mod.io
mod.io is a B2B cross-platform user-generated content and mod delivery platform that provides SDKs, white-label portals, moderation, and marketplace tools to game publishers and studios across PC, Console, Mobile, and VR, serving 362 live games.
- Company typePrivate
- Founded2017
- HeadquartersSouth Melbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What mod.io does
mod.io is a B2B platform-as-a-service provider of cross-platform user-generated content (UGC) and mod delivery infrastructure for game publishers and studios. Founded in 2017 and headquartered in South Melbourne, Australia, the company enables developers to integrate official mod support and UGC functionality across PC, Console, Mobile, and VR. Its stated customer base spans 362 live games, including titles from Larian Studios, Ubisoft, Gearbox, Techland, Bandai Namco, Sega, Focus Entertainment, GSC Game World, and others, with platform metrics of 2.9 billion+ cumulative downloads, 37.4 million+ monthly active users, and 1.7 million+ UGC creators.
The platform is composed of modular components: SDKs and plugins for Unreal Engine, Unity, and custom engines; a white-label solution providing custom SSO and embedded branded UGC hubs; modular in-game UI kits; a four-level content moderation system with per-platform rules engine and version control; a cross-platform premium UGC Marketplace with customizable revenue share and creator payouts; and live analytics dashboards. mod.io is ISO 27001 certified, meeting the security standards required by console platform holders for UGC services.
Revenue is generated through a dual model combining recurring subscription/contract fees for platform and SDK access with transaction-based revenue sharing from the premium UGC Marketplace. Pricing is quote-based, undisclosed publicly, and structured around multi-year enterprise contracts. Go-to-market is primarily enterprise field sales targeting AAA publishers and mid-tier studios, supplemented by OEM/embedded distribution through game engine plugin channels and a consumer-facing mod portal at mod.io/g. The company has raised approximately $31 million across three funding rounds, most notably a $26 million Series A in November 2021 led by Tencent with participation from Lego Ventures.
mod.io firmographics
Firmographics- Name
- mod.io
- Legal name
- mod.io Pty Ltd
- Website
- https://mod.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- mod.io is a B2B cross-platform user-generated content and mod delivery platform that provides SDKs, white-label portals, moderation, and marketplace tools to game publishers and studios across PC, Console, Mobile, and VR, serving 362 live games.
- Ownership category
- akta.pro rank
mod.io industry classification
Industry- Product category
- User-Generated Content Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Modding Platforms & Tooling (mods, maps, servers, script hubs) (MPAFAIAB)
- akta.pro secondary industries
- Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF), Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC)
Keywords
Where mod.io is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
mod.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- UGC Platform Services: Platform fees for providing mod.io infrastructure, SDK integration, and white-label solutions to game publishers and studios. Revenue generated through service tiers and integration support.
- UGC Monetization/Transaction Fees: Revenue share from premium UGC content sold through the marketplace. Creators can sell mods/content and mod.io takes a percentage. Customizable revenue share arrangements with game studios.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on studio needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
mod.io product offering
Product offeringCore offering
mod.io provides a cross-platform user-generated content (UGC) and mod delivery platform for game publishers and studios on PC, Console, Mobile, and VR. Its core offering includes SDKs and plugins for Unreal Engine, Unity, and custom engines, white-label integration with custom SSO, four-level content moderation, a modular in-game UI, and a secured premium UGC marketplace with customizable revenue share. The platform is sold as a service to game studios, who deploy it under their own brand for their player communities.
Product overview
mod.io is a cross-platform user-generated content (UGC) and mod delivery platform supporting PC, Console, Mobile, and VR. The core offering is the UGC Toolkit — an end-to-end content management solution with modular components including white-label integration, in-game UIs for Unity and Unreal, the premium UGC Marketplace for monetization, and moderation tools. The platform connects game studios with over 1.7 million UGC creators and supports 362 live games.
Differentiator
Problem solved
Functional benefit
Products and services
- UGC Toolkit
Quantifiable outcome
- 90%+ player retention rate for games with mod.io UGC
- +4 more outcomes
Companies that use mod.io
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
mod.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
mod.io partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
mod.io competitors and assessment
Company assessmentDirect peers
- Steam Workshop (Valve): Steam Workshop is the dominant mod/UGC distribution platform on PC, embedded directly into Steam's store and client. It is the primary incumbent mod.io competes against on PC and benefits from Steam's massive installed base.
