Backflip

Hard Money Lendingbackflip.com

Backflip is a real estate fintech platform that pairs a mobile app with AI-powered property analysis and hard money lending to serve fix-and-flip and single-family rental investors across 41 U.S. markets.

Company typePrivate
Founded2020
HeadquartersDenver, United States
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What Backflip does

Backflip is a real estate fintech platform that combines a mobile-first property analysis application with hard money lending for fix-and-flip and single-family rental investors. The platform serves individual real estate entrepreneurs and small-scale investors by providing AI-powered deal sourcing (via Gmail parsing), automated ARV and comp analysis with real-time Redfin market data, and direct loan origination through its subsidiary Double Backflip, LLC (NMLS #2482717). Origination fees of 1.25-2% on fix-and-flip loans, interest income on the loan book, and a Backflip Rewards loyalty program form the core revenue mechanics for the consumer-facing business.

The underlying technology stack includes a mobile application for iOS and Android, My Leads (NLP-driven email parsing that detects and pre-analyzes properties from user inboxes), Redfin market data integration, Comp Alerts for comparable tracking, and an AI property sourcing tool. The company has expanded from two initial markets (Dallas, Denver) to 41 U.S. markets, funded over 900 homes since 2020, and scaled to $10M+ revenue run rate by Q2 2024 with fivefold year-over-year growth in 2023.

The business model is evolving from a pure transactional lending business to a vertically integrated residential real estate finance platform. The November 2025 launch of Backflip Asset Management, LLC (approximately $175M AUM) and the December 2025 closing of a $95M residential transition loan securitization extend Backflip into institutional asset management and capital markets, adding fee-based revenue streams (management fees, securitization fees) on top of origination fees and interest income. Distribution combines product-led growth (self-serve mobile app with pre-qualification), a broker partner channel, and institutional sales through the asset management subsidiary, supported by a free investor community (Fix & Flip Investor Network) and the Backflip Blueprint educational content platform.

Backflip firmographics

Firmographics

Name: Backflip
Legal name: RPE Home, Inc.
Website: https://backflip.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 51–100 employees
Short description: Backflip is a real estate fintech platform that pairs a mobile app with AI-powered property analysis and hard money lending to serve fix-and-flip and single-family rental investors across 41 U.S. markets.
Ownership category
akta.pro rank

Backflip industry classification

Industry

Product category: Hard Money Lending
NAICS: Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
SIC: Mortgage Bankers & Loan Correspondents (6162), Asset-Backed Securities (6189)
akta.pro primary industry: Collections, Recovery & Debt Management Platforms (FSAGAHAI)

Keywords

Fix and flip loans
Hard money lending
Real estate fintech
Property analysis software
Residential transition loans

Where Backflip is headquartered

Location

Headquarters

HQ city: Denver
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Backflip business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Loan Origination Fees: Backflip charges origination fees at loan closing, calculated as a percentage of the loan amount (points/bps). Double Backflip, LLC originates loans through the subsidiary.
Asset Management Fees: Backflip Asset Management, LLC manages approximately $175 million in assets under management and generates fees from serving institutional private credit investors.
Interest Income on Loans: Revenue generated from interest on fix & flip loans and residential transition loans provided to real estate investors.
Securitization: Company completed $95 million securitization deal backed by residential transition loans, diversifying funding sources and generating fee income.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard origination fees for hard money loans

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Backflip product offering

Product offering

Core offering

Backflip is a real estate fintech company that combines a mobile app for AI-powered property analysis (ARV/comps/market trends) with fix & flip hard money loans originated through subsidiary Double Backflip, LLC. The platform also operates Backflip Asset Management, LLC, managing approximately $175 million in assets under management for institutional private credit investors backed by residential transition loans.

Product overview

Backflip is a real estate fintech platform offering fix-and-flip loans and technology tools for real estate investors. The core product is the Backflip Mobile App, which provides property analysis, ARV calculations, comparable sales data, and AI-powered deal sourcing. The platform combines the Backflip Mobile App with Fix & Flip Loans, with supporting features including My Leads (AI-powered email-based property sourcing), Comp Alerts, Real-Time Market Data via Redfin integration, and the Backflip Blueprint knowledge hub. Additional offerings include Backflip Rewards (loyalty discount program) and Backflip Asset Management, LLC (institutional asset management subsidiary with ~$175M AUM). The company operates through its subsidiary Double Backflip, LLC (NMLS #2482717) for loan origination.

