MPT PAY
MPT Pay LTD is a London-based AI product engineering company offering MGML (continual-learning enterprise AI), ODAM (AI agent memory platform), AI PSY HELP (mental health support app), and ODAM for Cursor (IDE extension), serving regulated-industry enterprises and developers building memory-enabled AI applications.
- Company typePrivate
- Founded2018
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MPT PAY does
MPT Pay LTD is a London-based AI product engineering company that designs, builds, and operates four distinct AI products: MGML, ODAM, AI PSY HELP, and ODAM for Cursor. The legal entity is a private limited company registered in England and Wales, headquartered at 71-75 Shelton Street, London. The firm has 1–10 employees and has raised a single disclosed $2.0 million funding round from KiwiTech in August 2020. The company's positioning is end-to-end AI product delivery spanning GenAI/RAG, agent memory, safety-by-design, and cloud-native infrastructure for both regulated enterprises and developer/consumer segments.
The technology stack centers on MGML (Modulated Gradient Memory Learning), an enterprise AI architecture built on Mistral AI's Mixtral 8x7B-Instruct foundation model that enables large language models to continuously learn from new data without catastrophic forgetting, using cascaded memory blocks (L1–L4) and a custom Hierarchical Momentum Optimizer with only 1.98% of parameters trainable via LoRA adapters. ODAM (Ontology-Driven Agent Memory) is the company's enterprise SaaS memory platform, exposing a graph-based memory layer on CosmosDB with hybrid vector+graph retrieval, multi-layer Redis caching, REST API, and a Python SDK, marketed as delivering up to 90% LLM token cost reduction and SOC 2 compliance. AI PSY HELP is a consumer-facing mental health support application on web, iOS, and Android combining conversational AI and voice with structured support journeys and a safety-by-design architecture. ODAM for Cursor extends the ODAM memory layer into the Cursor IDE via OpenVSX marketplace distribution and Cursor hook integration (beforeSubmitPrompt, afterAgentResponse, afterAgentThought).
The revenue model is multi-stream: ODAM Pro is sold as a €249/month subscription with an estimated €400/month in reduced LLM costs; MGML enterprise deployments are priced at approximately €7,000/month for infrastructure (handling up to 100 requests per minute with sub-2-second latency) plus approximately €600 per training session; AI PSY HELP and ODAM for Cursor are distributed as freemium products with AI PSY HELP corporate programs as a separate enterprise sales channel. GTM is hybrid: product-led growth with a free ODAM tier and Python SDK, marketplace listings (OpenVSX, App Store, Google Play, PyPI), and direct enterprise sales into healthcare, financial services, legal, government/defense, and manufacturing verticals where on-premises deployment with full data sovereignty is the primary purchase driver. Certifications claimed include SOC 2 Type 2, UK GDPR compliance, and HIPAA support; AES-256 encryption and TLS 1.3 are cited for the Cursor extension.
MPT PAY firmographics
Firmographics- Name
- MPT PAY
- Legal name
- MPT Pay LTD
- Website
- https://mptpay.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MPT Pay LTD is a London-based AI product engineering company offering MGML (continual-learning enterprise AI), ODAM (AI agent memory platform), AI PSY HELP (mental health support app), and ODAM for Cursor (IDE extension), serving regulated-industry enterprises and developers building memory-enabled AI applications.
- Ownership category
- akta.pro rank
MPT PAY industry classification
Industry- Product category
- AI Software Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)
Keywords
Where MPT PAY is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MPT PAY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- ODAM SaaS Subscription: ODAM Pro subscription at €249/month for the platform plus estimated €400/month in reduced LLM costs, totaling €649/month. Provides long-term memory for AI applications with token savings of up to 90%.
- MGML Enterprise Licensing: One-time infrastructure costs of approximately €7,000/month for production deployment handling up to 100 requests per minute. Training sessions cost approximately €600 per session (~22 hours). Complete data sovereignty with on-premises deployment.
- Developer SDK Distribution: Python SDK on PyPI for developers. Self-host option or managed cloud service. Enterprise-grade infrastructure with developer-friendly tools.
- IDE Extension Distribution: ODAM for Cursor available as free extension from OpenVSX marketplace. Open source core with source code available on GitHub.
- AI PSY HELP Consumer App: Mental health support application available on iOS (App Store) and Android (Google Play). Free to download with corporate programs for organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | ODAM Free tier for developers |
| Subscription | Monthly | ODAM Pro - €649/month total cost |
| Subscription | Monthly | MGML Enterprise on-premises deployment |
| Freemium | Monthly | AI PSY HELP consumer app |
| Freemium | Monthly | ODAM for Cursor extension |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
MPT PAY product offering
Product offeringCore offering
MPT Pay LTD is a UK-based AI product engineering company that designs, builds, and sells AI software products including MGML (enterprise AI with on-premises continual learning), ODAM (ontology-driven agent memory platform with REST API and Python SDK), AI PSY HELP (consumer mental health support application across web, iOS, and Android), and ODAM for Cursor (IDE extension providing long-term memory for the Cursor AI assistant).
Product overview
MPT Pay LTD is a UK-based AI product engineering company offering four distinct products. The portfolio consists of MGML (enterprise AI with continual learning for on-premises deployment), AI PSY HELP (mental health support via web and mobile with chat and voice), ODAM (enterprise memory platform for AI applications), and ODAM for Cursor (IDE extension for Cursor). MGML and ODAM form the core enterprise AI infrastructure offerings, while AI PSY HELP demonstrates specialized domain application of the technology. ODAM for Cursor extends the memory platform into developer tooling workflows.
