-first workplace safety and inspection platform (iAuditor) serving construction, manufacturing and similar verticals. Most direct competitor to SaferMe across site inspections, forms, training and safety workflows.
- EcoOnline: Nordic-headquartered EHS and chemical-management software provider with a strong footprint across Europe and Australia. Overlaps with SaferMe on risk registers, training, and worker safety management for industrial customers.
Broad incumbents
- Intelex Technologies: Long-established enterprise EHS/QHSE platform owned by Fortive. Competes broadly with SaferMe's full safety suite at the larger enterprise tier and represents a likely consolidation target/comparator.
- Procore: Dominant construction management platform with an expanding safety/quality module. Reaches the same construction buyers as SaferMe and competes on site sign-in, inductions and safety documentation.
- SAI Global: Risk, compliance and learning solutions provider with strong Australasian presence. Overlaps with SaferMe on compliance training, risk registers and safety content distribution to similar enterprise customers.
Emerging players
- Salumanus: Smaller workplace wellbeing and safety engagement vendor with adjacent psychosocial-monitoring capabilities. Comparable emerging peer to SaferMe's Safety Snap in the workplace wellbeing niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SaferMe social profiles
Digital presenceSaferMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaferMe leadership team
Management profileNumber of profiles
Profiles7 records
SaferMe funding detail
Funding detailFunding overview
Funding rounds9 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaferMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaferMe
What does SaferMe do?
SaferMe provides an integrated workplace safety management SaaS platform that combines a Bluetooth wearable contact tracing system (Virus Management) with a comprehensive Safety Suite including site sign-in, risk register, digital safety forms, training management, and psychosocial risk measurement (Safety Snap). The platform is delivered through native iOS and Android apps with offline-first functionality and is sold to enterprises in construction, manufacturing, mining, and other industrial sectors.
Is SaferMe a public or private company?
SaferMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SaferMe founded?
SaferMe was founded in 2015. It employs 1 to 10 people.
Where is SaferMe based?
SaferMe is headquartered in Wellington, New Zealand, in the Oceania region.
How does SaferMe make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are hardware Sales.
Who are SaferMe's main competitors?
Direct peers on record are KPA, EHS Insight, ProcessMAP, Vector Solutions, SafetyCulture and EcoOnline. Broad incumbents are Intelex Technologies, Procore and SAI Global. Salumanus is listed as an emerging player.
Does SaferMe have an API?
Yes. SaferMe offers API documentation for developers. The API enables programmatic access to SaferMe's contact tracing and safety management features, allowing developers to build integrations and automate workflows. The API documentation is available publicly. Developer documentation is at saferme.github.io/saferme-api-docs.
What industry is SaferMe in?
SaferMe's product category is Workplace Safety Software. Its primary akta.pro industry code is IMAIAMAG, Industrial Safety, Compliance & Worker Monitoring. Its SIC code is 7372.