University of Rochester Medical Center
University of Rochester Medical Center is a private, non-profit academic health system in Rochester, NY, operating Strong Memorial Hospital, the NCI-designated Wilmot Cancer Institute, and schools of medicine, nursing, and dentistry, delivering integrated clinical care, research, and education across Upstate New York.
- Company typePrivate
- Founded1925
- HeadquartersRochester, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What University of Rochester Medical Center does
University of Rochester Medical Center (URMC) is the leading academic health system in Upstate New York, headquartered in Rochester, NY, with 10,000+ employees and 3,000+ researchers. It operates an integrated portfolio spanning Strong Memorial Hospital (Level I trauma, 900+ bed flagship, the only heart and liver transplant program in the region), Highland Hospital, the NCI-designated Wilmot Cancer Institute, the Flaum Eye Institute, Strong Fertility Center, and the Schools of Medicine and Dentistry, Nursing, and Eastman Institute of Oral Health. URMC serves patients across the Rochester metropolitan area, the Finger Lakes, Central New York, and Northern New York through emergency, inpatient, outpatient, urgent care, and on-demand video visit channels, with MyChart used for portal-based access, appointments, and results retrieval.
URMC's clinical technology stack combines licensed AI tools and proprietary research artifacts: Microsoft PowerScribe One and Dragon Copilot for radiology reporting, the Handtevy pediatric dosing platform (97% accuracy in EMS studies), the mobile stroke unit, an 18% sepsis mortality reduction tied to Bayesian Health alerts, the ESIST autonomous surgical training system (99.9% artery-clamp placement accuracy using 3D-printed organs and AR), and an in-house 3D skin cancer imaging device. Research programs include an NIH-funded sPLA2-IIA small-molecule therapy for age-related macular degeneration, a circadian-rhythm stroke recovery program, and Indivumed-partnered precision oncology covering colorectal, pancreatic, lung, and breast cancers. Enterprise-wide clinical AI governance is being industrialized through a partnership with Qualified Health, and imaging capability is being modernized through a seven-year Care Alliance with GE HealthCare that includes an on-site cyclotron for radiopharmaceutical production.
URMC's revenue mechanics combine patient care reimbursements (commercial insurance, Medicare/Medicaid) across hospitals, urgent care, telehealth, and ancillary services; research funding including an $18M National Science Foundation award (2023), historical awards (e.g., $2.3M in 2016), and prior industry/society grants; state capital funding (e.g., $2.2M for psychiatric bed expansion); philanthropy; and tuition from its medical, nursing, and dental schools. Distribution relies on direct-to-consumer channels (MyChart, virtual visits, urgent care), regional hospital referral networks covering 37 community hospitals, and academic and research channels coordinated through the University of Rochester. Pricing for individual services varies by insurance plan, with cost-estimator tools published on the URMC website.
University of Rochester Medical Center firmographics
Firmographics- Name
- University of Rochester Medical Center
- Legal name
- University of Rochester Medical Center
- Website
- https://urmc.rochester.edu
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- University of Rochester Medical Center is a private, non-profit academic health system in Rochester, NY, operating Strong Memorial Hospital, the NCI-designated Wilmot Cancer Institute, and schools of medicine, nursing, and dentistry, delivering integrated clinical care, research, and education across Upstate New York.
- Ownership category
- akta.pro rank
University of Rochester Medical Center industry classification
Industry- Product category
- Academic Medical Center / Healthcare Services
- NAICS
- General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (62211)
- SIC
- Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Health Services (8000)
- akta.pro primary industry
- Academic Medical Centers (AMCs) & Teaching Hospitals (HLAFAAAA)
- akta.pro secondary industries
- Academic Medical Centers & Teaching Hospitals (University-Affiliated) (EDAHAGAA), Medical Schools (MD/DO Granting) (EDAHAGAB), Campus/School-Based Urgent Care & Student Health Centers (HLAFADAI)
Keywords
Where University of Rochester Medical Center is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
University of Rochester Medical Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Patient Care Services: Direct patient care services including emergency, inpatient, outpatient, surgical, and telehealth services across multiple facilities in Upstate New York
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MyChart patient portal access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
University of Rochester Medical Center product offering
Product offeringCore offering
University of Rochester Medical Center is an academic health system providing integrated patient care, medical research, and health professional education. It operates hospitals (Strong Memorial, Highland) and specialty institutes (Wilmot Cancer Institute, Flaum Eye Institute, Strong Fertility Center), delivering services ranging from primary care to complex procedures including heart and liver transplantation, cancer treatment, stroke care, mobile stroke units, psychiatric inpatient services, and emergency/trauma care. The system supports 3,000+ researchers and trains medical, nursing, and dental students through Schools of Medicine and Dentistry, Nursing, and the Eastman Institute of Oral Health.