Differentiator
Problem solved
Functional benefit
Brands
- ODAM: AI Agent Memory Platform - memory layer for AI applications that enables long-term memory, context injection, and personalized responses with up to 90% token cost reduction.
- AI PSY HELP
- MGML
- ODAM for Cursor
Products and services
- MGML Enterprise AI platform with Modulated Gradient Memory Learning technology enabling continual learning in large language models without catastrophic forgetting. Trained and runs entirely inside customer infrastructure with on-premises deployment and highest data security. Built on Mixtral 8x7B with LoRA adapters.
- AI PSY HELP AI-powered mental health support application available across web, iOS, and Android. Combines conversational AI and voice to deliver structured support journeys including guided micro-practices, AI-generated reflections, and journaling. Designed for safety and trust with adaptive AI assistance for individuals dealing with stress, anxiety, burnout, and other mental health concerns.
- ODAM Enterprise AI memory platform (Ontology-Driven Agent Memory) that adds long-term memory to AI applications. Graph-based memory with hybrid search combining vector similarity and graph traversal. Reduces LLM costs by up to 90% through selective context retrieval. Available via REST API and Python SDK on PyPI.
- ODAM for Cursor Long-term memory extension for Cursor IDE that integrates via official hooks and local HTTP server. Keeps .cursor/rules memory updated, indexes docs and code artifacts, and improves context consistency across sessions. Memory types include episodic, semantic, procedural, and emotional memory. Distributed via OpenVSX marketplace and GitHub.
Quantifiable outcome
- 90% LLM cost reduction through selective context retrieval
- +9 more outcomes
Companies that use MPT PAY
Customer profileSegments16 records
Ideal customer profiles4 records
MPT PAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability12 records
Feature9 records
MPT PAY partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
MPT PAY competitors and assessment
Company assessmentEmerging players
- Replika: Replika is a consumer AI companion with long-term memory and personalization across web and mobile. Most directly comparable consumer experience to MPT Pay's AI PSY HELP.
- Wysa: Wysa is an AI-driven mental wellbeing chatbot with both consumer and enterprise/B2B offerings. Closest peer to AI PSY HELP's mental health positioning and corporate-program model.
Broad incumbents
- LangChain: LangChain is a leading framework for building LLM applications with memory, retrieval, and agent capabilities. Broader incumbent whose memory components overlap with ODAM's developer-facing positioning.
- Pinecone: Pinecone is a managed vector database widely used as the retrieval backbone for AI applications. Adjacent infrastructure to ODAM's vector-similarity component, though not a direct memory-layer competitor.
- Weaviate: Weaviate offers an open-source vector database with hybrid search capabilities, often used in RAG and AI memory applications. Comparable to the retrieval layer within ODAM.
Others
- Cursor: Cursor is the AI-powered IDE whose extension ecosystem MPT Pay targets via ODAM for Cursor. Relevant as the host platform and integration partner rather than a direct competitor.
Direct peers
- Mem0: Mem0 provides a memory layer for AI agents and LLM applications, with selective context retrieval and personalization. Directly comparable to ODAM's positioning as an enterprise AI memory platform with token-cost reduction.
- Letta: Letta (formerly MemGPT) builds long-term memory and stateful agent infrastructure for LLMs. Overlaps with ODAM and ODAM for Cursor as a developer-facing memory platform for AI workflows.
- Zep (Zep AI): Zep offers a memory and context engine for AI assistants, including long-term memory APIs. Directly competes with ODAM in serving developers building context-aware AI applications.
- Cognee: Cognee provides an open-source memory layer for LLMs combining graph and vector retrieval. Comparable to ODAM's hybrid graph-based memory architecture and developer-first approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MPT PAY social profiles
Digital presenceMPT PAY compliance and trust
Trust signalCompliance3 records
MPT PAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPT PAY leadership team
Management profileNumber of profiles
Profiles1 record
MPT PAY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MPT PAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPT PAY
What does MPT PAY do?
MPT Pay LTD is a UK-based AI product engineering company that designs, builds, and sells AI software products including MGML (enterprise AI with on-premises continual learning), ODAM (ontology-driven agent memory platform with REST API and Python SDK), AI PSY HELP (consumer mental health support application across web, iOS, and Android), and ODAM for Cursor (IDE extension providing long-term memory for the Cursor AI assistant).
Is MPT PAY a public or private company?
MPT PAY is a private company. It is classified as venture growth investor backed and is currently operating.
When was MPT PAY founded?
MPT PAY was founded in 2018. It employs 11 to 50 people.
Where is MPT PAY based?
MPT PAY is headquartered in Sheffield, United Kingdom, in the Europe region.
How does MPT PAY make money?
Five revenue lines are on record. ODAM SaaS Subscription is the primary driver. The others are MGML Enterprise Licensing, developer SDK Distribution, IDE Extension Distribution and AI PSY HELP Consumer App.
Who are MPT PAY's main competitors?
Emerging players on record are Replika and Wysa. Broad incumbents are LangChain, Pinecone and Weaviate. Cursor is listed as an others. Direct peers are Mem0, Letta, Zep (Zep AI) and Cognee.
Does MPT PAY have an API?
Yes. REST API for ODAM AI memory platform. Endpoints include /api/v1/code-memory/record for saving user queries and AI responses, and /api/v1/code-memory/context for retrieving relevant memory. Works with any LLM provider and existing applications. SOC 2 compliant, end-to-end encryption. Developer documentation is at odam.dev/en/docs.
What industry is MPT PAY in?
MPT PAY's product category is AI Software Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its SIC code is 7372.