CribMD

What CribMD does

CribMD is a Nigerian digital health company founded in 2020 that delivers subscription-based telemedicine, doctor house calls, and online pharmacy services to individuals, families, and corporate employees. The platform connects patients with a network of more than 5,000 verified medical practitioners via chat, audio, and video consultations accessible through a self-serve mobile app and web portal, supplemented by in-person home visits across Nigeria and integrated prescription management with delivery enabled through its acquired Charisland Pharmaceuticals subsidiary.

The company's core technology is a digital health consultation platform combining telemedicine, home-visit scheduling, and pharmacy fulfillment. Differentiated features include real-time 24/7 video/audio/chat consultations, physically dispatched doctor house calls that address Nigeria's transportation and hospital-access barriers, and a prescription management module with full history tracking. The company operates from Lagos (primary) and Calabasas, California (registered US address), with US phone lines but no disclosed US service operations.

CribMD's revenue model is subscription-based, priced in Nigerian Naira. Individual plans range from ₦1,000 (7-day Swift Health, no visits) to ₦19,000/month (Family plan covering up to 10 members with maternity, fertility, dental, and eye care). Corporate plans (Classic ₦5,000 and Executive ₦19,000 per employee slot, monthly) include hospitalization coverage up to ₦200,000–₦500,000 after a 6-month waiting period. Distribution is hybrid: product-led self-serve sign-up via app and web for consumers, supplemented by enterprise sales for corporate accounts, with marketing amplified through earned media on Arise News, TVC, NTA, The Guardian, Techpoint, and Yahoo Finance.

Name

CribMD

Legal name

CribMD

Website

https://cribmd.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

CribMD is a Nigerian digital health platform founded in 2020 that provides subscription-based telemedicine, doctor house calls, and online pharmacy services to individuals, families, and corporate employees across Nigeria via a 5,000+ doctor network.

Ownership category

akta.pro rank

Product category

Digital Healthcare & Telemedicine

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Telemedicine services
• Doctor home visits
• Online pharmacy
• Digital health platform
• Subscription healthcare

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Health Plan Subscriptions: Monthly subscription plans for individuals and families providing access to telemedicine, home visits, and medical consultations. Plans range from ₦1,000 for 7-day access to ₦19,000 for family coverage.
2. Corporate Health Plan Subscriptions: Employer-sponsored health plans (Classic at ₦5,000 and Executive at ₦19,000) providing employee healthcare benefits with coverage limits and waiting periods.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CribMD operates a digital health consultation platform that connects patients with verified medical practitioners via chat, audio, and video, supplemented by in-person doctor home visits and an integrated online pharmacy. The company sells subscription-based health plans for individuals, families, and corporate employers, with tiered pricing in Nigerian Naira covering consultations, prescriptions, preventive care, inpatient/outpatient coverage, and emergency services.

Product overview

CribMD is a digital health consultation platform offering a unified telemedicine and home visit service with integrated online pharmacy capabilities. The platform operates through its core telemedicine app, enabling patients to connect with verified doctors via chat, audio, or video consultations, supplemented by in-person home visit services and prescription management. The company offers structured health plans for both individuals (Swift Health, Basic, Premium, Family) and corporates (Classic, Executive), providing tiered coverage levels ranging from basic consultations to comprehensive family healthcare including maternity, fertility, dental, and eye care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemedicine Service Real-time chat, audio, and video consultation service connecting patients with licensed, verified doctors 24/7 for instant medical feedback and prescriptions, accessible via mobile app and website.
• Home Visit Service In-person doctor house call service bringing qualified healthcare professionals to patients' homes across Nigeria, addressing transportation barriers and COVID-19 exposure concerns with proper preventive measures.
• Online Pharmacy Prescription management service providing patients with accurate and legal prescriptions from medical experts, maintaining historical prescription records and current health analysis, with pharmaceutical distribution through the Charisland Pharmaceuticals subsidiary.
• Individual & Family Health Plans Subscription-based health plans for individuals and families providing access to telemedicine, home visits, and medical consultations with tiered coverage including Swift Health (₦1,000/7 days), Basic (₦3,000/month), Premium (₦5,000/month with unlimited visits), and Family (₦19,000/month for 6 people).
• Corporate Health Plans Employer-sponsored health benefit plans offered in two tiers—Corporate Classic (₦5,000/employee/month, up to ₦200,000 coverage) and Corporate Executive (₦19,000/employee/month, up to ₦500,000 coverage including obstetrics)—providing employees with consultations, inpatient/outpatient care, and emergency coverage after a 6-month waiting period.

Quantifiable outcome

• Instant connection to doctors without waiting room delays
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Charisland PharmaceuticalscoreStrategic or Co-development Partner · 12 July 2021CribMD acquired Charisland Pharmaceuticals to improve drug delivery speed to patients in Nigeria. This acquisition enhances CribMD's vertical integration in healthcare delivery, combining telemedicine and home visits with pharmaceutical distribution capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reliance Health: Nigerian digital health insurer offering telemedicine, hospital plans, and pharmacy benefits to individuals and employers. Closest direct competitor to CribMD's subscription health-plan + telemedicine model.
• WellaHealth: Nigerian health-tech startup offering micro-health plans and telemedicine. Competes with CribMD for both individual subscribers and corporate employee health benefits in Nigeria.

Emerging players

• Helium Health: Leading Nigerian/African health-tech operating electronic medical records and hospital management software. Adjacent rather than directly overlapping, but competes for the same digital-health wallet and customers in West Africa.
• mPharma: Pan-African pharmacy and patient-care platform operating in Nigeria and Ghana. Comparable because it combines pharmacy supply-chain management with patient-facing services, overlapping with CribMD's Charisland pharmaceutical arm.

Regional players

• Kasha: East-Africa-based health-commerce platform serving Rwanda, Kenya, and Uganda with pharmaceuticals and consumer health products. Operates the same telemedicine-adjacent health-access model in a different African geography.

Others

• Medsaf: Nigerian pharma supply-chain and procurement platform. Relevant ecosystem peer because CribMD's Charisland Pharmaceuticals acquisition places it adjacent in the pharmaceutical distribution value chain.
• Zipline: Drone-delivery medical logistics company operating in Ghana, Nigeria, Rwanda, and other African markets. Adjacent/ecosystem peer because it provides medical-product delivery infrastructure that CribMD's home-visit and pharmacy model could leverage.

Broad incumbents

• Babylon Health: UK-founded global telemedicine and digital primary-care incumbent. Useful benchmark for the telemedicine subscription model CribMD operates, though it ultimately wound down US operations and pivoted.
• Teladoc Health: Largest US-listed telemedicine incumbent. Reference benchmark for global subscription telemedicine economics, scale, and corporate-channel distribution that CribMD aspires to replicate across Africa.
• Included Health: US integrated virtual-care and employee-benefits platform. Comparable for its B2B-first distribution of telemedicine + care-navigation to employer-sponsored health plans, mirroring CribMD's corporate channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crib_md
• LinkedInlinkedin.com/company/cribmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CribMD