Product overview
University of Rochester Medical Center is an academic health system consisting of hospitals (Strong Memorial Hospital, Highland Hospital), specialty institutes (Wilmot Cancer Institute, Flaum Eye Institute), research labs, and educational institutions (School of Medicine & Dentistry, School of Nursing, Eastman Institute of Oral Health). The institution offers comprehensive patient care services including cancer care, cardiac care (transplants, advanced heart failure), stroke care, and psychiatric services. Research programs span neuroscience, cancer, cardiovascular health, and toxicology. Key technology offerings include AI-assisted radiology tools (PowerScribe One, Dragon Copilot), the autonomous ESIST surgical training system, and novel 3D imaging devices for cancer detection. The institution operates 3,000+ researchers and participates in clinical trials, with partnerships including a seven-year Care Alliance with GE HealthCare for advanced imaging.
Differentiator
Problem solved
Functional benefit
Brands
- Wilmot Cancer Institute: NCI-designated cancer center providing comprehensive cancer care, clinical trials, and cancer research
- Flaum Eye Institute
- Strong Memorial Hospital
- Strong Fertility Center
Products and services
- Heart Transplant Program Comprehensive heart transplantation service at Strong Memorial Hospital performing advanced heart failure care with ECMO support and mechanical assist devices. Achieved 40 transplants in 2023 (82% increase over 2022) and 350+ total transplants over 23-year history.
- Strong Memorial Hospital - Emergency and Inpatient Services Level I trauma center and primary acute care hospital of URMC providing comprehensive emergency, inpatient, and trauma services to the Rochester metropolitan area and surrounding region.
- Wilmot Cancer Institute NCI-designated cancer center providing comprehensive cancer care, clinical trials, and cancer research across solid tumors (colorectal, pancreatic, lung, breast) and hematologic malignancies for patients in Upstate New York.
- Flaum Eye Institute Eye institute providing ophthalmology and vision research services, including research on sPLA2-IIA small-molecule therapy for age-related macular degeneration.
- Strong Fertility Center Fertility and reproductive health services including the PMOS Center for reproductive medicine located in Henrietta, NY.
- Mobile Stroke Unit Mobile stroke unit for rapid field response and treatment of stroke patients in the community, improving time-to-treatment for acute stroke care.
- Psychiatric Inpatient Services Inpatient psychiatric unit services expanded to 93 beds statewide as part of state mental health funding initiative for inpatient behavioral health.
- School of Medicine and Dentistry Medical and dental education institution providing four-year integrated MD curriculum, Graduate Medical Education with 90+ residency programs, and the Eastman Institute of Oral Health for postdoc dental training.
- School of Nursing Nursing education institution offering programs for various student types including career changers, with options across multiple degree paths.
- Cardiac Care Network (Multiple Locations) Network of 17 cardiac care locations across the Rochester metropolitan area including Brighton, Henrietta, and Highland Hospital locations providing cardiac specialty services.
- Finger Lakes Donor Recovery Network Coordinates organ and tissue donation for Finger Lakes, Central New York, and Northern New York regions, partnering with 37 community hospitals.
- On-Demand Video Visits (Virtual Care) On-demand video visits accessible from anywhere for urgent care needs without an in-person visit.
Quantifiable outcome
- 82% increase in heart transplants (40 in 2023 vs 22 in 2022)
- +2 more outcomes
Companies that use University of Rochester Medical Center
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
University of Rochester Medical Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
University of Rochester Medical Center partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Qualified HealthmajorCo-development model where Qualified Health serves as core AI infrastructure and governance partner for URMC, scaling AI tools across the enterprise. Part of Qualified Health's health system partnerships including Mercy, Emory Healthcare, and University of Texas System.
- DoximitymajorURMC is one of over 100 health system enterprise agreements with Doximity for AI platform access. Doximity's DoxGPT AI platform includes physician-led AI review through PeerCheck feature co-chaired by Dr. Eric Topol and former Surgeon General Dr. Regina Benjamin.
- IndivumedcoreExpanded scientific collaboration between Indivumed and Wilmot Cancer Institute at URMC to accelerate development of novel cancer therapeutics. Focuses on advanced stages of solid cancers (colorectal, pancreatic, lung, breast) using combined tissue and clinical data to develop patient-derived tumor models and identify new therapeutics and biomarkers.