Differentiator

Problem solved

Functional benefit

Brands

Backflip Asset Management, LLC: Tech-enabled asset manager for residential real estate investments with approximately $175 million in assets under management.

Products and services

Backflip Mobile App Mobile-first platform for real estate investors that provides AI-powered property analysis, ARV calculations, comparable sales data, real-time market trends via Redfin integration, automated deal sourcing from Gmail, and loan application workflow with instant pre-qualification.
Fix & Flip Loans Hard money loans for fix and flip real estate investors with no upfront lender fees, fast funding, virtual draw disbursements, and tailored loan options with term sheets available in hours.
Backflip Asset Management, LLC Tech-enabled asset management subsidiary that manages residential real estate investment products for institutional private credit investors, backed by a portfolio of residential transition loans and supported by securitization capabilities.

Quantifiable outcome

$5 billion in properties analyzed monthly by members
+4 more outcomes

Companies that use Backflip

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Backflip technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Backflip partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

RedfincoreTechnology or Integration · 6 January 2024Backflip integrates Redfin's real-time market data, including average home prices, median days on market, sale-to-list ratios, and inventory metrics for any U.S. zip code.
Double Backflip, LLCcoreOthersDouble Backflip, LLC is Backflip's loan origination subsidiary, NMLS ID # 2482717, through which the company originates fix & flip loans.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Backflip competitors and assessment

Company assessment

Direct peers

Kiavi: One of the largest tech-enabled residential bridge lenders for fix-and-flip investors, originating short-term loans with a data-driven underwriting approach. Direct competitor to Backflip's core lending business.
LendingOne: Direct hard money lender offering fix-and-flip and rental loans to real estate investors nationwide. Comparable in product offering, target customer (real estate investors), and lending model to Backflip.
Lima One Capital: Specializes in fix-and-flip, rental, and new construction loans for residential real estate investors. Operates in a similar product category with overlapping customer base.
Roc Capital: Residential bridge lender focused on fix-and-flip and rental portfolio loans, similar in target market and loan structure. Comparable origination volume and customer profile.
Angel Oak Mortgage Solutions: Non-QM and residential transition lender with bridge loan products for real estate investors. Operates in adjacent lending verticals with similar underwriting models.
Newfi Wholesale: Non-QM and investor-focused lender providing residential transition loans. Competes in the fix-and-flip and rental investor lending space with similar product positioning.

Emerging players

Groundfloor: Real estate investment platform offering fix-and-flip and rental property investments with a technology-enabled approach. Targets individual investors with both lending and investment products.
Roofstock: Online marketplace for single-family rental investment properties with integrated financing. Targets individual SFR investors with property sourcing and capital solutions, overlapping with Backflip's SFR investor segment.
PropStream: Real estate analytics and deal-sourcing platform for investors, providing property data, comps, and marketing tools. Comparable in the data and analytics layer that complements Backflip's app-based property analysis tools.

Broad incumbents

Better.com: Tech-enabled digital mortgage lender offering broader mortgage products with a mobile-first approach. Comparable in technology-driven lending positioning, though broader in product scope than Backflip's fix-and-flip focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Backflip compliance and trust

Trust signal

Compliance3 records

Backflip financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Backflip leadership team

Management profile

Number of profiles

Profiles7 records

Backflip subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Backflip funding detail

Funding detail

Funding overview

Funding rounds8 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Backflip M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backflip

What does Backflip do?

Is Backflip a public or private company?

Backflip is a private company. It is classified as venture growth investor backed and is currently operating.

When was Backflip founded?

Backflip was founded in 2020. It employs 51 to 100 people.

Where is Backflip based?

Backflip is headquartered in Denver, United States, in the North America region.

How does Backflip make money?

Four revenue lines are on record. Loan Origination Fees are the primary driver. The others are asset Management Fees, interest Income on Loans and securitization.

Who are Backflip's main competitors?

Direct peers on record are Kiavi, LendingOne, Lima One Capital, Roc Capital, Angel Oak Mortgage Solutions and Newfi Wholesale. Emerging players are Groundfloor, Roofstock and PropStream. Better.com is listed as a broad incumbent.

Does Backflip have an API?

No public API is recorded for Backflip.

What industry is Backflip in?

Backflip's product category is Hard Money Lending. Its primary akta.pro industry code is FSAGAHAI, Collections, Recovery & Debt Management Platforms. Its NAICS code is 522320 and its SIC code is 6162.