- Overwolf: Overwolf provides a UGC and creator monetization platform layered on top of games, including the CurseForge mod marketplace. It targets similar publisher and creator use cases with a stronger focus on in-game apps and overlays.
- CurseForge: CurseForge is a leading mod aggregation and distribution platform now owned by Overwolf, serving titles like World of Warcraft, Minecraft, and Skyrim. It directly competes with mod.io for mod hosting, discovery, and creator tooling.
- Nexus Mods: Nexus Mods is one of the largest PC mod repositories, serving Bethesda, Fallout, and other mod-heavy communities. It competes with mod.io in mod discovery and hosting, though historically with less enterprise/publisher focus.
- itch.io: itch.io is an open marketplace for indie games, mods, and assets with strong creator self-publishing tools. It overlaps with mod.io in indie creator tooling and asset/mod distribution, though with less focus on AAA console integration.
Broad incumbents
- Roblox: Roblox is a UGC game platform with its own engine, creator economy, and marketplace. It is a broader incumbent in the UGC-for-games space but operates its own closed ecosystem rather than a third-party SDK model.
- Bethesda Creation Club: Bethesda's Creation Club is a first-party, curated mod marketplace inside Bethesda games (Skyrim, Fallout). It is an incumbent in-game UGC monetization model rather than a third-party platform, but represents the in-house alternative mod.io is sometimes measured against.
Emerging players
- Manticore Games (Core): Core is a UGC game creation and publishing platform using Unreal-derived tooling, letting players build and share games. It is an emerging player with partial overlap in UGC creation and creator monetization.
Regional players
- Game Jolt: Game Jolt is an indie game hosting and community platform with UGC features and a creator storefront. It targets indie developers and overlaps with mod.io's indie segment, though with a smaller footprint.
Others
- GameAnalytics: GameAnalytics provides analytics tooling to game studios — adjacent to mod.io's analytics dashboard offering. They are not a direct UGC competitor but compete for the same 'platform for game developers' wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
mod.io social profiles
Digital presencemod.io compliance and trust
Trust signalCompliance1 record
mod.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
mod.io leadership team
Management profileNumber of profiles
Profiles2 records
mod.io funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mod.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mod.io
What does mod.io do?
mod.io provides a cross-platform user-generated content (UGC) and mod delivery platform for game publishers and studios on PC, Console, Mobile, and VR. Its core offering includes SDKs and plugins for Unreal Engine, Unity, and custom engines, white-label integration with custom SSO, four-level content moderation, a modular in-game UI, and a secured premium UGC marketplace with customizable revenue share. The platform is sold as a service to game studios, who deploy it under their own brand for their player communities.
Is mod.io a public or private company?
mod.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was mod.io founded?
mod.io was founded in 2017. It employs 1 to 10 people.
Where is mod.io based?
mod.io is headquartered in South Melbourne, Australia, in the Oceania region.
How does mod.io make money?
Two revenue lines are on record. UGC Platform Services are the primary driver. The others are UGC Monetization/Transaction Fees.
Who are mod.io's main competitors?
Direct peers on record are Steam Workshop (Valve), Overwolf, CurseForge, Nexus Mods and itch.io. Broad incumbents are Roblox and Bethesda Creation Club. Manticore Games (Core) is listed as an emerging player. Game Jolt is listed as a regional player. GameAnalytics is listed as an others.
Does mod.io have an API?
Yes. mod.io provides SDKs and plugins for game developers to integrate mod support and user-generated content functionality into their games. The platform supports Unreal Engine, Unity, and custom engines through plugins and SDKs. Documentation and repositories are available on the mod.io website. Developer documentation is at mod.io/docs.
What industry is mod.io in?
mod.io's product category is User-Generated Content Platform. Its primary akta.pro industry code is MPAFAIAB, Modding Platforms & Tooling (mods, maps, servers, script hubs), with a secondary code of MPAFAIAI, Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts). Its NAICS code is 541511 and its SIC code is 7371.