- GE HealthCarecoreSeven-year Care Alliance between URMC and GE HealthCare to enhance diagnostic and monitoring capabilities across the URMC health system in upstate New York. Includes deploying advanced imaging systems, standardizing patient monitoring, and supporting precision medicine initiatives such as creation of an on-site cyclotron for radioisotope production and in-house radiopharmaceutical tracer production.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
University of Rochester Medical Center competitors and assessment
Company assessmentBroad incumbents
- Mass General Brigham: Harvard-affiliated AMC system with medical school, research enterprise of comparable scale, and leading transplant/cancer programs. Comparable as a top-tier AMC peer with similar research-clinical integration.
- Cleveland Clinic: Multi-specialty academic health system with a comparable integrated research-clinical-education model, large transplant program, and national referral footprint. Comparable as a quaternary-care AMC peer, though at greater scale and broader geography.
- Johns Hopkins Medicine: Top-tier AMC with medical school, NCI-designated cancer center, large research base, and leading transplant programs. Comparable as a benchmark academic medical center, though materially larger and broader in scope.
Direct peers
- UCSF Health: UCSF-affiliated AMC with research-intensive model, NCI-designated cancer center, and quaternary services. Comparable academic medical center peer, though geographically on the West Coast.
- NYU Langone Health: New York-based academic medical center with integrated research, medical school, NCI-designated cancer center, and comparable quaternary services. Directly comparable in operating model and patient population overlap with Upstate NY.
- Mount Sinai Health System: NYC-based academic health system with medical school, NCI-designated cancer center, transplant programs, and active AI/clinical informatics initiatives. Closely comparable in service mix and academic structure.
- Penn Medicine (University of Pennsylvania Health System): AMC with integrated medical school, large research enterprise, transplant program, and NCI-designated cancer center. Closely comparable in AMC operating model.
- Weill Cornell Medicine: NYC-based medical school and AMC with comparable research-clinical integration, teaching hospital (NewYork-Presbyterian), and quaternary services. Comparable as an academic medical enterprise.
Others
- University of Rochester (parent university): Parent private research university. Comparable only as the governance/financial parent; URMC operates as a wholly integrated component of the university.
Regional players
- Strong Memorial Hospital peers — Rochester Regional Health: Largest local competitor in the Rochester market with multiple hospitals and ambulatory sites. Comparable as a regional health system competitor, though not an academic medical center.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
University of Rochester Medical Center social profiles
Digital presenceUniversity of Rochester Medical Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Rochester Medical Center leadership team
Management profileNumber of profiles
Profiles10 records
University of Rochester Medical Center subsidiaries and ownership
Company hierarchySubsidiaries5 records
University of Rochester Medical Center funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Rochester Medical Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Rochester Medical Center
What does University of Rochester Medical Center do?
University of Rochester Medical Center is an academic health system providing integrated patient care, medical research, and health professional education. It operates hospitals (Strong Memorial, Highland) and specialty institutes (Wilmot Cancer Institute, Flaum Eye Institute, Strong Fertility Center), delivering services ranging from primary care to complex procedures including heart and liver transplantation, cancer treatment, stroke care, mobile stroke units, psychiatric inpatient services, and emergency/trauma care. The system supports 3,000+ researchers and trains medical, nursing, and dental students through Schools of Medicine and Dentistry, Nursing, and the Eastman Institute of Oral Health.
Is University of Rochester Medical Center a public or private company?
University of Rochester Medical Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was University of Rochester Medical Center founded?
University of Rochester Medical Center was founded in 1925. It employs 5,001 to 10,000 people.
Where is University of Rochester Medical Center based?
University of Rochester Medical Center is headquartered in Rochester, United States, in the North America region.
How does University of Rochester Medical Center make money?
One revenue line is on record: patient Care Services.
Who are University of Rochester Medical Center's main competitors?
Broad incumbents on record are Mass General Brigham, Cleveland Clinic and Johns Hopkins Medicine. Direct peers are UCSF Health, NYU Langone Health, Mount Sinai Health System, Penn Medicine (University of Pennsylvania Health System) and Weill Cornell Medicine. University of Rochester (parent university) is listed as an others. Strong Memorial Hospital peers — Rochester Regional Health is listed as a regional player.
Does University of Rochester Medical Center have an API?
No public API is recorded for University of Rochester Medical Center.
What industry is University of Rochester Medical Center in?
University of Rochester Medical Center's product category is Academic Medical Center / Healthcare Services. Its primary akta.pro industry code is HLAFAAAA, Academic Medical Centers (AMCs) & Teaching Hospitals, with a secondary code of EDAHAGAA, Academic Medical Centers & Teaching Hospitals (University-Affiliated). Its NAICS code is 6221 and its SIC code is 8060.