SaferMe

What SaferMe does

SaferMe Limited is a New Zealand-based, privately held software company founded in 2015 in Wellington that builds workplace safety technology for mid-to-large enterprises in construction, manufacturing, resources, and other field-based industries. The platform combines a Bluetooth-powered wearable contact tracing system (proximity cards that log close contacts without GPS) with a broader Safety Suite that includes site sign-in (QR code-based), risk register software, digital safety forms, training and competency management, and Safety Snap, a science-based psychosocial hazard measurement tool co-developed with New Zealand's ACC. The mobile applications are native iOS and Android with offline-first functionality, designed to operate on remote and low-connectivity worksites, and the company offers a public API for integrations.

SaferMe generates revenue primarily through SaaS subscriptions (annual or monthly) for its safety management software, supplemented by hardware sales of the Bluetooth wearable contact tracing cards. Pricing is tiered and per-seat/deployment based: basic psychosocial risk register access starts at approximately $50 per month, Safety Snap is positioned at roughly $60,000 per year for a 1,000-person business, and enterprise contact tracing deployments are quote-based. The company sells via direct enterprise field sales to safety managers, HR leaders, and business owners, augmented by a channel partner program with health and safety consultants, self-serve signup for smaller organizations, and app store distribution. Named customers include Toyota, Goodman Fielder, DB Breweries, Mineral Resources, Selective Insurance, PlaceMakers, and Sistema Plastics, with the platform reportedly used in 30+ countries by 100,000+ end-users. The company is led by founder and CEO Clint van Marrewijk with co-founder Mike Steere and COO Christian Sykes; in January 2022 it added former BuildFax CEO Holly Tachovsky to its board to support US expansion. Headcount is in the 11-50 range, and cumulative disclosed funding is approximately NZ$3.2M, dominated by small Callaghan Innovation R&D grants and a single NZ$1.25M round in 2018, indicating a bootstrapped, sub-scale operating model rather than a venture-backed growth business.

Name

SaferMe

Legal name

SaferMe Limited

Website

https://safer.me

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SaferMe builds workplace safety software combining Bluetooth contact tracing wearables, site sign-in, risk management, and psychosocial hazard measurement for mid-to-large enterprises in construction, manufacturing, and field-based industries across 30+ countries.

Ownership category

akta.pro rank

Product category

Workplace Safety Software

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYIMAIAMAG

Industrial Safety, Compliance & Worker Monitoring

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial IoT (IIoT) & Smart Manufacturing

Keywords

• Workplace safety software
• Contact tracing solutions
• Psychosocial risk management
• Safety management platform
• Worker wellbeing tools

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription: Annual or monthly subscription fees for access to safety management software platform including contact tracing, risk register, safety forms, training management, and psychosocial measurement tools.
2. Hardware Sales: Sale of Bluetooth wearable contact tracing cards/devices to enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

SaferMe provides an integrated workplace safety management SaaS platform that combines a Bluetooth wearable contact tracing system (Virus Management) with a comprehensive Safety Suite including site sign-in, risk register, digital safety forms, training management, and psychosocial risk measurement (Safety Snap). The platform is delivered through native iOS and Android apps with offline-first functionality and is sold to enterprises in construction, manufacturing, mining, and other industrial sectors.

Product overview

SaferMe offers a unified safety management platform with two primary product lines: Virus Management/Contact Tracing and Safety Suite. The Virus Management system provides pandemic readiness tools including Bluetooth wearable contact tracing cards, symptom tracking, and contact tracing management. The Safety Suite encompasses site sign-in, risk register, QR code inductions, digital safety forms, training management, and psychosocial risk tools including Safety Snap. Additional products include Toolbox Talk Cards for safety conversations, SpotCast for video instructions on physical objects, and site management software. The platform is available via native iOS and Android apps with offline-first functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Virus Management / Contact Tracing System
• Safety Suite
• Safety Snap
• Contact Tracing Wearable Devices
• Sites (Site Sign-in Software)
• SpotCast
• Toolbox Talk Cards

Quantifiable outcome

• Accuracy of contact tracing in seconds vs days for manual processes
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• ACC (Accident Compensation Corporation) - New ZealandcoreStrategic or Co-development PartnerACC co-funded the development of Safety Snap (psychosocial hazard measurement tool) through its Workplace Injury Prevention Innovation Programme. This partnership enabled science-based tool development and provided credibility for government-backed research on psychosocial hazards in construction and other industries.
• CHASNZ (Construction Health & Safety NZ)coreStrategic or Co-development PartnerCHASNZ partnered with SaferMe on research into psychosocial hazards in the construction industry. CHASNZ CEO Chris Alderson praised the evidence-based study and its value in helping shape better futures for construction workforce safety.
• Civil Contractors NZcoreStrategic or Co-development PartnerSupported SaferMe's research study on psychosocial hazards in construction businesses alongside CHASNZ, contributing to a study that collected over 30,000 data points from construction businesses nationwide.
• MBIE (Ministry of Business, Innovation and Employment) - New ZealandflagshipStrategic or Co-development PartnerSaferMe was selected by the New Zealand Government through MBIE's Covid-19 response fund to provide business contact tracing solutions, representing a significant government validation of the platform's capabilities.
• PlaceMakerscoreTechnology or IntegrationPlaceMakers (Fletcher Distribution Ltd) implemented Safety Snap across frame and truss manufacturing sites after successful pilot at Christchurch plant. General Manager Manufacturing Mark Buckenham praised the tool's ease of use and valuable insights generated.
• Mineral ResourcescoreTechnology or IntegrationFirst Australian resources company to roll out SaferMe's Bluetooth contact tracing across sites and corporate offices. Deployed wearable cards for automated contact tracing as part of comprehensive COVID-19 Management Plan.
• Sistema PlasticscoreTechnology or IntegrationImplemented SaferMe's award-winning contact tracing solution at 700+ employee Auckland facility. CEO Drew Muirhead stated it helps keep workers safe and facility operational through rapid contact logging.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KPA: EHS and compliance platform focused on construction, manufacturing and fleet. Competes with SaferMe's risk register, training and site compliance functionality for similar mid-market and enterprise customers.
• EHS Insight: US-based EHS management platform covering incidents, audits, training and compliance. Competes with SaferMe for mid-market and enterprise safety-manager budgets across similar verticals.
• ProcessMAP: Cloud EHS platform serving manufacturing and industrial customers with risk, incident and compliance modules. Comparable in customer profile and product surface to SaferMe's Safety Suite.
• Vector Solutions: Safety, compliance and workforce training platform serving industrial and public-sector employers. Direct overlap with SaferMe's training management, toolbox talks and compliance documentation modules.
• SafetyCulture: Australia-based mobile-first workplace safety and inspection platform (iAuditor) serving construction, manufacturing and similar verticals. Most direct competitor to SaferMe across site inspections, forms, training and safety workflows.
• EcoOnline: Nordic-headquartered EHS and chemical-management software provider with a strong footprint across Europe and Australia. Overlaps with SaferMe on risk registers, training, and worker safety management for industrial customers.

Broad incumbents

• Intelex Technologies: Long-established enterprise EHS/QHSE platform owned by Fortive. Competes broadly with SaferMe's full safety suite at the larger enterprise tier and represents a likely consolidation target/comparator.
• Procore: Dominant construction management platform with an expanding safety/quality module. Reaches the same construction buyers as SaferMe and competes on site sign-in, inductions and safety documentation.
• SAI Global: Risk, compliance and learning solutions provider with strong Australasian presence. Overlaps with SaferMe on compliance training, risk registers and safety content distribution to similar enterprise customers.

Emerging players

• Salumanus: Smaller workplace wellbeing and safety engagement vendor with adjacent psychosocial-monitoring capabilities. Comparable emerging peer to SaferMe's Safety Snap in the workplace wellbeing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SaferMeGlobal
• YouTubeyoutube.com/channel/UCq5yC2SHAXeqXnOkuTxZuZw
• Facebookfacebook.com/SaferMeGlobal
• LinkedInlinkedin.com/company/thundermaps

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds9 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaferMe