What Rainmakers does

Rainmakers, operated by Rainmaker Labs, Inc., is a sales-focused recruiting marketplace that connects US technology employers with pre-vetted sales professionals. Founded in 2017 and headquartered at 1110 Montgomery St, San Francisco, the company operates across nine major US tech hubs — San Francisco, New York City, Austin, Chicago, Denver, Los Angeles, Atlanta, Phoenix, and Raleigh — and reports a headcount of 11–50 employees. Its core product is a cloud-based marketplace platform (app.rainmakers.co) where sales candidates build detailed profiles that go beyond traditional resumes to include sales statistics, performance metrics, products sold, and past clientele, while employers define role requirements and are matched against a curated, pre-vetted candidate pool.

The product portfolio comprises the core Rainmakers Platform, a free Job Board (jobs.rainmakers.co) promoted through a newsletter and alerts distribution channel, an interactive Salary Calculator tool, a comprehensive Ultimate Sales Guide covering sales roles, skills, and city-specific recruiting, and a premium Expert Recruiting Services tier. The platform's expert recruiting layer is powered operationally by Hirewell, a national recruiting firm with over 20 years of experience that provides nationwide network access and high-touch support. Distribution is built on content marketing across the sales guide, blog, salary calculator, and city pages — designed to capture SEO-driven inbound from both candidates and employers.

Rainmakers monetizes through three streams: transaction-based placement fees charged to employers for successful hires within a one-year window, subscription-based access to the self-serve sourcing platform with filtering capabilities, and candidate referral fees paid to candidates who refer successful hires (contingent on 90-day retention). A 90-day placement guarantee is offered on full-time placements. The customer base is concentrated in mid-to-large US technology companies, with named customers including Dialpad, Sendoso, Freshworks, NextRoll, Kandji, and Modern Health. Total disclosed external funding is approximately $1.475 million across pre-seed and seed rounds (2017–2018) and a March 2020 round, with no subsequent disclosed capital raises.

Name

Rainmakers

Legal name

Rainmaker Labs, Inc.

Website

https://rainmakers.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rainmakers is a sales-focused recruiting marketplace connecting US technology employers with pre-vetted sales professionals, offering free job postings, self-serve sourcing, and expert recruiting services across nine major US tech hubs.

Ownership category

akta.pro rank

Product category

Sales Recruiting / Talent Marketplace

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Administrative, Clerical & Office Support Direct Hire (BPACAFAF)

Keywords

• Sales recruiting marketplace
• Talent marketplace platform
• Sales hiring software
• Candidate sourcing platform
• Tech sales recruiting

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Employer Placement Fees: Employers pay placement fees when a Qualified Placement is made - when an employer enters into an Employment Agreement with a Candidate presented through the Services within one year. The company also offers subscription-based access to the platform for employers seeking ongoing recruiting services.
2. Subscription Services: Employers can subscribe for ongoing access to the platform's sourcing tools and candidate database, with custom search capabilities and pricing tiers.
3. Candidate Referral Fees: The company pays referral fees to Candidates who refer other individuals who subsequently obtain employment with an Employer and remain employed more than 90 days after start date. Paid within 120 days of qualifying Candidate's start date.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rainmakers operates a sales-only recruiting marketplace that connects employers with pre-vetted sales professionals. Employers can post jobs for free (promoted via newsletter and alerts), subscribe for self-serve access to a curated candidate database with experience filtering, or engage full-cycle expert recruiting services with custom search and pricing. The platform also offers a Job Board, an interactive Salary Calculator, and the Ultimate Sales Guide as supporting resources.

Product overview

Rainmakers is a sales recruiting platform and talent marketplace operating as a single unified product with integrated modules. The core Rainmakers Platform serves as the main marketplace connecting employers with vetted sales professionals, complemented by a free Job Board for direct postings, an interactive Salary Calculator for compensation insights, the Ultimate Sales Guide as an educational resource, and Expert Recruiting Services as a premium add-on powered by Hirewell for full-cycle recruitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainmakers Platform Core sales recruiting and talent marketplace platform that connects employers with pre-vetted sales professionals. Enables employers to post jobs, browse candidate profiles featuring sales statistics, source candidates with self-serve filtering, and engage expert recruiting services.
• Job Board Free job posting platform where employers can post sales roles and reach Rainmakers' active community of sellers through newsletter and alerts promotion. Updated daily.
• Salary Calculator

Quantifiable outcome

• Rainmakers cut our hiring time in half.
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HirewellcoreChannel Partner/ Reseller/ DistributorRainmakers is powered by Hirewell, a national recruiting leader with over 20 years of experience. Hirewell provides Rainmakers access to its nationwide network, cutting-edge recruiting tools, and personalized support. Hirewell specializes in placing thousands of sales professionals across industries from startups to Fortune 500 companies. The partnership enables Rainmakers to offer high-touch recruiting support alongside its self-serve platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hirewell: A national recruiting firm and Rainmakers' strategic partner. Directly comparable because it places thousands of sales professionals and powers Rainmakers' enterprise tier; both target the same employer buyers and candidate pool.
• Sales Talent Agency: A specialized sales recruiting firm placing SDRs, AEs, and sales leaders into tech companies. Directly comparable because it serves the same employer segment and candidate persona with a similarly curated approach.
• Peak Performance (Sales Recruiting): A sales-specific recruiting firm placing account executives, SDRs, and sales leaders. Comparable because it serves the same employer customers (tech and SaaS companies) with a similar sales-only specialization.

Emerging players

• RepVue: A sales career platform offering company ratings, compensation data, and interview insights for sales professionals. Comparable because it attracts the same candidate audience and surfaces employer data that Rainmakers' salary calculator partially overlaps with.
• Outbound Squad: A boutique sales recruiting and outbound prospecting agency. Comparable because it focuses on the same niche (B2B sales talent placement) and targets overlapping tech employer buyers.

Broad incumbents

• Wellfound (formerly AngelList Talent): A startup and tech-focused job marketplace with strong adoption among venture-backed employers. Comparable because it competes for the same tech employer hiring budgets, though it covers engineering, product, and other roles beyond sales.
• LinkedIn: The dominant professional network and recruiting platform. Comparable because employers source sales candidates through LinkedIn Recruiter; Rainmakers competes for the same employer wallet, especially for mid-market and enterprise placements.
• Indeed: The largest horizontal job board globally. Comparable because it competes for the same SMB and mid-market employer job-posting spend and offers resume-search capabilities Rainmakers' self-serve tier overlaps with.
• ZipRecruiter: A major SMB-focused job marketplace with AI-driven matching. Comparable because it competes for the same small and mid-sized employer customers posting sales roles, though it lacks Rainmakers' vertical specialization.
• Glassdoor: A major employment and company-review platform owned by Indeed/Recruit. Comparable because it surfaces salary data and employer branding content that overlaps with Rainmakers' salary calculator and content marketing strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rainmakers_only
• Facebookfacebook.com/rainmakersonly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainmakers