LITT

What LITT does

LITT is an Australian-founded mobile super-app that combines social media, e-commerce, digital payments, and augmented-reality advertising into a single consumer platform. Launched in May 2020 in Perth, Western Australia, the app enables consumers to earn rewards by watching advertisements, discover geo-located AR deals from nearby businesses, receive instant cashback on purchases, send digital gift cards, and spend accumulated balances via a patent-pending LITT Visa Prepaid Card. LITT operates a two-sided marketplace: a consumer mobile user base (11,550+ active users as of February 2021) on one side and 80+ reward partners / 400+ businesses accepting LITT Pay on the other, including brands such as Nike AU, Paramount+, DoorDash, Crocs, Carlton United Breweries, and Lobster Shack, plus SMB hospitality venues reached through the Australian Hotels Association (WA) Gold Corporate Partnership (760+ venues). The company is headquartered in Perth with US operations in Baltimore, Maryland, and has expanded to Indonesia (September 2022).

The platform's technology stack integrates geofencing for location-based AR deal delivery, push notification systems, a digital wallet (LITT Wallet), and Visa prepaid card infrastructure powered by Marqeta and issued by Pathward, N.A. Core proprietary features include AR deal hunting with geofencing, the patent-pending multi-gift-card balance combination technology on the LITT Visa card, real-time business analytics dashboards (geo-fence breaks, accept/reject ratios, redemption metrics, demographics), gamified engagement mechanics (Scratch It & Win), and an adjacent digital metaverse product called LITTLAND that enables users to buy and sell virtual digital spaces tied to real-world geo-locations. Payment processing is handled by Stripe and PayPal, and the platform is distributed through the Apple App Store and Google Play Store alongside a web-based business portal.

LITT monetises through five primary revenue streams: AR promotion fees from reward partners, cashback transaction commissions, interchange fees on the LITT Visa prepaid card program, rewarded video advertising, and potential subscription or premium tiers on the business analytics dashboard. Consumer and business onboarding are freemium — the app is free to download and businesses register for free to access AR promotion tools. LITT is a private company; disclosed entities include LITT Global Inc (US) and LITT Global US Pty Ltd (Australia). The company has raised approximately $3.6M across disclosed funding rounds, most notably a $1.5M AUD equity crowdfunding round from 640+ retail investors via the Birchal platform in March 2021. Revenue is not publicly disclosed, and there is no evidence of institutional venture capital backing in the available data.

Name

LITT

Legal name

LITT Global Inc

Website

https://home.thelittapp.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LITT is an Australia-founded mobile super-app combining social media, AR-based deal discovery, instant cashback, digital gift cards, and a Visa prepaid card. It serves consumer mobile users and local businesses across Australia, the United States, and Indonesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AR Promotion Fees from Reward Partners: Local businesses pay to create and distribute AR promotions through LITT's geofenced network, with features including deal notifications, in-app redemption tracking, and analytics dashboard.
2. Cashback Revenue Share: LITT earns commissions from Reward Partners when users make eligible purchases and receive instant cashback. The cashback is funded by merchants as a customer acquisition and retention tool.
3. LITT Visa Card Program: The LITT Prepaid Visa card (issued by Pathward, N.A., powered by Marqeta) allows users to spend their LITT rewards and gift cards. Revenue may derive from interchange fees and card program partnerships.
4. Rewarded Video Advertising: Users earn LITT Points by watching ads, with revenue generated from advertisers seeking engaged audiences. LITT acts as an intermediary monetizing user attention through targeted advertising.
5. Business Dashboard & Analytics Tools: Partner businesses receive access to a dashboard providing customer insights, geo-fence analytics, and redemption metrics, with the platform potentially monetizing through premium features or service tiers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

LITT is a mobile super-app that combines social media, augmented reality (AR) deal hunting, instant cashback, digital gift cards, and a Visa prepaid card into a single platform. Consumers earn rewards by watching ads, hunt for AR deals at geo-fenced business locations, receive cashback on purchases, and spend accumulated rewards via the LITT Visa prepaid card. Local businesses use the platform to deliver geofenced AR promotions and access real-time analytics through a dedicated business portal.

Product overview

LITT is a unified super-app platform combining social media, e-commerce, augmented reality advertising, and digital payments. The core LITT App enables users to earn rewards by watching ads, discover AR-exclusive deals from geo-fenced locations, receive instant cashback, and send digital gift cards. The platform integrates LITT Pay/Wallet for digital currency management, LITT Cash and Points for rewards, and the LITT Visa Prepaid Card for physical payments. Businesses access the platform through the LITT Business Portal, utilizing AR Promotions, Rewardable Posts, and Scratch It & Win features. The ecosystem extends to LITTLAND, a digital metaverse combining AR and VR experiences. The Reward Partners Network connects users with local businesses across food & beverage, retail, entertainment, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• LITTLAND: An expansive digital universe where social media, brand partnerships, AR and VR converge. Users can buy globally recognized landmark digital spaces based on real-world geo-locations and create custom VR, AR and Digital experiences.
• LITT Visa Prepaid Card

Products and services

• LITT App Super-app available on iOS and Android that combines social media, augmented reality advertising, digital payments, and rewards programs for individual consumers. Enables users to earn reward points by watching ads, discover AR deals at geo-fenced business locations, receive instant cashback on purchases, send digital gift cards, and interact socially with other users.
• LITT Visa Prepaid Card A patent-pending physical and digital prepaid Visa card linked to the LITT Wallet, issued by Pathward, N.A. and powered by Marqeta. Enables users to spend accumulated LITT rewards, LITT Cash, and gift card balances with tap-and-go convenience. Features proprietary technology that automatically checks for and combines multiple gift card balances for the same merchant into a single transaction. Available to eligible users aged 13+ in Australia and the USA.
• LITT Business Portal Dedicated web-based portal (thelittapp.com/business) that enables local businesses to register as Reward Partners, create geofenced AR promotions, run rewardable posts and cashback campaigns, set up Scratch It & Win offers, and access real-time analytics on customer engagement and redemption metrics. Available to merchants free of charge.
• LITTLAND A digital metaverse platform where social media, brand partnerships, AR, and VR converge. Users can purchase geo-location-based digital spaces mapped to real-world landmarks, create custom VR, AR, and digital experiences, and sell or rent those spaces to other users at self-determined prices.

Quantifiable outcome

• 72% of consumers purchased items they had not planned on purchasing because of AR
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Australian Hotels Association of Western Australia (AHA WA)coreStrategic or Co-development PartnerGold Corporate Partnership between LITT and AHA WA, providing LITT access to 760 member bars, clubs, and restaurants across Western Australia. LITT conducts campaigns to support local venues and drive foot traffic through AR promotions and loyalty programs. LITT participated in the 2022 AHA WA Gala Awards.
• Blue Tree ProjectminorStrategic or Co-development PartnerMental health awareness partnership where LITT users can follow the Blue Tree Project on the app, share images or videos of Blue Trees using #bluetreeproject, and donate their LITT Cash to the cause.
• Lobster ShackcoreGTM or Marketing PartnerAustralia-first TV campaign collaboration where Channel 7 cricket and Big Bash T20 viewers were encouraged to download LITT and scan a unique QR code to receive a special Lobster Shack offer. Fronted by West Coast Eagles star Josh Kennedy as brand ambassador.
• 7West MediacoreGTM or Marketing PartnerLITT worked with 7West Media sales team to create cross-platform campaigns that bridge traditional TV media to the LITT app in real-time, enabling viewers to instantly claim offers while watching.
• The Happiness CominorGTM or Marketing PartnerSocial impact organization that partnered with LITT for the Big Bag Cash Drop activation at the West Coast v GWS AFL game. Supported placement of AR cash bags around the Burswood Peninsula.
• Red Earth Health SolutionsminorGTM or Marketing PartnerSponsored LITT's AR treasure hunt activation at the Mining Emergency Response Competition (MERC) 2020 event, providing AR cash giveaways for attendees.
• Carlton United BreweriesminorGTM or Marketing PartnerCollaborated with Carlton United Breweries on the 'Rewards on Tap' promotion where LITT users could claim free food and beverage vouchers for pub grub and beverages at partner venues.
• MarqetacoreTechnology or IntegrationLITT partnered with Marqeta to power the LITT Visa Prepaid Card infrastructure. Marqeta provides the card issuing and processing technology for the prepaid card program.
• Pathward, N.A. (formerly Pathward)coreTechnology or IntegrationPathward, N.A., Member FDIC, issues the LITT Visa Prepaid Cards pursuant to a license from Visa U.S.A. Inc. Provides the banking infrastructure and FDIC insurance backing for the card program.
• Visa U.S.A. Inc.coreOEM/ Whitelabel/ Licensing PartnerLicensed Visa U.S.A. Inc. brand for the LITT Visa Prepaid Card. The card operates on Visa's payment network, enabling acceptance at millions of merchants worldwide.
• StripecoreTechnology or IntegrationStripe processes payment data for the LITT platform, handling credit card transactions for in-app purchases. All payment data is stored by Stripe.
• PayPalcoreTechnology or IntegrationPayPal is used as an additional payment processor for the LITT platform, handling payment data storage and transaction processing.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Rakuten (formerly Ebates): Rakuten is a well-established cashback and rewards platform serving millions of consumers with merchant-funded rebates—competing for the same audience and merchant relationships as LITT.
• Groupon: Groupon operates a global deals and local commerce marketplace connecting merchants with consumers via discounted vouchers—the largest established analog to LITT's AR-driven deal-hunting mechanic.
• Cash App: Cash App (Block) is a mobile payments and financial services super-app overlapping with LITT's digital wallet, prepaid card, and rewards/loyalty features for consumer mindshare.
• Yelp: Yelp is a dominant local-discovery platform connecting consumers to nearby businesses—the closest analog to LITT's local merchant discovery and deal-redemption loop.
• Snap (Snapchat): Snap is the leading AR camera platform with deep location filters and AR commerce partnerships—a structural competitor for AR-based local advertising and consumer attention.

Direct peers

• Shopkick: Shopkick is a location-based rewards app that gives users cashback and gift cards for in-store visits and purchases—closely mirroring LITT's geofenced AR deals and instant cashback model.
• Ibotta: Ibotta is a leading cashback rewards platform where consumers earn rebates on purchases at participating retailers, similar to LITT's instant-cashback Reward Partners network.
• Foursquare: Foursquare pioneered location-aware mobile experiences and remains a leader in geofenced, venue-based consumer engagement—comparable to LITT's geo-fenced AR deals technology.
• Honey Science (PayPal): Honey rewards users with cashback and gift cards through its online shopping companion and Honey Gold program—the same digital gift card / cashback mechanic LITT is built around.
• Drop (Drops): Drop is a rewards platform that pays users cashback for shopping at partner brands—overlapping with LITT's Reward Partners, point/cashback economy and merchant-funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thelittapp
• Xx.com/thelittapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LITT