CTI Group

What CTI Group does

CTI Group, now consolidated and operating under the CTI Digital brand, is a UK-based B2B digital agency headquartered in Manchester. The firm delivers integrated services across three pillars: Web Design & Build (CMS websites, ecommerce, mobile and web apps, hosting and support, UX/UI design, conversion rate optimisation), Digital Marketing (paid media including a ChatGPT Ads placement offering, content marketing, SEO, GEO/AI Visibility, data and analytics, email and CRM, social media and influencer, and an AI Studio within creative services), and Strategy & Innovation (Pathfinder Workshops, digital transformation, AI strategy and implementation, technology selection, interactive AR/VR experiences, and AI training). The company holds Cyber Essentials certification and is registered in England and Wales.

The business operates a professional services revenue model, monetising through project-based builds, ongoing retainers across hosting, SEO, paid media, and AI services, and strategic consulting engagements. GTM is sales-led with direct website engagement, LinkedIn presence, and educational content such as webinars as primary demand channels. The customer base is horizontal, addressing B2B businesses in the UK market seeking consolidated digital capabilities under a single provider rather than multiple specialist agencies.

CTI Group received a £25 million private equity investment from LDC in March 2022 and acquired Silverchip in July 2022. Following these moves, the company retired the CTI Group brand and consolidated its specialist agencies under the unified CTI Digital banner to deliver a more integrated client experience. The company is privately held with Simon Wilkinson as Chairman, and employs 101–250 people.

Name

CTI Group

Legal name

CTI Digital

Website

https://ctiholdings.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

CTI Group, operating as CTI Digital, is a UK-based B2B digital agency headquartered in Manchester that delivers integrated web design, digital marketing, and strategy services to mid-market and enterprise clients. Backed by LDC with a £25m investment in 2022, the firm has scaled to 101–250 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Integrated digital agency services including web design and build, digital marketing, and strategy and innovation consulting. Revenue generated through project-based work, retainer arrangements, and ongoing service relationships with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CTI Digital (formerly CTI Group) is an integrated B2B digital agency delivering web design and build, digital marketing, and strategy and innovation services to mid-market and enterprise clients across the UK. The firm offers end-to-end digital capabilities including CMS and ecommerce websites, mobile and web applications, paid media, SEO, AI-related services such as ChatGPT Ads and GEO/AI Visibility, and digital transformation consulting. Services are sold through project-based engagements and retainer arrangements via direct sales.

Product overview

CTI Group, now consolidated under the CTI Digital brand, operates as an integrated digital agency providing a comprehensive suite of digital services across three main pillars: Web Design & Build (including CMS Websites, Ecommerce Websites, Mobile & Web Apps, Hosting & Support, UX & UI Design, and CRO), Digital Marketing (encompassing Paid Media with a ChatGPT Ads feature, Content Marketing, SEO, GEO/AI Visibility, Data & Analytics, Email & CRM, Social Media & Influencer, and Creative Services & AI Studio), and Strategy & Innovation (covering Pathfinder Workshops, Digital Transformation, AI Strategy & Implementation, Technology Selection, Interactive Experiences AR/VR, and AI Training). Formerly an integrated network of specialist agencies under the CTI Group umbrella, the services are now unified under the CTI Digital brand to provide a more streamlined digital experience.

Differentiator

Problem solved

Functional benefit

Products and services

• CMS Websites Content management system website development and implementation services for businesses seeking editable, scalable web platforms.
• Ecommerce Websites Online retail website development and implementation services for businesses selling products or services digitally.
• Mobile & Web Apps Custom mobile and web application development services for businesses requiring bespoke digital applications.
• Hosting & Support Website hosting infrastructure and ongoing technical support services for clients' live digital properties.
• UX & UI Design User experience and user interface design services for digital products and websites.
• Conversion Rate Optimisation (CRO) Services focused on improving website conversion rates through testing, analysis, and optimisation.
• Paid Media Paid advertising campaign management across search, display, and social platforms for businesses seeking performance marketing.
• Content Marketing Creation and distribution of digital content to attract and engage target audiences for B2B and B2C clients.
• SEO Search engine optimisation services to improve organic search visibility and rankings for client websites.
• GEO / AI Visibility Generative Engine Optimisation services to improve brand visibility in AI-powered search and answer engine responses.
• Data & Analytics Data analysis and reporting services to inform marketing decisions and performance measurement across digital channels.
• Email & CRM Email marketing campaign management and customer relationship management integration services.
• Social Media & Influencer Social media marketing and influencer partnership management services for brand awareness and engagement campaigns.
• Creative Services & AI Studio Creative design services incorporating AI-powered tools and capabilities for digital marketing assets.
• Pathfinder Workshops Strategic workshops designed to help clients identify their business purpose, ambition, and digital transformation objectives.
• Digital Transformation Comprehensive digital transformation consulting services for businesses undergoing technology-driven change.
• AI Strategy & Implementation Artificial intelligence strategy development and implementation consulting services for business adoption of AI technologies.
• Technology Selection Technology consulting to help businesses select appropriate digital tools and platforms for their operational needs.
• Interactive Experiences (AR/VR) Augmented reality and virtual reality experience development services for brands seeking immersive digital interactions.
• AI Training Training programs to help organisations develop AI skills and knowledge across their workforce.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dept: Dept is a global digital agency offering integrated web, marketing, and technology services to enterprise brands. It competes head-to-head with CTI Digital in the mid-market and enterprise digital agency category with a comparable full-service model.
• Kin + Carta: Kin + Carta is a digital transformation agency combining strategy, technology, and marketing services for global brands. Its integrated approach to digital transformation and customer experience consulting directly overlaps CTI's web build plus strategy offering.
• Huge: Huge is a digital agency providing strategy, design, marketing, and technology services to enterprise clients. Its full-service model across web, marketing, and CX closely mirrors CTI's integrated proposition.

Broad incumbents

• AKQA: AKQA, part of WPP, is a global digital agency delivering design, technology, and marketing innovation for major brands. It competes with CTI in digital build, brand experience, and innovation consulting at the enterprise end of the market.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering strategy, consulting, and technology services. It is comparable to CTI in digital transformation and AI consulting, but operates at significantly larger scale and global footprint.
• Isobar: Isobar, part of Dentsu Creative, is a global digital agency network offering creative, commerce, and experience services. It competes with CTI on digital marketing and customer experience engagements for enterprise brands.
• Accenture Song: Accenture Song is the digital creative and technology services arm of Accenture, providing design, marketing, and commerce services globally. It competes with CTI for digital transformation, marketing, and AI strategy mandates from large enterprises.

Regional players

• Code Computerlove: Code Computerlove is a Manchester-based digital agency offering web, app, and experience design. As a fellow Manchester-headquartered digital agency, it is a direct UK regional competitor with overlapping service lines.
• Graphite Digital: Graphite Digital is a UK digital agency focused on healthcare and B2B sectors, offering web, UX, and digital marketing services. It is comparable as a mid-sized UK digital agency competing for similar client budgets.
• Bray Leino: Bray Leino is a UK integrated agency offering digital, advertising, and communications services. Its full-service model across digital marketing, web, and strategy overlaps with CTI's positioning in the UK mid-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cti-digital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTI Group